This document provides information about an online 4-week course on electronic marketing (eMarketing). The course is designed for business managers and decision makers to gain knowledge about eMarketing and how it can benefit businesses. It will cover key topics like digital marketing, social media marketing, site design, and e-CRM. The course will include interactive content, case studies, writing white papers, and presenting a final project on applying eMarketing strategies. It is taught by an experienced instructor with an MBA and background implementing IT projects for companies.

1. WWW.ADJIGOL.COM
Adjigol@Hotmail.com
Information Technology Management Workshop
Course Topic
Electronic Marketing
At a high level, digital marketing refers to advertising delivered through
digital channels such as search engines, websites, social media, email, and
mobile apps. While this term covers a wide range of marketing activities, all
of which are not universally agreed upon. Does your company have a
clearly defined digital marketing strategy? Do you know how you can use
e-marketing opportunities for differentiating?
About Course
This program, designed for Business Managers and Decision makers in all level to gain
knowledge of eMarketing , It will help you answer these questions.
 What is Electronic Marketing?
 What does it mean for business?
 How can your company take advantage of it?

2. WWW.ADJIGOL.COM
Adjigol@Hotmail.com
This program is for you if:
$ 4 Weeks 34 Hours
REQUIREMENTS
 Minimum 3 years experiences in manager position
 Intermediate English level
 Minimum bachelor degree
 Familiarity with the basic concepts of IT & Business
 Active Participation in class activities and all assignments
You're looking for
a grounding in
eMarketing and its
business
applications in
order to inovate in
your work and
help transform
your organization
A You’re interested in
learning about the
selected eMarketing
areas of Digital
Marketing - Social
Media Marketing
B You want proof of
your knowledge in
the form of gain
skills to embed
eMarketing in your
Strategy to make
competitive
advantages and
innovation .
C

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Adjigol@Hotmail.com
Course Contents
1. Introduction to e-marketing
2. Remix
3. E-models
4. Social Media Marketing
5. Site Design
6. Traffic Building
7. e-CRM
8. Managing Digital
Marketing
9. E-Planning
10.Mass Customization
HOW YOU’LL LEARN
Every course is broken down into manageable, weekly modules, designed to accelerate
your learning process through diverse learning activities:
 Enjoy a wide range of interactive content, including video, infographics,
workshop teamwork, assignment and more
 Investigate rich, real-world case studies
 Write several white paper for eMarketing Solutions
 Present real AI case for your company at the end of course
WHO YOU’LL LEARN FROM
Mohammad Hassan Adjigol
 +20 Experience in Information Technology Management
 +20 Experience in Lecturing for Business Managers and
Professionals in different industries
 He has Published several books and articles in IT fields
 He holds a Masters from IMI in Information Technology
Management (MBA) and BS in Computer Science from Pacific
Southern University
 Adjigol holds several Professional Certificate as example POSTMBA in Project
Management
 Adjigol has implemented several IT projects for famous companies in field of
Process – People and Technology

4. WWW.ADJIGOL.COM
Adjigol@Hotmail.com
Reading
There is no required textbook for this course, and you should be able to learn everything
from the lecture notes and PowerPoint files . However, if you would like to pursue more
advanced topics or get another perspective on the same material, here are some books:
EMarketing Excellence: Planning And Optimizing Your Digital
Marketing, 4Ed
 Author: Pr Smith & Dave Chaffey
 CDN$ 65.28
 Print Length: 641 pages
 Publisher: T&F/Routledge (2015)
Big Book Of Digital Marketing
 Author: --
 Free
 Print Length: 80 pages
 Publisher: IGNITION ONE - Netmining
Understanding Digital Marketing: Marketing Strategies for
Engaging the Digital Generation
 Author: Damian Ryan , Calvin Jones
 CDN$ 2.15
 Print Length: 304 pages
 Publisher: Kogan Page (Feb. 28 2009)

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Adjigol@Hotmail.com
Coursework
 Grading
attendance 10%
Workshops 20%
White Papers 20%
Case Studies 20%
Presentation+ Final Project 30%
 Workshops
At each session you will have several workshop that you have to work in team
and 15 minutes for each workshop.
 White Paper
At the end of each session you will have minimum two research activities and write
white paper for next week.
 Presentation & Final Project
Each Participant must prepare a presentation for in their company for maximum 10
minutes with PowerPoint slides and Case Study for it.
You must check the topic of your presentation with instructor in week 3 for confirmation.
Prepare Your Workforce for the
Automation Age