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Sales and Distribution
Management, 2e
Dr Tapan K. Panda, Great Lakes Institute of Management, Chennai
Dr Sunil Sahadev, University of Sheffield, UK

Copyright © 2011 Oxford University Press

Chapter 12: Sales Force Compensation
Chapter 12
Sales Force Compensation

Copyright © 2011 Oxford University Press

Chapter 12: Sales Force Compensation
Factors influencing the design of a
compensation plan
• Financial stability
• Size of the market
• Nature of the product

Copyright © 2011 Oxford University Press

Chapter 12: Sales Force Compensation
Types of compensation plans

•

Financial compensation

•

Non-financial compensation

Copyright © 2011 Oxford University Press

Chapter 12: Sales Force Compensation
Financial compensation

•

Straight salary plan

•

Straight commission plan

•

Bonus and incentive

•

Salary plus incentive (combination plan)

•

Drawing account and commission plan

•

Allied methods

Copyright © 2011 Oxford University Press

Chapter 12: Sales Force Compensation
Non-financial compensation

•

Promotions

•

Recognitions programmes

•

Fringe benefits

•

Expense accounts

•

Perks

•

Sales contests

Copyright © 2011 Oxford University Press

Chapter 12: Sales Force Compensation
Steps in designing a compensation plan

•

Determine sales force and compensation objectives

•

Determine major compensation issues
Implement long-term and short-term compensation plans

•
•

Relate rewards to performance

•

Measurement of performance

•

Appraise the compensation plan

Copyright © 2011 Oxford University Press

Chapter 12: Sales Force Compensation

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12

  • 1. Sales and Distribution Management, 2e Dr Tapan K. Panda, Great Lakes Institute of Management, Chennai Dr Sunil Sahadev, University of Sheffield, UK Copyright © 2011 Oxford University Press Chapter 12: Sales Force Compensation
  • 2. Chapter 12 Sales Force Compensation Copyright © 2011 Oxford University Press Chapter 12: Sales Force Compensation
  • 3. Factors influencing the design of a compensation plan • Financial stability • Size of the market • Nature of the product Copyright © 2011 Oxford University Press Chapter 12: Sales Force Compensation
  • 4. Types of compensation plans • Financial compensation • Non-financial compensation Copyright © 2011 Oxford University Press Chapter 12: Sales Force Compensation
  • 5. Financial compensation • Straight salary plan • Straight commission plan • Bonus and incentive • Salary plus incentive (combination plan) • Drawing account and commission plan • Allied methods Copyright © 2011 Oxford University Press Chapter 12: Sales Force Compensation
  • 6. Non-financial compensation • Promotions • Recognitions programmes • Fringe benefits • Expense accounts • Perks • Sales contests Copyright © 2011 Oxford University Press Chapter 12: Sales Force Compensation
  • 7. Steps in designing a compensation plan • Determine sales force and compensation objectives • Determine major compensation issues Implement long-term and short-term compensation plans • • Relate rewards to performance • Measurement of performance • Appraise the compensation plan Copyright © 2011 Oxford University Press Chapter 12: Sales Force Compensation