This document describes an online 4-week course on social media marketing. The course is designed for business managers and decision makers to learn about using social media for marketing purposes. It will cover major platforms like Facebook, Twitter, LinkedIn, Pinterest, YouTube and Instagram. Students will learn how to create social media strategies and campaigns, analyze metrics, and measure results. The course requirements include a minimum of 3 years experience in a manager position and a bachelor's degree. Coursework includes workshops, writing white papers, case studies, and a final presentation project. The instructor has over 20 years of experience in IT management and teaching.

1. WWW.ADJIGOL.COM
Adjigol@Hotmail.com
Information Technology Management Workshop
Course Topic
Social Media Marketing
Social media is quickly becoming one of the most important aspects of
digital marketing, which provides incredible benefits that help reach millions
of customers worldwide. And if you are not applying this profitable source,
you are missing out an incredible marketing opportunity, as it makes it easy
to spread the word about your product and mission.
About Course
This program, designed for Business Managers and Decision makers in all level to gain
knowledge of eMarketing , It will help you answer these questions.
 What is Social Media Marketing (SMM)?
 What does it mean for business?
 How can your company take advantage of it?

2. WWW.ADJIGOL.COM
Adjigol@Hotmail.com
This program is for you if:
$ 4 Weeks 34 Hours
REQUIREMENTS
 Minimum 3 years experiences in manager position
 Intermediate English level
 Minimum bachelor degree
 Familiarity with the basic concepts of IT & Business
 Active Participation in class activities and all assignments
You're looking for
a grounding in
eMarketing and its
business
applications in
order to inovate in
your work and
help transform
your organization
A You’re interested in
learning about the
selected eMarketing
areas of Digital
Marketing - Social
Media Marketing
B You want proof of
your knowledge in
the form of gain
skills to embed
eMarketing in your
Strategy to make
competitive
advantages and
innovation .
C

3. WWW.ADJIGOL.COM
Adjigol@Hotmail.com
Course Contents
 The Social Media Mix
 Cybersocial Tools
 Blogs, Podcasts and Vlogs
Making the Business Case for Social Media
Plotting Your Social Media Marketing Strategy
Manage Your Cybersocial Campaign
Joining The Conversation
Discovering Helpful Tech Tools
Leverage Search Engine Optimization (SEO)
for Social Media
Using Social Bookmarks and Social News
Developing Your Strategic Mix
Building Your Blog
Creating a Podcast
Producing Your Videocaast
Measuring Blogging, Podcasting and Vlogging
Metrics

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Adjigol@Hotmail.com
 Twitter
 Facebook
 LinkedIn
Getting To Know Twitter
Communing With Like-Minded People
Twitter Applications And Other Delights
Using Twitter With Other Social Media Marketing
Measuring Twitter Metrics
Getting To Know Facebook
Getting Around On Facebook
Using Facebook Features
Analyzing Facebook Metrics
Getting Started With LinkedIn
LinkedIn Nuts and Bolts
Maximizing LinkedIn
Mesuring Your Results

5. WWW.ADJIGOL.COM
Adjigol@Hotmail.com
 Pinterest
 YouTube
What Pinterest Is & Why IT Matters
How To Create Pinterest Account & Get Followers
How To Use Pinterest For Marketing
Examples Of Brands On Pinterest
How to Create a YouTube Channel
How to Optimize Your Videos for SEO & Ranking
How to Create Videos for YouTube
How to Market Your YouTube Channel & Video
Understand YouTube Analytics
How to Run a YouTube Advertising Campaign

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Adjigol@Hotmail.com
 Instagram
 Other Social Media Marketing Sites
How to Create an Instagram Business Account
Instagram Post Types
Instagram Live
How to Write an Instagram Caption
How to Use Hashtags on Instagram
How to Create an Instagram Marketing Strategy
How to Get More Followers on Instagram
6 Little-Known Instagram Hacks
Instagram Analytics
Weighting The Business Benefits Of Minor Social Sites
Ning
MySpace
Flicker
Maximized Stratifield Social Communities

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Adjigol@Hotmail.com
 Measuring Your Results, Building On your Success
HOW YOU’LL LEARN
Every course is broken down into manageable, weekly modules, designed to accelerate
your learning process through diverse learning activities:
 Enjoy a wide range of interactive content, including video, infographics,
workshop teamwork, assignment and more
 Investigate rich, real-world case studies
 Write several white paper for eMarketing Solutions
 Present real AI case for your company at the end of course
WHO YOU’LL LEARN FROM
Mohammad Hassan Adjigol
 +20 Experience in Information Technology Management
 +20 Experience in Lecturing for Business Managers and
Professionals in different industries
 He has Published several books and articles in IT fields
 He holds a Masters from IMI in Information Technology
Management (MBA) and BS in Computer Science from Pacific
Southern University
Delving Into The Data
Comparing Metrics From Different Marketing
Techniques
Tallying The Bottom Line
Making Decisions By The Numbers
Multiplying Your Impact
Staying Ahead Of The Curve

8. WWW.ADJIGOL.COM
Adjigol@Hotmail.com
 Adjigol holds several Professional Certificate as example POSTMBA in Project
Management
 Adjigol has implemented several IT projects for famous companies in field of
Process – People and Technology
Reading
There is no required textbook for this course, and you should be able to learn everything
from the lecture notes and PowerPoint files . However, if you would like to pursue more
advanced topics or get another perspective on the same material, here are some books:
Social Media Marketing All-in-One For Dummies (For
Dummies (Business & Personal Finance))
 Author: Jan Zimmerman (Author), Deborah Ng
 CDN$ 36.00
 Print Length: 687 pages
 Publisher: For Dummies; 4 edition (April 18 2017)
Instagram For Business
 Author: Jennifer Herman , Eric Butow , Corey Walker
 CDN$ 26.57
 Print Length: 312 pages
 Publisher: For Dummies; (Jan. 11 2018)
How To Use PINTEREST FOR BUSINESS
 Author: Maggie Georgieve
 Free
 Print Length: 46 pages
 Publisher: Hotspot - 2012

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Adjigol@Hotmail.com
Coursework
 Grading
attendance 10%
Workshops 20%
White Papers 20%
Case Studies 20%
Presentation+ Final Project 30%
 Workshops
At each session you will have several workshop that you have to work in team
and 15 minutes for each workshop.
 White Paper
At the end of each session you will have minimum two research activities and write
white paper for next week.
 Presentation & Final Project
Each Participant must prepare a presentation for AI in their company for maximum 10
minutes with PowerPoint slides and Case Study for it.
You must check the topic of your presentation with instructor in week 3 for confirmation.
Prepare Your Workforce for the
Automation Age