E-commerce is expected to grow significantly in Asia in the coming years, with the number of digital buyers in Asia Pacific projected to exceed 1 billion by 2018. In India specifically, active e-commerce penetration is currently only 28% but is expected to increase substantially given India's growing internet user base and trends toward online shopping. The e-commerce market in India grew from $2.5 billion in 2009 to an estimated $38.5 billion by 2017. Major types of e-commerce include business-to-business, business-to-customer, business-to-government, and consumer-to-consumer. The future of e-commerce in India is promising due to increasing demand for broadband access, rising living standards,

1. E - commerce and its
future
Presented by :
Vishakha choudhary

2. Introduction
 In the upcoming years, E-commerce is expected to boom in the Asian
region.
 The number of digital buyers in Asia Pacific is projected to pass the one
billion mark for the first time in 2018, which will account for 60 percent of
all internet users in the region.
 In line with the regional growth, India, a fast-growing emerging Asian
market, shows optimistic projections for the E-commerce industry.
 Current active E-commerce penetration in India stands only 28 percent, with
lots of room for improvement

3. Concepts and definition
E-commerce is the use of electronic communications and digital information
processing technology in business transactions to create, transform, and
redefine relationships for value creation between or among organizations,
and between organizations and individuals.

5. Different type of E-commerce
Business to
business
(B2B)
Business to
customer
(B2C)
business-to-
government
(B2G)
consumer-
to-
consumer
(C2C)
mobile
commerce
(m-
commerce)

6. E-commerce In India
• At growing stage
• Low cost of personal computers, a growing installed base for Internet use,
and an increasingly competitive Internet Service Provider (ISP) market will
help fuel e-commerce growth in Asia’s second most populous nation
• The first e-commerce site in India was rediff.com.
• Major Indian portal sites have also shifted towards e-commerce instead of
depending on advertising revenues.

7. Future of E-commerce in India
• The internet user base in India might still be a mere 100 million, new
entrants in this sphere is escalating daily
• Insights into increasing demand for broadband services, rising standards of
living, availability of wider product ranges, reduced prices and busy lifestyles
reveal this fact more prominently thereby giving way to online deals on gift
vouchers.

8. 2.5
8.5
12
38.5
0
5
10
15
20
25
30
35
40
45
2009 2011 2012 2017
E-commerce market (in billion $)
Column2
Column1
Series 1

9. • Travel ticketing, jobs, matrimonial and
event management websites
• 75% e-commerce industriesPhysical services
• Flipkart, Infibeam, Homeshop18,
Indiatimes, Naaptol, Letsbuy etc.
Physical goods
• Online music, software's, movies,
games, Taj hotel gift vouchers, Reebok
gift vouchers, Pizza hut gift vouchers
etc
Virtual goods and gift
vouchers

10. Segments with growth records
• Online channels are playing an important role of connecting with consumers of unexplored
markets.
• While segments like apparel and luxury products have registered growth in 2011, jewellery,
electronic appliances and hardware products have shown promising growth trends as well
• The report also found that coupon sites are rapidly gaining popularity, with 16.5 per cent of
the Indian online population visiting the category
• Retailers continue to increase their online visibility through active marketing campaigns.
• Increase in shoppers of the coupon sites indicate that pricing is playing the role of catalyst
in bringing more and more shoppers online
• Consumer electronics ranked next with 7.1 million visitors

11. India’s prospects in E-commerce
Opportunit
y For
Retailers
Opportunity
For Whole
Salers/Distrib
uter
Opportunity
For
Producers
Opportunity
For People

12. Essential factors for growth of E-commerce in India

13. Customer
convenien
ce
Replacem
ent
guarantee
Reach
Location
based
services
Multiple
payment
option
Right
content
Price
compariso
n

14. Shipme
nt
option

15. Experts View
• "We have seen 80-90 per cent growth in traffic month-on-month over the
last three quarters. We have been gradually increasing the pace of hiring
and over the next six months, we will add about 500 people," Snapdeal
Chief Executive Director Kunal Behl said.
• "With the growing e-commerce industry in the country and major
international players entering the market, the number of job offers would
certainly look up," e-commerce firm Homeshop18.com CEO and founder
Sundeep Malhotra said

16. CONT’D
• Google India MD Rajan Anandan said on June 2012. Speaking at the 13th
annual Confluence at the Indian Institute of Management, Ahmedabad
(IIM-A) here, Anandan identified Internet on mobile phones and e-
commerce are set to lead the trend in the IT sector.
• "e-commerce space is a booming space as Internet audience are likely to
double in the next two-three years and this industry will require talent
from various sectors like technology, product, analytics, sourcing, general
management talent, merchandising and marketing," online retailer
Fashionandyou.com co-founder and CEO Pearl Uppal said

17. Thank you