LSS2017: Intelligent Agents & Future Technologies in a Post-Digital World

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You’ve known for a while that your customers have increasing power over your competitive strategy. But now, empowered customers also believe they deserve a certain experience from you. The boundary between physical and digital is irrelevant to your customers, as intelligent agents like Siri, Amazon Alexa, and Cortana are changing the way people find information and things near them. Welcome to the post-digital world! This session from Rio SEO's Local Search Summit will help advance your knowledge and comfort as a post-digital marketer and help you uncover ways to use location as a means to becoming post-digital.

Marketing

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Liz Boehm Photography
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Frictionless Anticipatory Immersive

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It demonstrates post-digital
marketing.

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Post-digital marketers do what
they say.

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Customers are entitled, not just
empowered.

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18%

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43%

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Post-digital marketers do what
they say.

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Post-digital marketers do what
they say.

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How can I solve customer
problems?
What media should I buy?

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How can I reduce the stress of my
customer’s decision process?
What next offer will drive a
customer purchase?

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Marketing habits
haven’t kept pace

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Change your mind(set).

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Insert pic of suit here

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Human Helpful Handy

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Be human

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“It also has canopy
mounted speakers for
an MP3 player, but
they are a total joke.”
Product reviews
include the good
and the bad
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Be helpful

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Be handy

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Marketing
informs room
design

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Human Helpful Handy

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Use local as a segway to
becoming post-digital.

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Local is human

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Local is helpful

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Local is handy

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Contact information

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Other critical information

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Visual content

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Product availability

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Discounts

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“What you do speaks so
loudly that I cannot hear
what you say.”
– Ralph Waldo Emerson

44© 2016 Forrester Research, Inc. Reproduction Prohibited
Do what you say

forrester.com
Thank you
Collin Colburn
ccolburn@forrester.com
212-857-0735
@collincolburn

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