The document provides information about eCdemy, India's first eBusiness education program. It is a 6 month/900+ hour structured training program developed by eCommerce industry experts to prepare students to be eBusiness managers and entrepreneurs. Students take courses in digital marketing, eCommerce fundamentals, and management. They receive certification as Online Marketing Certified Professionals, which is a globally recognized digital marketing certification. Graduates have knowledge and skills across various areas of eBusiness and digital marketing to make them employable in global businesses or ready to be entrepreneurs.

1. Creating eBusiness Managers and Entrepreneurs

2. Introduction to eCdemy
India’s first eBusiness education program. Structured, in-class training program of 6 months/
900+ hours in duration
Program developed by eCommerce industry experts, life long marketers, and ePath Consulting
who deliver the eBusiness Management Course at the #1 University in Canada
Faculty of instructors with a combined experience of 45 years in training and development;
classroom-trained and certified by ePath Consultants.
Preparing T-Shaped Managers, highly needed for success in the obeseness environment
Graduates are certified as Online Marketing Certified Professionals (OMCP); OMCP is the most
reputed certification in digital marketing globally

3. 6 months of campus learning and 6 months of internship
eCdemy Courses
1. Fundamentals of eBusiness and eCommerce
1. Web Analytics (85 hours)
2. Tools and techniques of eBusiness and eCommerce
3. Management of eBusiness and eCommerce
eBusiness and eCommerce Course -
Comprehensive course aimed at
creating general managers and
entrepreneurs
Digital Marketing Courses -
Rated as the best globally
2. Search Engine Optimization (54 hours)
6. Content Marketing (11 hours)
3. Pay Per Click (55 hours)
4. Social Media Marketing (55 hours)
5. Mobile Marketing (50 hours)
7. Display Marketing (15 hours)
8. Conversion (CRO) (50 hours)
10. Foundations (40 hours)
9. Email Marketing (16 hours)

4. eCdemy Graduate Profile
Knowledge of trends in eCommerce and eBusiness and their role in modern business strategy
Knowledge of key technical, strategic and operational elements required in an online business
Familiarity with the key concepts, tools and trends of eMarketing
Exposure to the process of starting and operating an online
business
Hands-on experience with the most common and
important eCommerce/eBusiness tools, including SEO,
Social Media Marketing, PPC, Conversion, Web
Analytics, Mobile Marketing, Email Marketing, and Display
Marketing Techniques
Experience with web-based market research tools and
techniques
Exposure to customer experience management approaches
Familiarity with the process of designing a website
Practical education in the best practices to produce superior business results in the
management of eBusiness and eCommerce
Experience in tools for designing and managing an
online marketing program
Understanding of the key management concepts and the
strategic, operational and resource requirements of
eBusiness management
Understanding of the skills required on an eBusiness team
Usage of Key Performance Indicators to measure and manage eBusiness
performance
Experience working as part of a collaborative team to address eBusiness management issues

5. eCdemy provides expert
level competence in 5 skills
and overview in 2 skills that
businesses are seeking to
hire.
Ready for Global Businesses
eCdemy graduates are
readily employable or ready
to be entrepreneur!

6. Education of the Present and the Future
Key components of virtually every business,
eBusiness (conducting business using the
Internet technology) and eCommerce
(buying and selling over the Internet) are
today the fastest growing sectors of the
economy in India and abroad.
No university in India offers a
comprehensive eBusiness course.

7. Certifications
eCdemy & ePath Consulting
Certification (ePath and University of
Toronto jointly certify the candidates at
UofT)
OMCP Certification - The best global
certification for digital marketers

8. Our Digital Marketing courses are recognized by OMCP®, the
emerging standard of excellence in the Digital Marketing Industry
❖ OMCP Certification is the industry’s premier certification for online marketing professionals who have
extensive training, verified experience, and have demonstrated knowledge of concepts and best practices
related multiple digital marketing disciplines
❖ OMCP is a professional certification that recognizes training from a growing, vetted list of the online
marketing industry’s best known educational institutions
❖ When you are OMCP certified, your customers, co-workers, and partners are assured that you are committed
to staying at the top of your game by maintaining ongoing professional development through the industry’s
top training providers, organizations, and industry events.
❖ eCdemy, discipline specific certification courses make you OMCP Certification ready.
❖ Graduates of eCdemy receive an eCdemy Certification on successful completion of our demanding training.
You can proudly display your eCdemy Certification alongside the OMCP Certification on your website, social
media profiles, and email signatures.

9. Get a Competitive Edge with eCdemy’s eBusiness Corporate Training
Program
It’s time to Invest in your team. Invest in your future
Two-Day Intensive Training
Offers Business Executives and Entrepreneurs insights into key components,
of eCommerce and eBusiness enabling them to make their business a greater
success.
Multi-Model Training Delivery
Our Multi-Model Approach enables us to train your team through on-Location,
our-Location and online Delivery, resulting in increased return on investment
for your eBusiness
Subjects Covered
1. Introduction to the World of online business
2. Technology of eCommerce and eBusiness
3. Embracing Omni-channel Commerce
4. Online business strategy
5. Customer experience and website design
6. eCommerce Platforms
7. eMarketing and demand generation
8. ePerformance management
9. 10 different digital marketing modules overview and online access
We can also
deliver customized
training programs for
your team. Email us
to find out more.

10. The Campus - The Himalayan foothills!
Over 4,000 sq. yards of space
Residence space to accommodate upto 100 students
Most acclaimed local chef managing the campus cafeteria
Sports facility within walking distance - badminton, table tennis, lawn
tennis, swimming and gymnasium
Shopping complex and INOX theatre - 500 meters from the facility
24/7 Security with living space divided between girls and boys

11. Punit Sindhwani, Co-Founder eCdemy Learning Solutions
Co-Founder Erevu in 2001 - acquired by Aladdin Enterprise in 8
months.
Founder and CEO Paxcel - IT outsourcing firm with over 150+
smart engineers.
Co-Founder and CTO MirchiMart - E-commerce store in Delhi since
2011, performing strongly on marketplaces.
Founder and CEO Paxcom - A comprehensive multi-channel
platform and ERP solution for Indian Businesses to go online.
In the last 12 years. Punit has personally trained and coached his
team on the latest technologies impacting our lives and holds many
Intellectual Property Rights of Softwares being utilized globally
across Financial Institutions, Healthcare companies and Big Data
and Analytics Businesses.
Punit is passionate about sharing his knowledge and helping create
Entrepreneurs.
Deepak Malik, Co-Founder eCdemy Learning Solutions
Deepak is an entrepreneur with more than 20 years of experience
with global brand like Teleperformance, TELUS and John Keells in
managing Operations and Sales and Marketing Initiatives for the
US, UK, and APAC markets. He Has spent most of his career
building high performing leadership team in operations, sales and
marketing.
Deepak has been certified by ePath Consultants in Canada to
deliver the eCdemy courses and has been passionate about learning
and teaching since his early days at Teleperformance.
Deepak believes Digital Marketing KPOs will outshine the BPO
industry in India and people will have day jobs for Tier II and Tier
III Cities in India.
Lead Instructors - Renowned eBusiness Professionals
Axel Kuhn, MBA, eCdemy Knowledge Partner
Axel Kuhn has pioneered eBusiness solutions since the mid-90’s for
leading companies – both multinational and SMB – across North
America and Europe.
He is a serial entrepreneur, having founded and led several businesses
in the Internet technology and technology services markets, including
Canada’s top-ranked technology marketing firm.
Axel holds a B.A.Sc. from the University of Toronto, an M.B.A. from
the Queen’s School of Business, and an M.B.A (with distinction) from
the S.C. Johnson Graduate School of Management at Cornell
University. He holds the IW Smith medal for Creative Engineering
from the Canadian Society for Mechanical Engineering.
Axel currently teaches eCommerce and eBusiness to business
professionals at the University of Toronto.
John Foreman, P.Eng. MBA, eCdemy Knowledge Partner
John has been involved in the world of eBusiness for almost 20 years,
including roles as a corporate executive, consultant, entrepreneur and
educator.
John served as Vice-President Corporate Marketing for CGI Group
Inc., Canada’s largest IT services company. He is also the founder of
the Technology Marketing Resource Centre, a consulting firm
focused on helping companies accelerate their growth through more
effective market development strategies. He works with companies
in the areas of enterprise performance management, change
management and innovation.
John has an engineering degree from the University of Toronto and
an MBA from the Ivey Business School.
John currently teaches eBusiness and Web Marketing to business
professionals at the University of Toronto.

12. Visiting Instructors - Renowned eBusiness Professionals from Canada
Blair De Jong, Principal - bDot Inc
Blair de Jong is an e-commerce and digital marketing strategist with over 14 years experience working with B2C, B2B and
SaaS companies. He is passionate about helping businesses grow their web traffic and sales online. His pragmatic, analytical
approach gives him the unique ability to solve problems with compelling, turnkey solutions.
Blair has helped companies generate thousands of new customer acquisitions yielding $25M in new incremental revenue
ranging from startup to large corporations including Getty Images, iStockphoto, TELUS, Optimal Payments, Live Out There,
Car & Driver, Quirky and CloudSponge amongst others.
Kelly Lynch, Leadership Coach. Principal - Kelly Lynch and Associates
Kelly's leadership roles inside some of the world's largest organizations inspired her to build a professional coaching practice
that helps individuals identify, integrate and actualize their natural strengths as leaders. A certified leadership coach, Kelly
leverages our brain's neuroplasticity, as a primary vehicle for re-wiring for greater success, well-being and creativity. Kelly
enhances individual and team performance and productivity through the lens of nature, neuroscience and mindfulness
combined with the ancient teachings of indigenous wisdom.
Kelly is drawn to coaching and leadership models that are grounded in the latest neuroscience including a deep curiosity into
the emerging field of neuroaesthetics – looking at how our brain responds to art, beauty, and creativity. One of Kelly's
passions is deeply rooted in a creative leadership exploration that examines the aesthetic brain in nature this includes
experiential, nature-based programs and retreats.

13. “The future is already here
– Time to get your share
with eCdemy.”
Contact: info@ecdemy.com
www.ecdemy.com