This document discusses the implications of e-commerce on traditional marketing and business. It defines e-commerce as conducting business over the internet, noting that it has the potential to significantly alter traditional economic activities and business organization. The key benefits of e-commerce are outlined as affecting business organizations, consumers, and society. For businesses, e-commerce allows access to international markets at reduced operational costs. Consumers benefit from 24/7 access, more choices, easier price comparisons, and improved delivery tracking. Society gains from more flexible work practices and online services like tax filing. Challenges for Indian e-commerce are also mentioned, such as infrastructural difficulties and low computer literacy in many rural areas.

1. E-COMMERCE
(Electronic Commerce)
Implications of E Commerce on Traditional Marketing and Business
Presented by
Asst. Prof. Prashant Arsul.

2. INTRODUCTION
E Commerce is a way of conducting business over the internet. Though it is
a relatively new concept, it has the potential to alter the traditional economic
activities and business organization. Already it affects large sectors such as
communication, finance and retail trade.
Implementation of E Commerce reduces the time between the outlay of
capital and services.
With the use of Internet for business marketing, the goods and services are
increasing day by day. The impact of E Commerce is positively affecting the
business marketing.

3. INTRODUCTION
E Commerce has a significant impact on business cost and productivity.
E Commerce provides the capability of buying or selling of products and
information on the internet and other online service. It refers to wide range of
online business activities for products and services.

4. INTRODUCTION
It plays an important role in economic growth and development of an
organization.

5. DEFINITION
E Commerce is the use of electronic communication and digital information
processing technology in business transaction.
In E Commerce, information & communication technology (ICT) is used in
inter business or inter organizational transaction i.e. transaction between
business organization and in business to consumer transactions. i.e.
transaction between business organization and also individuals.
The growth of Financial software application has changed the business
relationship and services. Today E Commerce is related every aspect of our
life for e.g. Online entertainment, online shopping, Internet Banking etc.

6. E Commerce Models
Business to Business
(B 2 B)
Involves electronic
transactions for ordering
purchasing as well as
other Administrative task
between business
Organization
Business to Consumer
(B 2 C)
Involves transaction
between business
Organization and
Customer
Consumer to Consumer
(C 2 C)
Involves transactions
between Consumers. Here
a consumer sells directly to
another consumer
Consumer to Business
(C 2 B)
Involves transactions
between Consumers
and Business
Organization
CLASSIFIED MODELS
E- Commerce models depends on the parties involved in the business transaction.
It can be classified into 04 models.

7. E-Commerce
Business
Organization
Consumer Society
BENEFITS OF E-COMMERCE
The Benefit of E Commerce can be seen to affect three major stakeholder:
Business organization, Consumers and Society

8. BENEFIT OF E-COMMERCE in
Business Organization
International Marketplace A single physical marketplace located in a
geographical area has now, become a borderless marketplace. Businesses
now have access to people around the world.
Operational Cost Saving The cost of creating, processing, distributing,
storing and retrieving paper-based information has decreased.
Mass Customization E-Commerce has revolutionized the way
consumers buy goods & services.

9. BENEFIT OF E-COMMERCE in
Business Organization
Lower Telecommunication The internet is much cheaper than value
added networks e.g. Send Fax or E-mail via the internet than Direct Dialling.
Digitization of Products & Processes Particularly in the case of software
and music/ video products, this can be downloaded or e-mailed directly to
customers via the internet in digital or electronic format.
No More 24 hour- Time Constraints Businesses can be contacted by or
contact customers or suppliers at any time.

10. BENEFIT OF E-COMMERCE to
Customers
24 / 7 Access 24 hours a day.
More Choices A whole range of products.
Price Comparison Customer can shop around the world and conduct
comparisons either directly by visiting different site.
Improved Delivery Process Immediate delivery or online tracking of
progress of packages being delivered by mail or courier.
An Environment of Competition Obtain more competitive price.

11. BENEFIT OF E-COMMERCE to
Society
Enables more flexible working practices
Available over the internet filing taxes over the internet
through the Inland Revenue website

12. E-Commerce where number of Companies offer
several products through net Indian E Commerce has
to face many difficulties in web marketing because of
infrastructural difficulties & computer illiteracy,
majority of the customers live in rural areas do not
have sufficient knowledge about computer and
internet.
If India markets take into account essentials of good
website they can definitely make success marketing
in international market
CONCLUSION

13. THANK YOU