Browse the 7 Most Important Questions to Ask a Marketing Professional that You're Looking to Hire.

1. QUESTIONS
TO ASK A

2. Eve Grey | Associate Producer + Social Media Expert
● Owner of Eve Grey Productions
● Professional Blogger
● Social Media Expert
● Television Producer | USM Media
● Fun Fact:
○ Mary Kate + Ashley Olsen Stunt Double

3. John D Saunders | Lead Digital Strategist
● Founder of 5Four Digital
● Google Adwords | Analytics Certified
● Lead Strategist @ mph club
● Fun Fact:
○ Tech Geek | Game of Thrones Fan

4. ● Business Plan
● Allocate a Budget for Marketing
● Marketing Calendar
● Find Reputable Professionals
○ Referrals
○ Campaign Results
○ Trusted Individuals on LinkedIn
Questions to Ask a Marketing Jedi
Where Do I Begin?

6. ● Ask specific campaign questions
○ What social media platforms were used?
○ How did you track conversions?
○ Solve problem? Gained leads?
● Realistic Timeframe for Results
Questions to Ask a Marketing Jedi
What’s Your Definition of a
Successful Campaign?

8. ● Tools
○ Facebook Insights
○ Custom Audiences
○ Google Analytics
○ Goal Conversions
Questions to Ask a Marketing Jedi
How Will You Measure Success?

10. ● Tailored Specifically For Every Business
○ “One Size Does Not Fit All”
● How Well Does Your Marketing Professional Know Your Business?
Questions to Ask a Marketing Jedi
What Marketing Platforms are Best
for My Business?

11. ● Analyzing Competition
○ Where did they go wrong?
○ What opportunities did they miss?
Questions to Ask a Marketing Jedi
How Will Your Efforts Differentiate
My Business From Competitors?

12. ● Provide Successful Campaigns
○ Park Ave BMW
○ mph club®
○ Arraes Miami
○ “Disco Juan” | Chill the Giant
● Provide “Not-So” Successful Campaigns
● Provide Analytical Data
Questions to Ask a Marketing Jedi
Can You Provide Campaign
Examples?

14. ● What Makes a Good Video?
● YouTube Powerful Tool
○ Pre-Roll
○ YouTube SEO
● Realistic Budgets
Questions to Ask a Marketing Jedi
Is Video Marketing Right For Me?

15. Questions ?

16. Thank You.