The document discusses 7 golden link building strategies including analyzing existing and competitor links, finding common outbound links to get links from competitors' sources, getting links on strong competitor subpages rather than just homepages, and building trust to increase returns from links. It also debunks myths about page rank and emphasizes using tools to efficiently research best link opportunities.

1. Best & Worst Gaming Links and 7 Golden Link Building Strategies Christoph C. Cemper

2. Goals The Secret of Link Building Myth debunked: Page Rank 7 Golden Rules of Link Quality 7 Golden Link Building Strategies Example: optimize your existing links Example: get the best links that power your competitors Example: grab link juice from competitors Example: home page links myth debunked

3. Link Building rules change (2004) OMG, I got banned from Google for pointing a PR8 sitewide link at my 3 days old datafeed site domain!

4. About Me Software Architect (IT Diploma) Masters Degree in Marketing Ex-IBM, ex-HP Today: SEO, PM, Consultant

5. About CEMPER.COM Building Links since 2003 Specialized Link Building Services Over 500 international clients SEO Consulting for premium clients Developing own SEO software New: www.LinkResearchTools.com „ Eating own dogfood“

6. The Secret of Link Building …

7. The Secret of Link Building … DOES NOT EXIST (it‘s a painful tedious job!)

8. PLEASE BEWARE!

9. PLEASE BEWARE! Google Pagerank NOT a quality metric crippled by Google (since 2007!) useful compared to ACrank and mozRank (use our LinkResearchTools for that to save time!) Precise Anchortext Triggers Penalities like „-50“ and more…

10. What, no page rank? Matt Cutts said (SMX Advanced Seattle 2008) We return random page rank data if we feel like to – it‘s fun!  don‘t look at PR

11. 7 Golden Rules of Link Quality Relevant page & in content links Domain trust Natural anchor text Nofollow Juicy Page Good Co-Citation, don’t Spam! Don’t look at Page Rank!

12. 7 GOLDEN LINK BUILDING STRATEGIES

13. 7 Golden Link Building Strategies #1 If Google thinks a page is very relevant for a keyphrase, then it probably is (in Google‘s eyes!)

14. 7 Golden Link Building Strategies #1 Digging thru those could take some time tough… Damn, I‘d better find a new job, this link builder job looks like A LOT of hard work…

15. 7 Golden Link Building Strategies #2 Look at your COMPETITOR‘S links !

16. Look at your competitor‘s links first! they RANK ABOVE YOU because of THEIR LINKS (and …)

17. Competitors are also … potential link sources

18. Competitors are … Affiliates Merchants / Operators Governments Wikipedia News & Media Industry Hubs …

19. 7 Golden Link Building Strategies #3 Backlink & Anchor Text Analysis which anchor text distribution do I HAVE my COMPETITORs HAVE what are their best links?

20. 7 Golden Link Building Strategies #3 Backlink & Anchor Text Tool evaluate backlinks own & competitors find patterns judge quality & strength go after them! optimize existing links be EFFICIENT!

21. Backlink & Anchor Text Analysis Typical natural Anchor text Distribution [brandname] 27% [brandname plus some stuff] 19% [keyword and brandname plus some stuff] 11% [domainname] 7% [weird keyword and some stuff] 1.3% [weird keyword2 and some stuff] 1.2% [weird plus money keyword and some stuff] 1.1% [money keyword] 0.1%

22. Backlink & Anchor Text Analyse TIP Convert Brand Links to Keyword links

23. Convert Brand Links to Keyword links

24. Convert Brand Links to Keyword links

25. Backlink & Anchor Text Analyse TIP Convert IMAGE NO ALT links to keyword links

26. Convert IMAGE NO ALT links to keyword links BUT WATCH OUT FOR QUALITY & PENALTIES mmmh? better!

27. 7 Golden Link Building Strategies #3 Backlink & Anchor Text Analysis IS THIS IMPORTANT? DOES IT WORK?

28. 7 Golden Link Building Strategies #3 BATT – important? „ casino online“ in french

29. 7 Golden Link Building Strategies #3 BATT – important? „ casino online“ in french LOOK MA!

30. 7 Golden Link Building Strategies #3 Common Back Link Analysis Which links are powering my competitors?

31. 7 Golden Link Building Strategies #3 Common Back Link Analysis list backlinks of top sites find common backlinks check quality & strength ignore crap go after them! be EFFICIENT!

32. 7 Golden Link Building Strategies #3 Common Back Link Analysis

33. Top NL results for “poker”

34. Top NL results for “poker” now get the best links of your competitors but WHICH one?

35. want a link on THIS PAGE?

36. OR THIS PAGE?

37. Top NL results for “poker”

38. getting your competitors links IGNORE THE POTENTIAL CRAP LINKS (that got penalties) !

39. 7 Golden Link Building Strategies #4 Common Outbound Link Analysis How do I get my competitors to link to ME ???

40. 7 Golden Link Building Strategies #4 Common Outbound Link Analysis a link on authority level 2 (pages linked from authorities) is GREAT and achievable !

41. 7 Golden Link Building Strategies #4 Common Outbound Link Analysis Level1 Level2 Level3

42. 7 Golden Link Building Strategies #4 Common Outbound Link Tool - AKA „authority finder“ check outbound links find common outbounds check quality & strength go after them BECAUSE you can!

43. Common Outbound Link Analysis „ Online Poker“ in Google.DE / german

44. Common Outbound Link Analysis grab link juice from fulltiltpoker.com (2) and pokerworld24.org (5) via pokerpages.com

45. Common Outbound Link Analysis pokerstars.com (4) is linked already!

46. Common Outbound Link Analysis pokerstars.com (4) is now powered by indirect links from fulltiltpoker.com (2) and pokerworld24.org (5)

47. Myth Home Page Links Is the home page link the best link you can get ???

48. 7 Golden Link Building Strategies #5 Get Links on the Strongest Sub Pages NO! get links on the Strongest Subpages

49. 7 Golden Link Building Strategies #5 Get Links on the Strongest Sub Pages … often it’s not the homepage,

50. 7 Golden Link Building Strategies #5 Get Links on the Strongest Sub Pages … sometimes it’s very close tough,

51. 7 Golden Link Building Strategies #5 Get Links on the Strongest Sub Pages … and sometimes it IS the home page !

52. be EFFICIENT! YOU can now trial our Leave your business card for invite!

53. Killer Link Building Strategy #6 BUILD TRUST =more keyword ranks =more ROI on links =sitelinks =+40% traffic

54. Killer Link Building Strategy #7 THE BEST LINKS … are those that your competitors can NOT get!

55. THANK YOUR FOR YOUR ATTENTION! QUESTIONS ? Want to have a trial on our www.LinkResearchTools.com Please leave your business card. In other cases feel free to contact me: [email_address] http://www.cemper.com/ http:// www.LinkResearchTools.com