This document discusses e-commerce and the Indian market. It defines e-commerce as the art and science of selling products/services over the Internet, including business-to-business and business-to-consumer transactions. The objectives of e-commerce are to generate maximum profit, utilize facilities, satisfy customers, allow product comparisons, and maintain brands. E-commerce provides benefits like time savings, a better product range, global reach, 24/7 availability, and reduced costs. However, disadvantages include issues with returns, payments, quality guarantees, customer relations, privacy, security, and losing customers who prefer to see products in person before purchasing. The conclusion is that e-commerce plays a vital role in India by providing better customer

1. E- COMMERCE AND THE INDIAN
MARKET
Presented by:-
Ramawatar
Tawaniya
ram.tawaniya@gmail.com

2. MEANING OF E-COMMERCE
 It is the art and science of selling products
/services over the Internet
 It is the paperless exchange of business
information using electronic data interchange (EDI)
 Refers to shopping at online stores on the WWW.
 E-commerce can be business to business (B to B).
 Business to consumer (B to C).
 It is all about using the Internet to do business
better and faster.

3. Objective of e-commerce
 Generate maximum profit.
 Utilization of facilities and services.
 Better customer satisfaction.
 Product comparison.
 Providing sufficient facilities.
 Maintaining the brand name.
 Information towards next product which is about to
launch.

4. Benefits of e-commerce
 Time saving process.
 Better range of products.
 Global Location
 Open 24 x 7, 365 days of the year
 Wide range of products can be compared
 It cuts down the cost of marketing, processing, etc.
 It not only reduce communication cost but also
increase flexibility in locating activities.

5. INDIAN CONSUMER
 Cheap and better product
 Product Satisfaction
 Fast service
 Cheaper communication
 Possible Demo use
 Home delivery
 C2C facilities

6. Disadvantages of e-commerce
 Returned items
 Electronic payment
 No guarantee of product quality
 Customer Relation Problems
 Privacy problem.
 Security issue
 Loss of a segment of customers who buys the
products only after seeing

7. Now a days, e-commerce has a vital role in Indian
market. Better consumer services and online
payment increases sales and decrease cost.
To increase the Indian economy and maximum
utilization of services E Commerce is needed.
CONCLUSION

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