Agrosiaa is a pioneering online shopping platform for all the agricultural products available under the sun. With Agrosiaa, an amalgam made out of technology and the wide experience of agricultural industry comes into existence. We take care of all the day today business activities such as finance, marketing, logistics as well as dispatch and create win - win situation for both farmers and dealers.

1. “ Agricultural Wholesalers/ Manufactures Attitude Towards
Selling Agricultural And Allied Products On Agri. E-
commerce Platform and conducting dry runs (trials) to
process various orders.”
PRESENTED BY
SUMIT YEOLE (1647)
Summer internship
PGDM (Batch 2016-2018)

3. ABOUT COMPANY
Agrosiaa is a pioneering online shopping platform for all the
agricultural products available under the sun. With Agrosiaa, an
amalgam made out of technology and the wide experience of
agricultural industry comes into existence. We take care of all the day
today business activities such as finance, marketing, logistics as well
as dispatch and create win - win situation for both farmers and
dealers.

4. Vision for Vendors
We intend to minimize span a vendor has to spend to mark a substantial
existence in market by providing platform to boost the rate of growth.
Vision for Buyers
Whereas for a buyer, may be a farmer or an urban gardener, Agrosiaa serves
as dedicated-to-agriculture shopping mall with the widest range of product of
different categories.
Benefits of selling at Agrosiaa
 Cost effective marketing
 Improved brand value
 Reaching the maximum target audience

6. OBJECTIVES OF THE STUDY
1. To identify the level of awareness about e-commerce platform among agricultural
wholesaler/manufacturer.
2. To know the perception of wholesalers/ Manufacturers towards selling agriculture
products on e-commerce platform.
3. To study the factors that influences the selling behavior of
wholesaler/manufacturer through e-commerce platform.
4. Identification of factors affecting wholesaler/manufacturer attitude towards selling
on e- commerce platform.
5. To identify various issues faced by farmers in ordering agri-inputs through
Agrosiaa online platform by conducting dry runs.

7. RESEARCH METHODOLOGY
The Study Is Based On Primary Data And Secondary Data Collected With The
Help Of Schedule (Questionnaires) From Vendors.
PRIMARY DATA COLLECTION
1 VENDORS DATAANALYSIS
The Primary Data Forms An Important Component Of Any Research
Investigation. As The Study Focuses On Agricultural Wholesalers/ Manufactures
Attitude Towards Selling Agricultural And Allied Products On Agri. E-commerce
Platform.
2 DRY RUN (TRIALS)
After Vendors Data Collection We Started Work For Dry Run (Trials) In Which
Various Scene Has Been Conducted In Pune Districts.

8. SAMPLE INTRODUCTION
The primary sampling was done in Pune districts from different areas
and in Irrigation and Information category.
SECONDARY DATA COLLECTION
Secondary data pertaining to the project was collected from the
Certifying Agency, News Paper, Websites.
SAMPLING PLAN
Sampling method followed was random sampling which includes
vendors from each category were covered. On the basis of company staff
recommendations vendors were covered from each category.

9. DATAANALYSIS
Agrochemicals
Seeds
Tools &…
Agri-allied
Organic products
Irrigation
Information
Garden
 Categories In Which Agrosiaa Deals
1. VENDORS ANALYSIS

10. 1. To identify the level of awareness about e-commerce platform among Agricultural
Wholesaler/manufacturer.
48%
62%
52%
32%
0%
10%
20%
30%
40%
50%
60%
70%
Irrigation Information
Yes No
A. To know awareness about e-commerce
platform.
B. To know agricultural wholesaler/manufacturer
registered on e-commerce.
0%
10%
20%
30%
40%
50%
60%
70%
80%
IRRIGATION INFORMATION
40%
76%
60%
34%
Yes No

11. 0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
IRRIGATION INFORMATION
62%
86%
38%
14%
Yes No
2. To know the perception of wholesalers/ Manufacturers towards
selling agriculture products on Agrosiaa.

12. 3. To study the factors that influences the selling behavior of
wholesaler/manufacturer through e-commerce platform.
0%
10%
20%
30%
40%
50%
60%
Irrigation Information
25%
10%
15%
25%
45%
55%
15%
10%
Easy Marketing Ease of Access Free Registration Increase Brand Value

13. 4. Identification of factors affecting wholesaler/manufacturer attitude
towards selling on e- commerce platform.
0%
10%
20%
30%
40%
50%
Irrigation Information
10% 12%
48%
28%
14%
30%
12%
10%
16%
20%
Lack of trustworthy website Long Credit Period
Lack of Tech. knowledge Returns Policy
High Margins

14. 5. To identify various issues faced by farmers in ordering Agri-inputs through
Agrosiaa online platform by conducting dry runs.

15. FINDINGS
 Manufacturers do not have freedom to operate an E-commerce site because of the
manufacturer's individual agreements with one or more selected dealers as not to operate an
e- commerce site. It should be viewed as a vertical management and be lawful. However if a
manufacturer were to agree with a group of dealers that the manufacturer will not operate an
Ecommerce site in competition with the dealers.
 Customers do not have whole information about operating an ecommerce site for e-buying
procedure.
 Most of the people are unsuccessful to use Net banking and email account because either
they are ignorant or even don’t remember their login ID and password.
 Planners fail to give employees the whole picture and in such circumstances, the training and
setting up incentives for workers to embrace the strategy may assist.

16.  In case of information, management there is the process of receiving the orders,
complaints and suggestions is performed but there is no proper forwarding of this
information received. And accurate interpretation of the data and submitting it for
the decision making should be properly channelized.
 Attractive and informative web designs play an important role in the
development of any business on the account of applicable of E-commerce in the
business. The attractive and informative website proves to be new additions in
the growth of the business.
 In case of office management E-commerce offered as a paperless office as every
transaction is recorded in the computer. Paper records are completely eliminated
from the marketing office management in E-commerce.

17. RECOMMENDATIONS
 E-Agriculture has not been implemented because farmers in the country have not been
sensitized about it & young farmers were in lack of information about the agriculture
such that e-agriculture might provide them useful information’s regarding the
plantations that they have grown.
 Illiteracy among farmers in reading message is also another factor that pertain the
usage of technology in agriculture, to overcome this it is necessary to create awareness
of learning the state language such that the message sent will be in the state language.
 The development of e-commerce undoubtedly affects the Agri-food sector, and
agricultural firms seem to be generally taking up e-commerce activities and deploying
or using agricultural e-markets.

18. CONCLUSION
 In information management receiving the feedback, suggestions, corrections,
complaints are to be processed and proper forwarding of this information is to be
undertaken for its accurate interpretation and submitting it for the decision-making.
 Paper records are completely eliminated from office management in E-commerce
because every transaction is recorded in the computer.
 E-commerce changes entire procedure of marketing management because the attractive
presentation of the products on the website and one operator on the company computer
is enough to carry on the transaction and he is sufficient to effect sales.
 It has changed the entire transaction procedure in banking system, cheque system and
credit system in E-commerce.

21. THANK YOU