This document discusses 5 common mistakes companies make with content marketing and how to fix them. The mistakes are: 1) Not defining your marketing purpose, 2) Assuming you know your audience without researching them, 3) Expecting all content to directly drive ROI, 4) Creating content but not promoting or distributing it, and 5) Having disconnected marketing and sales teams. The document provides recommendations for fixing each mistake, such as clarifying goals, deeply understanding the audience, setting appropriate metrics, amplifying content, and unifying teams.