2. Ecommerce
Refers to the paperless exchange of business information using network based
technologies
Any form of business transactions in which the parties interact electronically rather
than by physical exchange of document or direct meetings
Doing business online
Buying & selling products and services through web store fronts
Buying &selling products information's &services over internet
It encompasses the entire online process of developing, marketing
,selling, delivering
Servicing &paying for products & services
It uses Internet, intranet & extranet to accomplish online transaction with
customers and business partners
3. Reasons for the growth of E commerce
Age of competition
Globalization of economy
Commercialization &privatization of internet
High labour cost and lesser available time
Higher volume of sales at lower profits
Shorter product lifecycles due to changes in technology
Faster communication of information over computer n/w
combination of telecommunication & computer science results in
emergence of new field –Information technology
4. Features of Ecommerce
It’s a business strategy to cut down costs while improving
quality and increasing the speed of delivery of goods & services
It has ability to sell and purchase products /services information
on computer networks
it is a solution for office automation and quick business
transaction
It is a tool to improve intra business functioning like business reengineering
It is a tool to improve inter business communication through
easy and accurate interaction and information interchange
5. Importance of Ecommerce
Low set up cost:
Any body can easily set up a website, many
organizations and training institutes who help customers in
developing and launching webs sites.
To market a product large retail showrooms are not
required just a web site showing the characteristics of the
product including cost details are sufficient
Global free market:
Nobody can dominate the global market as it is present
on the internet, anybody who can afford a computer and a
telephone can fully access the internet and gain the
information required
6. Importance of Ecommerce
Global access:
Since more than 200 countries are hooked onto the internet
not only the global giants but even small organizations can
participate actively at low cost and compete with stiff competition
Availability of technology:
Same technology like web servers browsers engine internet
etc is used through the world therefore business can be easily
conducted
Multiple opportunities:
By using E –commerce multiple activities like selling ,renting
& purchasing etc can be performed under one roof
7. Importance of Ecommerce
Others
Ecommerce systems are being established for automating
and enhansing many aspects of communication publishing marketing
sales and customer service such as
Customer research
Pre sale enquiries
Information publishing
Sales
Advertising
Promotions
Public relations
Purchasing
Transactions
Funds Transfer
Production
Delivery
After sales service
Ongoing relation ship management
Customer support
8. Pillars of Ecommerce
Electronic Information
Electronic relationships
Electronic Transaction
9. Objective of E commerce
Conduct of distant business
To acquire latest technologies and improvement in the
field
To help expand horizon of business and service
To create new services and business
Streamline procurement process
To cut down procurement time
To cut down procurement cost
To simplify procurement process
Use of competitive processes
To decrease the length of production cycle
To create competitive edge in the respective fields
To improve and Maintain production quality
10. Types of E -commerce
Business to consumer(B2C)
Business to Business(B2B)
Inter organizational
Internal business Process
Intra organizational
Consumer to consumer(C2C)
11. Business to consumer
Its an application says that customer gives their specification and the
manufacturers try and supply it
It makes business come closer to the consumer or customer to offer
product & service with help of an attractive electronic market
Business is done by providing well designed web sites like normal
shops in the market with product & services to be sold displayed with
price & description
Browsers, Multimedia Hypertext Hypermedia are used to develop
these sites
E-g: Home banking,Vedio on demand,Movies,games virtual
universities market research
12. Business to Business(Inter
Organizational)
E-com for intergenerational relationship
Enabling of existing relationship between two
companies
It enables supplier management, Inventory
management ,Payment management, channel
management financial management distribution
management sales force management
13. Customer to customer:
E business resolves around two individual
who plays a designated role as buyer/seller
teacher/student manager/office, etc
E-g E-mailing, E greetings, payments
ordering & sending gifts
14. Advantages of E-com
Reduces the distance in carrying out trade thereby helps
companies to have cheap and effective way of
communication with suppliers& customers
An online store works 24 hours a day, 7 days a week ,365
day a year
The cost of setting up an E-com website is very low can be
established with very little overheads or outlay.
More flexible to add and remove a product or products in a
catalogues or brouchers
15. Advantages of E-com
Being online it potentially gives exposure to
prevesiouly untapped market segment .
Error reduction takes place highly as order
don’t have to be rekeyed into order entry
system
Buying & selling of items from any place using
one computer and a internet connection
Avail services like financial service legal
services medical advise from appropriate
portals.
Can access large variety of goods easily
16. Advantages of E-com
wider choice and no wastage of time
Website helps the business to reach worldwide customer at a very
low cost
Fund transfer is made faster
Large number of potential business partners can be quickly found
and contacted using appropriate search enquires and E-mail
correspondence
Middlemen such as retailer eliminated as a manufacturer can
reach out directly to a customer
17. Disadvantages of E-com:
Inability to touch and feel products as selling is
online .This is a Psychological barrier when
customer become familiar with online shopping
this barrier is removed
Computer system never be safe .Hackers
intercept transaction and cause problem for
both customer and companies that operate on
the internet
The average internet users are usually young
highly educated man, women and elderly
persons will not be reached
18. Disadvantages of E-com:
Problem to sell products to a target group other
than young &highly educated
Internet access is not widely available
It’s a depersonalize transaction as it lacks
social contact touch feel the product
19. Disadvantages of E-com:
Spies or hackers can steal and misuse credit
card and other smart card numbers
Portal have to be protected from virus affects
and other vandalism
Online stores do not exist very longer as a
result of large group of annoyed and
dissatisfied customers as there is no one to
guide like a shopkeeper
20. Short comings of online Shopping:
Visual effects only
Time lag
Internet connectivity
Slow web sites
Search methods
Shipping & handling costs