MISO L001 digital economy


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MISO L001 digital economy

  1. 1. Prepared by: Jan Wong<br />DIGITAL<br />ManagingInformation Systemsin Organizations<br />ECONOMY<br />
  2. 2. The Learning Outcomes<br />At the end of this session you should be able to:<br />The characteristics of the digital economy and e-business<br />DESCRIBE<br />The major pressures in the business environment and their responses<br />IDENTIFY<br />The role of I.T. in supporting the functional areas across industries<br />DESCRIBE<br />
  3. 3. The “New” Economy<br />Getting started…<br />KEYWORDS<br />The use of electronic technologies to transact business.<br />Digital Economy<br />E-Business<br />People and Organizations interact, communicate, collaborate and search for information<br />Collaboration<br />Info Exchange<br />Storing, processing and transmission of information.<br />
  5. 5. OLDVS NEW ECONOMY<br />Taking Photos the OLD way…<br />Purchase film -> Load into camera -> Take pictures -> Process Film -> Pickup Pictures -> Keep in Album / Share with Family and Friends<br />
  6. 6. OLD VS NEW ECONOMY<br />Taking Photos the NEW way…<br />1st Generation -> Sharing can now be done via email<br />2nd Generation -> Use of digital camera – without film<br />3rd Generation -> Integrated into mobile devices, instant sharing, etc<br />
  7. 7. BUSINESS <br />“method of doing business by which a company can generate revenue to sustain itself”<br />MODEL<br />It tells how a company adds value to create a product or service (value chain)<br />Examples:<br />Nokia – manufactures and sells mobile phones<br />TV Stations – depends on advertisers and content providers<br />Search engines – advertisers and other value added services<br />How about:<br />Dell?<br />Facebook?<br />Ebay?<br />
  8. 8. DIGITAL AGE BUSINESS MODELS <br />Name-Your-Own-Price<br />Consumer sets the price, the system tries to match with sellers<br />Reverse Auctions<br />Lowest, best offered deal wins (tendering)<br />Affiliate Marketing<br />Commission basis<br />E-Marketplaces and Exchanges<br />Buying and selling electronically<br />Electronic Aggregation (group purchasing)<br />Higher the quantity, lower the price (B2B)<br />
  9. 9. BUSINESS PRESSURES<br /><ul><li> Environmental, organizational, and technological factors are creating a highly competitive business environment
  10. 10. These factors or forces can change quickly, sometimes in an unpredictable manner. </li></li></ul><li>BUSINESS CRITICAL RESPONSE ACTIVITIES<br /><ul><li> Companies need to react frequently and quickly to both the threats and the opportunitiesresulting from this new business environment
  11. 11. A response can be a reaction to a pressure already in existence, an initiative intended to defend an organization against future pressures, or an activity that exploits an opportunity created by changing conditions</li></li></ul><li>What forces change?<br />3 DRIVERS OF CHANGE<br />Market<br />Technology<br />Society<br />
  12. 12. What forces change?<br />3 DRIVERS OF CHANGE<br />Society<br />Market<br />Technology<br />
  13. 13. Organizational Response<br />5 WAYS to RESPOND<br />E-Commerce<br />Business Alliances<br />Continuous Improvements<br />Strategic Systems<br />Business Process Reengineering<br />
  14. 14. THINGS TO TAKE NOTE<br />Understand how is the Digital Economy different from the old<br />Know the importance of a business model<br />Understand why organizations have to change<br />Know what are the 3 drivers of change<br />Understand what are business pressures<br />Know what are the 5 ways organizations can respond with <br />
  15. 15. DIGITAL ECONOMY<br />
  16. 16. Coming soon… next class<br />I.T: CONCEPTS<br />ManagementInformation Systemsin Organizations<br />& MANAGEMENT<br />what are information systems? how are they all different? <br />
  17. 17. IT’S TIME FOR SOME DISCUSSIONS!<br />Discuss the motivation for becoming an e-business<br />How IT made a difference in the old economy?<br />How does the internet enables new business models?<br />Explain why IT is a business pressure and also an enabler of response activities that counter business pressures<br />Why do some information systems fail?<br />Why mass customization is desirable?<br />