A session by Scott Raba, Co-founder, MindSpout on the topic of 'Phishing Attacks and Trends in Cloud Computing' at InterCon USA 2019, held at Caesars Palace, Las Vegas on 18-20 June, 2019.
Get in the Social Game -www.socialzing.com/mediaKrisztina Toth
SocialZing is an all-in-one social marketing system headquartered in Salt Lake City, Utah. It was created by social marketing experts and authors with over 35 combined years of experience in corporate high-tech and 40 combined years in corporate multi-level marketing. The integrated SocialZing platform allows users to post and blog on social media, capture leads, and hold web meetings through an easy four step process. Plans start at $19 per month for the lead capture system and scale up based on additional features and capabilities.
InsideSales.com is a pioneer in inside sales that was founded in 2004. It has over 250 employees and has experienced over 100% annual revenue growth. The document discusses InsideSales.com's sales acceleration platform, which uses cutting-edge science and data to improve sales performance metrics like contact rates by over 50% through features like click-to-call dialing, call routing, automated voicemail, and analytics. The platform also aims to increase sales effectiveness through gamification and integration with Salesforce.
1. The document promotes the use of Salesforce Chatter, an enterprise social network, for improved employee collaboration and communication within companies.
2. It notes that social networking usage now surpasses email usage globally and that employees spend much of their time at work on non-work related internet and social media sites.
3. The document argues that an enterprise social network like Chatter that integrates with other work tools can help employees more easily find information and leverage coworkers to be more successful and productive.
Top Five Trends in Digital Marketing for 2015 and How to Profit from ThemSt. Edward's University
The document discusses top trends in digital marketing for 2015 that companies can profit from. It covers how content, automation, social media usage, understanding customer intent, and creating experiences will be important. The presentation provides examples and strategies for each trend, such as how different types of content can support objectives and how to engage customers on social media. It emphasizes that marketing is becoming more automated and driven by analytics, and that companies should focus on engagement and interactions to provide the best customer experiences.
The document provides an agenda for an introduction to Salesforce for non-profits, outlining the key benefits and features of the Salesforce platform including its architecture as a cloud-based CRM solution. Examples are given of how different types of non-profits could utilize apps and tools within the Salesforce ecosystem to manage fundraising, events, volunteering, and other functions. Demonstrations of the Causeview modules for fundraising, events, and volunteer management are included.
The document summarizes common subject lines used in phishing emails. It lists popular email subjects about password resets, orders, documents to sign, account issues and more. These types of emails prey on human psychology by creating a sense of urgency or curiosity to get people to act before thinking critically. Hackers also send emails about remaining security-minded or notifications about social media activity to trigger clicks. The goal is to get users to reveal sensitive information or install malware.
Inbound Marketing: Lead Generation at 60% Lower Cost - HubSpot, Ellie MirmanOnline Marketing Summit
The document is a presentation about content marketing and inbound marketing given by Ellie Mirman at the Online Marketing Summit in Orlando, FL on August 3, 2010. The presentation covers how to get found and generate leads through content at a lower cost by following steps to publish content everywhere, optimize content for search engines, engage with audiences on social media, convert visitors to leads with landing pages, and convert leads to customers by cultivating relationships with content. Metrics like total reach, visitors, leads, sales, and content performance are also discussed for measuring marketing efforts.
Get in the Social Game -www.socialzing.com/mediaKrisztina Toth
SocialZing is an all-in-one social marketing system headquartered in Salt Lake City, Utah. It was created by social marketing experts and authors with over 35 combined years of experience in corporate high-tech and 40 combined years in corporate multi-level marketing. The integrated SocialZing platform allows users to post and blog on social media, capture leads, and hold web meetings through an easy four step process. Plans start at $19 per month for the lead capture system and scale up based on additional features and capabilities.
InsideSales.com is a pioneer in inside sales that was founded in 2004. It has over 250 employees and has experienced over 100% annual revenue growth. The document discusses InsideSales.com's sales acceleration platform, which uses cutting-edge science and data to improve sales performance metrics like contact rates by over 50% through features like click-to-call dialing, call routing, automated voicemail, and analytics. The platform also aims to increase sales effectiveness through gamification and integration with Salesforce.
1. The document promotes the use of Salesforce Chatter, an enterprise social network, for improved employee collaboration and communication within companies.
2. It notes that social networking usage now surpasses email usage globally and that employees spend much of their time at work on non-work related internet and social media sites.
3. The document argues that an enterprise social network like Chatter that integrates with other work tools can help employees more easily find information and leverage coworkers to be more successful and productive.
Top Five Trends in Digital Marketing for 2015 and How to Profit from ThemSt. Edward's University
The document discusses top trends in digital marketing for 2015 that companies can profit from. It covers how content, automation, social media usage, understanding customer intent, and creating experiences will be important. The presentation provides examples and strategies for each trend, such as how different types of content can support objectives and how to engage customers on social media. It emphasizes that marketing is becoming more automated and driven by analytics, and that companies should focus on engagement and interactions to provide the best customer experiences.
The document provides an agenda for an introduction to Salesforce for non-profits, outlining the key benefits and features of the Salesforce platform including its architecture as a cloud-based CRM solution. Examples are given of how different types of non-profits could utilize apps and tools within the Salesforce ecosystem to manage fundraising, events, volunteering, and other functions. Demonstrations of the Causeview modules for fundraising, events, and volunteer management are included.
The document summarizes common subject lines used in phishing emails. It lists popular email subjects about password resets, orders, documents to sign, account issues and more. These types of emails prey on human psychology by creating a sense of urgency or curiosity to get people to act before thinking critically. Hackers also send emails about remaining security-minded or notifications about social media activity to trigger clicks. The goal is to get users to reveal sensitive information or install malware.
Inbound Marketing: Lead Generation at 60% Lower Cost - HubSpot, Ellie MirmanOnline Marketing Summit
The document is a presentation about content marketing and inbound marketing given by Ellie Mirman at the Online Marketing Summit in Orlando, FL on August 3, 2010. The presentation covers how to get found and generate leads through content at a lower cost by following steps to publish content everywhere, optimize content for search engines, engage with audiences on social media, convert visitors to leads with landing pages, and convert leads to customers by cultivating relationships with content. Metrics like total reach, visitors, leads, sales, and content performance are also discussed for measuring marketing efforts.
It’s no longer a question of whether you will be breached or not. It’s pretty much guaranteed you will be. Brian Chertok, EVP Strategy & Marketing, CyberScout, presented on the topic of cyber threats at NEDMA18, and what businesses and professionals can do to make it tougher on cyber criminals.
The Initiative for Open Authentication (OATH) is a group working to promote strong authentication solutions without passwords. It has created open standards like HOTP, TOTP, and OCRA, and certifies compatible products. OATH seeks to reduce fraud by establishing interoperable strong authentication methods across devices and networks through its reference architecture and standards.
The Initiative for Open Authentication (OATH) is a group working to drive adoption of open strong authentication technologies. OATH has developed an open reference architecture and standardized authentication algorithms like HOTP and TOTP to provide interoperable strong authentication without passwords. OATH is working to expand certification of products, define risk-based authentication interfaces, and promote authentication and identity sharing across multiple applications and networks through open standards.
This document discusses email deliverability and how to improve a sender's reputation score. It explains that a sender reputation score is like a credit score that depends on user complaints, bounce rates, spam trap hits, sending volumes, and list management practices. The document provides tips on monitoring complaint and bounce rates, removing spam traps and inactive users from lists, sending consistent volumes, keeping content relevant, and using personalization. It emphasizes that deliverability depends more on sender behaviors than on content. Maintaining a good reputation score is important for email to reach users' inboxes rather than being marked as spam.
Will Conversational Interfaces Eat Telecoms? Paul Sweeney, TADSummit 2018Alan Quayle
This document discusses the growing adoption of conversational interfaces and the gap this is creating for enterprises. It notes trends showing increasing consumer use of messaging apps and voice assistants. It also provides examples of companies acknowledging this shift and examples of early enterprise conversational applications. The challenges for enterprises are to have direct conversations with customers across common digital channels and gather "conversational data". The document proposes that conversational middleware and a layered approach combining connectivity, automation and machine learning could help enterprises engage customers and gain competitive advantages through conversational interfaces.
Millenials, Messaging and Recruiting: Opportunity, or Risk? - Simon CleaverJeremy Ott
This document discusses how millennials prefer messaging over calling and how messaging is growing, especially among millennials. It notes that millennials will make up 70% of the workforce by 2025. For recruiting, this matters because candidate experience is important and recruiters need to communicate how candidates prefer. Integrating messaging into CRMs through unified communications can help recruiters communicate across channels while keeping conversations logged in the CRM. This presents both opportunities to build relationships faster but also risks if staff communicate outside the CRM on personal devices.
2019 Sitecore Symposium Connect With Your Audience in a Whole New WayMark Stiles
Want to know what your customers are looking for? Why not just ask them! With cutting-edge AI language parsing tools, you can talk to your audience directly and take action immediately on what they say. Setup personalization more easily with a content authoring chat bot that walks you through the process. Improve search by allowing natural language questions. Walk through forms in a conversational way. Select a persona, trigger goals -- all with your audience's own words. With low-cost, easy to use AI APIs, your website can be wherever conversation happens.
How can Texting Improve Training & Learning Retention?gjhassin
This document outlines the services provided by a mobile cloud-based SaaS company called Train by Cell that specializes in text messaging platforms. They provide various automated and two-way texting services including keyword responses, scheduled messages, list segmentation, and live chat. The document emphasizes how text messaging is a powerful way to engage users given its immediacy and intimacy compared to other communication methods.
An introductory session about Social Engineering presented at ICT Nuggets Forum - Khartoum, organized by Duko team. We talked about what is social engineering? terms related to it? and how attacks can bee carried. We also told a lot of stories about successful social engineering attacks and how much damage they did. Finally we talked about how to protect yourself and your company social engineering attacks.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Man vs Internet - Current challenges and future tendencies of establishing tr...Luis Grangeia
This talk will address a fundamental challenge in information security: Authentication, or how to establish trust between a user and their collection of devices and internet services.
I will start by describing the current state of play: a regular user typically has at least one computer and a smartphone; each individual is then subscribed to tens or sometimes hundreds of Internet services which are accessed using these devices. Even these services are interconnected with trust relations, such as email accounts that receive password reset tokens. Some of these relations are not so obvious...
The complexity of this arrangement is rising so fast that it's getting harder for end users (even power users) to cope with all of its security implications. Most users will not have any strategy to manage their security, using the same password for all services and devices; but even most power users such as infosec professionals make mistakes that can be exploited.
I will illustrate the current scenario with a dissection of the Mat Honan hack and my own experience mapping the interconnections between my own devices and services.
I will then attempt to provide a strategy to schematize and improve the level of trust between users and devices / services, analysing ad-hoc strategies by power users and provide the tools to create a personal strategy.
Finally I’ll look into what the future of authentication, and what this Tangled Web might bring us: mutual authentication between devices, the future of two factor, the role of social networks, location based authentication, behaviour based trust, trust federation.
Leveraging Communications Technology in Recruitment & StaffingTALiNT Partners
Simon Cleaver, CEO at Cloudcall presented at Recruitment Leaders Connect: The Year Ahead on 8th March covering the following.
With 52% of recruitment businesses predicting an increase in tech investments in 2018, this session highlights how to use communications technology solutions to boost results, drive productivity and enhance candidate experience.
The role of technology and its impact on the candidate’s experience.
The ‘robots are coming’. The communications technology that will impact recruiter processes in the future.
GDPR without tears – how you can ease GDPR compliance with communications technology.
The document provides an overview of email marketing and how to grow a business using email. It covers topics such as setting objectives, design tips, growing an email list, deliverability, and legal requirements. Some key points include using email to increase customer retention, acquisition, and brand awareness. Tips include segmenting lists, testing subject lines and content, and offering incentives to sign up for emails. The document emphasizes the importance of deliverability, legal compliance, and having an email strategy to achieve business goals.
Voight-Kampff for Email Addresses: Quantifying Email Address Reputation to Id...Joshua Kamdjou
“Is this email address real?” Internet history and age can’t be faked. Legitimate email addresses have social media profiles, Github profiles and commits, LinkedIn accounts, and they’ve been in credential dumps and data breaches. Real people can be differentiated from attacker personas using these internet breadcrumbs.
EmailRep is a system of crawlers, scanners, and enrichment services that collects data on email addresses, domains, and internet personas to predict the relative risk of an email address. It uses OSINT techniques, crawlers on forums, social media sites, and professional networking sites, as well as data points from credential breaches, malicious phishing kits, community reported phishing emails, spam lists, and more.
In this talk I’ll discuss why we built EmailRep, dive in to how Blue and Red teams are using this, and review some shortcomings of this approach that future attackers will seek to exploit. Finally, I’ll deep dive on the technical architecture and implementation, giving an overview of how you could build this yourself.
We’ll invite audience members on stage to query EmailRep, live, for their personal email addresses or attacker email addresses they’ve encountered or used in their work.
EmailRep is free to use via emailrep.io or API.
Getting Started With IoT – Guidebook: Presented by Anu Taksali, CEO of Dhanuk...InterCon
This document describes Kiasa International Pvt Ltd's flagship locking solution called Safe'o'Buddy for securing cargo during transportation to prevent theft. It is an IoT-enabled remotely controlled container locking system that allows containers to be locked and unlocked through online authorization. It provides real-time tracking of container location and operations. The solution has resulted in reductions in pilferage and theft of 15-40% for various clients in industries like e-commerce, logistics, FMCG and dairy. Testimonials from clients praise the solution's impact. Other benefits for users are discussed like improved goodwill, customer satisfaction, and logistics efficiency.
Cross Border Blockchain Equity/Capital Market Services And Compliance: Presen...InterCon
InterCon is a premier technology conference that brings together like-minded people on a common platform to share knowledge, present ideas, get recognition, and network. InterCon Dubai will offer knowledgeable sessions, informative content, extraordinary speakers, and an overall memorable experience.
Follow us:
Facebook: https://www.facebook.com/InterConWorld
Linkedin: https://www.linkedin.com/showcase/int...
Twitter: https://twitter.com/InterConWorld
Instagram - https://www.instagram.com/interconworld/
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The Initiative for Open Authentication (OATH) is a group working to promote strong authentication solutions without passwords. It has created open standards like HOTP, TOTP, and OCRA, and certifies compatible products. OATH seeks to reduce fraud by establishing interoperable strong authentication methods across devices and networks through its reference architecture and standards.
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Want to know what your customers are looking for? Why not just ask them! With cutting-edge AI language parsing tools, you can talk to your audience directly and take action immediately on what they say. Setup personalization more easily with a content authoring chat bot that walks you through the process. Improve search by allowing natural language questions. Walk through forms in a conversational way. Select a persona, trigger goals -- all with your audience's own words. With low-cost, easy to use AI APIs, your website can be wherever conversation happens.
How can Texting Improve Training & Learning Retention?gjhassin
This document outlines the services provided by a mobile cloud-based SaaS company called Train by Cell that specializes in text messaging platforms. They provide various automated and two-way texting services including keyword responses, scheduled messages, list segmentation, and live chat. The document emphasizes how text messaging is a powerful way to engage users given its immediacy and intimacy compared to other communication methods.
An introductory session about Social Engineering presented at ICT Nuggets Forum - Khartoum, organized by Duko team. We talked about what is social engineering? terms related to it? and how attacks can bee carried. We also told a lot of stories about successful social engineering attacks and how much damage they did. Finally we talked about how to protect yourself and your company social engineering attacks.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
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This talk will address a fundamental challenge in information security: Authentication, or how to establish trust between a user and their collection of devices and internet services.
I will start by describing the current state of play: a regular user typically has at least one computer and a smartphone; each individual is then subscribed to tens or sometimes hundreds of Internet services which are accessed using these devices. Even these services are interconnected with trust relations, such as email accounts that receive password reset tokens. Some of these relations are not so obvious...
The complexity of this arrangement is rising so fast that it's getting harder for end users (even power users) to cope with all of its security implications. Most users will not have any strategy to manage their security, using the same password for all services and devices; but even most power users such as infosec professionals make mistakes that can be exploited.
I will illustrate the current scenario with a dissection of the Mat Honan hack and my own experience mapping the interconnections between my own devices and services.
I will then attempt to provide a strategy to schematize and improve the level of trust between users and devices / services, analysing ad-hoc strategies by power users and provide the tools to create a personal strategy.
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With 52% of recruitment businesses predicting an increase in tech investments in 2018, this session highlights how to use communications technology solutions to boost results, drive productivity and enhance candidate experience.
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3. 3
Why Talk About Phishing Attacks
• Is it money?
• $500 million lost
• Is it volume?
• 40.9%
• Is it craftiness?
• HTTPS, think again!
• Or is it all of the above?
• Must be aware of new tricks and methods
4. 4
The Who
• Software as a Service (SaaS)
• Office 365, G Suite
• Single Sign On
• Financial Institutions
• Money talks
• 80% of attacks target 5 industries
• SaaS
• Financial
• Email
• Cloud
• Payment Services
5. 5
The How
• Email
• Oldie, but a goodie
• Messaging Apps
• Facebook Messenger, Slack,
Teams
• Same MO, different attack vector
• BEC (Business Email Compromise)
• Have a dialogue
• Shared File
• Weakness in sharing service
security
6. 6
What to do
• Over 90% of breaches started with a simple click
• Educate
• Weakest link is the human element
• Multi-Factor Authentication
• Layer your security
• Second Guess
• Follow-up through secondary method
• Trust Nothing
• Be suspicious and always ask
8. 8
Spending on Cloud
Computing
• $200 billion expected spending
in 2019
• 20% increase in spending
from 2018
• 80% of organizations with
some form of cloud adoption
by 2025
• Cost optimization is the #1
priority for businesses