The document discusses post-digital marketing strategies emphasizing the importance of being human, helpful, and handy in customer interactions. It suggests that technology has democratized brand interactions and stresses the need for marketers to fulfill their promises to customers while addressing their needs. Additionally, it highlights local engagement as a key aspect of modern marketing practices.

2. Marketing In The Post-Digital World
Collin Colburn
› May 16, 2016
@collincolburn

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Liz Boehm Photography
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Frictionless Anticipatory Immersive

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It demonstrates post-digital
marketing.

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Post-digital marketers do what
they say.

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Customers are entitled, not just
empowered.

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18%

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43%

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Technology democratizes brand
interactions.

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Post-digital marketers do what
they say.

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Post-digital marketers do what
they say.

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How can I solve customer
problems?
What media should I buy?

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How can I reduce the stress of my
customer’s decision process?
What next offer will drive a
customer purchase?

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Have I consistently demonstrated
my brand promise everywhere?
How many impressions (or clicks)
did I drive?

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Marketing habits
haven’t kept pace

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Change your mind(set).

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Insert pic of suit here

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Human Helpful Handy

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Be human

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“It also has canopy
mounted speakers for
an MP3 player, but
they are a total joke.”
Product reviews
include the good
and the bad
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Be helpful

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Be handy

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Marketing
informs room
design

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Human Helpful Handy

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Use local as a segway to
becoming post-digital.

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Local is human

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Local is helpful

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Local is handy

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How can you get more people
in-store to experience your
brand right now?

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Contact information

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Other critical information

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Visual content

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Product availability

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Discounts

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“What you do speaks so
loudly that I cannot hear
what you say.”
– Ralph Waldo Emerson

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Do what you say

45. forrester.com
Thank you
Collin Colburn
ccolburn@forrester.com
212-857-0735
@collincolburn