InterCon is a premier technology conference that brings together like-minded people on a common platform to share knowledge, present ideas, get recognition, and network. InterCon Dubai will offer knowledgeable sessions, informative content, extraordinary speakers, and an overall memorable experience.
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Linkedin: https://www.linkedin.com/showcase/int...
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“ Agricultural Wholesalers/ Manufactures Attitude Towards Selling Agricultura...Sumit Yeole
Agrosiaa is a pioneering online shopping platform for all the agricultural products available under the sun. With Agrosiaa, an amalgam made out of technology and the wide experience of agricultural industry comes into existence. We take care of all the day today business activities such as finance, marketing, logistics as well as dispatch and create win - win situation for both farmers and dealers.
Social Media Case Study : How High Street Phoenix saw shopping of more than 6...Social Samosa
High Street Phoenix hosted its annual 'Shop. Download. Win' festival between July 15th and August 4th, which included a lucky draw promotion. This year, the event was updated to integrate a new mobile application called Go Phoenixing that allows customers to plan visits, earn loyalty rewards by uploading receipts, and participate in the contest. Shoppers could download the app to collect coupons and upload receipts to qualify for prizes totaling over Rs. 5 lakhs, including an international holiday. The mobile app and social media promotions helped drive over 677 app downloads, Rs. 6.44 crore in linked shopping, and 24 total winners.
Currently Operational in areas of South Bangalore with Four Hubs and Five Franchisees The Laundry Basket has seen immense potential in the concept and aims to spread all across India
The document describes Buy Wine Now!'s apps for modernizing and connecting the wine industry. The apps allow importers/distributors and wineries to monetize tasting events and speed direct sales. The trade event app allows buyers to request orders from sponsors and view wines sorted by table. The consumer app allows monetizing wine tastings by allowing impulse purchases and payments through PayPal. Both apps track metrics like who wants what wines and ROI from events to help companies improve sales and marketing.
The document discusses a feasibility analysis of an e-grocery model in Dubai. It begins by providing background on the evolution of e-commerce and e-grocery. It then outlines some typical problems with current e-grocery models, such as long delivery times and delivery fees for customers. The document proposes a 4-step e-grocery model that would partner with local grocery stores and supermarkets to provide fast delivery directly from stores. It performs a SWOT analysis and discusses the target market in Dubai. Finally, it outlines the potential profit generation model and learns perspectives from experts in technology, grocery retail, and business consulting.
United Incentives created several incentive programs for manufacturers to engage distributors, contractors, and retailers. This included a trivia game for distributor salespeople of GAF that educated them and increased engagement. They also created a rewards program called GAF Promo Club that motivated contractors to purchase more and submit purchase data. For Shaw carpets, they developed a loyalty program that rewarded retail salespeople for increased sales with a reloadable debit card to drive those sales. Finally, they created a multi-tier travel incentive program for Hunter Douglas windows that rewarded dealers based on sales volume and drove hundreds of millions in incremental revenue.
The document proposes a distribution model called "JUMPERS" to expand Marico's rural reach in India. It involves leveraging farmers who sell at regulated wholesale vegetable markets (sabzi mandis) to last mile delivery in surrounding towns. Farmers would stock Marico products and take orders from towns using a PDA. They would be called "Grameen Superheroes" and receive incentives from Marico. This cuts costs versus the existing model and empowers local farmers by utilizing their spare time and transport capacity. Financial projections estimate the new model reduces distribution costs to 7.96% from 24% previously, while providing farmers with additional income opportunities.
Sprouts Farmers Market Digital Campaign StrategySummer Borowski
This digital campaign brief outlines a proposed loyalty program called "Sprouts Club" for Sprouts Farmers Market. The goals are to increase customer loyalty and grow the customer base. Tactics include creating a mobile app for the loyalty program, promoting program signups in stores, and implementing a referral program. A project plan, media schedule, and budget are presented. Key stakeholders will be communicated with regularly about the program. Potential risks like lack of perceived exclusivity are addressed.
“ Agricultural Wholesalers/ Manufactures Attitude Towards Selling Agricultura...Sumit Yeole
Agrosiaa is a pioneering online shopping platform for all the agricultural products available under the sun. With Agrosiaa, an amalgam made out of technology and the wide experience of agricultural industry comes into existence. We take care of all the day today business activities such as finance, marketing, logistics as well as dispatch and create win - win situation for both farmers and dealers.
Social Media Case Study : How High Street Phoenix saw shopping of more than 6...Social Samosa
High Street Phoenix hosted its annual 'Shop. Download. Win' festival between July 15th and August 4th, which included a lucky draw promotion. This year, the event was updated to integrate a new mobile application called Go Phoenixing that allows customers to plan visits, earn loyalty rewards by uploading receipts, and participate in the contest. Shoppers could download the app to collect coupons and upload receipts to qualify for prizes totaling over Rs. 5 lakhs, including an international holiday. The mobile app and social media promotions helped drive over 677 app downloads, Rs. 6.44 crore in linked shopping, and 24 total winners.
Currently Operational in areas of South Bangalore with Four Hubs and Five Franchisees The Laundry Basket has seen immense potential in the concept and aims to spread all across India
The document describes Buy Wine Now!'s apps for modernizing and connecting the wine industry. The apps allow importers/distributors and wineries to monetize tasting events and speed direct sales. The trade event app allows buyers to request orders from sponsors and view wines sorted by table. The consumer app allows monetizing wine tastings by allowing impulse purchases and payments through PayPal. Both apps track metrics like who wants what wines and ROI from events to help companies improve sales and marketing.
The document discusses a feasibility analysis of an e-grocery model in Dubai. It begins by providing background on the evolution of e-commerce and e-grocery. It then outlines some typical problems with current e-grocery models, such as long delivery times and delivery fees for customers. The document proposes a 4-step e-grocery model that would partner with local grocery stores and supermarkets to provide fast delivery directly from stores. It performs a SWOT analysis and discusses the target market in Dubai. Finally, it outlines the potential profit generation model and learns perspectives from experts in technology, grocery retail, and business consulting.
United Incentives created several incentive programs for manufacturers to engage distributors, contractors, and retailers. This included a trivia game for distributor salespeople of GAF that educated them and increased engagement. They also created a rewards program called GAF Promo Club that motivated contractors to purchase more and submit purchase data. For Shaw carpets, they developed a loyalty program that rewarded retail salespeople for increased sales with a reloadable debit card to drive those sales. Finally, they created a multi-tier travel incentive program for Hunter Douglas windows that rewarded dealers based on sales volume and drove hundreds of millions in incremental revenue.
The document proposes a distribution model called "JUMPERS" to expand Marico's rural reach in India. It involves leveraging farmers who sell at regulated wholesale vegetable markets (sabzi mandis) to last mile delivery in surrounding towns. Farmers would stock Marico products and take orders from towns using a PDA. They would be called "Grameen Superheroes" and receive incentives from Marico. This cuts costs versus the existing model and empowers local farmers by utilizing their spare time and transport capacity. Financial projections estimate the new model reduces distribution costs to 7.96% from 24% previously, while providing farmers with additional income opportunities.
Sprouts Farmers Market Digital Campaign StrategySummer Borowski
This digital campaign brief outlines a proposed loyalty program called "Sprouts Club" for Sprouts Farmers Market. The goals are to increase customer loyalty and grow the customer base. Tactics include creating a mobile app for the loyalty program, promoting program signups in stores, and implementing a referral program. A project plan, media schedule, and budget are presented. Key stakeholders will be communicated with regularly about the program. Potential risks like lack of perceived exclusivity are addressed.
The document discusses the growth of on-demand grocery delivery apps and outlines the features and benefits of developing such an app. It notes that grocery delivery sales in the US grew from $14.2 billion in 2017 to an expected $30 billion by 2021. The document then provides details on the features and functionality that could be included in grocery delivery apps for customers, administrators, store managers, and delivery agents.
Best Practice Audience Segmentation for App Retargeting: Early and Late Stag...Adjust
Audience segmentation is perhaps the most important aspect of any marketing strategy. But too often app marketers overlook the importance of a well-thought-out approach to segmentation. We’ll show you what an advanced segmentation strategy can look like, as well as some best practices for getting started with audience segmentation.
What you will learn:
- Why is an audience segmentation strategy necessary?
- What events to track to segment your app’s audience
- How to optimize your retargeting campaigns with audience segmentation
- Some practical segmentation examples
You can find the full video here: https://youtu.be/XYKGL9Btfm0
This document summarizes an e-commerce platform called LUSHDICKER that enables group buying. It has a founder and CTO with relevant experience. The problems it addresses are that prices are often the same online and offline, and suppliers need large quantity orders. The solution is a web/mobile platform where users can join groups to buy products and increase purchase volumes for discounts. The business model involves generating commissions from orders and potential subscription fees for delivery.
Bestway Digital- Electroic Store Franchise in IndiaBestwaySupermart
Bestway Supermart Digital is an Indian retail chain of electronics and home appliances stores operating both through physical showrooms and online. It has over 20 showrooms across major Indian cities. The document provides details about Bestway's product offerings, partnerships with major brands, focus on customer service, and franchise opportunities through different models where the franchisee can own and operate stores independently or partner with Bestway for operations. It outlines the requirements and estimated earnings for various franchise models including FOFO, FOCO for smart markets and supermarkets.
This document outlines a proposed loyalty business model to bridge the gap between retailers and consumers using mobile technology. It discusses setting up a platform where retailers can publish offers and consumers can access them on their mobile devices. Retailers would pay an annual fee to join, and revenues would come from signing up individual stores, small/large chains, and nationwide retailers. The proposal estimates customer acquisition, store signups, operational costs, and projected revenues over two years, with revenues reaching $434,000 by the end of the second year. Successful similar loyalty programs already operating in other markets are provided as examples. Initial steps outlined to launch the business include hosting the software, setting up demonstrations, and beginning sales efforts with consumer brands in a target
Just Desire pesentation on ibeacon and BLE installationAnthony Threlfall
Outline introduction to Just Desire Ltd, a tech start up incorporated by Mark Aubin who previously worked for CSR on the marketing and industry establishment of the Bluetooth Low Energy or BLE protocol that is used in the Apple ibeacon and other proprietary beacon technologies. Just Desire can offer substantial experience of how to build and establish a successful beacon network and how it can be utilised to create an effective in store shopper engagement platform. Mark can offer considerable insight of the pitfalls that brands and retailers need to avoid when building an installation.
Openshopee is a Top eCommerce website development company in Chennai. We provide excellent SaaS, online store, Custom app, PoS & help your business grow online.
https://openshopee.com/#
Best Ecommerce Platform | best website developmentNewsOpenshopee
Openshopee is a Top eCommerce website development company in Chennai. We provide excellent SaaS, online store, Custom app, PoS & help your business grow online.
Grow your restaurants bottom line with an on-point mobile experience. By starting a mobile program restaurants can enjoy more customers, more business, more revenue.
Mike Roberts is a mobile app developer with over 10 years of experience helping businesses connect with customers through mobile apps. He discusses how mobile apps can increase customer spending by 20-40% and provide a better customer experience. Key features that apps can offer include loyalty programs with rewards, push notifications for targeted messaging, and mobile marketing to engage customers. Apps give businesses a platform to deliver timely offers and information to customers on their mobile devices. Roberts believes these strategies around loyalty, push notifications, and mobile marketing can greatly benefit businesses.
To develop alternative Agri-Input Supply Chain ‘Factory to Farm & farm to Factory’
Reduce Supply chain, Avoid Multiple activities
Maximize Farmers Return on Investment (ROI)
Create Opportunities for Local youth as Agropreneurs
To improve the Institutional Capacities of Farmer Producer organizations and Agropreuneurs
To enhance member engagement and participation in planning, designing and provision of Agri-Business services
To make available inputs at the Franchisee “Harit Vyapar” center/s at the right time and right price
To work cohesively towards creating farmer-inclusive models of Agri-Business ServicesTo provide higher benefit to the Franchisees and farmers through advanced booking schemes and planned buying
To assist Franchisees in operating the Input stores profitably through business planning, working capital, technology, and minimum two agriculture marketing executives training
To assist in communications and publicity and enable greater impact of Franchisees activities among member farmers and the local community
Develop Crop wise Cluster
Develop Package of Practice (POP) for selected Crops
Take Franchisee on Higher Value Chain
Develop ‘Brand’ for member produce
Create Geotagging and Block chain data for each member
How missed call engagement is helping indian farmersJisamath
More farmers are shopping online but for agri-input startups trying to disrupt the conventional channels of distribution, the road to increasing engagement and scaling up remains riddled with challenges. There is hope on the horizon with gradual uptake in technology adoption and Smartphone penetration in the farming community.
The easiest way to connect with farmers would be through missed call engagement. Find out more in the presentation.
This document discusses why restaurants should develop a mobile experience for their customers. It notes that customers are increasingly using mobile devices to find businesses and that not having a mobile presence can cause a restaurant to lose customers. The document then provides examples of different types of mobile experiences restaurants can create, including mobile apps, mobile websites, and QR codes. It emphasizes that mobile apps allow restaurants to share information, provide menus and contact options, and generate more business and revenue.
This document discusses why restaurants need a mobile experience and mobile apps. It notes that customers are increasingly using mobile devices to find businesses and that not having a mobile presence can lose customers. The document outlines the benefits of mobile apps and websites for restaurants, such as increasing orders, visits, customer base and revenue. It also provides pricing information for developing a mobile app.
BrandZilla App provides an effective solution for the persisting proliferation of counterfeit products for both manufacturers and consumers. BrandZilla also provides businesses with a Mobile directory service that uniquely optimizes user search by Geo-location, so subscribed businesses are accessible to prospective customers near their location.
"Agroconsultcart®" marketing plan for android app Tarun Kumar
This document provides a marketing plan for an Android app called AGROCONSULTCART that aims to provide agricultural consulting services and enable e-commerce for farmers, traders, and students. The app will offer technical solutions to crop problems, weather forecasts, information on seeds, machinery and government schemes. It will allow users to purchase seeds and machinery online and connect with dealers. The plan details target customers, competitors, premium features, pricing, promotion, implementation timeline, and performance metrics to track success. The overall goal is to be India's best agricultural consulting app and help 50,000 users in the initial launch.
Emre proposes a loyalty program platform called Gratia that allows merchants to create rewards programs and communicate digitally with customers via a mobile app. Merchants set up an iPad kiosk to enroll customers into programs where they can check-in and redeem points for purchases. The platform provides analytics to merchants on customer transactions, messages, and statistics. Emre and his team will sell the service and provide support to merchants, with revenue coming from monthly subscription fees and additional paid services. He is seeking $150,000 in funding to expand the team and operations.
2014 Customer Loyalty ASEAN Conference: Loyalty PrimeJim D Griffin
Kunal Mohiuddin presents an elegant three-step approach for building a future-ready loyalty program capability. Kunal has more than fifteen years in design and execution of loyalty programs and solutions. Based in India, he has been the architect of numerous enterprise-scale programs, located in over 85 countries and powering over 65 brands. Lassu (lassuloyalty.com) is the ASEAN distributor and reseller of Loyalty Prime – a complete enterprise-class loyalty platform that offers full CRM and loyalty management, and excellent integration to backend systems, like POS, reservations, and ERP. With the Loyalty Prime platform, marketers can easily segment their customers, and then build engagement using social, mobile, website, email, SMS and marketing campaign automation.
This document provides an overview and business plan for Farm Connect Services, an emerging startup that aims to help farmers benefit from contract farming through a contract farming broking platform and farm input services. The business model involves brokering contracts between farmers and agribusinesses, and providing value-added services like credit, logistics, leasing, sales leads, education, smart technology, consulting, and warehousing to farmers. The goals are to become the number one contract farming platform and build a large community of skilled farmers. The business is expected to grow significantly over three years as it onboards more registered farmers and increases the average size of contracts.
Getting Started With IoT – Guidebook: Presented by Anu Taksali, CEO of Dhanuk...InterCon
This document describes Kiasa International Pvt Ltd's flagship locking solution called Safe'o'Buddy for securing cargo during transportation to prevent theft. It is an IoT-enabled remotely controlled container locking system that allows containers to be locked and unlocked through online authorization. It provides real-time tracking of container location and operations. The solution has resulted in reductions in pilferage and theft of 15-40% for various clients in industries like e-commerce, logistics, FMCG and dairy. Testimonials from clients praise the solution's impact. Other benefits for users are discussed like improved goodwill, customer satisfaction, and logistics efficiency.
Cross Border Blockchain Equity/Capital Market Services And Compliance: Presen...InterCon
InterCon is a premier technology conference that brings together like-minded people on a common platform to share knowledge, present ideas, get recognition, and network. InterCon Dubai will offer knowledgeable sessions, informative content, extraordinary speakers, and an overall memorable experience.
Follow us:
Facebook: https://www.facebook.com/InterConWorld
Linkedin: https://www.linkedin.com/showcase/int...
Twitter: https://twitter.com/InterConWorld
Instagram - https://www.instagram.com/interconworld/
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The document discusses the growth of on-demand grocery delivery apps and outlines the features and benefits of developing such an app. It notes that grocery delivery sales in the US grew from $14.2 billion in 2017 to an expected $30 billion by 2021. The document then provides details on the features and functionality that could be included in grocery delivery apps for customers, administrators, store managers, and delivery agents.
Best Practice Audience Segmentation for App Retargeting: Early and Late Stag...Adjust
Audience segmentation is perhaps the most important aspect of any marketing strategy. But too often app marketers overlook the importance of a well-thought-out approach to segmentation. We’ll show you what an advanced segmentation strategy can look like, as well as some best practices for getting started with audience segmentation.
What you will learn:
- Why is an audience segmentation strategy necessary?
- What events to track to segment your app’s audience
- How to optimize your retargeting campaigns with audience segmentation
- Some practical segmentation examples
You can find the full video here: https://youtu.be/XYKGL9Btfm0
This document summarizes an e-commerce platform called LUSHDICKER that enables group buying. It has a founder and CTO with relevant experience. The problems it addresses are that prices are often the same online and offline, and suppliers need large quantity orders. The solution is a web/mobile platform where users can join groups to buy products and increase purchase volumes for discounts. The business model involves generating commissions from orders and potential subscription fees for delivery.
Bestway Digital- Electroic Store Franchise in IndiaBestwaySupermart
Bestway Supermart Digital is an Indian retail chain of electronics and home appliances stores operating both through physical showrooms and online. It has over 20 showrooms across major Indian cities. The document provides details about Bestway's product offerings, partnerships with major brands, focus on customer service, and franchise opportunities through different models where the franchisee can own and operate stores independently or partner with Bestway for operations. It outlines the requirements and estimated earnings for various franchise models including FOFO, FOCO for smart markets and supermarkets.
This document outlines a proposed loyalty business model to bridge the gap between retailers and consumers using mobile technology. It discusses setting up a platform where retailers can publish offers and consumers can access them on their mobile devices. Retailers would pay an annual fee to join, and revenues would come from signing up individual stores, small/large chains, and nationwide retailers. The proposal estimates customer acquisition, store signups, operational costs, and projected revenues over two years, with revenues reaching $434,000 by the end of the second year. Successful similar loyalty programs already operating in other markets are provided as examples. Initial steps outlined to launch the business include hosting the software, setting up demonstrations, and beginning sales efforts with consumer brands in a target
Just Desire pesentation on ibeacon and BLE installationAnthony Threlfall
Outline introduction to Just Desire Ltd, a tech start up incorporated by Mark Aubin who previously worked for CSR on the marketing and industry establishment of the Bluetooth Low Energy or BLE protocol that is used in the Apple ibeacon and other proprietary beacon technologies. Just Desire can offer substantial experience of how to build and establish a successful beacon network and how it can be utilised to create an effective in store shopper engagement platform. Mark can offer considerable insight of the pitfalls that brands and retailers need to avoid when building an installation.
Openshopee is a Top eCommerce website development company in Chennai. We provide excellent SaaS, online store, Custom app, PoS & help your business grow online.
https://openshopee.com/#
Best Ecommerce Platform | best website developmentNewsOpenshopee
Openshopee is a Top eCommerce website development company in Chennai. We provide excellent SaaS, online store, Custom app, PoS & help your business grow online.
Grow your restaurants bottom line with an on-point mobile experience. By starting a mobile program restaurants can enjoy more customers, more business, more revenue.
Mike Roberts is a mobile app developer with over 10 years of experience helping businesses connect with customers through mobile apps. He discusses how mobile apps can increase customer spending by 20-40% and provide a better customer experience. Key features that apps can offer include loyalty programs with rewards, push notifications for targeted messaging, and mobile marketing to engage customers. Apps give businesses a platform to deliver timely offers and information to customers on their mobile devices. Roberts believes these strategies around loyalty, push notifications, and mobile marketing can greatly benefit businesses.
To develop alternative Agri-Input Supply Chain ‘Factory to Farm & farm to Factory’
Reduce Supply chain, Avoid Multiple activities
Maximize Farmers Return on Investment (ROI)
Create Opportunities for Local youth as Agropreneurs
To improve the Institutional Capacities of Farmer Producer organizations and Agropreuneurs
To enhance member engagement and participation in planning, designing and provision of Agri-Business services
To make available inputs at the Franchisee “Harit Vyapar” center/s at the right time and right price
To work cohesively towards creating farmer-inclusive models of Agri-Business ServicesTo provide higher benefit to the Franchisees and farmers through advanced booking schemes and planned buying
To assist Franchisees in operating the Input stores profitably through business planning, working capital, technology, and minimum two agriculture marketing executives training
To assist in communications and publicity and enable greater impact of Franchisees activities among member farmers and the local community
Develop Crop wise Cluster
Develop Package of Practice (POP) for selected Crops
Take Franchisee on Higher Value Chain
Develop ‘Brand’ for member produce
Create Geotagging and Block chain data for each member
How missed call engagement is helping indian farmersJisamath
More farmers are shopping online but for agri-input startups trying to disrupt the conventional channels of distribution, the road to increasing engagement and scaling up remains riddled with challenges. There is hope on the horizon with gradual uptake in technology adoption and Smartphone penetration in the farming community.
The easiest way to connect with farmers would be through missed call engagement. Find out more in the presentation.
This document discusses why restaurants should develop a mobile experience for their customers. It notes that customers are increasingly using mobile devices to find businesses and that not having a mobile presence can cause a restaurant to lose customers. The document then provides examples of different types of mobile experiences restaurants can create, including mobile apps, mobile websites, and QR codes. It emphasizes that mobile apps allow restaurants to share information, provide menus and contact options, and generate more business and revenue.
This document discusses why restaurants need a mobile experience and mobile apps. It notes that customers are increasingly using mobile devices to find businesses and that not having a mobile presence can lose customers. The document outlines the benefits of mobile apps and websites for restaurants, such as increasing orders, visits, customer base and revenue. It also provides pricing information for developing a mobile app.
BrandZilla App provides an effective solution for the persisting proliferation of counterfeit products for both manufacturers and consumers. BrandZilla also provides businesses with a Mobile directory service that uniquely optimizes user search by Geo-location, so subscribed businesses are accessible to prospective customers near their location.
"Agroconsultcart®" marketing plan for android app Tarun Kumar
This document provides a marketing plan for an Android app called AGROCONSULTCART that aims to provide agricultural consulting services and enable e-commerce for farmers, traders, and students. The app will offer technical solutions to crop problems, weather forecasts, information on seeds, machinery and government schemes. It will allow users to purchase seeds and machinery online and connect with dealers. The plan details target customers, competitors, premium features, pricing, promotion, implementation timeline, and performance metrics to track success. The overall goal is to be India's best agricultural consulting app and help 50,000 users in the initial launch.
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2014 Customer Loyalty ASEAN Conference: Loyalty PrimeJim D Griffin
Kunal Mohiuddin presents an elegant three-step approach for building a future-ready loyalty program capability. Kunal has more than fifteen years in design and execution of loyalty programs and solutions. Based in India, he has been the architect of numerous enterprise-scale programs, located in over 85 countries and powering over 65 brands. Lassu (lassuloyalty.com) is the ASEAN distributor and reseller of Loyalty Prime – a complete enterprise-class loyalty platform that offers full CRM and loyalty management, and excellent integration to backend systems, like POS, reservations, and ERP. With the Loyalty Prime platform, marketers can easily segment their customers, and then build engagement using social, mobile, website, email, SMS and marketing campaign automation.
This document provides an overview and business plan for Farm Connect Services, an emerging startup that aims to help farmers benefit from contract farming through a contract farming broking platform and farm input services. The business model involves brokering contracts between farmers and agribusinesses, and providing value-added services like credit, logistics, leasing, sales leads, education, smart technology, consulting, and warehousing to farmers. The goals are to become the number one contract farming platform and build a large community of skilled farmers. The business is expected to grow significantly over three years as it onboards more registered farmers and increases the average size of contracts.
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This document describes Kiasa International Pvt Ltd's flagship locking solution called Safe'o'Buddy for securing cargo during transportation to prevent theft. It is an IoT-enabled remotely controlled container locking system that allows containers to be locked and unlocked through online authorization. It provides real-time tracking of container location and operations. The solution has resulted in reductions in pilferage and theft of 15-40% for various clients in industries like e-commerce, logistics, FMCG and dairy. Testimonials from clients praise the solution's impact. Other benefits for users are discussed like improved goodwill, customer satisfaction, and logistics efficiency.
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InterCon is a premier technology conference that brings together like-minded people on a common platform to share knowledge, present ideas, get recognition, and network. InterCon Dubai will offer knowledgeable sessions, informative content, extraordinary speakers, and an overall memorable experience.
Follow us:
Facebook: https://www.facebook.com/InterConWorld
Linkedin: https://www.linkedin.com/showcase/int...
Twitter: https://twitter.com/InterConWorld
Instagram - https://www.instagram.com/interconworld/
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Follow us:
Facebook: https://www.facebook.com/InterConWorld
Linkedin: https://www.linkedin.com/showcase/int...
Twitter: https://twitter.com/InterConWorld
Instagram - https://www.instagram.com/interconworld/
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InterCon is a premier technology conference that brings together like-minded people on a common platform to share knowledge, present ideas, get recognition, and network. InterCon Dubai will offer knowledgeable sessions, informative content, extraordinary speakers, and an overall memorable experience.
Follow us:
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Linkedin: https://www.linkedin.com/showcase/int...
Twitter: https://twitter.com/InterConWorld
Instagram - https://www.instagram.com/interconworld/
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InterCon is a premier technology conference that brings together like-minded people on a common platform to share knowledge, present ideas, get recognition, and network. InterCon Dubai will offer knowledgeable sessions, informative content, extraordinary speakers, and an overall memorable experience.
Follow us:
Facebook: https://www.facebook.com/InterConWorld
Linkedin: https://www.linkedin.com/showcase/int...
Twitter: https://twitter.com/InterConWorld
Instagram - https://www.instagram.com/interconworld/
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InterCon is a premier technology conference that brings together like-minded people on a common platform to share knowledge, present ideas, get recognition, and network. InterCon Dubai will offer knowledgeable sessions, informative content, extraordinary speakers, and an overall memorable experience.
Follow us:
Facebook: https://www.facebook.com/InterConWorld
Linkedin: https://www.linkedin.com/showcase/int...
Twitter: https://twitter.com/InterConWorld
Instagram - https://www.instagram.com/interconworld/
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2. Topic Slide No. Topic Slide No.
Our Presence 3 Appendices 20
Desta - Linked, Decentralized and Self-
Sustaining Platform
4 a. Agri Ecosystem Today 21
Benefits to Retailers 5 b. The importance of Dealer in the ecosystem 22
Benefits to Manufacturers 6 c. Desta Products 23-34
Benefits to Farmers 7 d. Siddhi Kisan - Mobile App for Farmers 25-27
Our services for Manufacturers 8 e. Siddhi Dealer - Mobile App for Dealers 28-33
Registration & order process on E-commerce
portal
9-10 f. Remarketing to the farmers 34
Multi-Channel promotion of Product schemes 11-15 g. Market insights to the Manufacturer 35
Benefits of Linking the Ag-ecosystem 16 h. Desta Model - Summary 36
Business Traction 17 f. Desta’s Brand Ambassadors and Testimonials 37-39
Our Strength and Differentiators 18 g. Rewards 40
Core Team 19 h. About Investor 41
Table of Contents
3. Our Presence
Districts with dealers
online
Call centre team
Field + Call centre
team
Dealers3000+
Farmers
Network of Dealers and Farmers all over
Maharashtra 3.5 lakh+
4. DB
Desta - Linked, Decentralized and Self-Sustaining Platform
Manufacturer
Shop goes online,
Runs customized
promotion of products
Pricing insights, Product reviews, Product
performance, competing product analysis
Dealer FarmerBuilds customer base,
Cash transactions
Orders products
from 100+ Sellers
on e-commerce
1. Better market access to farmers by bringing in transparency in the system leading to fair pricing and knowledge sharing
2. Building strong partnerships with:
a) Agri Manufacturers – who gain from the additional dealers on Desta’s system and run promotions effectively
b) Retailers who help us go deep by running schemes for farmers around their shop
5. Benefits to Retailers
▪ Best performing products in dealer’s region
▪ Network with farmers inquiring products on the app
▪ Purchase patterns of Farmers in the region
▪ Benchmarking of the live schemes
Dealers bring their loyal customers on the app and run their own offers which attracts more farmers on
app. On Desta platform dealers will generate additional business of $90,000 in 5 years.
Buy directly from 100s of manufacturers on the e-commerce platform
Sell products from the shop to the farmers in the nearby villages
▪ 5000+ Agri-inputs to choose from across 40+ categories
▪ Special offers around the year
▪ Simple sign-in process
▪ No security deposit
6. Benefits to Manufacturers
Effective Promotion of products both to farmers and
retailers
On ground promotion
by Desta Field Staff
Online promotion through
multiple platforms
Products visible to the farmer on app
tagged to personal profile page of
dealers
Order generation by Desta field sales and call centre teams
Dealer inbound inquires generated through Desta marketing team
Additional sale through a new network of retailers
Manufacturer coming in as a SaaS customer run special schemes for their dealers to clear stock and ultimately helps
pass benefits to the farmers. In other words, they build a loyal customer base.
Marketing optimization
Farmers on Desta platform are live - the companies can interact, re-market and re-target multiple times
7. Benefits to Farmers
Success stories of 31 progressive
farmers, Product demos of 10
manufacturers
20,000+ likes, comments and shares
Product schemes
(Retailers, manufacturers & Desta)
Avg. 1000 live schemes/
district
# schemes: 33,946
Best practices on Agriculture
+ Networking
Reward points
Redemption against product
booking or selected gifts
Farmers buying from Siddhi Kisan app, save 2 weeks of their annual household income
8. Our services for Manufacturers
▪ Product listing on DestaMart - B2B agri-input e-commerce portal
▪ Product promotion to 40,000+ dealers through Facebook, SMS, WhatApp
▪ Order generation by Desta field sales and call centre teams
▪ Fees: Fixed percentage of commission against each transaction
Product sales through DestaMart
Promotion through SaaS
▪ Access to Desta’s Tech products, Siddhi Kisan - Mobile app for Farmers to get all products at
lowest rate at the nearest dealer and Siddhi Dealer - E-commerce and promotion tool for dealers
▪ Product promotion to 1,00,000+ farmers and 3000+ dealers on Desta platform
▪ Manufacturer’s products and schemes will be always on the top for their own dealers and farmers
live on Desta platform
▪ Brand building both in farmer's and dealer across Maharashtra
▪ Fees: Fixed annual charges against unlimited usage of Desta platform
9. Registration process on E-commerce portal
Order generation from the dealers by Desta Call centre, Field team
and
through multichannel promotion
Manufacturer’s products go live on DestaMart once signup
formalities are complete. Dealers can now view the
products and pricing to order
+ +
For all e-commerce orders, the respective Dealer’s profile page goes live on all the Farmer apps around his shop. The
farmer can see all products on scheme from this shop and can book, call or visit to purchase from the dealer
10. RBI regulated
Nodal account
2. Order processing
& confirmation
1a. Order placement
based on farmer insights 3. Details of the
order & dealer sent
to the Ag-
Manufacturer
6. Payment released to
Desta & Ag-Manufacturer
1b. Online payment
Order
✓ 5. Product received
4. Support & coordination
Ag-ManufacturerAg-Dealer
Product Ordering Process on E-commerce portal
11. Multi-Channel promotion of Product schemes
Whatsapp, Facebook, SMS
Promotion of products to Desta dealers
Product sale to Desta dealers
DestaMart
12 Field sales executives and 10 call centre members
meet/ call dealers to generate demand and handle
dealer inbound inquires generated through
promotion. Order is placed by them on cash and carry
on the B2B ecommerce marketplace – DestaMart
Product offers are promoted to the Desta dealers
through SMS, Facebook and WhatsApp
12. Multi-Channel promotion of Product schemes
Products go live of Farmer app
Dealer’s profile page
on Farmer app
On ordering products from DestaMart, dealer’s
profile page is created on Siddhi Kisan, the farmer
app. His shop is now live along with all the purchased
products as scheme to farmers around him.
Farmers can then book products to buy from his shop.
Promotion of dealer’s product schemes at farmer meeting
Field teams of Desta and manufacturer promotes the
company’s products using the Siddhi Kisan app.
Information on the products and dealer locations
where they can buy from is available on the app
Desta has built network of 270+ Village Ambassadors- known as KrishiDoot, across Maharashtra. They are well networked influential farmers, willing to help farming
community in their village.
KrishiDoots help Desta organize farmer meetings. They also promote Siddhi Kisan app and product schemes available on it to the farmers through personal visits.
Product booking
page
13. Give missed call Get SMS with app
download link
Multi-Channel promotion of Product schemes
App notification and SMS to dealer Product request on
Siddhi Dealer app
Missed call service to bring farmers on app
Field team shares a missed call number with the
farmers to get them download the app to their
phones and avail benefits
Gathering bulk product requirement from the farmers
During farmer meeting field team gathers bulk
requirement from the farmers for the partner
company’s products. This information is then digitized
and added to Siddhi Dealer app
Dealers are automatically notified about farmer
requirements through app notifications and SMS
14. Facebook post and
App notification
SMS
Informative post on
Bodhi Tree
Multi-Channel promotion of Product schemes
Call to
dealer
Dealer view of Siddhi
Kisan app
Dealer’s profile page
and schemes
Farmer engagement and Re-marketing post farmer meeting
Post farmer meeting, product schemes are promoted to
the farmers through app notifications, Facebook,
WhatsApp and SMS.
Also, product related information such as demo videos,
info-graphics are shared on Bodhi Tree section of Siddhi
Kisan app.
Farmer engagement and Re-marketing post farmer meeting
Farmers view the product schemes on Siddhi Kisan
app, book them against the dealer and call the dealer
through app to make purchase from their shop
15. Multi-Channel promotion of Product schemes
Market insights on Dealer app
Dealer app’s ‘Business Report’ section gives market
insights which helps dealer take the right business
decisions.
Best performing products in their region are listed, on
which they can run schemes, in a few clicks.
Also, dealer can contact the farmers in his region booking
and inquiring for the product and grow his customer base.
Tracking the sales closure
Desta platform help dealers connect with new customers.
The response that each scheme is giving, the pricing on the
app, product visits, etc are tracked daily and dealers are
made aware about their product performance on app and
over regular calls.
Regular communication in form of video and images are
sent to the dealers about the best ways to use the app to
get maximum response from farmers.
16. • Better market information
• Business growth
• Effective promotion
• Lower sales returns
• Inventory liquidation
• Increased farmer base
• Wider range of products
at better prices
• Better prices
• Wider choice of
products
• Knowledge
Ag- Manufacturers
Farmers Ag- Dealers
Farmer &
Dealer App Manufacturer
dashboard
E-commerce
portal
Data
CRM
Logistics
IT
Marketing
Call Centre
On-field
sales
Benefits of Linking the Ag-ecosystem
17. Ag-Dealers New segment
Farmers
FPOs: 34, Sales value:
$14,157
Nurseries: 4, Sales value:
$521
App downloads: 98,000+
# Farmers requesting products (since May
2019): 1100+ , Value: $0.1M
Dealers as buyers on e-commerce: 2157
App downloads: 3200 (Active 1000)
Dealer subscriptions: 224
Brand Ambassadors
# Farmer Ambassadors: 267
# New farmers on system: 2000+
Business Traction
Top 50 Tech Companies: InterCon 2019, Dubai
Rural Activation of The Year Award: Wow Awards Asia - 2019
Rural Innovation of The Year and Best Use of Mobile Award: RMAI Flame Awards - 2019
10 Most Promising Agriculture Technology Service Providers – 2019: SiliconIndia Magazine
The Fearless Entrepreneurs To Watch Out 2019: The Enterprise World Magazine
Rural Innovation of The Year Award: RMAI Flame Awards - 2018
Awards and Recognitions
Product Schemes
# Schemes from Dealers: 33,946
# Schemes from manufacturer: 10,131
# Schemes from Desta: 373
Savings for farmers: $0.18M
18. • Experience: of selling/ creating platform of Agri-input in the past 7 years. 5500 products of 100+ Manufacturers bought by
over 2000+ dealers.
• Team:
• Blend of people with experience in Agriculture and Technology.
• 7 member on-ground team, 7 member call centre team, 5 member marketing team, 4 member IT team (Developers/
Coders), Pricing, BD, Operations, Logistics, Accounts teams.
• An inclusive platform and a connected network:
• E-commerce and Technology complements ‘brick n mortar’. Online mode promotes the Brick & Mortar shops of the
dealers.
• Marketing optimization:
• Data driven platform not just helps in selling the products to dealers & farmers but also follows the farmer through the
complete purchase cycle, including measuring the marketing ROI.
• Leading agri-companies in India spend ~$1.97 Bn every year on Marketing. Our system tracks the marketing
campaigns with the objective of improving effectiveness.
• E-commerce is the spine:
• The negotiated Online Selling Price of the Sellers’ products allows us to pass on discounts on every product to the
Farmers.
• The system incentivizes each stakeholder to connect with others. Helps increase more and more sign-ups.
Our Strength and Differentiators
19. Core Team
A student of life. Also learnt by - sailing for 4 years, in Marketing and Product
Manager roles in diverse industries like Agriculture, Medical Devices, Social
Enterprises and Education, and business leadership role in AgTech organizations.
Siddhartha Choudhary | Co-founder and CEO
Ron runs Boma Investments. He is passionate about financing, business models,
technology and building social enterprises. He is committed to solving global
problems to develop innovative, socially sustainable enterprises and models.
Ronald Boehm | Founder
Gold medalist from ISB, who led Desta in the formative years. Is the e-commerce
expert who has worked in Amazon and is now a Product Manager at eBay.
Nishant Banore | Co-founder
21. Sales return, High cost of Customer Acquisition
Finding the right price point
Measuring and Increasing Marketing ROI
Opportunity loss due to sales return
No promotion/ communication to Farmers
Access to limited products and brands from distributor
Limited info on product and pricing
Limited option to build Farmer and Dealer network
Agri Ecosystem Today
x
Manufacturer
Farmer
Dealer
Through
Distributor
x
Limited
Visibility
22. Issue Resolution,
Knowledge sharer, Sales &
Marketing arm for
supplying companies
Takes risk in offering
credit to farmers,
Invests in new products
A Stocking point close to
farmers,
Inventory Risk
Knows the pulse of the market
hence can serve the farmers
better
The only last mile agriculture inputs and service provider to India's 100,000,000 small holder famers
The importance of Dealer in the ecosystem
23. B2B e-commerce marketplace for agri-inputs, where dealers can buy from 100s of
manufacturers
Only mobile application for farmers to get all the products they want at lowest rate
at the nearest dealer
The mobile app for dealers, allows them to promote products from their shops to
farmers around them, gives insights about the market and customers so that they
can grow their customer base and take the right business decisions.
Desta Products
24. DestaMart is a B2B e-commerce marketplace for agriculture inputs
Dealers buy from directly from manufacturers after a simple registration process
Agri-input E-Commerce Marketplace
Manufacturers100+
Products5500+
Verified dealers2000+
Categories45+
25. • Allows farmer to locate low price
deals/ schemes on many agri products
• Presents schemes from nearest dealers
• Locate dealers on map
• Provides dealer address and phone
• Sort schemes on basis of distance,
count and validity
A Free Mobile App for Farmers -
Siddhi Kisan App - Benefits to
Farmers
26. Farmer can request deals by filling up
simple form showing demand, which
is broadcast to nearby dealers
Siddhi Kisan app - Benefits to Farmers
27. • App provides information on
advanced farming techniques, new
products, technical information from
companies.
• Progressive Farmers share success
stories and experiences
Siddhi Kisan app - Benefits to Farmers
28. The Mobile app for Dealers used to reach Farmers, offered as a
monthly subscription
29. Features
Gold plan
Upload product schemes on Siddhi Kisan app
✓
Unlimited products
Bid placement on products demanded by
farmers
✓
Unlimited bids
App notification to all farmers in the region ✓
Calls from farmer ✓
Market insights through Business Report ✓
Offline promotion through Farmer Meetings ✓
Anonymised Intelligence on ‘Your Farmers’ ✓
Online promotion ✓
Number of bids & the lowest bid in region ✓
Call farmers who inquired for products ✓
The Subscription Service offers
• Gold plan is available for
3, 6 and 12 months
• Gold plan is also offered
as 1 month free trial
30. Run new schemes from shop which goes
live on nearby farmers’ mobile phones
Build strong network of farmers and
complementary dealers’
Insights about farmer product demand.
Connect with customers, Report on
promotions
E-commerce portal for agri-inputs where
dealers can purchase 3000+ products from
140+ companies across various categories.
Siddhi Dealer app - Benefits to Dealers
31. Profile page on Siddhi Kisan App where his
product schemes are visible to all Farmers
Available scheme
Farmers can call him if they like his product
scheme, and see his price and location on
map.
Farmers can book these products, dealers will
be notified about booking on the Business
Reports section
Siddhi Dealer app - Benefits to Dealers
32. On Siddhi Kisan app Farmers can request schemes of
products they would want to buy from dealers near
them
Dealer receives scheme inquires from farmers and can
reply, generating business and reaching new customers
Farmer will get notified about answers to their bid
request
Dealer creates offers on products
that Farmers request
33. Know Best Performing products in
dealer’s region
Connect with Farmers booking products
on Siddhi Kisan app
Know the Farmers calling through
Siddhi Kisan app
Know products requested by Farmers,
place bid on them to the Dealers
Insights on activities performed by
Farmers connected
Insights on promotion of shop &
products through multiple channels
Features of Siddhi Dealer app
34. Give Missed Call
98*******9
Give Missed Call
98*******9
Van Promotion
Banner Leaflet Farmer meetings by Ag-
Manufacturer’s Sales team
Give Missed Call
98*******9
Remarketing to the audience targeted in the field
campaigns to improve effectiveness
36. A hyper-local e-commerce company that allows customers to discover, buy
and save on merchants nearest to them
World’s one of the biggest B2B commerce company for a business or
individual to buy products at wholesale prices directly from manufacturers
“When we win a Golden Globe, it helps us sell more shoes” – Jeff Bezos
Desta Model - Summary
If the companies below were to be merged to work in Agriculture,
they would closely resemble DestaGlobal
37. • Part of Desta’s vision of helping the Farmers and the
Farming community
• Recognition and respect
• Opportunity to build bigger farmer network
• Additional incentive per download
Benefits of being a Desta Ambassador
Partnering with influential farmers known as ‘Prabhavak’ and well-networked farmer known as ‘KrishiDoot’ to tap into
their networks and generate word-of-mouth publicity for our dealer and farmer apps.
KrishiDoots
enrolled
• KrishiDoot meetings conducted since 22nd Feb 2019: 12
• Districts where Krishi Doots are appointed: 11 (Satara,
Sangli, Nashik, Amravati, Washim, Gondia, Nagour, Hingoli,
Parbhani, Ratnagiri and Palghar)
260+ 2000+
App downloads by
KrishiDoots
Desta’s Brand Ambassadors
38. “Today smart businessmen are using online marketing but not many solutions are available in our line of business. But
DestaGlobal's Siddhi Farmer and Dealer apps connect dealers and farmers using various features. Until now more than 70
new farmers have contacted me from the app. It is just the beginning and I will try to use the app regularly so that I can
gain the most.”
Santosh Doiphode | Owner, Doiphode Krishi Kendra, Hingoli
“Such a wide range of products are available on Siddhi App. The best part is that all the products are available on
discount. On booking products, I can see the dealers near me they are available. I can even call the dealers from the app
itself. I can organize my market visit much better now.
When I bought a spray pump on Siddhi, I saved more than 10%. In a year I purchase inputs worth $812.. If I can save
10% on that, it is a big amount for a small farmer like me.
I also like the Bodhi Tree section a lot. I get to learn from the success stories of my fellow farmers. I like trying out
innovative techniques to do better farming.”
Ramesh Maske | Farmer (District- Hingoli)
Testimonial
39. Since my story was published in Bodhi Tree on Siddhi App, I am building network within the farmer community across
India. By commenting on my story farmers are getting in touch with me. We have exchanged our phone numbers. I
have spoken with more than 60 farmers who have appreciated my work and shown their interest in Pearl Farming. If I
get continued response like this, I may have to organise a special training program taking help of DestaGlobal’s team.
Over all Siddhi is a very effective platform and I have got good mileage through it.
Mayuri Khaire | Progressive Farmer, Nagpur
We are happy with the service we got from Desta. We did few orders on the platform in multiple categories. In spray
pumps we saved about $8 on each pump. We have done $605+ orders in spray pumps. We would like to do more
business with Desta, as what Desta is building is the future. We feel the products which Desta has developed – Siddhi
App and Dashboard are very useful for FPOs. It will help us to connect with more farmers.
We expect good promotion of our FPO through it. Also, we have some inventory which we want to promote through
Siddhi App.
Deepak Pawar | Director, Jai Laxmi Farmer Producer Company, Osmanabad
Vilas Gaikwad | Director, Shri Balnath Farmer Producer Company, Washim
We are producer of various seeds. We produce truthful and certified variety for various seeds. Last year we started
business with Desta. Desta team used online and offline mediums to promote and we did good sale through Desta
system. We want to do more business with Desta in input as well as in output.
Testimonial
41. DestaGlobal was founded by Ron Boehm, Marlys Boehm & Nishant Banore in 2010 with an aim to bring
positive change in the Indian Ag-Ecosystem. The Boehm’s organization, BOMA, is the primary investor in
Desta.
Boma Investments LLC is an Impact Investment organization based in USA. Boma Investments has
invested in over 50 social enterprises since 2008.
About Investor