Tech Startup Growth Hacking 101 - Basics on Growth Marketing
What is e-commerce (1).pdf
1. E-commerce and Its
Application
Open 24 hours, 7 days a week, and all year round E-
commerce is a trade that is carried out electronically
Targets in E-Commerce
Presented by - Akshat Khandelwal
Kirti gaur
Mayank Rawat
Kanika Verma
Chirag
2. The term "ecommerce" or "electronic commerce" typically refers to the process of
selling goods and services to consumers or other businesses over the internet, it
actually refers to the use of an electronic medium for commercial transactions.
Using computers that are connected to a telecommunications
network and without the use of paper documents, ecommerce refers
to the sharing of business information, the maintenance of business
relationships, and the conduct of business transactions.
What is Ecommerce
3. Ecommerce by application
Electronic markets
Electronic Data
Interchange
E-commerce is all forms of trading activities whose processes
occur online or using electronic devices understanding e-
commerce is also possible if all these transaction processes
are done digitally.
In a market, the buyer is
shown a variety of products
and services so they can
compare prices and make a
purchase.
this is a standardized
system where computers
communicate with one
another without printed
documents like order forms
or invoices; it eliminates
delays and errors otherwise
seen when paper handling is
involved
Internet Commerce
the one we are most familiar
with; the medium used to
advertise, and sell
innumerable products and
services; the purchased
goods are then shipped to
the buyer.
4. Taxonomy of
e-commerce
applications
Three main categories:
–Business to consumer (B2C)
– Business to business (B2B)
– Consumer to consumer (C2C)
Other categories:
–Business to government (B2G)
–Mobile Commerce
Business-to-Administration (B2A)
Consumer-to-Administration (C2A)
5. Discount coupons were printouts purchased
from physical stores.
Consumers had to go through racks and racks
of clothing to find what they need.
Consumers had to line up and wait for a
cashier to ring up their purchases one by one.
Shopping Before
E-Commerce
Discount coupons are shorter, consisting of
alphanumeric characters or QR codes
Visual-search technology (and timeless search
bars) can immediately pull up results and
speed up the selection and checkout process.
Self-checkout lanes in physical stores and
quick checkout features in online shops allow
for a faster, smoother shopping experience.
Shopping With
E-Commerce
6. Shipping and order fulfillment as a
competitive advantage
Warehouse automation
Adoption of environmentalism and sustainability
Continuous investment in cybersecurity and
security technology
The continuous rise of artificial intelligence and
chat bots
What's Next in Ecommerce
7. The ease of
setting up an
online shop
STEP 1
Create your website address.
Purchase a domain name.
STEP 2
Find one that guarantees a smooth shopping experience.
Choose a secure e-commerce service
STEP 3
You need one to provide authentication for your site.
Get a secure SSL certificate
STEP 4
This is a crucial e-commerce tool/service.
Find an internet merchant account
STEP 5
Safe payment methods make customers happy.
Select a payment service provider
8. Strategy
behind the
eCommerce
Market
E-commerce is a great tool
that helps businesses meet
increased consumer demands.
The e-Commerce market depends on mainly 3
dominant elements:
Market Requirements
Target Customer Market
Frequent Trends in the Industry
How can you improve your marketing strategy for e-
commerce websites?
Analysis od data
Understanding Consumer Data
Research
Everything you do affects the promotion of your particular online
business. Doing it following a strict pattern would make wonders
on your business website.
9. Benefits on Business Growth
Technology brings impactful changes that can make business flourish.
Better communication
When you can easily connect with
your customers, this helps create a
solid brand image and customer
loyalty.
Reach wider audiences
Your business can reach audiences
outside of your geographical area. It
means more website visitors and an
overall more extensive market reach.
Improved customer service
Better customer service means
finding effective ways to build trust.
For instance, software gives
businesses the opportunity to know
what customers think of their
products and industry in general
through reviews.
10. Ecommerce Presentation
Four Type of Ecommerce
Ecommerce Theme Design
Small Start up Medium Start up Large Start up Unicorn Start up
11. Origins of e-commerce
applications
E-commerce applications existed long
before Internet
EDI (Electronic Data Interchange)
– EFT (Electronic Funds Transfer)
Internet offered the general public the
opportunity to conduct businesses
online
12. Do you have any questions?
Send it to us! We hope you learned something new.
13. If you make the customer
unhappy in the physical world,
they might each tell six friends.
If you make customers unhappy
on the Internet, they can each
tell 6000 friends.
JEFF BEZOS