The document provides instructions for a mid-term project to design an e-commerce website. Students must decide on the products to sell, the target demographic, website design, and how to attract and retain consumers. The presentation should include the company name and logo, mission statement, example products and prices, ordering/payment processes, and data security measures. It should also outline target customers, rival companies, promotions, and advertising plans. The final presentation will be evaluated on design, information provided, and the student's enthusiasm and confidence in presenting their idea.