BrandZilla App provides an effective solution for the persisting proliferation of counterfeit products for both manufacturers and consumers. BrandZilla also provides businesses with a Mobile directory service that uniquely optimizes user search by Geo-location, so subscribed businesses are accessible to prospective customers near their location.

1. Smart Product & Business Directory
BrandZilla App

2. Introduction:
Mobile phones have altered the way people live,
communicate, access information and connect.
In comparison to the aptness of NITEL’s classic
Yellow Pages to the needs of the ‘static’ business
environment of the ‘90s, most online business
directories are not as responsive to the agility of
the contemporary Mobile culture.
Case:

3. Introduction:
Proximity of a business to customers is a dominant
advantage in today’s competitive business setting.
We are redefining business relationships with a
localized digital directory that optimizes prospects’
search, using geolocation technology to bring
services at fingers-length to customers when they
need it, and foster connection with new prospects.
Premise:

4. Problem:
BrandZilla App was prompted by some of the
factors inhibiting anti-counterfeiting efforts, such as:
1. Infiltration of brand owners’ distribution chain
through wholesale purchases in open markets.
2. Alleged collusion with Ports officials who aid and
abet the importation of pirated brands.
3. Inability to track incidents, because there isn’t an
effective medium for consumers to report cases.
The inciting incident is the proliferation of counterfeits.

5. Socio-economic Impact of the Counterfeit Trade.
Loss of market share to pirates impacts
significantly on revenue, leads to job cuts
and in severe cases closure of business.
Tax revenue loss to Government. It is
evident counterfeiters do not pay taxes,
since they do not run legitimate business.
Brand Owner
Counterfeiter
Growth and development of creativity is
impeded by unlawful use of trademarks
and breach of patent and copyrights.
Rising cases of death from ingesting fake drugs,
food and beverages and hazards with the use of
fake cosmetics, electrical and vehicle spare parts.

6. Solution:
BrandZilla App anti-counterfeiting solution is built
on the premise that the only practical solution to
proliferation of counterfeit products is
“for brand owners to literally take their
customers by hand to retail stores that they
supply their products to”.

7. Backend account validation
api shuts fakers out of brand
owner's product supply chain.
End-users can view product’s
image spec published by
authentic brand owner.
Geolocation helps users
easily find nearby stores
listed by brand owner.
In-app feedback device
enables user report retailers
that sell brand imitation.
How it Works:

8. ▪ Products directory service enables
consumers identify an original
product and find where it is sold.
▪ Business directory service makes
listed service provider’s business
accessible to their most probable
customers – those that are near the
business location.
▪ Messaging & In-app notification
service facilitates communication
between merchants and customers
(merchants can post sponsored
notices to all/segmented app users).
Product:
BrandZilla App click here

9. User-friendly and easy signup of
company account: access is
secured with telephone/email
and password match.
The Manage Brands and List of
Store/Depots pages are accessed
only when company account is
verified by BrandZilla Admin.
Brands subscription form
requires minimal info – name of
product, category & subcategory
selection and picture upload.
1Use Cases
Product Directory service: merchant subscription
Company can manage/edit or
add brands and also update
subscription easily.

10. Classification of businesses under
category and subcategories (over
330) helps prospects easily find
subscribers business.
Merchants promote their
business with photos (upload up
to 5 images of product /service).
Auto Proximity Locate Device
(APLD) button helps user find
nearby businesses in a subcategory
ranked by proximity to user.
BrandZilla BizCard is shareable.
Contact buttons enable instant
connection with the merchant.
2Use Cases
Business Directory service: merchant subscription

11. Access to in-app communication
and feedback pages on the slider
page, with unread message alert.
User can send feedback to our
email system (feedbacks received
on behalf of subscribed merchants
are forwarded to their email).
Users can read all sent
messages (auto & sponsored)
on the Notifications page.
3Use Cases
Messaging & In-app notification service: all app users

12. Underlying Magic:
BrandZilla App geolocation system is
powered by a custom geographic
information service (GIS) technology
that enables the GPS read manually-
inputted addresses in our database
and match result with user’s device
location.

13. Projection: get 30% of brands subscribe
and advertise on BrandZilla products
directory in first year of operation.
*Source: Trademark database
Projection: support B2B and B2C
connection for 5% of businesses =
155,000 Business/Services subscribers.
*Source: CAC Report.
Projection: onboard 10%+ free app
users as catalysts and viable target
audience for merchants' services.
*Source McKinsey & Company Study
200k+branded products on sale,
54k+ reg. *Trademarks, 40k+
drug and pharma brands.
3mil+registered brands with
the *Corporate Affairs
Commission.
40mil+*20% of population are
estimated to be retail chains
target customer base.
Demand Forecasting:

14. Become premium resource for
product promotion & protection
and business directory listing.
Best Case Scenario.
N1Bn+ yearly revenue
Realistic Success Scenario.
N400Mn+ yearly revenue
Factoring in slow initial traction,
loss of time to penetrate cities
beyond Lagos.
Income based mostly on sales team
efforts, augmented expenses for
office visits and lead conversion.
Worse Case Scenario.
N150Mn+ yearly revenue
Market Size: Potential Outcomes

15. N2.7Bn
Annual revenue projected by
2023 at a growth rate of 40%
per annum.
Business Model:
In-app subscription-based user services.
30-day free trial subscription, N4,200
per brand N5,200 Yellow Page and
N3,200 Retailer annual subscription.
N4.7kaverage subscription
fee for one brand and
one Yellow Page signup
30% and 5% share respectively of
available market.
N1Bnfrom 60k brands and 155k
business subscriptions on
BrandZilla app.
*Annual revenue increase expected
from impact of app services updates.
*Features to enhance user value will be completed and implemented within first business year.

16. Geolocation search
optimization
Keyword/Thematic
search optimization
Mobile App
Adaptation
Web/online
sites
Competition
Business Directories
Google My Business offers a powerful business directory service, but
it is overshadowed by Google’s main value propositions, hence it
seldom comes to users’ mind when prospects search for services.
One unique advantage BrandZilla has is that in addition to visibility on
the network, subscribers can self-promote their business by sharing
their BizCard to their contacts and social media connections.

17. Competition
Competitive advantage as an anti-counterfeiting solution
Medium Cost Re-use Rate Use case Threats Consumer
Awareness
1 BrandZilla App Negligible Subscribe
annually/monthly
All Product types Impregnable New
2 *Mobile
Authentication Service
High Strip attached
apiece on a pack
Drugs & Cosmetics Prone to cloning High
3 Hologram High Attached apiece on
every pack
All Product types Can be replicated Low
4 Bar code Low Subscribe annually All Product types Strong protection Low
5 Tamper-proof seal Moderate Continuous
production
All Product types Moderate Low
6. In addition to the above-listed product-borne anti-counterfeiting solutions, the only comparative tech solution is Medsaf,
an enterprise medication supply chain management that serves hospitals and pharmacies. Many other tech solutions are
too limiting in their use (such as TruScan) to be regarded as a competition to BrandZilla anti-counterfeit solution.
*Mobile Authentication System (MAS) is not used on all drug brands, because of the cost (N2.50 apiece) of the scratch cards.

18. N2.7BnN1Bn
Go To Market:
Proposed anti-counterfeiting
campaign, #BuyOriginal will position
BrandZilla Tech as a cause-related
business and rally the app’s target
prospects to the social cause.
The pertinence of the counterfeit
challenge creates a unique entry
opportunity for BrandZilla App to
garner user traction required to
market app services.
BrandZilla App got a pat on the back by
the Pharmaceutical Society of Nigeria,
led to the invitation to introduce the
app to delegates at the PSN Annual
Convention in November 2019.
Product-Market Fit Market Adoption Customer Acquisition Program

19. N2.7BnN1Bn
Team:
Stanley Ohanugo Obiechina Akpachiogu Lav Patel
Founder, CEO Co-founder, Business Development Chief Technical Officer, CTO
BSc Chemistry, PGDip Oil/Gas
Engineering, Aberdeen, UK.
Management Consultant and Visual
communication expert. Built & sold
BookGuts, a book summaries SaaS.
BTech. Computer Engineering, Ganpat
University, Gujarat, India. Eight years
experience in software development
industry as Software Developer,
Technical Lead & Team lead.
Holds a BEng. (Civil) degree from the
University of Nigeria. Gamification & UI
designer. Game and app concepts
developer: Precepts Game, Making
Money, EduSupport and BrandZilla.

20. N1Bn
Revenue
Financial Information:
We are looking for seed capital to start up the Software as a Service business.
Early-stage investment
opportunity
N36m
Seed Capital
20,000 Brand owners (list av. of 3
brands) + 155,000 Businesses
175k
Subscribers
Achievable within first year
of business

21. 1. M-Commerce Platform.
The proposed Shop on Retailers
Wall is a Mobile adaptation of
ecommerce. This M-commerce
platform will enable even small
community retailers take
advantage of customer’s growing
preference for the convenience of
home delivery service and the huge
benefits of e-commerce business.
Users can visit “Mobile shops” of
retailers that subscribed for home
delivery service, view their product
catalogue and place an order.
Products listing on the merchant’s
interface will be very simplified.
2. Coupon Crush.
Built with Pokemon Go ideology,
Coupon Crush uses the ranking,
rule weight and randomization AI
algorithm of game mechanics to
award various levels of rewards to
lucky BrandZilla App users.
Future
optimizations:
User sequence: Product Category
Subcategory List of nearby retailers
Retailers Wall (catalogue) Cart
Show Total (+shipping) Send Order
M-Commerce Platform.
Coupon Crush.
Users can see the level of maturity of
rewards, such as coupons & discounts
that has been set up on the backend
engine on behalf of merchants.

22. Future
optimizations:
In-app Adverts page
To generate more revenue: a subscriber
is given exclusive right of advertising on
the page (one product is displayed each
time user completes an app function).
Enabling Mobile browsers open
BizCard link with a newly developed
technology will make BizCard more
accessible and also promote the app.
BizCard Web view
Auto-renew payment
Having secured the credibility of early
users, the integration of auto-renew
subscription will increase the rate of
receiving subscription payments.

23. Milestones:
Oct. 22,
2018
Research, concept and wireframe
development and graphic designs.
Jan. 4,
2019
Registration of BrandZilla Technologies
Nigeria Limited with Corporate Affairs.
Jan. 28,
2019
Sept. 28,
2019
Competed BrandZilla App, published on
Google Play and the App Store.
Nov. 8,
2019
Invited to demonstrate anti-counterfeiting
system at the PSN Convention in Kaduna.
Dec. 4,
2019
Tested functionality and modeled procedure for
sales operations @ Ecomed Pharma and Panadave
Investment Ltd. Subscribed their products on App.
January
2020
Get seed capital to startup business operations –
rent admin office, recruitment, advertising, etc.
October
2020
Publish updated version 2.0 of BrandZilla App with
additional features to enhance user value, increase
user and subscriber base and boost revenue.
critical milestone achievement
very important milestone,
where you come in!
Commenced software development
and programming of BrandZilla App.

24. Conclusion:
BrandZilla Tech. is venture-ready and the management team is
passionate about disrupting the way we shop and do business.
Tens of thousands of Africans die from counterfeit anti-malarials
alone each year, according to World Health Organization estimates.
For us, developing BrandZilla App is first and foremost a social
responsibility. But we also want it to be a sustainable business, and
of course make money for our investor(s).
We have developed a business plan aimed at making BrandZilla
App a household name; reaching a user base of 40mn+ as a
catalyst to attract at least 1 million businesses on the directory and
subscription of all 200mn+ brands on the network.
We think of BrandZilla App as the Facebook for business for Nigeria
and the developing economies of Africa.