Enterprise Software Architecture Project

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Enterprise Architecture
Project Report for eBlue
E-Commerce Organization
Assignment 3
32570 Master Spring 2018
Enterprise Software Architecture and Middleware
Group ID Colour: Blue
Student Number Student Name
Mohammad Emon 12794121
Jxxxx 1xxxxx
Gxxx Lxx 12xxxxx
Xxxxx 12xxxxx
Yxxxx 12xxxxx
Cxxxx Zxxxx 12xxxxx

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Table of Contents
1.Executive Summary 3
2.Introduction 4
3. Proposed Deliverables 6
3.1 Business Motivation ModelofeBlue 6
3.2 Business Model of eBlue 8
3.3 Business Capability Mapof eBlue 9
3.4 Business Capabilities and Business Goals of eBlue 10
3.5 Information Architecture Model 13
3.6 BusinessCapabilities,Application,PlatformandInfrastructure Mapping 14
3.7 Application Portfolio Model 18
4. Implementation Planningand Governance 20
4.1 Projects Identification 20
4.2 Project Priorities 21
4.3 Roadmap 23
4.4 Architecture Governance Process 24
5. Report Summary/Conclusion 25
7. Reference 26
8. Appendix 27
8.1 Business Opportunitiesand Solutions 27
8.2 About eBlue 28
8.3 ContributionTable 29
8.4 Google Drive Working 30
8.5 WeChat Communication 31
8.6 Face toFace Communication 31

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List of Figures
Figure 1:Project Team Table 4
Figure 2:Business Motivation Model ofeBlue 6
Figure 3: Business Model ofeBlue 8
Figure 4:Business Capability Map ofeBlue 9
Figure5:Table forBusiness Capabilities andBusiness Goals Mapping ofeBlue 12
Figure 6: Entity Relationship Diagram ofeBlue 13
Figure 7: Table ofMapping of Business Capabilities, Application, Platform &Infrastructure 17
Figure 8: Application Portfolio Model of eBlue 19
Figure 9: Table for Project Identification 21
Figure 10: Table for Project Priorities 22
Figure 11: Roadmap of all programs 23
Figure12: Architecture Governance Process 24
Figure 13: GroupCommunication Details 29
Figure 14: Individual Contribution 30

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1.Executive Summary
Bigdata Architecture in E-commerce:
This report primary concerns is big data enterprise architecture (EA) for e-commerce company
named “eBlue”. The primary objectives to build EA for “eBlue” organization to improve the
customer experience and security and by using Big Data analytics techniques increase the
overall smooth IT operation by reducing cost and increasing market shares. This research report
will evaluate company background, current business problems, business goals, visions and
build a future effective architecture for “eBlue” enterprise.
This project report will evaluate and build the top level of EA consists of Business Capability
Map, Business Model, Business Motivation Model and mapping with each models, and then
come up with “Information Architecture Model” and “Application Architecture”. Lastly,
making the Implementation planning and governance by identifying the project and prioritise
the project and building the roadmap the future time plan for the new proposed architecture for
“eBlue” organization.

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2.Introduction
eBlue Overview
The “eBlue” is an e-commerce company which is multinationals business operation have
around the world. More Than 20000 employees working internationally around the world
which includes Asia Pacific, Europe and the United States. The major services it provides
online shopping for customers. So through online is the only way to interaction with the loyal
customers. The major e-commerce products include the variety of grocery items. the major
concerns to adopt the “Big Data Analytics” tool to analyse the customer improving the IT
business process and security. Though the ‘eBlue’ new branch office is built in Sydney 2017
recently, so they try to change the business using the big data technology for both local and
international market. The company vision reduces the cost, improve the customer experiences
and secure the payment technology by keeping up with the Current IT challenges and trends.
Team:
In order to complete this project the potential team members are described below:
Name Role Description
Cheng Zhang CEO Cheng is well experience working in Australia for 5
years. Before he worked on a successful solution for
Enterprise business.
Jiao Li CTO Jiao has 10 years of experience in building enterprise
software systems worked with leading top technology
company.
Xiang Xu Business Manager Xiang has experience of making and designing
Enterprise architecture for leading company, mainly
in business area.
Gaoyi Liu Lead
Development
Manager
Gaoyi has 4 years’ experience worked with
developing a solution for big data technology.
Yuanxi
Zeng
IT Manager Yuanxi has experience in software programming and
designing for leading technology company.
Mohammad
Emon
IT Manager Emon has experience in designing enterprise
Architecture system for high tech giants leading
organisations.
Figure 1:Project Team Table

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The major challenges to solve on this project:
• ‘eBlue’ company need to improve the customer online buying experience by applying
big data analytics because currently complain which drops their market reputation and
sales.
• Improve the security of online transaction by monitoring because currently facing
fraudulent online buying experience.
• Reduce the cost and increase profits of the business of ‘eBlue’ cause currently facing
unnecessary IT operation costs
• ‘eBlue’ needs to work with new business level to shift and increase brand reputation by
improving marketing strategies which is currently unsatisfactory level affect their
market share.
This research report will solve and propose a new design of Enterprise architecture for “eBlue”
Organization which is ultimately expected to solve the above potentials problems.

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Goal-2 Reduce cost.
Objective2.1 Reduce cost (freight, production, transaction)
Objective2.2 Improveproduct quality to top level
Tactic: 3.1 / 3.2 / 3.3
Goal-3 Improveonline secure payment
Objective 3.1 Improveonline payment security to 100%
Objective 3.2 Improveonline transaction security to 100%
Tactic: 2.2 /2.3/ 6.1 /6.2 /6.3
Goal-4 Improvebrand reputation
Objective 4.1 Increase brand reputation by increase frequent customers
Objective 4.2 Achieve customer experience to 80% positive
Tactic: 1.1/1.2/1.3/2.1/2.2/2.3/5.1/5.2/6.1/6.2
Goal-5 Improvedata information management
Objective5.1 Improvecompany data management 30%
Objective5.2 Improvecustomer information management 30%
Tactic: 4.1/4.2
3. ProposedDeliverables
3.1 Business Motivation Model of eBlue
INFLUENCERS and DRIVERS
Technology
1.Easier for competitors enter in e-commerce
market. 2.Technology enable a new typeof sale
compare to “brick store”.
3.Not only data, but also information and
knowledge management.
4.Technology supportingproblems solving.
Economic
1. Increasing costs include production, freight,
labour, technology.
2. Risk on increasing e-commerce competitors.
3.Expanding e-commerce market. Currency rate
changing every day.
Social
1.Customers power to change providers.
2.Growing customer expectation.
3.Power on comparation of price online.
4Requirement of customer positive
feedback.
Legal
1. Regulations from Government
changing all thetime.
2. Scammers broken online security.
3.Risk of online credit card fraud.
MEANS
MISSION
Improve IT efficiency and customer experience
COURSES of ACTIONS
Stategy-1 Always to customers as thecenter, create value to customers.
Tactic 1.1 High level of design, service and delivery of goods
Tactic 1.2 Understand what customers truly need & the nature of relationship
Tactic 1.3 Develop a high level of skill and engage with customers
Strategy-2 Reduce risk of online sales to enhance growing business
Tactic 2.1 Corporatewith adaptive companies to improve reputation
Tactic 2.2 Control every single step during e-commerce to reduce the risk
Tactic 2.3 Improve IT skills to enhance preventing online shoppingrisks
Strategy-3 Reduce cost to improve the business
Tactic 3.1 Reduce human resources cost in training and allocation
Tactic 3.2 Build a proper change management strategy
Tactic 3.3 Top level quality with lowest price goods
Strategy-4 Manage data information quick, effectively
Tactic 4.1 Review and build up effective big data management system
Tactic 4.2 Take consistent policies of data management
Strategy-5 Enhance customer sounds
Tactic 5.1 Create customer experience analytics program
Tactic 5.2 Build customer joined program to engage with them all the time
Strategy-6 Drive trustable, secure online platformto strength and grow business
Tactic 6.1 Build a secure and authentic technology system
Tactic 6.2 Create a concise and consolidate business IT operation automation technique
Tactic 6.3 Restrict illegal IP address
ENDS
VISION
Keep up with thecurrent IT trend and challenges
GOALS and OBJECTIVES
Figure 2:Business Motivation Model of eBlue
Goal-1 Improvecustomer satisfaction.
Objective1.1 Improvecustomer satisfaction 100%
Objective1.2 Improvecustomer feedback to 90% positive
Tactic: 1.1/ 1.2 /1.3 /2.2 /2.3 /5.2 /6.1 /6.2

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Legends
Influences & Drives Vision
Mission
Strategy Tactic Goal Objective
About eBlue’s Business Motivation Model (BMM):
Business Motivation Model (BMM) provides the scheme and structure of organizational
development, communication and business plan management. Nowadays, the eBlue enterprise
are considering using the emerging technology called big data into their business. The main
goal of which is not only to improve the enterprise IT efficiency but also to increase the level
of customer satisfaction (Craig, 2013).
Since eBlue now have to make a shift from the traditional business to the big data business, the
current business motivation model and business manipulation will need to be changed to adapt
to the new needs and directions. Therefore, our group makes up 6 strategies and corresponding
tactics for this mission. Otherwise, to meet the new BMM’s needs, the requirements of
employee enrolment and training also needs to be altered, which means that employees must
have a good command of the big data technology. These all build up the fundamental basement
for the business shift from convention to big data era.
In the case of the tactics which make the strategies successful, firstly, we utilize big data
technology to meet the customer’s specific needs and retrieve feedbacks from them in order to
improve the customer satisfaction furtherly, which means to put the customers’ needs in center.
What comes up is to keep the security during the period of online transaction. As an e-commerce
company, the most method of payment is online, which resulting in the fact that the online
payment environment is critical important for customers. Considering about putting the
customers’ benefits first, we have to be always prepared for the breach of online payment and
online fraud. On the other hand, it also can be categorized into customer satisfaction and
enterprise reputation maintenance. As an important part of the BMM, we also take the enterprise
information & data management into account. What we can think about first with the big data
is the information & data management, which means that the main aim of using big data is to
manage the data and information on the network. Through this technology, we can record the
data which the customers are interested in and what the customers have purchased on the
internet into our own database. Then, when the customers log in our shopping platform next
time, we will introduce the similar products as what they have purchased before and what they
are probably interested in to them in the home page of our shopping platform. This not only
increases the IT efficiency but also improves the customers’ shopping experiences. At the same
time, it can also reduce the cost to improve the business. In a word, to keep up with the current
IT trends, we have to build up the BMM based on the big data technology as well as possible
to make a change.
Considering the influencers and drivers, for eBlue enterprise, there are four factors influence
and drive the e-commerce, including technology, economy, society and law. The most
important one is the technology of big data, the reason of which is that the technology of big
data is the main support of solving problems and generating the data and information
management of enterprise. Not only that, compared with ‘Brick Store’, it also makes a new type
of sale, which make competitors enter the e-commerce market easier. While the cost,
competition, social reputation and legal issues also play some significant roles, considering an
Internet company, the technology is always the most important influencer.
The business model for eBlue enterprise is followed below. It comprises of the main
information and points of how eBlue’s business manipulation works:

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3.2 Business Model of eBlue
Below is the Business Model of eBlue, it indicates the key information about eBlue operation.
It includes key partners, activities, value propositions, relationships, customer segment, as well
as cost and revenue.
Key Partners Key Activities
•Express
delivery
•Payment
online
•IT operations
Value
Propositions
•Good quality
products at
lowest price
•Convenience
Relationships
•Email
•Database
marketing
•Online chat
•Coupon
Distribution
Customer
Segment
•Internet
users
•Online
shopping
•Technology
supplier
•Publisher
•Investment
company
Key Resources
•Delivery staff
•Technology
resources
•Physical and
IT
infrastructure
Channels
•Web
•Courier
•Service
•Delivery
staff
•Supplier
Cost Structure
•Technology and Big data
maintenance cost
•Warehouse on keeping stock
•Staff cost on product services and
management
Revenue Streams
•Merchandise sale
commission
•Advertisement monetize
•Direct selling
Figure 3: Business Model of eBlue

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3.3 Business Capability Map of eBlue
Levels Core Value Chain
Level 0 Product
Management
Marketing Sales &
Distribution
Customer care &
service
Level
1&2
Product
Definition
Price check
Supplier check
Product
specification
Product
Engineer
Design
Quality
Marketing
Development
Strategy &
Planning
management
Campaign
Management
Email marketing
Direct banner
marketing
SEO marketing
Regional
marketing
management
Distribution
Channel
Management
Channel
management
Network
management
Planning of
distribution
Sales execution
Planning of Sales
Product
management
Account
management
Customer Service
Online chat service
Direct email service
Review products
After sell service
Customer
Relationship
Management
Dispute
management
Payment
Loyalty program
Customer data
Management
Add information
Analysis
information
Level Other Capabilities
Level
0
Human Resource Financial
management
IT Management Office
Management
Level
1
Hiring
Research and
development
Compensation &
reward
management
Cost management
Payment
processing
Pricing
management
Financial reporting
Change
management
Implementation
management
Project
management
Operational
support
control validation
Service offering&
agreement
Figure 4:Business Capability Map of eBlue

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About Business Capability Map:
Figure 3 identified the major four business capabilities of eBlue. eBlue is focusing on
improving customer experiences, by increasing company reputation. So that it finalized the
major business capabilities include Product Management, Marketing, Sales & Distribution,
Customer care & service. In order to improve customer satisfaction, the business has paid a lot
of attention from the products to sales, marketing and customer care. It brought a new service
system which helped eBlue to gain competitive advantages in terms of production and service.
From the other perspective, there are other business capabilities to support the business as well.
In terms of security online transaction, other business capabilities include Human Resource,
Financial Management, IT Management and Office Management. In order to reduce the cost
and increase profits, therefore running business in a long time and trustable. So that, the major
capabilities could help the business sell better products and increase customer satisfaction.
Other capabilities which related to major capabilities could manage the business in a better
way to improve the security and improve reputation.
3.4 Business Capabilities and Business Goals of eBlue
Figure 4 is the mapping between business capabilities and business goals. There are totally five
business goals in this table. Moreover, the business capabilities from level 0 to level 2 are listed
in the table as well. It identified the score of each business goal and business capabilities. 1
means lowest, 5 means highest. For example, the goal number 4 of “Price check”, we scored it
2 marks, which means low. The goal number 1 of “Product specification” is scored 4 marks, it
means high. Finally, at the end of the table, we added the scores together. “Complexity sum”
means the sum of all scores. “Complexity count” means the number of the capabilities related
to the relevant business goal.
Business Goals
(Goal -5)
Improve data
information
management
(Goal -4)
Increase
brand
reputation
(Goal -3)
Improve
online
secure
payment
(Goal -2)
Reduce
cost
(Goal -1)
Improve
customer
satisfaction
Business Capabilities
Capabilities Scoring
(Score from 1-5)
(1- Lowest)(5-Highest)
Product Management
Product definition
Price check 2 2 2
Supplier check 1 1 2 2
Product specification 2 3 4
Product engineer

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Design 2 1 4
Quality 2 3
Marketing
Marketing development
Strategy & Planning
management
2 1 1 1
Campaign management
Email marketing 4 1
Direct banner marketing 4 1
SEO marketing 4 1
Regional marketing
management
4 1
Sales & Distribution
Distribution channel
management
Channel management 2 1 2
Network management 3 1 3 2
Planning of distribution 1 4
Sales execution planning
of sales
Product management 2 1 2 2 1
Account management 1 1 4
Customer care &
Service
Customer service
Online chat service 1 2 4
Direct email service 1 1 4
Review products 2 1 4
After sell service 4 4
Customer relationship
management
Dispute management 1 1

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Payment 2 4 1
Loyalty program 1 4 1
Customer data
management
Add information 4 2 1
Analysis information 4 4 1
Human & Resource
Hiring
Research and
development
2 3
Compensation & Reward
management
2 2
Financial Management
Cost management 1 2 4 3
Payment processing 1 3
Pricing management 1 2 4 3
Financial reporting 1 3
IT Management
Change management 4 1 1
Implementation
management
4 1 1
Project management 4 1
Office Management
Operational support
control validation
2
Service offering &
Agreement
2
Complexity (sum) 47 40 32 33 56
Complexity (Count) 22 20 14 17 22
Figure 5:Table for Business Capabilities and Business Goals Mapping of eBlue

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3.5 Information Architecture Model
Figure 6: Entity Relationship Diagram of eBlue
About Entity Relationship of eBlue
This whole trading process diagram above indicates the relationships among employees,
products, suppliers, customers, payments, advertisements and comments which can also be
regarded as a conceptual model of information architecture. It gives us a general idea of how
online trading is done and the details of the relationships between each two entity tables. Online
trading is basically managed by our Enterprise employees, however, there are leaders among
these employees who are known as managers. Therefore, the self-loop of Employee table has
a zero or one relationship with itself because only when an employee is a manager has the duty
to manage his/hers employees. PK and FK are short for Primary Key and Foreign Key
respectively. PK is the unique identity attribute of every single table, while one table may share
the same attribute with another and this attribute is so called Foreign Key. This conceptual
model helps people understand the surroundings such as how information are gathered and
what role each character is playing in the current architecture. In terms of Customers table,
customers are the most important role because they get to decide whether they want to make
any orders or comment anything on the products they buy. Hence, the relationship that

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Customers have are mainly 0 to many relationship. Other than that, most of the relationship in
this Online Trading process are one to many.
3.6 Business Capabilities, Application, Platform and Infrastructure Mapping
Business Capabilities Application/Platform/Infrastructure
Product Management
Product definition
Price Check Application: Billing Application, Payment System, Payment
Receipt, Currency Check System
Platform: Windows/Mac/Android OS, Oracle DBMS, Linux
Infrastructure: Windows Server, Oracle Database Server.
Supplier check Application: Vendor Check System
Platform: Oracle DBMS, Firewall Software,
Infrastructure: Oracle Database Server, Firewall server
Product specification Application: Quality Check System, Database
Platform: Windows/Mac/Android OS, Oracle DBMS
Infrastructure: PC, OS Environment, Oracle Database Server
Product engineer
Design Application: Product Design Analysis, Interface Design Tool
Platform: Visual paradigm,
Infrastructure: PC, Tablet, Drawing Tools
Quality Application: Customer Feedback Application, Database
Platform: Windows/Mac/Android OS, Oracle DBMS
Marketing
Strategy & Planning
management
Application: Application Portfolio Management
Platform: Windows/Mac/Android OS
Infrastructure: Application Architecture Server
Campaign management
Email marketing Application: Gmail
Platform: Safari Browser
Infrastructure: PC, Network
Direct banner
marketing
Application: CD-R
Platform: Design Platform
Infrastructure: PC

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SEO marketing Application: Google SEO System
Platform: Google
Infrastructure: PC
Regional marketing
management
Application: Regional Showroom Management
Platform: Marketing tool
Infrastructure: PC, CRM App Server
Sales & Distribution
management
Channel management Application: Website Monitoring System
Platform: Windows/Mac OS
Infrastructure: PC
Network management Application: Data Centre System
Platform: Firewall software, data cloud storage software
Infrastructure: Firewall server
Planning of distribution Application: Express Distribution System
Platform: Windows OS, Database DBMS
Sales execution
planning of sales
Product management Application: Trade System
Platform: Windows/Mac OS, Database DBMS
Account management Application: Trade system, Document Management System,
Tax Management System,
Platform: Windows OS, WebLogic, Firewall software, Oracle
DBMS
Infrastructure: Windows server, Oracle database server,
WebLogic app server, Firewall server
Customer Care&
Service
Customer service
Online chat service Application: Chatting Applications
Platform: Windows, OS
Infrastructure: PC, Mobile Devices
Direct email service Application: Gmail
Platform: Computing Platforms
Infrastructure: Network Hardware

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Review Products Application: Trade System
After Sell Service Application: Trade System
Customer Relationship
Management
Dispute Management Application: CRM System
Payment Application: Billing system, Transaction Encryption, Currency
System
Platform: Windows, OX, Mobile End App
Infrastructure: Windows server, Lynax server, Oracle DMBS,
Firewall Server
Loyalty Program Application: CRM System
Customer Data
Management
Add information Application: Database, Data Modelling Service
Platform: Database DBMS
Infrastructure: PC, Oracle Database Server
Analysis information Application: Knime, Database
Human & Resource
Hiring Application: Staff hiring Application, Registration System
Platform: Database store, DBMS
Infrastructure: Database server, Windows server
Researchand
development
Application: Searching Engine, Resourceful Database
Platform: DMBS, Windows
Infrastructure: PC, Web server
Compensation &
Reward management
Application: HRM System, Loyalty app, PayScale Insight
Platform: Human Resource
Infrastructure: Human Resource Server, PC
Financial Management

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Cost Management Application: Cost Control System, Tax Management service
Platform: Windows/Mac OS
Infrastructure: PC
Payment processing Application: Online Payment System, Banking Apps
Platform: Windows, IOS, Android, OS
Infrastructure: PC, Mobile End, Tablet
Pricing management Application: Pricing System
Platform: Windows/Mac OS, Database DMBS
Financial reporting Application: Issue Reporting System, Feedback Collecting
System
Platform: DBMS, Windows, OS
Infrastructure: Web Server, PC
IT Management
Change management Application: ERP System, Policy, IT Monitoring Service,
Knowledge Management Service, Testing Service
Platform: Windows/ Mac OS, Database DBMS
Implementation
management
Application: ERP System
Project management Application: Project Review System
Office Management
Operational support
control validation
Service offering &
Agreement
Figure 7: Table of Mapping of Business Capabilities, Application, Platform & Infrastructure
About Mapping:
To implement these business mappings, plenty of applications are addressed in the proposed
positions. Business capability to application mapping is the measure to transport business
capabilities to application part. Suitable platforms and infrastructures are also required to fix
the variable business capacities.

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Product engineer
PRODUCT
MANAGEMENT
Product definition
Campaign management
MARKETING
Application portfolio
management
Sales execution planning of
sales
SALES & DISTRIBUTION
management
CUSTOMER
RELATIONSHIP
MANAGEMENT
CUSTOMER CARE & SE
RVICE
Customer service
FINANCIAL
MANAGEMENT
HUMAN & RESOURCE IT MANAGEMENT
Billing Application
Payment System
Payment receipt
Currency Check System
Vendor check system
Quality Check System
Database
Gmail
CD-R
Google SEO
System
Regional showroom
management
Website monitoring
system
Data centre system
Express
Distribution System
Chatting applications
Gmail
Trade System
CRM System
Billing system
Transaction encryption
Currency system
Staff hiring application
Registration system
Searching Engine
Resourceful Database
HRM system
Loyalty app
PayScale Insight
Cost Control System
Tax management service
Online Payment System
Banking apps
Pricing System
Report issue system
Feedback collecting system
ERP System
Policy
IT monitoring service
Knowledge management
service
Testing service
Project review System
According to this table, the relationship between business capabilities and applications are
more easily told. ERP System, online trading system and feedback system are mainly
applications what eBlue is using for supporting the e-commence enterprises. Therefore, eBlue
company can organise the appropriate applications to deliver the capabilities.
3.7 Application Portfolio Model
High Medium Low
Trade System
Document
management system
Tax management
system
Product design analysis
Interface design tool
Customer Feedback
Application
Database

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OFFICE MANAGEMENT
ERP System
CUSTOMER DATA
MANAGEMENT
Database
Data modelling service
Knime
Figure 8: Application Portfolio Model of eBlue
About Application Portfolio Model of eBlue:
Application Portfolio Model gives a framework for overseeing undertaking IT programming
applications and a view for categories in different services. Application portfolio Model
illustrates a view of the organizations’ product applications and measurements to outline the
business advantages of every application (Whatls, 2011).
For eBlue company to better implement these business capabilities, appropriate applications
will be applied to different business capabilities. Application Portfolio Model is made for
describing how multiple applications are supporting e-commence enterprises to upgrade their
online trading and keep the process in safe at the same time.
In this Application Portfolio Model, it illustrates the relationship between different applications.
These applications are divided by business capabilities, they are also marked by colours to
show the level of the importance. Green is for high level of applications, yellow is for medium
level of applications, and blue is for low level of applications. Because eBlue company is a
consultation company, much data information is outsourced to eBlue to analyse. To analyse
and manage the applications in short term, Application Portfolio Management is needed to be
done for deliver an effective approach to boost the business process for the e-commence
enterprises.

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4. Implementation Planning and Governance
4.1 Projects Identification
This section provides a table to help eBlue transition from the current enterprise management
system to the new enterprise architecture. According to the table, there are eight projects that
need to be completed, each of which has a project ID that will be also used in the next section.
eBlue is a global e-commerce company, and it is extremly difficult to achieve the
transformation of the entire enterprise architecture. But the Sydney branch is a new institution,
and it is easier to switch from the old system to the new one. Therefore, the head office decided
to start the enterprise architecture transformation of eBlue with the Sydney branch as the pilot.
To ensure a successful implementation of the new enterprise architecture, we must identify
which projects need to be completed. The following table lists the projects we need tocomplete.
Project
ID
Project Name Capability
1 eBlue Marketing Application Strategy & Planning Management
Email Marketing
Direct Banner Marketing
SEO Marketing
Regional Marketing Management
2 eBlue Customer Care & Service
Application
Online Chat Service
Direct Email Service
Review Products
After Sell Service
Dispute Management
Payment
Loyalty Program
Add Information
Analysis Information
3 eBlue Office Management Operational Support
Control Validation
Service Offering & Agreement
4 eBlue Product Management
Application
Price Check
Supplier Check
Product Specification
Design
Quality
5 eBlue Financial Management
Application
Cost Management
Payment Processing
Pricing Management
Financial Reporting

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6 eBlue Sales & Distribution
Application
Channel Management
Network Management
Planning of Distribution
Product Management
Account Management
7 eBlue IT Management System Change Management
Implementation Management
Project Management
8 eBlue Human Resource System Hiring
Research and Development
Compensation & Reward Management
4.2 Project Priorities
Figure 9: Table for Project Identification
This section shows the project priorities through the table below. From this table, we can know
which projects are the most important and need to be completed first, and which ones are not
so important and can be completed later. eBlue's market and customers are the two parts most
closely related to the company's goals and are the focus of the company. Therefore, market
application software and customer care & service software need to be completed first.
According to the table, the office management and product management software are
completed in the second stage, and the financial management software and sales & distribution
are completed in the third stage, and the IT management software and human resource software
are finally completed.
Program Project
ID
Capability Goal Strategic
importance
(SUM)
Priority
Program 1
(New)
1 Strategy & Planning Management
Email Marketing
Direct Banner Marketing
SEO Marketing
Regional Marketing Management
1,4,5 10 High
2 Online Chat Service
Direct Email Service
Review Products
After Sell Service
Dispute Management
Payment
Loyalty Program
Add Information
Analysis Information
1,4,5 10 High
3 Operational Support 4,2 6 Medium

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Program2
(Update)
Control Validation
Service Offering & Agreement
4 Price Check
Supplier Check
Product Specification
Design
Quality
1,4 5 Medium
Program3
(Update)
5 Cost Management
Payment Processing
Pricing Management
Financial Reporting
2,3, 5 Medium
6 Channel Management
Network Management
Planning of Distribution
Product Management
Account Management
5 5 Medium
Program4
(Integratio
n)
7 Change Management
Implementation Management
Project Management
5 5 Medium
8 Hiring
Research and Development
Compensation & Reward
Management
1,2 3 Low
Figure 10: Table for Project Priorities

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4.3 Roadmap
Figure 11: Roadmap of all programs

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Figure 10 is the roadmap of eBlue 4 programs to be finished in three years. It showed different
applications whether completed, ongoing or completed. It contained all of the business
capabilities on both horizontal and vertical. It also includes the infrastructures. Some of the
complex applications, we will need more time to fix it. So the version1 (v1), version2 (v2) have
been allocated in the diagram. Some of the applications would be needed by different
capabilities, so needed to be completed earlier.
4.4 Architecture Governance Process
The architecture governance of all the processes through the enterprise architecture
construction has been diagrammed in Figure 11. In the first part, we introduced our group roles.
In this part, we allocated all of the roles to architecture governance process.
It includes IT Manager, Lead Development Manager, Business Manager, CTO and CEO. This
review process indicated hierarchical structure of the group, low, medium and high, it also
identified the assessment of this EA project, whether approved or not.
Figure 12: Architecture GovernanceProcess

25
5. Report Summary/Conclusion
This project report evaluate and find out the major challenges now facing ‘eBlue’ organization
after opening their new branch in Sydney .which require great attention and improve the
current IT operation . Otherwise eBlue existing customer facing tremendous unsatisfactory
level of delay and not secure transaction which lead ‘eBlue’ to brand reputation decrease and
competitive advantages of other rival company lead to market shares and profit margin
gradually decline.
Although, the new solution of the ‘eBlue’ which is about to build to solve and enhance the e-
marketing capabilities and improve the customer care system experience and redesign the
product and service and overall financial management system interaction and architecture of
the ‘eBlue’ which will going to significant positive impact to the company and ultimately
increase the market revenues and brand reputation which the primary goal of this company.
The implementation planning in this project report is realistic and the total process of building
the EA for the ‘eBlue’ organization consists of ‘8 unique projects’ which have to be completed
within estimated time frame. The proposed time frame is estimated 3 years to complete and
divided by several stages. The project initiation will begin of 2018 and expected to be
Completed at Q4 of 2021 which is the deadline.
The architecture governance process involved top to level of stakeholders within the ‘eBlue’
company from the high level of the authority ‘Chief executive officer (CEO)’ in order for future
direction. After the project is approved the next step is implementation phase which is the
budget acquiring, purchasing cloud resources and installing the software in to the system and
server.
Finally, We believe to follow the above mentioned steps and the new EA proposed in this
report to initiate the project plan and implementation for eBlue organization. They should
consider and approve quickly to start building up the new EA and finish the project within
the time frame.

26
7. Reference
Craig, M., 2013, The Business Motivation Model – a Key Tool for Talking Business, EA
Learning, viewed 28 September 2018,
<https://www.ealearning.com/resources/blog/the-business-motivation-model-–-a-key-
tool-for-talking-business.html>.
Whatls, 2011, Application Portfolio Management (APM) , viewed 28 Sep 2018,
<https://whatis.techtarget.com/definition/application-portfolio-management-APM>.
Gill, Dr. Asif. Q., 2017, Architecture Implementation, UTS online Enterprise Software
Architecture and Middleware subject 32570, PowerPoint Presentation, UTS, Sydney,
viewed 28 September 2018, < https://online.uts.edu.au/bbcswebdav/pid-2898112-dt-
content-rid-36930023_1/courses/32570-2018-SPRING-
CITY/Module%204%20-%20Architecture%20Implementation_final.pdf>.
Enterprise Archiecture n.d, Intro to Enterprise Architecture: MOOC Resources, EA, viewed
25 September 2018, <http://enterprisearchitects.com/introduction-to-enterprise-
architecture-mooc-resources/>.
The Essential Project n.d, View: Application Current State Model, eas, viewed 25 September
2018,<http://essentialviewer.com/demo/report?XML=reportXML.xml&XSL=ext/shar
ed/ess_al_app_ref_model.xsl&LABEL=Application%20Reference%20Model&cl=en
-gb>.

27
8. Appendix
8.1 Business Opportunities and Solutions
Weight / Rank
5 4 3 2 1
Strategic Value
(COUNT)
Strategic
Importance (SUM )
Strategic
Importance
H,M ,L Current State Transition Target State Future State Project 1 Project 2 Project 3 Project 4 Target State H, M , L Hard/M edium/Easy
Business Capabilities Application/ Platform/ Infrastructure 0 0
1 Product M anagement
2 Produc t definition
3 Pric e Chec k
4 Supplier c hec k
5 Produc t s pec ific ation
6 Produc t engineer
7 Des ign
8 Quality
9 M arketing
10 M ark eting Dev elopm ent
11 Strategy &PlanningM anagem ent
12 Cam paign M anagem ent
13 Em ail m ark eting
14 Direc t bannerm ark eting
15 SEO m ark eting
16 Regional m arketing m anagem ent
17 Sales &Dis tribution
18 Dis tributionChannelM anagement
Applic ation: Billing Applic ation, Pay m ent
Sy s tem , pay m entrec eipt, Currenc y Check
Sy s tem
Platform :WindowOS, Orac leDBM S,Linux
Infras truc ture: Windows s erv er, Orac le
databas e s erv er.
Applic ation: v endor c hec k s y s tem ,
Platform :Orac leDBM S,firewalls oftware,
Infras truc ture: Orac leDatabas e Serv er,
firewall s erv er
Applic ation: Quality Check System,
Databas e
Platform : Windows OS, Orac le DBM S
Infras truc ture: PC, OS Env ironment, Oracle
Databas e Serv er
Applic ation: produc t des ign analy s is ,
interfac e des ign tool
Platform : v is ual paradigm ,
Infras truc ture:PC, Tablet, drawingtools
Applic ation:Cus tom er Feedbac k
Applic ation, Databas e
Platform : Windows OS, Orac le DBMS
Infras truc ture: PC, OS Env ironm ent, Oracle
Databas eServ er
Applic ation: applic ation portfolio
m anagem ent
Platform : Windows , OS
Ins fras tuc ture: applic ation arc hitecture
s erv er
Applic ation: Gm ail
Platform : Safari Brows er
Infras truc ture:PC,Network
Applic ation: CD-R
Platform : des ign platform
Infras truc ture: PC
Applic ation: GoogleSEO System
Platform : Google
Applic ation: regional s howroom
m anagem ent
Platform : m ark eting tool,
Infras truc ture: PC,CRM app server
Applic ation: webs ite m onitoring s ys tem ,
4 1 2 5 M 1 2 3 2 3 2 M Eas y
4 1 2 5 M 1 2 3 2 3 2 M Eas y
4 1 2 5 M 1 2 3 2 3 2 M Eas y
4 1 2 5 M 1 2 3 2 3 2 M Eas y
4 1 2 5 M 1 2 3 2 3 2 M Eas y
5 4 1 3 10 H 1 4 5 1 4 H Hard
5 4 1 3 10 H 1 4 5 1 4 H Hard
5 4 1 3 10 H 1 4 5 1 4 H Hard
5 4 1 3 10 H 1 4 5 1 4 H Hard
5 4 1 3 10 H 1 4 5 1 4 H Hard
19 Channel m anagem ent
20 Network m anagem ent
21 Planning ofdis tribution
Platform : Windows /M ac OS
Applic ation: data c entre sy s tem
Platform :firewall s oftware, data c loud
s torage s oftware
Infras truc ture: firewall s erv er
Applic ation: Ex pres s Dis tribution System
Platform : Windows OS, Databas e DBM S
Databas e Serv er
5 1 5
5 1 5
5 1 5
1 3 5 2 3 3 M Eas y
1 3 5 2 3 3 M Hard
1 3 5 2 3 3 M M edium
22 Sales Ex ec ution PlanningofSales 0 0
Applic ation: Trade Sy s tem
Platform : Windows /M ac OS, Database
23 Produc tm anagem ent
24 Ac c ount M anagement
DBM S
Databas e Serv er
Applic ation: trade s y s tem ,Doc ument
m anagem ent s y stem,tax m anagement
s y s tem ,
Platform : windows os ,Weblogic ,Firewall
s oftware,orac le DBM S
Ins fras truc ture: windows s erv er, orac le
databas e s erv er,weblogic app
s erv er,firewall s erv er
5 1 5 M 1 2 5 2 3 5 M M edium
5 1 5 M 1 2 5 2 3 5 M Eas y
27 Online c hat s erv ic e
Applic ation: c hatting applic ations
Platform : Windows , OS
Infras truc ture： PC, m obiledev ic es
Applic ation: Gm ail
Platform : c om puting platform s
Infras truc ture: network hardware
Platform : Windows /M ac OS, Databas e
DBM S
Databas e Serv er
DBM S
Databas e Serv er
5 4 1 3 10 H 1 4 5 1 4 H Eas y
28 Direc t em ail s erv ic e 5 4 1 3 10 H 1 4 5 1 4 H Eas y
29 Rev iew produc ts 5 4 1 3 10 H 1 4 5 1 4 H Hard
30 After s ell s erv ic e 5 4 1 3 10 H 1 4 5 1 4 H Hard
31 Cus tom er Relations hip M anagem ent 0 0
32
33
34
35
Dis pute m anagem ent
Pay m ent
Loy alty program
Cus tom er Data M anagem ent
Applic ation: CRM Sy s tem
Platform : Windows /M ac OS, Databas e
DBM S
Databas e Serv er
Applic ation: billing s y s tem , trans ac tion
enc ry ption, c urrenc y s y s tem
Platform : Windows , OX, m obile end app
Infras truc ture: Phone, PC, Laptop
Applic ation: CRM Sy s tem
DBM S
Databas e Serv er
5
5
5
4
4
4
1
1
1
3
3
3
0
10
10
10
0
H
H
H
1
1
1
4
4
4
5
5
5
1
1
1
4
4
4
H
H
H
Hard
Hard
Hard
36
37
38
Add inform ation
Analy s is inform ation
Human & Resource
Applic ation: Databas e,data m odelling
s erv ic e
Platform : Databas e DBM S
Infras truc ture: PC, Orac le Databas eServ er
Applic ation: Knim e, Databas e
DBM S
Infras truc ture: PC, OS Env ironm ent, Orac le
Databas e Serv er
5
5
4
4
1
1
3
3
0
10
10
0
H
H
1
1
4
4
5
5
1
1
4
4
H
H
Hard
Hard
39
40
41
42
Hiring
Res earc h and dev elopm ent
Com pens ation & Reward m anagem ent
Financial M anagement
Applic ation: s taff hiring applic ation,
regis tration s y s tem
Platform : databas e s tore, DBM S
Infras truc ture:databas es erv er,windows
s erv er
Applic ation: Searching Engine,Res ourc eful
Databas e
Platform : DM BS, Windows
Infras truc ture: PC, web s erver
Applic ation: HRM s y s tem , loy alty app,
Pay Sc ale Ins ight
Platform : Hum an Res ourc e
Infras truc ture: hum an res ourc e s erv er, PC
2
2
2
1
1
1
2
2
2
0
3
3
3
0
L
L
L
1
1
1
2
2
2
2
2
2
4
4
4
2
2
2
L
L
L
Eas y
Eas y
Eas y
43
44
Cos t m anagement
Pay m ent proc ess ing
Applic ation: Cos t Control Sy s tem ,tax
m anagem ent serv ice
Platform :Windows /M ac OS
Applic ation: OnlinePay ment System,
Bank ing apps
Platform : Windows , IOS, Android, OS
Infras truc ture: PC, m obileend, tablet
3
3
2
2
2
2
5
5
M
M
2
2
3
3
5
5
3
3
3
3
M
M
M eidum
M edium
45 Pric ing m anagem ent
Applic ation: Pric ing Sy s tem
Platform : Windows /M ac OS, Databse DM BS
Infras truc ture: PC, Orac le Databas eServer
3 2 2 5 M 2 3 5 3 3 M M edium
46
47
Financ ial reporting
IT M anagement
Applic ation: report is s ue sy s tem , feedbac k
c ollec ting s y s tem
Platform : DBM S, Windows ,OS
Infras truc ture: web s erv er, PC
3 2 2
0
5
0
M 2 3 5 3 3 M Eas y
48
49
50
51
Change m anagem ent
Im plem entation m anagem ent
Projec t m anagem ent
Office M anagement
Applic atio: ERP Sy s tem , polic y ,IT
m onitoring s erv ic e,k nowledge
m anagem ent s ervic e,Testings ervice,
Platform :Windows /M ac OS,Database
DBM S
Applic ation: ERP Sy s tem
Platform : Windows / M ac OS, Databas e
DBM S
Applic ation: Projec t Rev iew Sy s tem
DBM S
Infras truc ture: PC, Orac le Databas e Serv er
5
5
5
1
1
1
0
5
5
5
0
M
M
M
1
1
1
2
2
2
5
5
5
4
4
4
2
2
2
M
M
M
M edium
M edium
M edium
52
53
Operational s upport c ontrol v alidation
Serv ic e offering & Agreem ent
DBM S
DBM S
Infras truc ture: PC, Orac le Databas e Serv er
4
4
2
2
2
2
6
6
M
M
2
2
4
4
4
4
2
2
4
4
M
M
Eas y
M edium
Projects (1=New; 2,3 =Update/Improve; 4=Intergration)
M
M
M
Doability (Cost and
Effort)
Change ImpactM aturity (1 to 5)
0
0
0
0
CustomerCare &Service
Cus tom er Serv ic e
25
26

28
8.2 About eBlue
eBlue Sydney Branch Case study :
The eBlue is an e-commerce company, it operates major business around the around .It has
over 7000 employees working in Asia pacific, Europe and USA. The primary business focus
on provide online ‘grocery shopping’ experience for customers. Recently the Sydney office is
build 2017 to enhance and expand business but also bring lot of challenges cause of to keep up
with the current technology trends. To survive, in the market competition, Eblue have to make
new and redesign Enterprise architecture models to overcome the challenges and need to adopt
the big data analytics technology tool. Based of the senior management review the Eblue
company have the following cases.
Business focus (scope):
Eblue enterprise the main key focus area are:
• Provide marketing application
• Provide customer care and service application
• Build a financial management application and security system for enhance it.
Business Problems:
• Security issues
• Significant amount of data growth
• low Employees satisfaction
• Credit card fraud issues
• Business & IT system combine
• Absence of smooth customer experience
• IT operational efficiency is low
• To handle large customer information
• Reputation risk
• Decreasing the revenue of in the market
• Protect the Brand reputation
• Monitor any fraudulent activity and transaction with great precision to reduce cost
• Detect fraudulent transaction with greater accuracy to reduce costs
Business Goals:
• Improve customer satisfaction
• Reduce cost
• Improve online secure payment
• Increase brand reputation
• Improve data information management

29
8.3 Contribution Table
Contribution Location Time Students
Face to face communication.
Starting assignment structure
Find out problems, Business
model, Business capability map
UTS Building 11,
Metting Pod 2
13/09/2018
2pm-
4:20pm
Jiao Li
Xiang Xu
Gaoyi Liu
Cheng Zhang
Mohammad Emon
Face to face communication.
Find out Business Motivation
model, Information Architecture
model, Mapping between the
models
UTS Building 11
Level 5
21/09/2018
5pm -9pm
All members
Face to Face Communication.
Detailed Business Motivation
Model, Application Model,
Mapping, Roadmap,
Implementation planning and
governance
UTS Building 11,
Pod 2
23/09/2018
9am-1pm
All Members
WeChat communication.
Google drive communication.
Finalize the final tables,
drawings and explanation
Home 24/09/2018-
30/09/2018
All Members
Figure 13: Group Communication Details
Student Name Student
Number
Contribution
Mohammad
Emon
12794121 Executive Summary, Introduction, Business Motivation
Model, Business Model, Business Capability Map,
Mapping, Information Architecture Model, Business
Application Portfolio Model, Project Identification,
Project Priorities, Roadmap, Summary, Case Study
Jiao Li 11649757 Report Layout, Business Motivation Model, Business
Model, Business Capability Map, Mapping, Information
Architecture Model, Business Application Portfolio
Model, Project Identification, Project Priorities,
Roadmap, Governance, Summary, Case Study, Appendix
Gaoyi Liu 12652956 Business Motivation Model, Business Model, Business
Capability Map, Mapping, Information Architecture
Model, Business Application Portfolio Model, Project
Identification, Project Priorities, Roadmap

30
Xiang Xu 12834901 Business Motivation Model, Business Model, Business
Yuanxi Zeng 12125858 Business Motivation Model, Business Model, Business
Cheng Zhang 12414607 Business Motivation Model, Business Model, Business
Figure 14: Individual Contribution
8.4 Google Drive Working

31
8.5 WeChat Communication
8.6 Face to Face Communication

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