The document discusses electronic commerce (e-commerce). It defines e-commerce as buying and selling products or services over electronic systems like the internet. It describes different types of e-commerce like business-to-business, business-to-consumer, consumer-to-business, and consumer-to-consumer. The document outlines the history and advantages of e-commerce. It provides guidance on developing an e-commerce solution for small businesses, including finding a market need, writing effective copy, designing a website, marketing, and providing good customer service. It also discusses why small businesses need e-commerce and opportunities it provides for new entrepreneurs.

1. ELECTRONIC
COMMERCE

2. Context
•Understanding E-Business &
E-commerce
•Why small business needs E-Commerce
•Opportunities for new Entrepreneur
•Example of Bangladeshi E-Commerce

3. Understanding E-Business &
E-commerce
•Definition of E-Commerce.
•History of E-Commerce.
•Advantages and Benifits
of E-Commerce.
•Category of E-Category of E-Business.
•E-Commers types.
•E-Commerce Solution for E-Business
•Some of E-Commerce Websites

4. WHAT IS E-COMMERCE?
•E-commerce consists of the buying
and selling of products or services
over electronic systems such as the
Internet and other computer
networks.
•Electronic commerce commonly
known as e-commerce or
eCommerce.

5. Commercial transaction
•Electronic commerce was identified
as the facilitation of commercial
transactions electronically, using
technology such as Electronic Data
Interchange (EDI) and Electronic
Funds Transfer (EFT).
•What is EDI?
•What is EFT?

6. Electronic Data Interchange:
Electronic Funds Transfer:
•EDI is the structured
transmission of data
between organizations by
electronic means. It is
used to transfer
electronic documents or
business data from one
computer system to
another computer
system.
• EFT is the electronic
exchange or transfer of
money from one account
to another.

7. The top payment
methods in Bangladesh
● Cash on Delivery
● Bank / Wire Transfer
● bKash / UCash
● Credit Card

8. History of E-Commerce
•The growth and acceptance of credit cards,
automated teller machines (ATM) and
telephone banking in the 1980s were also
forms of electronic commerce.
•Another form of E-Commerce was the airline
reservation system, for example Sabre in the
USA and Travicom in the UK.

9. The top payment
methods in Bangladesh
● Cash on Delivery
● Bank / Wire Transfer
● bKash / UCash
● Credit Card

10. •By the end of 2000, many European
and American business companies
offered their services through the
World Wide Web.
•Since then people began to
associate a word “E-Commerce" with
the ability of purchasing various
goods through the Internet using
secure protocols and electronic
payment services.

12. Types of E-Commerce

13. B2B (Business-to-Business)
B2C (Business-to-Consumer)
C2B (Consumer-to-Business)
C2C (Consumer-to-Consumer)

14. BUSINESS TO BUSINESS
(B2B)
•B2B can be open to all
interested parties or
limited to specific, pre-
qualified participants
(private electronic
market).
•Companies doing
business with each
other such as
manufacturers selling
to distributors and
wholesalers selling to
retailers.

15. BUSINESS TO CONSUMER
(B2C)
•B2C is the indirect trade between the company
and consumers.
•It provides direct selling through online.
•If you want to sell goods and services to
customer so that anybody can purchase any
products directly from supplier’s website.

16. B2C

17. CONSUMER TO CONSUMER
(C2C)
•It facilitates the online transaction of goods or
services between two people.
•Though there is no visible intermediary involved
but the parties cannot carry out the transactions
without the platform which is provided by the
online market maker such as eBay.

18. CONSUMER TO BUSINESS
(C2B)
•A consumer posts his project with a set
budget online and within hours companies
review the consumer's requirements and
bid on the project.
•The consumer reviews the bids and
selects the company that will complete the
project.
•C2B empowers consumers around the
world by providing the meeting ground and
platform for such transactions.

19. E-COMMERCE EXAMPLES:
•An individual purchases a book on the
Internet.
•A government employee reserves a hotel
room over the Internet.
•A business buys office supplies on-line or
through an electronic auction.
•A manufacturing plant orders electronic
components from another plant within the
company using the company's intranet.

21. Advantages of E-commerce
•Faster buying/selling procedure, as well
as easy to find products.
•Buying/selling 24/7.
•Low operational costs and better quality
of services.
•Easy to start and manage a business.
•No need of physical company set-ups.
•Customers can easily select products
from different providers without moving
around physically.

22. E-commerce solution for E-
Business
•The better solution for
E-Business is E-
Commerce.
•To participate in E-
Commerce you have to
create your business
website first with
payment facility. Here
is solution, what should
you keep your mind
when create your E-
Business website for E-
Commerce

23. E-commerce solution for E-
Business
First,Find a need and fill it
 Visit online forums
 Do keyword research
 Check out your potential competitors
by visiting their sites and taking note
of what they're doing to fill the
demand.

24. Write copy that sells
There's a proven sales copy formula
that takes visitors through the selling
process from the moment they arrive to
the moment they make a purchase:
Arouse interest with a compelling
headline.
Describe the problem your product
solves.
Add comments from people who have
used your product.
Make an offer.
Make a strong guarantee.
Create urgency.
Ask for the sale.

25. Design and build your website
Once you've got your market and
product, and you've nailed down your
selling process
Choose one or two plain fonts on a white
background.
Make your navigation clear and simple,
and the same on every page.
Make it easy to buy--no more than two
clicks between potential customer and
checkout.
Your website is your online storefront, so
make it customer-friendly.

26. Market your new store.
Submitting your site to search engines,
Sending out press releases,
Pay-per-click advertising campaigns

27. Provide good customer service

28. Keep it fresh
Keep updating your product lines,
your website, stay in contact with
your customer base so they keep
coming back and you keep making
sales.

29. Why small business
needs E-Commerce

30. Cont..
number of people shopping online during the holidays from
2013 to 2014.
36 percent of U.S. shoppers and 45 percent of U.K. shoppers
reported doing the majority of their shopping online back in
2013.
Their newest survey found that 61 percent of U.S. and 71
percent of U.K. consumers reported making the majority of
their purchases.online.

31. Because..
To shop online because it's the most convenient option.
Doesn't require much more than what is already available
 You don't need a bigger sign, you need a bigger internet marketing
presence.

32. Opportunities for new
Entrepreneur

33. Opportunities for new
Entrepreneur
With an idea for a new retail business
No longer has to open a storefront.
Need a computer with internet connection
A website of your business

34. Costs
In general, opening a business as an online store is much
cheaper than a retail storefront.
Since you can manage the work yourself, you do not have to
hire additional employees.
With an online store, your costs are directly related to your
website, shipping and accepting online payments.
You must pay for your desired domain name and may pay
someone develop your website and e-commerce platform,
which can be expensive, but is less expensive than opening a
retail storefront.

35. Competition
Competition is much greater than with a retail storefront

36. Marketing
Online, the customer base is vast. Once you open up a retail store,
your options for attracting new customers.
When you work online, changing signs and logos takes mere minutes
and you can quickly.
Easily change the products that you sell and the way you present
them on your website.

37. Some Examples of Bangladeshi E-
Commerce

38. Bikroy.com
Bikroy.com is a website where you can buy and sell almost
everything.

39. CellBazaar
Cellbazaar is probably the safest and most convenient choice for
selling and buying all across Bangladesh.

40. Rokomari
Rokomari.com is a Bangladeshi Online Shopping Portal.
Rokomari.com launched in January 19, 2012 as an online bookstore

41. ClickBD
ClickBD.com started its operations in April 14, 2005 as the first
e-commerce portal in Bangladesh.

42. Ekhanei.com
A free online classified for buying and selling products in
Bangladesh. (Cellbazaar and OLX.com.bd are now Ekhanei.com).

45. Sheikh Toukirul Alam