1. S.K.Patel Institute of Management And Computer Studies, Gandhinagar
A Constituent of Kadi Sarva Vishwavidhyalaya
Programme : Master of Business Administration (MBA)
Course : International Business
Course Code:
Total No. of Sessions: 40
A. Background Note
The phenomenon of Globalization is increasingly making the world a global village, where
trade or business happens across countries with very few trade barriers. Internationalization
of Business has become an imperative for businesses which seek to take advantage of the
global market. The course International Business aims to provide an understanding of how
pressures exerted by the differences in socio-cultural, political, and legal frameworks of
different countries affect the basic functions of marketing, finance, production, and human
resource management.
B. Learning Outcomes of the Course:
Upon Completion of this course, the students –
•
Will be able to understand the elements of the international business environment with
respect to socio-cultural, economical, political and legal environment and its impact on the
business organization at a primary level.
• Will be able to comprehend at a basic level, the global business management strategies with
respect to international entry and expansion, strategic alliances, organization structure and
control and marketing.
1. Will be able to make sense of the implications of international human resource management
with specific reference to international staffing policy, Expatriate Management, cross
cultural issues ,multicultural training and compensation Issues.
C. Pre-requisites for the Course (before beginning the course , the student should know…)
•
Elements of Business Environment
•
Macro Economics
D. Course Inter-linkages

2. •
•
•
International Marketing
Business Law
International Human Resource Management
E. Course Content
Session No
1-4
5–9
10 – 14
15 - 17
18-20
Topics/ Content
The International Business Imperative
The need for International Business
Global Links Today
The Cultural Environment
The Differences in Culture
The Elements of Culture
Cultural Analysis
The Cross Cultural Training Challenge
The Political Environment
The Home Country Perspective
The Host Country Political and Legal Environment
Differences in Political Systems, Economic Systems and
Legal Systems.
The Global Trade Environment and Economic
Integration
World Trade Organization and its implications
Global Trade Regulations and Investment Policies, Regional
Trade Blocks.
Economic Integration
International Entry and Expansion
Motivations to go abroad
Entry and Development Strategies
International Intermediaries
F. Text Books
Sr. no
Author/s and Edition
Publication
Title
1.
Rakesh Mohan
Joshi
Oxford Higher
Education
International
Business
G . Reference Books

3. Sr. no
Author/s and Edition
Publication
Title
1
Mike W. Peng, India edition
International Business
2
Michael R. Czinkota, Ilkka
A
Ronkainen & Michael H.
Moffet, 7th edition.
Charles W L Hill and Arun
K Jain, 6th edition.
Cengage
Learning
Cengage
Learning
Tata McGrawHill
International
Business-Competing
in the Global
Marketplace
3
International Business
H. Journals/ Magazines/ Periodicals to be referred
Sr. No
Publisher
Title
1
David Kellog-Council on
Foreign Relations - USA
Harvard Printing Press
Indian Institute of
Management, Ahmedabad
Foreign Affairs
Anupam Publishers
American Marketing Association
Eximp Times
Journal of International Marketing
2
3
4
5
I.
Websites
Sr. No.
1
2
3
4
J.
Name of the URL
http://www.strategy-business.com/article/11209?gko=dc8bf
www.marketing power.com/JIM
www.businessweek.com
www.foreignaffairs.com
Distribution of Marks
Marks/ Weightage
20
50
30
100
Harvard Business Review
Vikalpa
Parameters
Mid term Examination
End Term Examination
Quiz, Assignments, Projects
and Class Participation
Total