SEO in 2012 focused on mobile search, personalized search, and social search becoming more prominent. Mobile searches accounted for 41% of Super Bowl searches and 59% of holiday searches. Personalized search results were tailored based on individual user profiles and search history. Social signals from networks like Google+ and sharing became important ranking factors as search results integrated more social content. While classic SEO still applied, the future emphasized a more unified, social experience across Google's products.

1. SEO 2012
How sexy is it?

2. 14 Years experience with HTML/Web development
7 Years experience with Internet Marketing
• facebook.com/joinsimon
• twitter.com/joinsimon
• http://www.joinsimon.se
• http://latenightmarketing.com
• simonsunden

3. Let us first check
out the history of
Search Engines.

4. 1995 - Yahoo.com & Altavista

5. Everybody tried this to get traffic in the 90s.
<meta name=”keywords” content=”pamela
anderson nude”

6. .... Along came Google

7. Have you ever seen this green bar?

8. How PageRank was calculated.

9. What happened? Spammy link building/farms.

10. Matt Cutts came along
• Matt Cutts = ”Almighty
Head of Spam” at Google
• Relevance became more
important than
PageRank.
• ”We like to play with PR
sometimes”

11. Universal/Blended Search Results came in 2007 and has been a part of the SERPs since then.

12. We even had RealTime Results thanks to a partnership with Twitter.

13. A lot of updates to their index, especially Panda.

14. How is SEO
today?

15. Search Engine Share in USA, September 2011.
3 %
15 %
16 %
66 %
Google Yahoo Bing Ask

16. Google does not dominate in all of Eastern Europe and Asia.

17. Five ”pillars” of SEO. One way to look at SEO.
1. Domain & 2.
language Technical
aspects
3. Keywords 4. Links
& content
5. Social
Signals

18. Social Search?

19. ”The Worlds Words Search Engine”

20. Yeah, Twitters Search Engine also sucks!

21. ... Along came Larry Page

22. Larry Page

23. SEO 2012 - Some of the trends
1. Mobile search
2. Personalized
search
3. Social search

24. Mobile search?

25. Apple vs Android

26. 19%
Apples market share on the
mobile market

27. 48%
Google Androids market share
on the mobile market

28. 90-95
%
Of every tablet in the US are iPads

29. 41%
of every search for the Super
Bowl ads were mobile searches.

30. 59%
used mobile search to find
information and buy before and
during the US Holidays.

31. Personalized
search?

32. This is how a search for Poker looks like for me on Google.com

33. Social search?

34. A normal search for Fashion on Google. I’m not logged in.

35. A lot of things becomes Social/Google+ directly

36. YouTube and Google+ now have pretty much the same design style. A possible merge soon?

37. Like it or not, you pretty much have to be here or lose the war against your competitors.

38. What about the ”classic” SEO?

39. So will the ”Grey Hats”, ”Black Hats” and ”Ass Hats” disappear.
1. Paid links?
2. Link Building?
3. Spam?
4. +1-spam?

40. “This is the path we’re
headed down – a single
unified, ‘beautiful’
product across
everything.
If you don’t get that, then
you should probably
work somewhere else.”

41. Thank
you!
simon@lissly.com