This document describes an Information Technology Management Workshop on Social Media. The 4-week, 34-hour course is designed for business managers and decision makers to gain knowledge about social media and how it can benefit businesses. The course will cover topics such as social media terminology, communication, collaboration, engagement and applications. It will include interactive content, case studies, writing papers and presenting a final project on implementing social media for their company. The instructor has over 20 years of experience in IT management and lecturing.

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Information Technology Management Workshop
Course Topic
Social Media
In today’s world, if your business is not on
social media, it Is a pretty safe bet to say
that it does not really exist, or at least, give
it a few months, and it won’t exist anymore.
About Course
This program, designed for Business Managers and Decision makers in all level to gain
knowledge of Social Media , It will help you answer these questions.
 What is Social Media?
 What does it mean for business?
 How can your company take advantage of it?

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This program is for you if:
__ 4 Weeks 34 Hours
REQUIREMENTS
 Minimum 3 years experiences in manager position
 Intermediate English level
 Minimum bachelor degree
 Familiarity with the basic concepts of IT & Business
 Active Participation in class activities and all assignments
Course Contents
 Introduction & Terminology
You're looking for
a grounding in
Social Media and
its business
applications in
order to inovate in
your work and
help transform
your organization
A You’re interested in
learning about the
selected Social
Media areas of
Social Networking ,
Blogging, Social
Media Marketing
B You want proof of
your knowledge in
the form of gain
skills to embed
Social Media in your
Strategy to make
competitive
advantages and
innovation .
C
Definition Characteristics Web 1.0 Mobile 1.0 Ad. 1.0 Shopping 1.0 Web 2.0 Mobile 2.0 Ad. 2.0

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 Social Media Communication
 Social Media Collaboration
 Social Media Multimedia
 Social Media Entertainment
Shopping
2.0
Web 3.0 Mobile 3.0 Ad. 3.0
Shopping
3.0
RSS Podcast Videocasts
Web
Mashups
Blogs Microblogs
Social
Networking
Social
Network
aggregation
Events
Photo
Sharing
Video
Sharing
Livecasting
Audio &
Music
Sharing
Wikis
Social
bookmarking
Social News
Sites
Opinion Sites
Virtual
Worlds
Online
Gaming
Game
Sharing

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 Social Media Engagement
HOW YOU’LL LEARN
Every course is broken down into manageable, weekly modules, designed to accelerate
your learning process through diverse learning activities:
 Enjoy a wide range of interactive content, including video, infographics,
workshop teamwork, assignment and more
 Investigate rich, real-world case studies
 Write several white paper for Social Media Solutions
 Present real AI case for your company at the end of course
The Basics of Social Media Engagement
Exploring the Elements of Social Media Engagement
Examining the Basic Engagement Tools
Engaging Through Additional Social Channels
Leveraging Audio and Video for Engagement
The Part of Tens

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WHO YOU’LL LEARN FROM
Mohammad Hassan Adjigol
 +20 Experience in Information Technology Management
 +20 Experience in Lecturing for Business Managers and
Professionals in different industries
 He has Published several books and articles in IT fields
 He holds a Masters from IMI in Information Technology
Management (MBA) and BS in Computer Science from Pacific
Southern University
 Adjigol holds several Professional Certificate as example POSTMBA in Project
Management
 Adjigol has implemented several IT projects for famous companies in field of
Process – People and Technology
Reading
There is no required textbook for this course, and you should be able to learn everything
from the lecture notes and PowerPoint files . However, if you would like to pursue more
advanced topics or get another perspective on the same material, here are some books:
Social Media: How to Engage, Share, and Connect
 Author: Regina Luttrell
 CDN$ 36.00
 Print Length: 224 pages
 Publisher: Rowman & Littlefield Publishers; 2 edition (Aug.
19 2016)
Social Media Engagement For Dummies
 Author: Aliza Sherman , Danielle Elliott Smith
 CDN$ 24.00
 Print Length: 387 pages
 Publisher: For Dummies; 1 edition (May 23 2013)

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Social Media Marketing All-in-One For Dummies (For
Dummies (Business & Personal Finance))
 Author: Jan Zimmerman (Author), Deborah Ng
 CDN$ 36.00
 Print Length: 687 pages
 Publisher: For Dummies; 4 edition (April 18 2017)
Coursework
 Grading
attendance 10%
Workshops 20%
White Papers 20%
Case Studies 20%
Presentation+ Final Project 30%
 Workshops
At each session you will have several workshop that you have to work in team
and 15 minutes for each workshop.
 White Paper
At the end of each session you will have minimum two research activities and write
white paper for next week.
 Presentation & Final Project
Each Participant must prepare a presentation for AI in their company for maximum 10
minutes with PowerPoint slides and Case Study for it.
You must check the topic of your presentation with instructor in week 3 for confirmation.

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Let us look at the main key benefits of using social media todays:
1. Increase brand recognition and loyalty
2. Encourages conversations, engagement and collaboration
3. Helps to increase exposure and traffic, also conversions on your website.
4. Find out what your competitors are doing
5. Assists in building influence and building relationships
Prepare Your Workforce for the
Automation Age