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e-Commerce
- 1. E-Commerce Amanda Stirratt Purdue University TECH 621 Image Complements of: ePathCommerce China Blog
- 2. Presentation Outline Definition Models Timeline of Development Types of eCommerce Advantages & Disadvantages Future Trends
- 3. What is eCommerce? AKA Electronic Commerce, e-commerce or eCommerce Buying and selling of products or services via the internet (Graham, 2008).
- 4. Types of eCommerce Business-to-business (B2B) Business-to-customer (B2C) Customer-to-customer (C2C)
- 5. Model Diagram accessed from: Emerald Research
- 6. Model Image complements of: ePathCommerce China Blog
- 7. Timeline 1979-Michael Aldrich invents online shopping 1981- First online B2B transaction (Thomson Holidays) 1989-“Peapod” online grocery shopping 1994- First online bank opens 1995- Ebay and Amazon begin 2000- Dot-com investment bust 2005- Youtube launched 2011- eCommerce & online retail estimated at $197 billion 12% inc. from 2010 Timeline data from Wiki & TemplateMonster.com
- 8. Pros v. Cons - Business Advantages Worldwide business No/less advertising costs Easier order process Savings in cost Disadvantages More competition Technology problems (Massing, B; Kennesaw State University)
- 9. Pros v. Cons - Customer Advantages Convenience Endless choices Less hassle Disadvantages Security issues Customer service (Massing, B; Kennesaw State University)
- 10. Current & Future Trends Graphic from Pew & Searchengineland.com 70% of shoppers will only pay $4.99 or less for shipping Significantly more higher-income Americans are conducting e-commerce activities than members of other income groups. http://www.fortune3.com/blog/2011/01/ecommerce-sales-2011/
- 11. Conclusion E-Commerce… Is continuing to grow, develop and draw more profits. Has clear advantages and disadvantages for customers and businesses E-Commerce is forecasted to grow by 12% in 2011.
- 12. References Graham, M. (2008). Warped geographies of development: The internet and theories of economic development. Geography Compass, 2(3), 771–789. Xing, Y., & Grant, D. B. (2006). Developing a framework for measuring physical distribution service quality of multi-channel and “pure player” internet retailers. International Journal of Retail & Distribution Management, 34(4/5), 278-289. doi:10.1108/09590550610660233 http://atlas.kennesaw.edu/~bmassing/webppt_files/frame.htm http://pewresearch.org/pubs/1809/internet-usage-higher-income-americans http://searchengineland.com/3-important-trends-to-watch-in-ecommerce-5689
- 13. Questions?
Editor's Notes
- B2B Manufacturer to wholesaler or between a wholesaler and retailerAny sort of supplier: SyscoAutomotive companies having to buy products from glass companies, tires, rubber hoses, brake pads, etc are needed to create a complete finished vehicleB2C Amazon is the most popular online banking,travel servicesonline auctionshealth informationreal estate sitesC2C electronically-facilitated transactions between consumers through some third party.eBayCraigslistAmazonFacebook MarketplaceC2BPricelineGoogle Adsense (A webmaster/ blogger offering advertising service)ManyeCommerce companies fall into more than one category as their site grows and develops to meet the needs of customers and businesses.
- AdvantagesWorldwide business which implies reaching unlimited numbers of customersCan display all needed information about the products online without having to pay for expensive advertising costs: product/service description, pictures, and pricesEasier ordering process can process more sales with less resources than the conventional methodSavings in costs: decreased, little or no overhead costs associated with online businessDisadvantagesCustomers do have more options from where they can purchase goods/servicesThe more competition, the more challenging it may be to pursuade customers to buy from your siteTechnology problems with the online site can cause you to lose customers and sales
- Advantages:Convenience is a big advantage! Being able to shop anywhere at anytime, even in your underwear or on your mobile phone is a big plus! Customer reviews can really help an individual decide whether an item is worth it or if they will continue shopping around.Customers can shop for any item or service from an abundance of different sites. Less hassle: No driving involved, saves you from finding a parking spot and fighting crowds in the mall. Also saves an individual the frustration of having to travel to 10 different places for one item.DisadvantagesPossible identity theft, scams, and frauds. “If it sounds to good to be true, it probably is”Customer service- companies may not respond to customer’s requests or complaints in a timely and efficient manner. Can be very frustrating for both parties.