This document is a PowerPoint presentation about Hyundai Motors Company submitted by Akshay Meena to Dr. Ranjan Updhyaya. The presentation provides an overview of Hyundai Motors, including its history, vision, mission, research and development efforts, core values, competitors, and future strategies. It discusses Hyundai's founding in 1967 and its growth to become a top global automaker. The presentation also examines Hyundai's focus on customer service, social responsibility, and becoming a lifetime partner beyond automobiles.
1. SUBJECT- SUBMITTED TO-
STRATEGY MANAGEMENT DR.RANJAN UPDHYAYA
SUBMITTED BY-
AKSHAY MEENA
ENROLMENT NO.-
JNU-JPR-2012/00461
JAIPUR NATIONAL UNIVERSITY
SCHOOL OF BUSNESS AND MANAGEMENT
(2014-2015)
A POWERPOINT PRESENTATION ON
HYUNDAI MOTORS COMPANY
2. PREFACE
The objective of this presentation is to
determine about the all factors about the
corporate . Hyundai is the leading Car
manufacturer company of the India and
incorporated to other countries. This
presentation covers about the the company
mission ,vision ,Market segmentation, market
analyses, core values and all other important
factors like strategy and corporate social
responsibility .
3. ACKNOWLEDGMENT
There are many people who deserve my
acknowledgement for helping in this
preparation of this report, but I would like to
mention some names. I am great full to our
HOD Sir Dr. Ranjan Updhyaya , I am also
thankful to my Teachers for their incredible
help, fellow students and other faculty
members for helping me in making this
Presentation.
4. INDEX
1 COMPANY PROFILE
2 HISTORY OF THE COMPANY
3 BASIC INFORMATIONS
4 MD AND CEO OF HYUNDAI INDIA LTD
5 VISION AND MISSION
6 RESEARCH AND DEVELEPMENT
7 CSR
8 CORE VALUES
9 VISION 2020
10 COMPETITORS FOR HYUNDAI MOTORS
11 MARKET SHARE OF HYUNDAI INDIA
12 MARKET SEGMENTATION
13 COMPERETIVE CHART STUDY B/W HYUNDAI AND MARUTI
14 CORE COMPETENCY OH HYUNDAI
15 FUTURE PROJECTION
16 FUTURE STRATEGIES
7. COMPANY PROFILE
The Hyundai Motor Company was founded in 1967 and, along with its
32.8% owned subsidiary, Kia Motors, together comprise the Hyundai
Motor Group, which is the world's fifth largest automaker based on
annual vehicle sales in 2012. In 2008, Hyundai Motor (without Kia) was
ranked as the eighth largest automaker. As of 2012, the Company sold
over 4.4 million vehicles worldwide in that year, and together with Kia,
total sales were 7.12 million. Hyundai is currently the fourth
largest vehicle manufacturer in the world. Hyundai operates the world's
largest integrated automobile manufacturing facility[ in Ulsan, South
Korea, which has an annual production capacity of 1.6 million units. The
company employs about 75,000 people worldwide. Hyundai vehicles are
sold in 193 countries through some 6,000 dealerships and showrooms.
8. HISTORY OF THE COMPANY
Chung Ju-Yung founded the Hyundai Engineering and
Construction Company in 1947. Hyundai Motor Company was
later established in 1967. The company's first model, the Cortina,
was released in cooperation with Ford Motor Company in 1968.
When Hyundai wanted to develop their own car, they
hired George Turnbull, the former Managing Director of Austin
Morris at British Leyland. He in turn hired five other top British car
engineers. They were Kenneth Barnett body design, engineers
John Simpson and Edward Chapman, John Crosthwaite ex-
BRM as chassis engineer and Peter Slater as chief development
engineer.In 1975, the Pony, the first Korean car, was released,
with styling by Giorgio Giugiaro of ItalDesign and power train
technology provided by Japan's Mitsubishi Motors. Exports began
in the following year to Ecuador and soon thereafter to
the Benelux countries.
9. Native name 현대자동차 주식회사(Hyeondae
Jadongcha Jushikhwesa)
Type Public
Traded as KRX: 005380
Industry Automotive
Founded December 29, 1967; 47 years ago
Founder Chung Ju-yung
Headquarters Seoul, South Korea
Area served Worldwide
Key people Chung Mong-
koo (Chairman &CEO)
Products Automobiles, commercial
vehicles, engines
10. Production output 4,721,156 units (2013)
[1]
Revenue US$ 86 billion (2013)
[2]
Operating income US$ 8.2 billion (2013)
[2]
Net income US$ 8.4 billion (2013)
[2]
Total assets US$ 131.5 billion
(2013)
[3]
Total equity US$ 55.8 billion (2013)
[3]
Number of employees 63,099 (2013) non-
consolidated in Korea
Parent Hyundai Motor Group
Divisions Kia
Subsidiaries List[show]
Website worldwide.hyundai.com
11. MD AND CEO OF HYUNDAI MOTORS INDIA
Hyundai India Motor Ltd.
Managing Director & CEO
Mr. Bo Shin Seo joined Hyundai Motor Company in 1982.
He has contributed to the organization by serving in
different departments including the Overseas Engineering
Department and Body Engineering Department.
Mr. Seo has a vast experience of 30 years and has held
various positions in the company. Mr. Seo holds a degree
in Mechanical Engineering from the Hanyang University,
Korea.
12. VISION AND MISSION
Vision-
At this very moment, It is developing eco-friendly and human-
oriented technologies
for the future and setting up optimized global management
systems in order to provide
the best experience to its customers.
Mission-
To create exceptional automotive value for our customers by
harmoniously blending safety, quality and efficiency. With
our diverse team, we will provide responsible stewardship to
our community and environment while achieving stability
and security now and for future generations.
13. RESEARCH AND DEVELOPMENT
Hyundai has 6 centres worldwide.
located in Korea (three offices)
Germany
,Japan and India.
Additionally, there is an American design
centre in California that develops designs for
US markets.
14. HYUNDAI CORPORATE
SOCIAL RESPONSIBILITY
As a slogan that summarizes the Company’s
entire social contribution philosophy is –
(“Moving the World Together” )
Expresses Hyundai Motor Company’s desire
to make changes for the better together with
its neighbors through love and actions.
15. “Moving” represents the desire for continuous
change and development.
“World” represents the hopes and dreams of the
world.
“Together” represents the harmonious partnership
with society.
16. CORE VALUES
Hyundai Motor Company recognizes the
importance and impact that automobiles have
on society and mankind. It strives to play a role
that extends beyond being a simple car
manufacturer to become customers’ lifetime
companion. It will build connections with
customers by fulfilling its vision to become a
“lifetime partner in automobiles and beyond” and
participate in working “together for a better
future” as a constituent of Hyundai Motor Group.
17. VISION 2020
Lifetime partner in automobiles and beyond
Statement
Hyundai Motor Group established a new vision, “Together for a
better future.”
in order to fulfill its role and responsibility as a trusted global firm.
Hyundai Motor Company
defined its vision of being a “Lifetime partner in automobiles and
beyond” to come
one step closer to its customers and become their beloved
brand.
18. COMPETITORS FOR HYUNDAI
Biggest competitor for Hyundai motors in India is
Maruti Suzuki.
TATA MOTORS
Mahindra
Ford
Honda
GENERAL MOTORS
23. CORE COMPETENCY OF HYUNDAI
CHALLENGE-We refuse to be complacent,
embrace every opportunity for greater challenge,
and are confident in achieving our goals with
unwavering passion and ingenious thinking.
COLLABORATION-We create synergy through a
sense of "togetherness" that is fostered by mutual
communication and cooperation within the
company and with our business partners.
24. CORE COMPETENCY OF HYUNDAI
CUSTOMER-We promote a customer-driven
corporate culture by providing the best quality and
impeccable service with all values centered on our
customers.
GLOBALITY-We respect the diversity of cultures and
customs, aspire to be the world’s best at what we do,
and strive to become a respected global corporate
citizen.
PEOPLE-We believe the future of our organization
lies in the hearts and capabilities of individual
members, and will help them develop their potential by
creating a corporate culture that respects talent.
28. CONCLUSION
The overall analysis of Hyundai motors was
done well worth and I concluded that
Hyundai Motors is an overall strong company
that has founded strength and expansion in
their business. Hyundai motors believes in
hard work towards the society and for the
better future and build the trust of the
worldwide public/customers.