The document discusses e-commerce mergers and acquisitions in India. It notes that the e-commerce market in India is currently worth $2.5 billion but is expected to reach $20 billion in the next 5 years. It then examines the Flipkart-Myntra deal, where Flipkart acquired Myntra for $300 million. The acquisition allows both companies to operate separately while combining Flipkart's logistics network with Myntra's fashion business and online market share. The merger of the two companies aims to capture over 50% of the online fashion market in India.

1. E-Commerce
Mergers and Acquisitions
in India
Prepared By :-
Anshu Sindhu

2. E-Commerce space in India
• $2.5 billion currently and expected $20 billion in
next 5 years
• Why M&A at peak?
• Market power,
• Diversification
• Economic Integration
• Potential M&As -

4. Flipkart-Myntra Deal Structure
• 100% acquisition at $300 million value approx.
• Both operating as separate entities
• Mukesh,Myntra head joins flipkart board and
heads fashion business
• Tiger Global and Accel Partners will continue
investing
• Gross merchandise value target - $3 billion
• $100 million in Flipkart fashion business in
coming years
• Together, Flipkart and Myntra will have over 50%
share in the online fashion market in India

5. • Flipkart plans 30% revenue shares from
fashion/apparel business
• Myntra will leverage Flipkart's logistics network
• All the Myntra employees get the universal stock
options and key stakeholders have become
millionaires
• Enough funds with Flipkart to sustain for long,
hence no immediate plans for next round of
funding
• Flipkart is definitely eyeing for an IPO but
currently focus on larger market share first
• Myntra continues to hire and expand. Have
global ambitions as well.