An overview of how to speak to more of your ideal prospects on LinkedIn. (These are the slides that I use when I speak on this subject)

1. How to Get
More Opportunities
via LinkedIn
with Rod Sloane
LinkedIn Champion : LinkedIn as a Service : rod@rodsloane.co.uk

3. What do
you want?

4. More,
better
clients

5. About Rod
Worked in Sales, BD for IBM, CA, BAT & BT
Author 2.5 books, Sales & Marketing Alignment Podcast
LinkedIn as a Service, 100% guarantee
Run two LinkedIn Groups with over 201,000 members
Married, live in Ealing, play tennis & make Peanut Butter
Core Process "Showing Up"

9. Mid Size Sales Process

10. “Everybody wants to
be successful on
LinkedIn,
but....”

11. “Everybody wants to
be successful on
LinkedIn,
but nobody wants to
do the work.”

12. What is
LinkedIn?

13. Linkedin Data/ Trends
● 562 + million users
● 40% of members daily use
● 70% of Members are outside the USA
● Goal is 3 billion users

14. Linkedin Data/ Trends
● 562 + million users
● 40% of members daily use
● 70% of Members are outside the USA
● Goal is 3 billion users
● All the above doesn’t matter

15. The Quiz…
with prizes!

16. Who
is
this?

17. Chesney
Hawkes

18. “The One
and Only”

19. Linkedin Data/ Trends
What do
you want
to achieve
on
Linkedin?

20. Focus on your Audience
● Your Niche

21. Focus on your Audience
● Your Niche
● Your Ideal Prospect

22. Your Ideal Prospect will
be easiest to attract

23. Your Ideal
Prospect will
have the highest
revenue
potential

24. Who is Your Ideal Prospect?

26. Where should you focus on Linkedin?

27. Where should you focus on Linkedin?
● Sort your Profile...think mobile

28. Where should you focus on Linkedin?
● Sort your Profile...think mobile
● Connect with your ICP

29. Where should you focus on Linkedin?
● Sort your Profile...think mobile
● Connect with your ICP
● Publish posts regularly

30. Where should you focus on Linkedin?
● Sort your Profile...think mobile
● Connect with your ICP
● Engage
● Publish posts regularly
● TALK, TALK, TALK

31. Focus on your Audience
● Your Niche
● Your Ideal Prospect
● NOT your look-a-likees or peer group

32. A Linkedin Champion’s Story

33. Do you know this man?

34. Do you know this man?
● Kenneth Stephens, Attorney

35. Do you know this man?
● Kenneth Stephens, Attorney
● Construction Law

41. Follow Kenneth Stephens
“If you start your own firm you have to have personality
and hustle to convince people to work with your
company.
All of these require strong interpersonal skills, which
simply isn’t stressed enough.
Business is about relationships and humility.
You have to “play the long game,” which means you have to
invest time, money and emotion, without any immediate
expectation of financial return.”

42. Follow Kenneth Stephens
“I used LinkedIn to identify construction companies that I
wanted to represent and identified their general counsels
and corporate executives and connected with them.
It was not uncommon for me to spend four hours a
day connecting with new people on LinkedIn and
sending them customized notes to go with my requests.
My following quickly grew to 5,000+ connections. I asked
them if they were open to lunch or coffee…”

43. Follow Kenneth Stephens
“Many ignored me but I remained persistent.
In fact, I would regularly message the same person 10
to 15 times.
Before they’d reply, with something like “Thank you, Ken, for
continuing to follow up with your kind invitations. What’s
your schedule like next week?”
I began meeting with these corporate decision makers and
quickly learned that very few of them mind persistence and if
they’re not interested, they’ll tell you.”

45. Follow Kenneth Stephens
“As a result of implementing these strategies, my business
saw record growth and revenue jumped 243%.
I now employ multiple associates and staff.
I have sufficient revenue to spend thousands on internet
marketing, billboards and social media advertising.
Most importantly, I am now representing some of the largest
companies in the state and in the country.
However, none of this came without struggle, patience,
and persistence.”

46. You, too, could be laughing like Ken
“You can do what
Ken, did…...

47. You, too, could be laughing like Ken
“You can do what
Ken, did……
Couldn’t you??”

48. Linkedin Profile Basics
● Who are you?

49. Linkedin Profile Basics
● Who are you?
● What do you do?

50. Linkedin Profile Basics
● Who are you?
● What do you do?
● Why should anyone care?

51. Linkedin Profile Basics
● Who are you?
● What do you do?
● Why should anyone care?
● What results do you achieve?

52. Linkedin Data/ Trends
What do
you want
to achieve
on
Linkedin?

53. A Linkedin Loser’s Story

58. October 2018 is the most important
month in the most important quarter
in the most important year in your
company's history! JFDI!

59. Where should you focus on Linkedin?
● Sort your Profile...think mobile
● Connect with your ICP & Rod!
● Engage, ask me for a quick profile review
● Publish posts regularly
● TALK, TALK, TALK
● Hire me for LinkedIn-as-a-Service $2,000 monthly