Presentation for Microsoft 5W/25 series on marketing for IT Consultants and Managed Services Providers.
Pronto Marketing provides online marketing for IT Consultants and Managed Service Providers.
Learn how to develop more effective e-newsletters.
Email marketing, such as e-newsletters or e-zines, is a proven method for connecting with current clients and prospective customers, but many small business owners are not using the tools effectively. This workshop will give strategies and tips for building and maintaining an email marketing plan.
This presentation will show you how to:
Build a targeted list: grow your list while remaining compliant with anti-spam laws and how to segment your list for better results.
Create engaging content: why compelling content is key to the effectiveness of your campaigns.
Track your progress: why should track opens, clicks and how to use that data for improving your efforts.
Build your brand: use your email communications as a way to gain trust, show your expertise, convert clients and build your small business.
How Uncertainty Can Be An Opportunity For GrowthAlex Hisaka
Today’s leading sales organizations are facing uncertainty head-on by differentiating on content and credibility, instead of products and services alone. Building trusted customer relationships is a strategic imperative and one that calls for a new set of tools and processes that allows for unprecedented agility.
Read on to understand how effective social selling translates into a competitive advantage, the best practices employed by leading companies, and ways that your organization can transform its sales approach now to drive better results in today’s rapidly changing environment.
How Personalized Selling Unlocks Competitive AdvantageAlex Hisaka
Today, too many organizations are using social interactions as a way to make a quick impression, rather than an opportunity to foster a mutually beneficial experience. In a world where we constantly have our eye on the immediate goals of delivering the right message to the right audience at the right time, we overlook key elements: relationships and relevance.
This ebook is designed to help sales reps, sales leaders, and marketing executives guide the buyer by listening to their needs, asking the right questions, and educating them about the right solution for their particular goals.
Chapter 3 is about building the foundation and kicks off section 2. I start off discussing the need to create a centralized editorial team that will responsible for driving change within the organization.
Learn how to develop more effective e-newsletters.
Email marketing, such as e-newsletters or e-zines, is a proven method for connecting with current clients and prospective customers, but many small business owners are not using the tools effectively. This workshop will give strategies and tips for building and maintaining an email marketing plan.
This presentation will show you how to:
Build a targeted list: grow your list while remaining compliant with anti-spam laws and how to segment your list for better results.
Create engaging content: why compelling content is key to the effectiveness of your campaigns.
Track your progress: why should track opens, clicks and how to use that data for improving your efforts.
Build your brand: use your email communications as a way to gain trust, show your expertise, convert clients and build your small business.
How Uncertainty Can Be An Opportunity For GrowthAlex Hisaka
Today’s leading sales organizations are facing uncertainty head-on by differentiating on content and credibility, instead of products and services alone. Building trusted customer relationships is a strategic imperative and one that calls for a new set of tools and processes that allows for unprecedented agility.
Read on to understand how effective social selling translates into a competitive advantage, the best practices employed by leading companies, and ways that your organization can transform its sales approach now to drive better results in today’s rapidly changing environment.
How Personalized Selling Unlocks Competitive AdvantageAlex Hisaka
Today, too many organizations are using social interactions as a way to make a quick impression, rather than an opportunity to foster a mutually beneficial experience. In a world where we constantly have our eye on the immediate goals of delivering the right message to the right audience at the right time, we overlook key elements: relationships and relevance.
This ebook is designed to help sales reps, sales leaders, and marketing executives guide the buyer by listening to their needs, asking the right questions, and educating them about the right solution for their particular goals.
Chapter 3 is about building the foundation and kicks off section 2. I start off discussing the need to create a centralized editorial team that will responsible for driving change within the organization.
SearchLove Boston 2017 | Kirsty Hulse | Content Marketing: Work Less and Win ...Andrew Tweddle
Kirsty will discuss how to get more bang for your buck and more success from your current content marketing efforts, by giving plenty of real-life examples of how to get hero results from even hygiene content.
How Understanding Your Audience's Mindset Will Drive More Engaging Relationships
Tuesday, September 17, 2013
2:00pm – 4:30pm MDT (Followed by Cocktail Reception)
Edmonton, AB
Designed especially for marketing leaders, this event will provide an overview of marketing in the digital landscape and actionable information about how LinkedIn Marketing Solutions can be a critical part of your company's marketing mix.
Gain unique insights from LinkedIn's experts that will help you understand how to leverage LinkedIn Marketing Solutions and seamlessly integrate them into your business.
Network with other marketing leaders to share insights and expertise.
Agenda:
• 2:00 - 2:30pm: Registration
• 2:30 - 3:30pm: How Understanding Your Audience's Mindset Will Drive More Engaging Relationships
• 3:30 - 4:30pm: Building Your Brand on LinkedIn
• 4:30 - 5:30pm: Cocktail Reception and Networking
Venue:
Edmonton EXPO Centre
7515 116 Ave NW
Edmonton, AB T5B 4X5
Mtg Room: 105 & 106
Featured Speaker:
Jason Miller
Senior Manager, Content Marketing & Social
LinkedIn
May 15, 2013 LinkedIn Marketing Solutions inCalgary eventDan Pastuszak
How Understanding Your Audience's Mindset Will Drive More Engaging Relationships
Designed especially for marketing leaders, this event will provide an overview of marketing in the digital landscape and actionable information about how LinkedIn Marketing Solutions can be a critical part of your company's marketing mix.
Gain unique insights from LinkedIn's experts that will help you understand how to leverage LinkedIn Marketing Solutions and seamlessly integrate them into your business.
Free eBook on the importance of creating social capital as part of your personal or business brand-building strategy. Learn what it is, why it is important, and how to create more of it. Based on years as an award-winning technology evangelist and chief marketing officer.
6-Step Guide to B2B Content Marketing that WorksLinkedIn
70 percent of marketers report that they plan
to produce more content this year than last
year. At the same time, only 30% rate their
efforts as “effective” or “very effective.”
That means a lot of us still struggle with the
marketing aspect of content marketing. Use
the 6 steps in the following slides as a
blueprint of how to build a content strategy
that produces measurable results.
White paper: Nine ways to communicate the value you offerPatricia McMillan
With shrinking budgets and increasing competition, it has never been more important to give your stakeholders a compelling reason to work with you: to subscribe to your service, select your product, fund your project, partner with you. This paper delivers a framework and a set of tools to help you communicate value and resonate with your stakeholders.
There are millions of registered users on LinkedIn. Relatively few of them seem to have any real understanding of how to effectively use LinkedIn or how powerful a tool it really is.
Although the usage of LinkedIn is exploding, there are very few resources that teach what users are craving – solutions to increase their desired business results. In this presentation, we share our powerful 4 part methodology and then provide you with planning, tactics, techniques and success stories to help guide you toward generating business success through LinkedIn.
Email marketing is predominant and contagious; it is slowly becoming the back bone of marketing, the pulse of all industries and the face of most. It's the best way to reach a larger audience, faster and easier.
SearchLove Boston 2017 | Rhea Drysdale | Reputation Marketing Tactics to Driv...Distilled
Reputation is about more than displacing negative search results when your company or an executive makes a mistake. Reputation (when measured and strategically aligned with your vision and audience expectations) can drive exponential growth. Rhea will share tactics you can apply in your role today to help differentiate your site online, in search and in a competitive market. Reputation marketing enhances digital activities to produce a higher ROI and effectiveness for your hard work.
John Hellerman presented "Creating Thought Leaders: Influence GCs and Get Hired with Strategic Thought Leadership" at LMA's Southern California chapter on March 20, 2013.
SearchLove Boston 2017 | Kirsty Hulse | Content Marketing: Work Less and Win ...Andrew Tweddle
Kirsty will discuss how to get more bang for your buck and more success from your current content marketing efforts, by giving plenty of real-life examples of how to get hero results from even hygiene content.
How Understanding Your Audience's Mindset Will Drive More Engaging Relationships
Tuesday, September 17, 2013
2:00pm – 4:30pm MDT (Followed by Cocktail Reception)
Edmonton, AB
Designed especially for marketing leaders, this event will provide an overview of marketing in the digital landscape and actionable information about how LinkedIn Marketing Solutions can be a critical part of your company's marketing mix.
Gain unique insights from LinkedIn's experts that will help you understand how to leverage LinkedIn Marketing Solutions and seamlessly integrate them into your business.
Network with other marketing leaders to share insights and expertise.
Agenda:
• 2:00 - 2:30pm: Registration
• 2:30 - 3:30pm: How Understanding Your Audience's Mindset Will Drive More Engaging Relationships
• 3:30 - 4:30pm: Building Your Brand on LinkedIn
• 4:30 - 5:30pm: Cocktail Reception and Networking
Venue:
Edmonton EXPO Centre
7515 116 Ave NW
Edmonton, AB T5B 4X5
Mtg Room: 105 & 106
Featured Speaker:
Jason Miller
Senior Manager, Content Marketing & Social
LinkedIn
May 15, 2013 LinkedIn Marketing Solutions inCalgary eventDan Pastuszak
How Understanding Your Audience's Mindset Will Drive More Engaging Relationships
Designed especially for marketing leaders, this event will provide an overview of marketing in the digital landscape and actionable information about how LinkedIn Marketing Solutions can be a critical part of your company's marketing mix.
Gain unique insights from LinkedIn's experts that will help you understand how to leverage LinkedIn Marketing Solutions and seamlessly integrate them into your business.
Free eBook on the importance of creating social capital as part of your personal or business brand-building strategy. Learn what it is, why it is important, and how to create more of it. Based on years as an award-winning technology evangelist and chief marketing officer.
6-Step Guide to B2B Content Marketing that WorksLinkedIn
70 percent of marketers report that they plan
to produce more content this year than last
year. At the same time, only 30% rate their
efforts as “effective” or “very effective.”
That means a lot of us still struggle with the
marketing aspect of content marketing. Use
the 6 steps in the following slides as a
blueprint of how to build a content strategy
that produces measurable results.
White paper: Nine ways to communicate the value you offerPatricia McMillan
With shrinking budgets and increasing competition, it has never been more important to give your stakeholders a compelling reason to work with you: to subscribe to your service, select your product, fund your project, partner with you. This paper delivers a framework and a set of tools to help you communicate value and resonate with your stakeholders.
There are millions of registered users on LinkedIn. Relatively few of them seem to have any real understanding of how to effectively use LinkedIn or how powerful a tool it really is.
Although the usage of LinkedIn is exploding, there are very few resources that teach what users are craving – solutions to increase their desired business results. In this presentation, we share our powerful 4 part methodology and then provide you with planning, tactics, techniques and success stories to help guide you toward generating business success through LinkedIn.
Email marketing is predominant and contagious; it is slowly becoming the back bone of marketing, the pulse of all industries and the face of most. It's the best way to reach a larger audience, faster and easier.
SearchLove Boston 2017 | Rhea Drysdale | Reputation Marketing Tactics to Driv...Distilled
Reputation is about more than displacing negative search results when your company or an executive makes a mistake. Reputation (when measured and strategically aligned with your vision and audience expectations) can drive exponential growth. Rhea will share tactics you can apply in your role today to help differentiate your site online, in search and in a competitive market. Reputation marketing enhances digital activities to produce a higher ROI and effectiveness for your hard work.
John Hellerman presented "Creating Thought Leaders: Influence GCs and Get Hired with Strategic Thought Leadership" at LMA's Southern California chapter on March 20, 2013.
Session from the Digital Workplace Conference NZ (#DWCNZ), held at the Cordis Hotel in Auckland, New Zealand on April 30th, 2019. Presented by Christian Buckley, Microsoft RD & MVP, and the CEO of CollabTalk LLC, an independent research and technical marketing services company based in Lehi, Utah.
Social Selling Training: Be Found by Buyers, Bring Value to Clients, Build Yo...Jim Claussen
10 Steps to Impact. To help you better grow into social, share what you know, amplify value and engage here is a presentation I did recently for at a sales and business partner seminar. This is an entry level presentation for someone just getting started.
Presentation given at the Digital Workplace Conference in Auckland, New Zealand on May 2nd, 2018 outlining the "secret sauce" in a successful marketing strategy, whether that of an organizational or an individual, and focusing on building a brand.
Presented at the Digital Workplace Conference Australia, held in Melbourne AU on August 15th and 16th, 2018. This presentation outlines the evolution that has happened in marketing, and the components that are necessary for successful brand building and digital marketing.
In the 3rd of 3 joint webinars with Beezy and CardioLog Analytics, we discussed the basics of gamification, and how you can develop a "motivation hacking" strategy within SharePoint or Office 365 to help shape user behavior and improve adoption and engagement.
Social media for b2b - Madhouse Associates seminarSmoking Gun PR
An overview presentation of the use of Social Media in B2B Marketing by www.smokinggunpr.co.uk for Madhouse Associates Seminar #MHSem. Contains stats, setting objectives, creating strategy measurement, top tips and examples.
Executive reputation management has never been more important given the ubiquity of data of information in the digital age -- here's how senior managers can take control of their digital footprints and control what the world sees about them.
Preparing to Manage Social Media in a Crisis
Social media has changed crisis management exponentially. It has become the primary source for news as it breaks, to maintain a connection to the crisis, and to reach out to ask questions, comment, or get support. Consumers flock to find the ‘official’ page of the business within search, and their official channels on Social Media. This presentation from Matt Lynch explores best practice across Search Engine Optimisation and Social Media for the Crisis Management Leaders Summit, Perth 2015 #gocrisis #voriantraining
How to Implement Social Selling Strategies into your Sales Department - Assoc...Dent
How to Implement Social Selling Strategies into your Sales Department.
LinkedIn and social media have evolved the game of sales. The buyer behaviour has shifted and requires new ways of connecting and engaging with your clients and prospects...
Welcome to the world of Social Selling!
Top 10 Linkedin Techniques To Get New Business Coaching Clients Fp 030110 T...Social Jack
Interesting FACT About Your Competition:
Over 80% Use Facebook, LinkedIn, Twitter Every Day…
Why Is This GREAT NEWS For You?
Very Few Really Know What They Are Doing!
LinkedIn is BY FAR the Largest Business Network on the Internet Currently Over 50 Million Members Just Like You
Using LinkedIn helps you build a quality and credible relationship with your friends, family, groups, clients, and even within your community.
Why Should EVERY Financial Advisor or Insurance Agent Be Using LinkedIn?
Because unlike Facebook…LinkedIn is where they are not just talking…they are talking business! So don’t you want them talking about you?
Find 45 Minutes To Attend Our Upcoming Webinar and Learn How To…
1. Spend Less Time
2. Reach More People
3. Find the “Right People”
MARK YOUR CALENDAR AND JOIN THIS WEBINAR:
HOST: Dean Delisle, President and CEO of Forward Progress, Inc.
Nationally Recognized Social Media Expert, Business Coach, Speaker, Author
Featured frequently in news publications, radio and television, Dean DeLisle has helped over 4,000 clients connect with over 25 million leads and close over a billion dollars in sales—all by helping them make the connections that count.
In this workshop, we'll discuss the unique marketing needs faced by nonprofits and small organizations. With the vast “Universe of Marketing Possibilities”, many organizations don’t know where to start, what to implement, and how to prioritize marketing initiatives. We'll discuss how to work within a framework and methodology that is simple, effective, and cumulative.
Large organizations launch integrated campaigns that include social media, online advertising, search engine optimization and much more. Oftentimes small- to mid-sized organizations are unable to mirror this kind of success because they can’t fund hiring a search agency, a PR agency, an ad agency, a social media agency, etc. But, with the marketing roadmap you’ll now be able to create, you too can build an integrated system that works – even without a big budget or staff.
This jam packed session helps you create a plan to address your biggest challenges, including:
• Driving online (and offline) traffic to your website
• Getting more qualified leads
• Increasing donations, volunteers, registrations, etc.
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!SOFTTECHHUB
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AIVladimir Iglovikov, Ph.D.
Presented by Vladimir Iglovikov:
- https://www.linkedin.com/in/iglovikov/
- https://x.com/viglovikov
- https://www.instagram.com/ternaus/
This presentation delves into the journey of Albumentations.ai, a highly successful open-source library for data augmentation.
Created out of a necessity for superior performance in Kaggle competitions, Albumentations has grown to become a widely used tool among data scientists and machine learning practitioners.
This case study covers various aspects, including:
People: The contributors and community that have supported Albumentations.
Metrics: The success indicators such as downloads, daily active users, GitHub stars, and financial contributions.
Challenges: The hurdles in monetizing open-source projects and measuring user engagement.
Development Practices: Best practices for creating, maintaining, and scaling open-source libraries, including code hygiene, CI/CD, and fast iteration.
Community Building: Strategies for making adoption easy, iterating quickly, and fostering a vibrant, engaged community.
Marketing: Both online and offline marketing tactics, focusing on real, impactful interactions and collaborations.
Mental Health: Maintaining balance and not feeling pressured by user demands.
Key insights include the importance of automation, making the adoption process seamless, and leveraging offline interactions for marketing. The presentation also emphasizes the need for continuous small improvements and building a friendly, inclusive community that contributes to the project's growth.
Vladimir Iglovikov brings his extensive experience as a Kaggle Grandmaster, ex-Staff ML Engineer at Lyft, sharing valuable lessons and practical advice for anyone looking to enhance the adoption of their open-source projects.
Explore more about Albumentations and join the community at:
GitHub: https://github.com/albumentations-team/albumentations
Website: https://albumentations.ai/
LinkedIn: https://www.linkedin.com/company/100504475
Twitter: https://x.com/albumentations
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
2. Building Your
Online Marketing Engine
Derek Brown
President
Pronto Marketing
2
3. Quick Introduction
Founder - Pronto Marketing
Focus on IT services marketing
12+ Years at Microsoft
BMO Director Microsoft Thailand
Director Product Management Windows SBS
Director WW Marketing Mobile Devices
Also tech start-ups, TechData and more…
Adjunct Professor Digital Marketing Strategies
3
4. Lead
Website
Generation Fundamentals
Search-
Blogging & Social
Getting to
Networking
the Top
The
Monthly
Newsletter
4
5. Step 1
Your prospect is a click away from goodbye
5
7. “
Unless the first impression is favorable,
visitors will be out of your site before they
even know that you might be offering more
than your competitors,”
Gitte Lindgaard
Carleton University
Ottawa, Canada
7
13. After
1. Immediate visual
2. Clear organization
3. Solid messages in
3 functional areas
4. Good local SEO; title
tag and copy
5. “Call to Action” links
6. Trust Symbols
7. Lead Generation
13
16. Checklist: What You Must Do
K.I.S.S.
Make a professional first impression
Clean design with clear organization
Trust symbols – a pictures worth 1000 words
Invest in a little good content
Address pain points and benefits – not technology
If you can’t keep it current – don’t have it
Get a real web copy writer to help out
SEO
That’s next…
16
26. Relevance = Keywords & Content
Get your keywords right
Local: know your vernacular
Core: IT, computer, network, support, service
Vertical: Dental, Dentrix, Insurance
Secondary
Small Business Specialists, Microsoft Gold, SonicWall
Keep your content fresh – blog baby, blog.
26
27. 5 Relevance Must Do’s
1. Title Tag - SERPs weigh title tags very highly
Keep to 70 characters, different for every page
2. Header Tags
<H1> <H2> = Google thinks “important”
3. Body Copy
Reinforce core + geos, terms and certifications
4. Image Alt and Link Text
“click here” doesn’t help
5. Meta Description
Won’t hurt, probably won’t help
27
28. Local Keywords
Make an exhaustive list – and use it!
Seattle
Belltown, Green Lake
King, Kitsap
West Seattle
Eastside, Bellevue, Redmond
Seatac
Puget Sound
Northwest
WA
28
29. Local: Getting on the 10 Pack
Do the “Must Do’s +
Address on every page
800# is OK, local is better
Register with Google Local Business Directory
Include keywords in your title
Include keywords in your listing
Same for Bing, Yahoo!, etc.
Get more inbound links and recommendations
Reviews (more on this)
29
30. Rank Tips
This is the really hard work…
Reviews
Blogs
Contribute
Clients
Organizations
PR
30
32. • Strong preference for
E-mail & Newsletters
• Overall, online and digital
content is the preferred
media for communication
32
33. Newsletter 3 C’s
Consistency – 7+
Timing
Design
From, Subject, Voice
Content
You don’t need a book
2-3 articles is fine
Call to Action
1-2 specific actions
Services Offer, Referral, Free Assessment
33
39. Production Tips
Always be collecting content
Remember “New to You”
Get a good Email Service provider
Use a good, provided, HTML template
Do not do yourself unless you’ll test
Measure, test, measure…
Don’t expect instant wins – drip marketing takes time and
consistency. One new client will pay for the program.
39
41. “
“
I just asked. I literally sent them
out to everyone on my contact list.
41
42. Blogging – no time, no reason
1. Blogging Improves Your Company’s Reputation
2. Blogging Increases Your Website Traffic
3. Blogging Improves Your Business Insight
In a nutshell, blogging brings a whole new
dimension to business presence in the vast
World Wide Web, making you more accessible
42
44. Step 5
Wanting it and being ready are different
44
45. Questions to Ask Yourself
Are there the resources and focus over time?
Can you track and measure results?
Do you have lead capture engines?
Is your CRM system and process in place?
Do you have a plan for lead nurturing?
45
48. Snail Mail Marketing
Consistency always trumps everything else
Don’t do what you can’t sustain
Quality lists – hopefully with sales support
Clear call to actions
Connect to your website
A constant postcard campaign may get you the
highest ROI (“TCO” perspective)
48
49. Email Marketing
What is Spam?
When you send an email to someone you don't know (such as to the
president of a company you'd like to become your client), that's an
"unsolicited" email. Sending one unsolicited message to someone is
obviously not spam. That's "doing business.”
But when you send an unsolicited email to an entire list of people you
don't know, that's spam.
Assume that quality opt-in list are not for sale
Use unsolicited email carefully and thoughtfully
Build your own opt-in list
49 http://www.mailchimp.com/page/terms/
50. Pay Per Click – get some help
Example: Google, Bing
Make a small but consistent
investment
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51. Bonus Topic
What you don’t know can hurt you
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53. Physician Reviews – The Impact
82% of patients have searched or researched
a physician online
90% of consumers trust reviews and
recommendations of other patients
58% of your prospective patients will make an
appointment with your competitor after seeing
negative reviews of your practice
53 http://www.merchantcircle.com/blogs/CEILA.Company.866-500-2044/2009/6/Doctors-Guide-
To-Managing-Negative-Patients-Reviews/261322
58. Pronto Marketing
Managed Services for Marketing
Getting online marketing in gear for Microsoft Partners
www.prontomarketing.com
Derek Brown
1-800-476-1828
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