The Indian e-commerce sector has seen significant investment and growth in recent years, raising questions around whether it represents a boom or bubble. While companies like Flipkart and Snapdeal have raised billions in funding and seen high valuations, they also reported significant losses in 2014. There are positive factors like India's young population and rising incomes, but also challenges around infrastructure, regulations, and the need to eventually become profitable. Overall the document cautions against overly exuberant comparisons to China's e-commerce growth, arguing India's market and users are still nascent compared to China, and profitability and a sustainable growth plan will be important for the long-term success of the sector.
For the complete report, get in touch with us at : info@netscribes.com
Abstract:
Netscribes’ latest market research report titled e-Commerce Market in India 2014 captures the current scenario prevailing within the e-Commerce market in India. The market is mainly dominated by the online travel segment, while the online retail segment is witnessing the fastest rate of growth. Versatile shopping experience and rapid development of transaction facilities is further boosting opportunities for the remaining market segments. Even though the market is witnessing staggering growth rates, majority of the players are still facing dire shortage of funds. Raising capital funds to support daily business operations and online advertising expenses have become a major challenge for such players. Online retail operators, especially the inventory based players, are suffering from cost stack ups and charges incurred against customers opting for ‘Cash on Delivery’ mode of payment.
In an attempt to tackle these problems, players are now constantly focusing on gaining customer loyalty and trust. Some of the most prominent trends in the market in this regard include a host of loyalty schemes, promotional offers and high rate of discounts. Additionally, tweaking business models and turning into mainstream online retailers, opening up of ‘Brick and Mortar’ stores to tap the ‘offline’ customer base, opting for a ‘market place’ approach, consolidation and self owned brands are some other major trends observed so far in the market.
Coverage
• Overview of the e-Commerce market in India and forecasted market size data over 2013 to 2018
• Market Segmentation of e-Commerce by types
• Overview of the e-Commerce market in India by segments for the year 2013 and 2012
• Qualitative analysis of market drivers, challenges, trends and regulatory measures taken by the government
• Overview of the market trends and differentiating past and current business strategies
• Analysis of the competitive landscape and detailed profiles of major players
Why Buy
• Get a clear understanding of the e-Commerce market in India, market dynamics and the various stages of the value chain
• Understand the current market segmentation and future growth potential of the market in India till 2018 and plan strategies to gain from it
• Strategize marketing, market-entry, market expansion, and other business plans by understanding factors influencing growth in the market
• Understand your competitors’ business structures, strategies and prospects, and respond accordingly
• Make more informed business decisions with the help of insightful recommendations provided to succeed in the market
With 20% of the Indians connected over internet and Smartphones, there has not been a more exciting and challenging time in the history of Indian retail.
Consumer is moving ahead of time and with multiple avenues of shopping - be it online, social or mobile - customers have been spoilt for choice.
With millions of Indian buying online and billions of $ of investment pumped in, pure play online retail companies are changing the retail game! An industry which was not even existing 5 years back will clock $4 Billion revenues by end of 2014!
For the complete report, get in touch with us at : info@netscribes.com
Abstract:
Netscribes’ latest market research report titled e-Commerce Market in India 2014 captures the current scenario prevailing within the e-Commerce market in India. The market is mainly dominated by the online travel segment, while the online retail segment is witnessing the fastest rate of growth. Versatile shopping experience and rapid development of transaction facilities is further boosting opportunities for the remaining market segments. Even though the market is witnessing staggering growth rates, majority of the players are still facing dire shortage of funds. Raising capital funds to support daily business operations and online advertising expenses have become a major challenge for such players. Online retail operators, especially the inventory based players, are suffering from cost stack ups and charges incurred against customers opting for ‘Cash on Delivery’ mode of payment.
In an attempt to tackle these problems, players are now constantly focusing on gaining customer loyalty and trust. Some of the most prominent trends in the market in this regard include a host of loyalty schemes, promotional offers and high rate of discounts. Additionally, tweaking business models and turning into mainstream online retailers, opening up of ‘Brick and Mortar’ stores to tap the ‘offline’ customer base, opting for a ‘market place’ approach, consolidation and self owned brands are some other major trends observed so far in the market.
Coverage
• Overview of the e-Commerce market in India and forecasted market size data over 2013 to 2018
• Market Segmentation of e-Commerce by types
• Overview of the e-Commerce market in India by segments for the year 2013 and 2012
• Qualitative analysis of market drivers, challenges, trends and regulatory measures taken by the government
• Overview of the market trends and differentiating past and current business strategies
• Analysis of the competitive landscape and detailed profiles of major players
Why Buy
• Get a clear understanding of the e-Commerce market in India, market dynamics and the various stages of the value chain
• Understand the current market segmentation and future growth potential of the market in India till 2018 and plan strategies to gain from it
• Strategize marketing, market-entry, market expansion, and other business plans by understanding factors influencing growth in the market
• Understand your competitors’ business structures, strategies and prospects, and respond accordingly
• Make more informed business decisions with the help of insightful recommendations provided to succeed in the market
With 20% of the Indians connected over internet and Smartphones, there has not been a more exciting and challenging time in the history of Indian retail.
Consumer is moving ahead of time and with multiple avenues of shopping - be it online, social or mobile - customers have been spoilt for choice.
With millions of Indian buying online and billions of $ of investment pumped in, pure play online retail companies are changing the retail game! An industry which was not even existing 5 years back will clock $4 Billion revenues by end of 2014!
Broadly, e-commerce means doing business over the internet. This implies that either goods can be delivered offline or products can be “digitalized” and delivered online. E-commerce however is marred by serious drawbacks. India only has 100 million active internet users. This implies that the internet usage in India is pretty poor. The problem is further aggravated by the fact that there is low credit card penetration coupled with slow internet speeds and fulfillment issues. As of today e-commerce is merely a 10 billion dollar market in India which is 1/6th of the US market. Despite this gloomy scenario, there are some important trends in e-commerce to look out for. This includes the fact that offline retailers are trying to go online, media biggies are getting into e-commerce, e-commerce platforms are gaining traction and mobile commerce is just beginning to take off, examples being banks and Indian Railways.
Are still not aware of growing number of internet users in India? Check this infogarphic for facts about mobile eCommerce & key drivers of India eCommerce. #IndiaeCommerce #eZdiaContentCreationPlatform #ContentCreation
For the complete report, get in touch with us at : info@netscribes.com
A steady rise in the disposable income coupled with tremendous usage of internet in India, is primarily inflicting growth in the Indian e-Commerce market. Factors such as the busy lifestyle of the working class and a tendency to save time are further fueling growth in the market. Currently, the market is estimated to be valued at INR 0.5 tr and is expected to grow at a CAGR of 47% to reach INR 2.2 tr by 2015.
The report commences with an Introduction section which comprises of an illustration of the e-Commerce work model wherein it depicts the work flow of all the stakeholders involved in the market space. Another detailed illustration about the transaction flow model of an online commerce model is also included in the report so as to provide a better picture of the overall transaction system. Market Overview section of the report talks about the overall market’s size and growth prospects in India, market segments and their respective shares and also highlights the primary aspects influencing growth in the market. Moving along, e-Commerce Market Segments section in the report elaborates on the basic five market segments, wherein it lists their respective market shares, growth drivers and their sub-segments, thereby providing very detailed information about the available segments of e-Commerce.
e-Commerce Ecosystem section is graphical representation of the various layers which constitute the online commerce system. The layers identified in the system include ‘Internet Infrastructure’, ‘Application Infrastructure’, ‘Intermediaries’ and ‘e-Commerce Companies’. Here, the report explains each and every individual layer in detail along with relevant individual examples so as to provide the reader with a better understanding. Types of e-Commerce section in the report comprises of a list of the most popular e-Commerce business models. Description about each and every individual model along with a real life example can be found in this section. Technology used in e-Commerce portion of the report mainly deals with the technical specifications, important features and website design and development stages. It offers a deep and value added information regarding the building and hosting of a successful e-Commerce website.
An analysis of the Drivers and Challenges explains the major factors pushing the market including increased spending power, extensive usage of plastic money, increasing internet penetration and PC usage, ease of transaction and Government initiative, whereas the threats identified for the market include secure payment concerns and lack of confidence.
Demand and Supply Perspective section in the report comprises of an in-depth analysis of both the vendor perception and consumer objectives which in turn enlightens a reader on the various important points regarding the supply and demand side of e-Commerce system. It also lists the vital requiremen
The global e-commerce business generated revenue worth USD 1,042.98 in 2012 and is anticipated to clock a turnover of USD 2,148 billion by 2017, with year-on-year growth rate of 17 percent.
This presentation gives detailed and in depth Analysis of E-Commerce Industry in India. It has been made by integrating latest available data regarding this industry on various websites which are trustworthy. This is for educational purpose only. Hope you will find it helpful.
Why is India eCommerce Booming? Here's the answer by Brad Curtis, Director of Sales & Strategic Accounts at eZdia and why he thinks India is now ready to take the eCommerce world by storm. #ecommerce #India
Broadly, e-commerce means doing business over the internet. This implies that either goods can be delivered offline or products can be “digitalized” and delivered online. E-commerce however is marred by serious drawbacks. India only has 100 million active internet users. This implies that the internet usage in India is pretty poor. The problem is further aggravated by the fact that there is low credit card penetration coupled with slow internet speeds and fulfillment issues. As of today e-commerce is merely a 10 billion dollar market in India which is 1/6th of the US market. Despite this gloomy scenario, there are some important trends in e-commerce to look out for. This includes the fact that offline retailers are trying to go online, media biggies are getting into e-commerce, e-commerce platforms are gaining traction and mobile commerce is just beginning to take off, examples being banks and Indian Railways.
Are still not aware of growing number of internet users in India? Check this infogarphic for facts about mobile eCommerce & key drivers of India eCommerce. #IndiaeCommerce #eZdiaContentCreationPlatform #ContentCreation
For the complete report, get in touch with us at : info@netscribes.com
A steady rise in the disposable income coupled with tremendous usage of internet in India, is primarily inflicting growth in the Indian e-Commerce market. Factors such as the busy lifestyle of the working class and a tendency to save time are further fueling growth in the market. Currently, the market is estimated to be valued at INR 0.5 tr and is expected to grow at a CAGR of 47% to reach INR 2.2 tr by 2015.
The report commences with an Introduction section which comprises of an illustration of the e-Commerce work model wherein it depicts the work flow of all the stakeholders involved in the market space. Another detailed illustration about the transaction flow model of an online commerce model is also included in the report so as to provide a better picture of the overall transaction system. Market Overview section of the report talks about the overall market’s size and growth prospects in India, market segments and their respective shares and also highlights the primary aspects influencing growth in the market. Moving along, e-Commerce Market Segments section in the report elaborates on the basic five market segments, wherein it lists their respective market shares, growth drivers and their sub-segments, thereby providing very detailed information about the available segments of e-Commerce.
e-Commerce Ecosystem section is graphical representation of the various layers which constitute the online commerce system. The layers identified in the system include ‘Internet Infrastructure’, ‘Application Infrastructure’, ‘Intermediaries’ and ‘e-Commerce Companies’. Here, the report explains each and every individual layer in detail along with relevant individual examples so as to provide the reader with a better understanding. Types of e-Commerce section in the report comprises of a list of the most popular e-Commerce business models. Description about each and every individual model along with a real life example can be found in this section. Technology used in e-Commerce portion of the report mainly deals with the technical specifications, important features and website design and development stages. It offers a deep and value added information regarding the building and hosting of a successful e-Commerce website.
An analysis of the Drivers and Challenges explains the major factors pushing the market including increased spending power, extensive usage of plastic money, increasing internet penetration and PC usage, ease of transaction and Government initiative, whereas the threats identified for the market include secure payment concerns and lack of confidence.
Demand and Supply Perspective section in the report comprises of an in-depth analysis of both the vendor perception and consumer objectives which in turn enlightens a reader on the various important points regarding the supply and demand side of e-Commerce system. It also lists the vital requiremen
The global e-commerce business generated revenue worth USD 1,042.98 in 2012 and is anticipated to clock a turnover of USD 2,148 billion by 2017, with year-on-year growth rate of 17 percent.
This presentation gives detailed and in depth Analysis of E-Commerce Industry in India. It has been made by integrating latest available data regarding this industry on various websites which are trustworthy. This is for educational purpose only. Hope you will find it helpful.
Why is India eCommerce Booming? Here's the answer by Brad Curtis, Director of Sales & Strategic Accounts at eZdia and why he thinks India is now ready to take the eCommerce world by storm. #ecommerce #India
Direct to consumer is a major growth platform for any brand and retailer today. With the rise in e-commerce, companies are offering innovative solutions to help shoppers enjoy a less costly, more convenient, and most of all more satisfying shopping experience.
Complete marketing analysis of Flipkart. Piyush Kapoor
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En esta presentación aprenderás como estructurar tus campañas y los nuevos cambios de adwords, cómo mejorar el quality score de manera efectiva así como ahorrar dinero en adwords, entre muchas cosas interesantes.
Recent studies have shown that some of the medications prescribed to men to boost their testosterone level can increase their risk of coming down with heart disease. With this realization, it has become worrisome the amount of testosterone medications (tablets and injectable alike) that are flooding the market and some of them are elegantly advertised that some men may even decide to abuse them.
CASE STUDY ON GROWING SAGA OF E – COMMERCE GIANT SNAPDEAL IN INDIA WITH SPECI...VARUN KESAVAN
India has an internet user base of about 243.2 million as of January 2014.[1][2] Despite being third largest user base in world, the penetration of Internet is low compared to markets like the United States, United Kingdom or France but is growing much faster, adding around 6 million new entrants every month.[3] The industry consensus is that growth is at an inflection point.[4]
In India, cash on delivery is the most preferred payment method, accumulating 75% of the e-retail activities.[5] Demand for international consumer products (including long-tail items) is growing much faster than in-country supply from authorised distributors and e-commerce offerings.
As of Q1 2015, seven Indian e-commerce companies have managed to achieve billion-dollar valuation. Namely, Flipkart, Snapdeal, InMobi, PosterGuy,[6] Quikr,OlaCabs, and Paytm (wing of, One97).[7]
Will the e-commerce success make the ride rough for Indian brick and mortar retailers ? or will it be the much needed shot in the arm for Indian Retail ?
The project analyses the mergers and acquisitions that have happened in the e-commerce industry and tries to comment on whether the valuations are justified. It also discusses the sustainability of the current discount model the industry is following.
With more than 200 million users‚ India has the third largest number of internet users in the world after China and USA. And yet‚ online retail stands at 8% of organized retail and only 0.5% of overall retail market in India. The e–tailing market is thus poised to grow at a massive 55% p.a. from INR 139 billion in FY13 to INR 504 billion in FY16. A major reason for this rapid growth has been consumer access to products at attractive prices. The e–commerce business model has facilitated cutting out expensive real estate by reaching the consumer directly and thereby being able to offer better prices to consumers.
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Starbucks is known for its progressive and liberal thinking and its association with various causes. However, its "RaceTogether" campaign had to face people's ire.This presentation is an attempt to explain the the issue.
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This is concise comparative analysis of health food drinks in India. The deck contains briefs on health food and Health food drinks followed by analysis of major HFD Brands in India and their marketing approaches. The deck concludes with challenges, opportunities and key success factors in the Indian Health Food drinks Industry.
1.Wireless Communication System_Wireless communication is a broad term that i...JeyaPerumal1
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2. Introduction
• Within the last 15 months foreign hedge funds, asset managers and investment firms
have invested almost $4 billion in just 26 Indian technology and e-commerce start-ups.
• Indian e-tail market—which is currently valued at $16 billion will grow to an astonishing
$50 billion by 2020. The report also projected that the ‘loss making’ sector will begin to
make clear profits by 2020 – UBS Report
Indian e-commerce industry is at a fascinating point of its journey, but
one needs to have a more realistic view on its growth engine.
3. The Rosy Picture
• The Indian e-commerce sector received more than $5 billion in funding in 2014
• Flipkart raised some $1.9 billion while Snapdeal found about $1 billion in funding.
• Together, these two online shopping firms are now valued much, much higher than the
total market capitalisation of India’s major brick-and-mortar retailers
5
1.6
0.76
0
1
2
3
4
5
6
Funding into Indian e-commerce business (in $ bn)
2014 2013 2012
12.5
5
0.8 0.6 0.6 0.2
Flipkart Snapdeal Trent Future RetailShoppers StopPantaloons
Valuation in $ bn
Valuation in $ bn
4. Why is it sunshine?
• Internet population - With 200 million active Internet users, India is next only to America’s 250
million and China’s 550 million internet users
• Rising incomes levels – India’s per capita income has risen to $1,500 increasing the
purchasing power, especially for 350 million strong middle and upper class
• Demography – Two-thirds of India’s population is under 35 -- the demographic that makes
up the largest share of the country's Internet users
• Expected long term profitability of e-commerce firms – With the market maturing and
consolidating, the discount regime will fade away improving profitability
• Drawing parallel between India’s e-commerce market with that of China’s – India is often
looked upon as China of mid 2000s
5. Reality check?
The highly anticipated
deal between Alibaba
and Snapdeal fell apart in
March
Disagreement in valuation
was blamed
Snapdeal was looking for
a valuation between $6
billion and $7 billion while
Alibaba wanted to
commit for a
valuation under $5 billion
“…..E-commerce is a hard
business. You need time and
scale to make money. But at
some stage there must be an
intention to make money. I
think there is no plan to make
money because of the infinite
supply of investment capital.
I’m not surprised they are not
making money because they
are not even planning on
making money…”
K Vaitheeswaran
Founder of Indiaplaza.com
30 28 26
68
52
43
0
20
40
60
80
Flipkart Amazon(I) Snapdeal
Revenue 2014 (in $ million) Loss 2014 (in $ million)
Flipkart, Amazon India and
Snapdeal reported a combined
revenue of $85 million and a loss of
$163 million in FY14. To put it simply,
for every $ earned, $ 3 were spent
by the companies.
6. Thorns in the Rose
• India has been placed at 115th rank on broadband speed in a recent united nations’ study on
ecommerce environment
• India’s regulatory environment for e-commerce remains unclear as the government is strongly
opposed to the idea of 100% FDI in B2C ecommerce, often citing close environment in China and
Japan
• India’s tax authority has also had troubles in aligning tax laws for the e-commerce industry leading
to arbitrary actions which has affected the overall business ease in the segment.
• India ranked 83rd out of 130 countries in terms of its e-commerce environment, judged by factors
such as the number of Internet users, availability of secure servers and credit-card usage
• India failed to make into the 30 country list by AT Kearny’s 2015 Global E-commerce index based
on parameters such as online market size, Consumer behaviour, Growth potential and
Infrastructure
7. India like China? Hold your guns!
• At $1,500, India’s per capita income is less than a quarter of China’s $6,800 which does not seem
to be catching up anytime sooner
• China has the biggest e-commerce market volume in the world at $ 426 billion which happens to
be about 85 times that of India’s e-commerce market, just too big to compare at this point
• Chinese internet users are much more sophisticated users than that of Indian users. One third of its
online users are connected continuously while 58% are online between 2- 4 times a day
Flowery comparisons have been made between Indian and Chinese e-commerce
markets and many have conveniently believed that just like the e-commerce sector grew
by leaps and bound in China, the fate of the Indian e-commerce market will be a replica
8. China, the ecommerce giant
426
305
82
71 63.3
38.3 33.1 24.6 17.4 16.2
5
35%
16%
17%
14%
22%
12%
13%
17%
16%
22%
27%
0 2 4 6 8 10 12
0%
5%
10%
15%
20%
25%
30%
35%
40%
0
50
100
150
200
250
300
350
400
450
Volume 2014 ($ bn) Growth (on 2013)
10%
7%
13%
5%
7%
5%
9%
5%
2%
3%
1%
0%
2%
4%
6%
8%
10%
12%
14%
Online Retails as a % of overaall Retail
China US UK Japan
Germany France South Korea Canada
Russia Brazil India
9. So ?
• With only 39 million online buyers, that translates into approximately 3.2% of the total population,
online market place still is at a nascent stage in India
• Though the 27% growth in the e-commerce market in India in 2014 looks flattering, the high growth
figure is actually due to its very small base
• The sector is currently seeing headwinds in terms of sky rocketing valuations and huge employee
benefits, but monetising and making the industry profitable will remain a challenge in coming days
• Government support is absolutely critical on infrastructure point of view to increase user
penetration.
• Also, a more transparent policy on regulation and tax structure will go a great way to strengthen
the fundamentals of e-commerce industry in India.
10. Finally,
e-commerce industry in India is going through an aggressive transformation and while it
can be the sunshine sector for growth, it is imperative to understand the limitations and
risks in the sector, and handle these risks effectively
Addressing these risks should be our top most priority to avoid this boom turn into a bubble.
It is possible only when euphoria over virtual cash flows, imaginary cash rich P&L
statements and outrageous valuations makes way for a structured growth plan across the
business parks and government corridors, backed by more realistic aspirations, but of
course, with the same enthusiasm.
http://unlearningmarketing.blogspot.in/https://www.facebook.com/UnlearningMarketing http://www.slideshare.net/TapishPanwar