e-commerce industry in India is going through an aggressive transformation and while it can be the sunshine sector for growth, it is imperative to understand the limitations and risks in the sector, and handle these risks effectively. Addressing these risks should be our top most priority to avoid this boom turn into a bubble. It is possible only when euphoria over virtual cash flows, imaginary cash rich P&L statements and outrageous valuations makes way for a structured growth plan across the business parks and government corridors, backed by more realistic aspirations, but of course, with the same enthusiasm
Broadly, e-commerce means doing business over the internet. This implies that either goods can be delivered offline or products can be “digitalized” and delivered online. E-commerce however is marred by serious drawbacks. India only has 100 million active internet users. This implies that the internet usage in India is pretty poor. The problem is further aggravated by the fact that there is low credit card penetration coupled with slow internet speeds and fulfillment issues. As of today e-commerce is merely a 10 billion dollar market in India which is 1/6th of the US market. Despite this gloomy scenario, there are some important trends in e-commerce to look out for. This includes the fact that offline retailers are trying to go online, media biggies are getting into e-commerce, e-commerce platforms are gaining traction and mobile commerce is just beginning to take off, examples being banks and Indian Railways.
e-commerce industry in India is going through an aggressive transformation and while it can be the sunshine sector for growth, it is imperative to understand the limitations and risks in the sector, and handle these risks effectively. Addressing these risks should be our top most priority to avoid this boom turn into a bubble. It is possible only when euphoria over virtual cash flows, imaginary cash rich P&L statements and outrageous valuations makes way for a structured growth plan across the business parks and government corridors, backed by more realistic aspirations, but of course, with the same enthusiasm
Broadly, e-commerce means doing business over the internet. This implies that either goods can be delivered offline or products can be “digitalized” and delivered online. E-commerce however is marred by serious drawbacks. India only has 100 million active internet users. This implies that the internet usage in India is pretty poor. The problem is further aggravated by the fact that there is low credit card penetration coupled with slow internet speeds and fulfillment issues. As of today e-commerce is merely a 10 billion dollar market in India which is 1/6th of the US market. Despite this gloomy scenario, there are some important trends in e-commerce to look out for. This includes the fact that offline retailers are trying to go online, media biggies are getting into e-commerce, e-commerce platforms are gaining traction and mobile commerce is just beginning to take off, examples being banks and Indian Railways.
Why is India eCommerce Booming? Here's the answer by Brad Curtis, Director of Sales & Strategic Accounts at eZdia and why he thinks India is now ready to take the eCommerce world by storm. #ecommerce #India
Given the MakeMyTrip & JustDial IPO’s, Interest in Consumer Driven Ecommerce has increased both from Investors and Entrepreneurs. At the same time reports of Accounting Harakiri & Amazon’s announced Entry have cast a doubt on the monetization capabilities. This report studies Ecommerce in India and attempts to draw parallels within Sectors and Geographies to identify Investment opportunities
For the complete report, get in touch with us at : info@netscribes.com
Abstract:
Netscribes’ latest market research report titled e-Commerce Market in India 2014 captures the current scenario prevailing within the e-Commerce market in India. The market is mainly dominated by the online travel segment, while the online retail segment is witnessing the fastest rate of growth. Versatile shopping experience and rapid development of transaction facilities is further boosting opportunities for the remaining market segments. Even though the market is witnessing staggering growth rates, majority of the players are still facing dire shortage of funds. Raising capital funds to support daily business operations and online advertising expenses have become a major challenge for such players. Online retail operators, especially the inventory based players, are suffering from cost stack ups and charges incurred against customers opting for ‘Cash on Delivery’ mode of payment.
In an attempt to tackle these problems, players are now constantly focusing on gaining customer loyalty and trust. Some of the most prominent trends in the market in this regard include a host of loyalty schemes, promotional offers and high rate of discounts. Additionally, tweaking business models and turning into mainstream online retailers, opening up of ‘Brick and Mortar’ stores to tap the ‘offline’ customer base, opting for a ‘market place’ approach, consolidation and self owned brands are some other major trends observed so far in the market.
Coverage
• Overview of the e-Commerce market in India and forecasted market size data over 2013 to 2018
• Market Segmentation of e-Commerce by types
• Overview of the e-Commerce market in India by segments for the year 2013 and 2012
• Qualitative analysis of market drivers, challenges, trends and regulatory measures taken by the government
• Overview of the market trends and differentiating past and current business strategies
• Analysis of the competitive landscape and detailed profiles of major players
Why Buy
• Get a clear understanding of the e-Commerce market in India, market dynamics and the various stages of the value chain
• Understand the current market segmentation and future growth potential of the market in India till 2018 and plan strategies to gain from it
• Strategize marketing, market-entry, market expansion, and other business plans by understanding factors influencing growth in the market
• Understand your competitors’ business structures, strategies and prospects, and respond accordingly
• Make more informed business decisions with the help of insightful recommendations provided to succeed in the market
Demystifying The Growth Of E - Commerce In India - An Analysis By CouponzGuruCouponzGuru.com
This is an analysis of the E-Commerce growth in India starting from 2010. We at CouponzGuru, have to tried to demystify the story and journey of Indian E-Commerce Eco System in this presentation.
Why is India eCommerce Booming? Here's the answer by Brad Curtis, Director of Sales & Strategic Accounts at eZdia and why he thinks India is now ready to take the eCommerce world by storm. #ecommerce #India
Given the MakeMyTrip & JustDial IPO’s, Interest in Consumer Driven Ecommerce has increased both from Investors and Entrepreneurs. At the same time reports of Accounting Harakiri & Amazon’s announced Entry have cast a doubt on the monetization capabilities. This report studies Ecommerce in India and attempts to draw parallels within Sectors and Geographies to identify Investment opportunities
For the complete report, get in touch with us at : info@netscribes.com
Abstract:
Netscribes’ latest market research report titled e-Commerce Market in India 2014 captures the current scenario prevailing within the e-Commerce market in India. The market is mainly dominated by the online travel segment, while the online retail segment is witnessing the fastest rate of growth. Versatile shopping experience and rapid development of transaction facilities is further boosting opportunities for the remaining market segments. Even though the market is witnessing staggering growth rates, majority of the players are still facing dire shortage of funds. Raising capital funds to support daily business operations and online advertising expenses have become a major challenge for such players. Online retail operators, especially the inventory based players, are suffering from cost stack ups and charges incurred against customers opting for ‘Cash on Delivery’ mode of payment.
In an attempt to tackle these problems, players are now constantly focusing on gaining customer loyalty and trust. Some of the most prominent trends in the market in this regard include a host of loyalty schemes, promotional offers and high rate of discounts. Additionally, tweaking business models and turning into mainstream online retailers, opening up of ‘Brick and Mortar’ stores to tap the ‘offline’ customer base, opting for a ‘market place’ approach, consolidation and self owned brands are some other major trends observed so far in the market.
Coverage
• Overview of the e-Commerce market in India and forecasted market size data over 2013 to 2018
• Market Segmentation of e-Commerce by types
• Overview of the e-Commerce market in India by segments for the year 2013 and 2012
• Qualitative analysis of market drivers, challenges, trends and regulatory measures taken by the government
• Overview of the market trends and differentiating past and current business strategies
• Analysis of the competitive landscape and detailed profiles of major players
Why Buy
• Get a clear understanding of the e-Commerce market in India, market dynamics and the various stages of the value chain
• Understand the current market segmentation and future growth potential of the market in India till 2018 and plan strategies to gain from it
• Strategize marketing, market-entry, market expansion, and other business plans by understanding factors influencing growth in the market
• Understand your competitors’ business structures, strategies and prospects, and respond accordingly
• Make more informed business decisions with the help of insightful recommendations provided to succeed in the market
Demystifying The Growth Of E - Commerce In India - An Analysis By CouponzGuruCouponzGuru.com
This is an analysis of the E-Commerce growth in India starting from 2010. We at CouponzGuru, have to tried to demystify the story and journey of Indian E-Commerce Eco System in this presentation.
A scholarly article depicting a multi-dimensional perspective of e-commerce in India - Indian #e commerce industry is it attractive for business or consumer by Alvis Lazarus.
Emerging trends in E-tailing: A novel perspectiveBella Meraki
E-tailing (or electronic retailing) is the selling of retail goods on the Internet. It is the most common form of business-to-consumer (B2C) transaction. Now it has become the new shopping method. When most of the consumers spend more time for social meetings, entertainments and other recreational activities, there is hardly any time for physical shopping. E-tailing sites provides exclusive feature which no other retail outlets can offer and makes the customer shopping experience new and worthwhile.
Ecommerce, also known as electronic commerce or internet commerce, refers to the buying and selling of goods or services using the internet, and the transfer of money and data to execute these transactions.
E-commerce or Electronic commerce, is the purchasing, selling and exchanging of goods and services over computer network. These business transactions occur either as business-to-business, business-to-consumer, consumer-to-consumer or consumer-to-business
Presentation on Ecommerce Ecosytem. The Following points are included:
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2)Increasing E-commerce in India
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There has been a sudden switch in the buying and selling pattern of the customers in all over India, which created the growth of e-commerce industry. This switch can also be noticed in the automobile industry. The online penetration of auto sector in the world market is approx. 0.7% in 2019. It was challenging for automobile ecommerce industry to make it successful in India, but eminent players of India have made it possible. To learn the possibilities and success of auto ecommerce industry go through this document.
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E-Commerce in India
1. E-COMMERCE IN INDIA
Nivin Vinoi
P14199
PGDM-B
Abstract
E-commerce is the procedure of conducting
business online. There are a number of applications of e-
commerce, including online retailing and electronic markets,
electronic storefronts and on-line auctions. Granting to the
current trend E-commerce has a good scope in widening of its
market and reducing the operating costs. Simply E-commerce is
not a passive tool that magically brings in business and win. It
requires a great deal of hard marketing efforts. Careful
consideration is needed regarding how to best confront the
concern on its web site. Today India is growing as a dependable
market for E-commerce traders. From giants like E-bay,
Amazon to local players like jabong, olx etc. are doing good
business in India.
Key words:
ONLINE TRAVEL BOOKING SITES:
Yatra.com, Travelocity.com,
MakeMyTrip.com, KAYAK.com,
Cleartrip.com, RedBus.com etc.
ONLINE SHOPPING SITES: Flipkart.com,
Myntra.com, Jabong.com, eBay.in,
HomeShop18.com, Tradus.in, Shopping.India
Times.com, SnapDeal.com, Infibeam.com,
Zovi.com
INTRODUCTION
The primary goal of information technology and
systems is the ability to transfer large quantities
of data and information between organizations
and individuals quickly and accurately. In many
cases, information technology significantly
reduces time, effort, and expenses. Applying the
concept of IT and with the help of World Wide
Web (WWW), E-commerce industry was
originated for pulling in life more comfortable.
E-commerce is actually one of the functions of
E-business. In addition to shopping functions, e-
business is the operation of purchasing and
selling goods or services electronically rather
than through formal means, along with the
support activities and transactions necessary to
perform these jobs.
India has an internet user base of about 250.2
million as of June 2014. The penetration of e-
commerce is low compared to markets like the
United States and the United Kingdom but is
growing at a much faster rate with a large
number of new entrants. The industry consensus
is that growth is at an inflection point. The
development of e-commerce industry has made
lives easier for countless people. It’s not just
gifts but even everyday items like grocery and
notebooks and pens that can be bought online.
Books, apparel, shoes, jewelry and accessories,
travel tickets and hotel bookings are some of the
commonly purchased items online.
Background of the study
The rise of internet companies in India started
in the mid-1990s. The first Indian internet
companies, mainly featured online classifieds,
matrimonial and job portals. The low
penetration of net, lack of awareness and lack
of development and confidence in online
payment systems were reasons for internet
companies not actively engaging in e-
commercialism. It was only in the mid-2000s,
the e-commerce industry in India started to
take off. The first e-commerce services
available were primarily offered in the travel
industry. Even today travel booking websites
hold a majority portion of the Indian
commerce space. Some instances of travel
sites are Yatra.com, Travelocity.com,
MakeMyTrip.com, KAYAK.com,
Cleartrip.com, RedBus.com etc.
A couple of years later, the online retail
industry started taking shape and it is rapidly
growing today. E-commerce space relating to
the deals and discount websites started
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2. becoming popular towards 2009 and onwards
while the concept of social media for e-
commerce is still trying to make a foothold in
the markets despite having one of the largest
populations using Facebook. The Indian e-
commerce markets offers services in B2B,
B2C and C2C segments with most of the
players operating in the B2C segment. The
main factors for the rapid growth in the
revenues and number of e-commerce
companies operating out of India was the
growth of a young tech-savvy generation
employed in IT companies, rise in disposable
income, changing lifestyles and easier access
to banking and internet facilities.
II. THE STUDY
India’s e-commerce market was worth
approximately $2.5 billion in 2009, it went up to
$6.3 billion in 2011 and to $14 billion in 2012.
Approximately 75% of this is travel related
(airline tickets, hotel bookings, railway tickets,
online mobile recharge etc.). Online Retailing
comprises about 12.5% ($300 Million as of
2009). Agreeing to a survey by Forrester
(Exibit1), the Indian E-commerce sector is set to
grow the quickest in the Asia-Pacific region at a
CAGR of 57% between 2012-2016. Though
currently having one of the smallest bases, e-
commerce market in India is set to grow by more
than fivefold by 2016 as the number of online
spending is expected to increase rapidly.
The top 10 e-commerce websites in India on the
basis of market shares are 1. Flipkart.com, 2.
Myntra.com, 3. Jabong.com, 4. eBay.in, 5.
HomeShop 18.com, 6. Tradus.in, 7.
Shopping.India Times.com, 8. SnapDeal.com, 9.
Infibeam.com, 10. Zovi.com. According to the
number of visitors visited (Exibit 2) Mytra
stands top. After that comes flipkart, then
jabong, amazon, snapdeal, Home Shop 18.
Myntra, Jabong and zovi are exclusively for
fashion and lifestyle products only whereas e-
bay, flipkart, amazon, ebay, homeshop 18,
tradus, shopping India times, snapdeal, Infibeam
etc deals with all categories of items including
electronic gadgets. There are lot of factors that
attract customers to this online sites. Some of
them are the cash back guarantee, ability to give
cash on delivery, fast delivery, different variety
of branded products at one platform, discount
coupons etc. The entry of Amazon into Indian
markets with its e-commerce website amazon.in
has led to a new chapter in the e-commerce
industry in India. With direct FDI still not
permitted, Amazon has come up with an
advanced business strategy to get in this sunrise
sector in India. It has brought together different
online vendors on a single platform. This could
be a strategy that even bigger Indian players
could use in the long run as the markets mature.
The entry of Amazon to Indian market is a threat
to flipkart. So for widening their platform
flipkart bought myntra and also raised their
investments. When new companies arrive the
competition tightens, so companies will be
forced to reduce prices and give lot of offers.
Due to this the ultimate beneficiaries will be the
customers.
III. FINDINGS AND CONCLUSION
• Increase in annual disposable income per
household by two and half time by 2015.
It is expected to grow at a CAGR of 5.1%
during 2005-2025.
• Rise in the sales of PCs, tablets and
smartphones as prices have declined.
• Discretionary spending expected to rise
to 61% in 2015 from 52% in 2005.
• Continuous reduction in the cost of
internet.
• Increase in the number of payment
options. The number of online
transactions are expected to increase to
38 million by 2015, compared to 11
million in 2011. The number of debit and
credit card holders is expected to increase
substantially to 350.4 million and 73.7
million respectively in 2014.
• Increase in time spent online by an
Indian. Mean time spent by an Indian on
------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
3. the internet is expected to increase to 21
hours per month in 2015 from 17.4 hours
spent in 2011.
• In Union Budget 2014 it was brought up
that manufacturing units will be
permitted to trade their merchandise
through retail, including e-commerce
platforms without any additional
approval. This paves path for the foreign
direct investment (FDI) in the
manufacturing sector.
• E-commerce is slowly making way to
Mobile commerce (m-Commerce) as
more and more users are accessing the
net and shopping online through smaller
devices like smartphones, tablets and
notebooks.
These are all factors which shows that e-
commerce has a wider scope in India.
E-commerce in India is a sunrise sector
and companies that would desire to
harvest the benefits of this growing
industry would need to leap into the
bandwagon shortly. The speedy
development of this sector is propelled by
dynamic demographics, growing income
levels and changing life styles, increasing
internet penetration and banking and
other payment alternatives like e-wallets
and so on. But challenges in the form of
under-developed IT infrastructure,
smaller number of credit card users,
logistics issues and lack of governmental
incentives plague this sector to certain
extent. Despite the challenges, the e-
commerce industry in India offers great
scope due to the immense potential
market size and increasing discretionary
spend on the masses.
EXIBIT 1
EXIBIT 2
IV. REFERENCES
[1] Ruth A. Wienclaw, PhD, E-Commerce,
http://search.ebscohost.com/.
[2] E-COMMERCE INDUSTRY IN INDIA,
http://www.academia.edu
[3] E-COMMRCE IN INDIA, Wikipedia
[4] Business Line
Author profile
Nivin Vinoi is currently pursuing his Post
Graduate Diploma in Management from Rajagiri
Business School, Cochin.
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