High Street Phoenix hosted its annual 'Shop. Download. Win' festival between July 15th and August 4th, which included a lucky draw promotion. This year, the event was updated to integrate a new mobile application called Go Phoenixing that allows customers to plan visits, earn loyalty rewards by uploading receipts, and participate in the contest. Shoppers could download the app to collect coupons and upload receipts to qualify for prizes totaling over Rs. 5 lakhs, including an international holiday. The mobile app and social media promotions helped drive over 677 app downloads, Rs. 6.44 crore in linked shopping, and 24 total winners.