The document discusses essential strategies for increasing sales, emphasizing the importance of alternative payment options like PayPal and their impact on customer behavior. It outlines SEO practices for 2013, highlighting quality content, link-building, and local SEO factors for better rankings. Additionally, it provides recommendations for improving conversion rates through effective website design and marketing tactics.

4. COMPANIES NOT FOLLOWING RULES
§ Guides here are nothing new
§ Fundamental Rules in Increasing Sales
q Always proven
q Must-have
§ Individual effort
§ Not cool
§ Implementing Each Item Increase Sales From 5% to 100%
§ Everything Here is About Increasing Sales

8. Merchant
Customers
Who
Purchased
Only
Because
PayPal
Was
Available
Ralph
Lauren
23%
Dell
14%
1-­‐800-­‐Flowers
22%
Toys
R’
Us
26%
Sharper
Image
20%
eBags
20%
Barnes
&
Nobles
25%
Some
buyers
purchased
only
because
PayPal
was
available!
Research shows “I will not buy if there’s no PayPal”
West,
other,
11%
West,
Cross-
Border,
1%
West,
loyal,
5%
West,
unbank
ed, 8%
West,
balance,
10%
West,
conveni
ence,
44%
West,
safety,
47%
Convenience
Unbanked
Other
Cross-Border
Balance
Loyalty
Safety

9. ACCEPT PAYPAL
UnionBank Recorded 650M Pesos for Q4 2012
UnionBank accounts for 70% Paypal transactions
4B Pesos Paypal transactions for 2012
1.2M to 1.6M Filipinos have Paypal accounts

10. CONSIDER OTHER PAYMENT OPTIONS
Current Estimates 2012
§ Online payments 5B pesos
§ Cebu Pacific and other airlines 12B –
15B pesos
§ 5 to 6M credit card users

11. www.Facebook.com/eCommerce102

12. Blended eCommerce
70 – 80% are non-online
payments
§ Meetups/COD
§ GCASH/SmartMoney
§ Bank Deposits
§ Money Transfer

13. TELL YOUR VISITORS WHAT TO DO

14. GUARANTEE
One Year Warranty

15. ABOUT US
Top 3 Pages Visited
Show real pictures
People like to read stories

22. BE GENEROUS TO YOUR CUSTOMERS

23. BE GENEROUS TO YOUR COMMUNITY

24. World’s largest online marketplace
for outsourcing 7,000,000 members
Over $1B of projects have been posted
Hundreds of thousands of Filipinos
are members

25. Profile Of Members At
Freelancer.com
46% are 24 years
and below

26. SEO

27. SEO
I N C . C O M
N E W R U L E S F O R S E O S U C C E S S I N
2 0 1 3
1 . F O C U S O N Y O U R K E Y W O R D
P O R T F O L I O , N O T R A N K I N G S
2 . C R E A T E P R O B L E M - S O L V I N G
C O N T E N T
3 . P U B L I S H C O N T E N T O N Q U A L I T Y
S O U R C E S
4 . D I S T R I B U T E A N D P R O M O T E
C O N T E N T T H R O U G H S O C I A L M E D I A
LinksManagement.com
7 Steps to Get Top 10 Rankings on Google in 2013
1. Choose keywords.
2. Get high quality text backlinks from relevant websites.
3. Get backlinks with different anchor texts.
4. Get backlinks from pages with various PR.
5. Purchase links gradually.
6. Be patient.
7. Get rid of all the duplicated content.
S E A R C H E N G I N E J O U R N A L . C O M
2 0 1 3 : T H E 7 F A C T O R S W I L L
D E T E R M I N E S E O S U R V I V A L
1 . Q U A L I T Y O F C O N T E N T
2 . C O N T E N T M A R K E T I N G
3 . A U T H O R R A N K
4 . S O C I A L S I G N A L S
5 . M O B I L E / R E S P O N S I V E D E S I G N
6 . L O C A L I Z A T I O N
7 . M E D I A
Techwyse.com
Most important ranking factors for local SEO:
1. Having a business profile on Google places
2. Reviews- quantity and quality
3. Local listings- presence on other local directories
such as yelp or yellow pages.
4. Foursquare and other local social media websites for
business listings.
5. Domain authority of the website for your citations and
backlinks.

28. THE ONLY SEO ACTIVITY YOU NEED
Write Compelling Content On Regular Basis

31. FAQS SHORTENS SALES CYCLE

32. SHOW HOW IT WORKS

33. SHOW HOW IT WORKS

34. TEST, TEST, TEST
Product Pages
Landing Pages
Registration Pages
Home Pages
Measure Using Conversion Rate
If you can increase 2% sales a month,
then that’s 27% increase for the year
At 4%, that’s 60%

43. Increased Sales by 34% Adding Testimonials

44. 3600% Increase In Social Sharing

45. Increased Trial Signups by
158%

46. “Seiko Authorized Seller Site”
107% Increase in Sales

47. 201% Increase Sales Conversion

48. 232% Lead Generation
• Red button was better
• Truck and social media buttons
were distractions
- Better headline
- “Get a Quote” was better than
“Get Rates” and “Get a Truckload
Quote.”

49. EMAIL NAMES
Use domains
Use Real Names
Sales@domain.com Support@domain.com
SubscriptionAngel@domain.com Rainmaker@domain.com

50. EMAIL NAMES
MyMilkShakeBringsAllTheBoysInTheYard@domain.com

51. J O J Y . A Z U R I N @ G M A I L . C O M
+ 6 3 - 9 0 6 - 4 4 7 - 5 2 9 5
H T T P : / / W W W . F A C E B O O K . C O M / J O J Y . A Z U R I N
H T T P : / / W W W . L I N K E D I N . C O M / I N / J O J Y A Z U R I N
1 . I M A G E S L I C E N S E D F R O M G E T T Y I M A G E S
2 . I M A G E S F R O M P R I C E S C O U R T E S Y O F G R O W -
B L O G . C O M
3 . S P L I T T E S T R E S U L T S C O U R T E S Y O F V I S U A L
W E B S I T E O P T I M I Z E R