Echelon Asia Summit 2015: Path of a NEXT GEN [ASEAN] Start-UP
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What should your path, as a next generation startup entrepreneur in Southeast Asia, look like? David Mast from IBM shares more. Stay up to date on Asia's tech scene: Read the latest news: http://e27.co Sign up for our Weekly Digest that curates the Top news in Asia: http://bit.ly/subscribe-to-e27
![Path of a NEXT GEN
[ASEAN] Start-UP
_ “extraordinary” with differentiated technologies
_ innovate services underpin [Asean] start ups
_ accelerate to mvp & onto scale ..
_ Cost minimization, speed to market & expansion](https://image.slidesharecdn.com/5-150629031328-lva1-app6892/85/Echelon-Asia-Summit-2015-Path-of-a-NEXT-GEN-ASEAN-Start-UP-1-320.jpg)
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Echelon Asia Summit 2015: Path of a NEXT GEN [ASEAN] Start-UP
- 1. Path of a NEXT GEN [ASEAN] Start-UP _ “extraordinary” with differentiated technologies _ innovate services underpin [Asean] start ups _ accelerate to mvp & onto scale .. _ Cost minimization, speed to market & expansion
- 2. A Story of how An Incubator & a meetup joined startups to
- 3. The Plan • Align ibm ecod to the Dev/coder Community .. • Concentrate developer focus • Coexist with significant Developer Communities From Citizen to Born on the Cloud thru to Corporate Developers
- 4. 1. Make IBM Social (Connections, xDx, Smarter Workforce) the platform of choice for ISVs – Identify [MI] who and target – Top 10 most influential enterprise social ISVs with strong GTM through value play 2. Influence the influencers for Social – Focus on enabling digital agencies around xDx and external social – Select Top 10 to work with in 2014 – .. – .. 3. Capture CLOUD partners for Social 4. Embed Social in academic to drive skills 5. Grow startups in social to incorporate our technology – Innovator incubator play – Entrepreneur Week – “show and tell” or PILOTS program to help drive engagement as the main priority 1. TELESALES COVERAGE – Identify which Sectors – Top 5 supporting ISVs with strong GTM through value play 2. Influence the influencers for Commerce – Focus on enabling digital agencies – FLUID – Temando – PLUCK – SMS Global – Revoo 3. AVNET MSP supported, SoftLayer complimentary play 4. Embed Commerce in academic to drive skills 5. Grow startups in Commerce to incorporate our technology – Innovator incubator play – GEP – “show and tell” or pilots program to help drive engagement as the main priority 1. Grow GEP, Incubator support and SmartCamp visibility and impact on the local business – YBF – Sydney – NZ – Qld., 2. Influence the influencers – Focus on gaining support thru CA and NSW Trade and Investment focus – Select Top 10 to work with in 2014 – Chase AGED CARE – Look for Watson specific partners 3. Capture new cloud partners 4. Embed IBM everywhere 5. Grow IBM aligned startups – Innovator incubator play thru YBF – HealthXL – “show and tell” or pilots program to help drive engagement as the main priority 1. Establish 4 Tier programme to establish SmarterCare as the platform of choice for ISVs [extension to GEP] – HealthXL, Selected aaS partners [SoftLayer], SmarterCare & Large Deal support – Top 20 most influential Health ISVs with strong GTM through value play 2. Influence the influencers for Health – Focus on gaining support thru CA and NSW Trade and Investment focus – Select Top 10 to work with in 2014 – Chase AGED CARE – Look for Watson specific partners 3. Capture cloud partners for HEALTH 4. Embed HEALTH in regional & state supporting bodies to drive awareness 5. Grow startups in HEALTH to incorporate our technology – Innovator incubator play thru YBF – HealthXL – “show and tell” or pilots program to help drive engagement as the main priority 1. Establish a many to one focus on Mobility – Outware as our Primary GTM 2. Influence the influencers – Invest in Incubator users, attendees and drop-ins – Invest in agreed Sectors – Invest in agreed major accounts (internal to IBM) 3. Capture [2nd ] cloud partner for Mobility 4. Embed Mobility Incubator teams 5. Align Startups to our one to may provider(s) – Innovator incubator play thru YBF – HealthXL – “show and tell” or pilots program to help drive engagement as the main priority Bliip/Kenexa RPMGi/Trustsphere/BAO Quintessence/QRadar Cnetric/Commerce FSI _ Deep S&D support, focus on named Local & Landing ISV’s, support for PAS. Add Superannuation Defence _ Continued S&D support, continue work with local Account Team on Q2 OIO renewal Continue to support, grow and/or close significant ISV’s with whom we have a long standing relationship This includes Ventyx, ESRI, Manhattan, Pronto, and Orion .. HCLS_ continue support for Large Deals, leverage of IIC, and involvement in 4th Imperative AGGRESSIVELY build on our 2014 Growth Initiatives Commerce, BAO, Social, Security & Cloud. Watson thru HCLS.. INCUBATOR NETWORK DEVELOPER FOCUS; Citizen, Born on the Cloud and Corporate.. IBM Ecosystem Development GTM _ 5 imperatives, 4 new relationships, 3 Sectors, 2 BAU elements & [IBM Bluemix]
- 5. IBM Ecosystem Development GTM _ 5 imperatives, 4 new relationships, 3 Sectors, 2 BAU elements & [IBM Bluemix] 1. Grow GEP, Incubator support and SmartCamp visibility and impact on the local business – YBF – Sydney – NZ – Qld., 2. Influence the influencers – Focus on gaining support thru CA and NSW Trade and Investment focus – Select Top 10 to work with in 2014 – Chase AGED CARE – Look for Watson specific partners 3. Capture new cloud partners 4. Embed IBM everywhere 5. Grow IBM aligned startups – Innovator incubator play thru YBF – HealthXL – “show and tell” or pilots program to help drive engagement as the main priority 1. Establish 4 Tier programme to establish SmarterCare as the platform of choice for ISVs [extension to GEP] – HealthXL, Selected aaS partners [SoftLayer], SmarterCare & Large Deal support – Top 20 most influential Health ISVs with strong GTM through value play 2. Influence the influencers for Health – Focus on gaining support thru CA and NSW Trade and Investment focus – Select Top 10 to work with in 2014 – Chase AGED CARE – Look for Watson specific partners 3. Capture cloud partners for HEALTH 4. Embed HEALTH in regional & state supporting bodies to drive awareness 5. Grow startups in HEALTH to incorporate our technology – Innovator incubator play thru YBF – HealthXL – “show and tell” or pilots program to help drive engagement as the main priority HCLS_ continue support for Large Deals, leverage of IIC, and involvement in 4th Imperative INCUBATOR NETWORK DEVELOPER FOCUS; Citizen, Born on the Cloud and Corporate..
- 6. People SWG, GBS & Developers •“INDEPENDENTS” •SWG, GARAGE Services, IBM Research & the YBF •CLOUD SALES TEAM .. The GARAGE (Collaboration) Collaboration From Citizen to Born on the Cloud thru to Corporate Developers
- 7. YBF/IIC Chasing Management support for Bluemix “GARAGE” Incubators - YBF
- 9. The GARAGE (Collaboration) Collaboration From Citizen to Born on the Cloud thru to Corporate Developers
- 10. Execution Execution Execution Define From Citizen to Born on the Cloud thru to Corporate Developers
- 11. Execution Execution Execution Execution From Citizen to Born on the Cloud thru to Corporate Developers
- 12. Execution Execution Execution Execution From Citizen to Born on the Cloud thru to Corporate Developers
- 13. Execution Execution Execution IBM Corporation Ecosystem Development Execution From Citizen to Born on the Cloud thru to Corporate Developers
- 14. Execution Execution Execution IBM Corporation Ecosystem Development Execution From Citizen to Born on the Cloud thru to Corporate Developers
- 15. Investment & Returns • Visibility to the best and brightest • Ideas and partnerships that support our big deals • Sharing what we know - higher level relationships • bugwolf, PSCL, DMSquare, 9 spokes, 8 wire et .. • Joint proposals and Independence From Citizen to Born on the Cloud thru to Corporate Developers
- 16. The D2D • Experience emerging Start-ups trends Globally: mapping the Silicon Valley to Asia Pacific • DIGITAL technology that leapfrogs 'me-too(s)’ • Always focused on DISRUPTION • IBM's initiatives (BLUEMIX, Digital.NYC, Watson & GEP) OUTCOME bluemix. Net From Citizen to Born on the Cloud thru to Corporate Developers
- 17. From Citizen to Born on the Cloud thru to Corporate Developers CATALOGUE bluemix.net
- 18. © 2015 IBM Corporation‹#› Cloudant SQLDB for DB2 Dataworks Spark aaS SQLDB for Informix Streaming Analytics Hosted DB (Container) SQLDB for DB2 Cloudant dashDB BigInsights on Cloud Centralized Config Mgmt Content Fabric Database Backup Event Hub Redis SQLDB for MySQL CDS Experience MongoDB Spark aaS SQLDB for Informix Streaming Analytics Analytics Services (Proposed) Cloudant Dataworks BigInsights on Cloud Content Fabric Database Backup Event Hub Redis SQLDB MySQL CDS Experience Cloudant dashDB Dataworks Hadoop aaS Spark aaS SQLDB for Informix 2015 CDS Roadmap – High Level View Key: Beta New Offering Major Capability Add
- 19. says THANKS
Editor's Notes
- Starting with many data points, the success of building out this model of Customer engagement, based on the addition or transition to Cloud based systems of engagement boils down to 4 simple decisions. On WHERE, on WHAT, Execution and cost .. Why does IBM need to care about the developer audience i.e, what is in it for us? IBM's value proposition to this audience / Blue Mix? Audience Persona i.e, how do we talk to this audience, what are their hot buttons? Developers have been recently called out and underlined as one of IBM's priority audiences. Developers have always been important but we appear to have really upped the focus here, especially with the new "Made with IBM" brand platform. There are many members of our Communications team who do not understand the role of Developers today i.e, they dont understand the software driven value they drive or the way in which they are arbiters of technology spending the role of bluemix, what it involves, and why we want them to develop on IBM's platforms. If you can help clarify this, along with providing some insights into Developers as an audience - i.e, is there a developer persona we can look at that explains what motivates this audience, their likely demographics, what makes them tick etc … Talking points (Here are some suggested talking points, I do hope we should be able to enhance this during our discussion) We'd like Ho Se Mun to open the panel discussion with comments on the topic and SITF's unique point of view and engage other panelists in conversation. Here are some sample lead in questions, but we are perfectly amenable to take inputs from you on what you think should the conversation be centered around .Where are the biggest technology challenges that are faced by developers today - Multi platform compatibility? Back-end Integration? Or unexpectedly high degree of nimbleness with very short time to market? .Cloud is giving individual developers or startups, access to enterprise level infrastructure (PaaS, IaaS), APIs etc. How will this change the future of coding/ development? .Given the evolution of technology - (and in response to the earlier Keynote) - why is it so hard to develop distributed applications for the cloud environment. Are considerations such as elasticity, scalability and multi-tenancy inhibiting factors? .What levels of support do technology innovators except from the ecosystem - bodies such as SiTF, ETPL, start-up hubs, the Singapore Government at large. .What in your opinion contributed to your commercial success and how do you see that changing given the rapidly changing technology landscape. .
- Starting with many data points, the success of building out this model of Customer engagement, based on the addition or transition to Cloud based systems of engagement boils down to 4 simple decisions. On WHERE, on WHAT, Execution and cost .. Why does IBM need to care about the developer audience i.e, what is in it for us? IBM's value proposition to this audience / Blue Mix? Audience Persona i.e, how do we talk to this audience, what are their hot buttons? Developers have been recently called out and underlined as one of IBM's priority audiences. Developers have always been important but we appear to have really upped the focus here, especially with the new "Made with IBM" brand platform. There are many members of our Communications team who do not understand the role of Developers today i.e, they dont understand the software driven value they drive or the way in which they are arbiters of technology spending the role of bluemix, what it involves, and why we want them to develop on IBM's platforms. If you can help clarify this, along with providing some insights into Developers as an audience - i.e, is there a developer persona we can look at that explains what motivates this audience, their likely demographics, what makes them tick etc … Talking points (Here are some suggested talking points, I do hope we should be able to enhance this during our discussion) We'd like Ho Se Mun to open the panel discussion with comments on the topic and SITF's unique point of view and engage other panelists in conversation. Here are some sample lead in questions, but we are perfectly amenable to take inputs from you on what you think should the conversation be centered around .Where are the biggest technology challenges that are faced by developers today - Multi platform compatibility? Back-end Integration? Or unexpectedly high degree of nimbleness with very short time to market? .Cloud is giving individual developers or startups, access to enterprise level infrastructure (PaaS, IaaS), APIs etc. How will this change the future of coding/ development? .Given the evolution of technology - (and in response to the earlier Keynote) - why is it so hard to develop distributed applications for the cloud environment. Are considerations such as elasticity, scalability and multi-tenancy inhibiting factors? .What levels of support do technology innovators except from the ecosystem - bodies such as SiTF, ETPL, start-up hubs, the Singapore Government at large. .What in your opinion contributed to your commercial success and how do you see that changing given the rapidly changing technology landscape. .
- Okay, this is what you need to memorise and repeat in all your dealings within IBM and without. 5 Imperatives, 4 significant relationships that we will both support and win significant business with, support for 3 Sectors, with EcoD BDM’s assigned, and 2 BAU elements. Learn this off by heart, and you are all involved in supporting this plan ..
- Okay, this is what you need to memorise and repeat in all your dealings within IBM and without. 5 Imperatives, 4 significant relationships that we will both support and win significant business with, support for 3 Sectors, with EcoD BDM’s assigned, and 2 BAU elements. Learn this off by heart, and you are all involved in supporting this plan ..
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- Add MongoDB and postgresDB 3 status on the things on the roadmap: released, planned or projected.
- Starting with many data points, the success of building out this model of Customer engagement, based on the addition or transition to Cloud based systems of engagement boils down to 4 simple decisions. On WHERE, on WHAT, Execution and cost .. Why does IBM need to care about the developer audience i.e, what is in it for us? IBM's value proposition to this audience / Blue Mix? Audience Persona i.e, how do we talk to this audience, what are their hot buttons? Developers have been recently called out and underlined as one of IBM's priority audiences. Developers have always been important but we appear to have really upped the focus here, especially with the new "Made with IBM" brand platform. There are many members of our Communications team who do not understand the role of Developers today i.e, they dont understand the software driven value they drive or the way in which they are arbiters of technology spending the role of bluemix, what it involves, and why we want them to develop on IBM's platforms. If you can help clarify this, along with providing some insights into Developers as an audience - i.e, is there a developer persona we can look at that explains what motivates this audience, their likely demographics, what makes them tick etc … Talking points (Here are some suggested talking points, I do hope we should be able to enhance this during our discussion) We'd like Ho Se Mun to open the panel discussion with comments on the topic and SITF's unique point of view and engage other panelists in conversation. Here are some sample lead in questions, but we are perfectly amenable to take inputs from you on what you think should the conversation be centered around .Where are the biggest technology challenges that are faced by developers today - Multi platform compatibility? Back-end Integration? Or unexpectedly high degree of nimbleness with very short time to market? .Cloud is giving individual developers or startups, access to enterprise level infrastructure (PaaS, IaaS), APIs etc. How will this change the future of coding/ development? .Given the evolution of technology - (and in response to the earlier Keynote) - why is it so hard to develop distributed applications for the cloud environment. Are considerations such as elasticity, scalability and multi-tenancy inhibiting factors? .What levels of support do technology innovators except from the ecosystem - bodies such as SiTF, ETPL, start-up hubs, the Singapore Government at large. .What in your opinion contributed to your commercial success and how do you see that changing given the rapidly changing technology landscape. .