Course Outline

1. COURSE TITLE: CS7330 – ELECTRONIC COMMERCE
Credit Hours: 3 (Theory) + 0 (Lab)
Pre-requisites: NIL
COURSE OBJECTIVES:
This comprehensive, market-leading course emphasizes the three major driving forces behind e-
commerce—technology change, business development, and social issues—to provide a coherent
conceptual framework for understanding the field.
CLASS POLICY:
 A student must reach the class-room in time. Late comers may join the class but are not
entitled to be marked present.
 Attendance shall be marked at the start of the class and students failing to secure 75%
attendance will not be allowed to sit in final exam.
 The assignment submission deadline must be observed. In case of late submission, ten percent
may be deducted from each day.
 Those who are absent on the announcement date of the assignment/test. Must get the
topic/chapter of test/assignment confirmed through their peers.
 Mobile phones must be switched-off in the class-rooms.
GRADING POLICY:
Internal Evaluation
Midterm Exam 20%
Attendance 5%
Assignment/Presentations 5%
Quizzes/Tests 10%
Total Internal Evaluation 40%
Final-term Examination
Final-term Exam 60%
Total Marks 100%
TEXT BOOKS:
 E-Commerce: Business Technology and Society Kenneth C. Laudon, Caral G. Traver 10th
Edition
 The Complete E-Commerce Book Design, Build, & Maintain a Successful Web Based Business.
Reynolds 2nd
Edition

2. COURSE DESCRIPTION:
WEEK NO TOPICS COVERD ASSESSMENT
1 Chapter 1 – The Revolution is Just Beginning
 Understanding computer networks
 E-commerce and e-business
 Unique features of e-commerce
 Major types and dimensions of e-
commerce
2 Chapter 1 (continued)
 Evolution of E-commerce
 Origins and growth of e-commerce
 Potential limitations on growth of B2C e-
commerce
 Visions, assessing, predictions & major
themes of e-commerce
 Major academic discipline contributing to
e-commerce research
 Case Study: Napster Rocked. But was it
Legal?
Assignment – 1
3 Chapter 2 – E-Commerce Business Models and
Concepts
 Business plan and business model
 Ingredients of a business model
 Major B2C business model
4 Chapter 2 (continued)
 Major B2B business models
 Business models in emerging e-
commerce areas
 Basic business concepts
 Case Study: Priceline.com-Can this
Business Model Be Saved?
Quiz – 1
5
SECTION II –
TECHNOLOGY
INFRASTRUCTURE
FOR E-
COMMERCE
Chapter 3 – The Internet and World Wide Web:
E-Commerce Infrastructure
 Evaluation of Internet
 Key technology concepts
 Picking up a domain name
6 Chapter 3 (continued)
 The Internet today
 Internet architecture concepts
 Limitations of current internet
infrastructure
Assignment – 2
Quiz – 2

3.  Internet2 ® Project
 Wireless technologies
7 Chapter 4 – Building an E-Commerce Website
 Systematic approach
 System Development Life Cycle
 Website Budget
8 Chapter 4 – Continued
 Website Architecture
 E-Commerce Merchant Server Software
 Right-sizing hardware
 Factors that annoy customers
 Factors for successful e-commerce
website
 Developing Mobile web Presence
9 Midterm Exam Chapter 1 – Chapter 4
10 Chapter 5 – Security and Encryption
 The e-commerce security environment
 Security threats in the e-commerce
environment
 Technology solutions
 Policies, procedures, and laws
 Case Study: Verisign
11 Chapter 6 – E-Commerce Payment Systems
 Opening Case: PayPal: The Money's in
the E-mail
 Payment Systems
 Credit Card E-commerce Transactions
 New E-commerce Digital Payment
Systems
 Electronic Billing Presentment and
Payment (EBPP)
 Case Study: CheckFree
Quiz –3
12
SECTION III –
BUSINESS
CONCEPTS AND
SOCIAL SCIENCS
Chapter 7 – E-Commerce Marketing and
Advertising Concepts
 Digital Commerce Marketing and
Advertising Strategies and Tools
 Internet Marketing Technologies
 Understanding the Costs and Benefits of
Online Marketing
 Case Study: Instant Ads; Real-Time
Marketing on Exchanges
Assignment – 3
13 Chapter 8 – Ethical, Social, and Political Issues in
E-Commerce
 Understanding Ethical, Social, and
Political Issues in E-Commerce
 Privacy and Information Rights
 Intellectual Property Rights
Assignment – 4

4.  Governance
 Public Safety and Welfare
14
SECTION IV – E-
COMMERCE IN
ACTION
Chapter 9 – Online Retail and Services
 The Online Retail Sector
 Analyzing the Viability of Online Firms
 E-Commerce in Action: E-tailing Business
Models
 The Service Sector: Offline and Online
Quiz – 4
15  Online Financial Services
 Online Travel and Career Services
 Case Study: OpenTable: Your
Reservation Is Waiting
16 Chapter 10 – Social Networks, Auctions, and
Portals
 Social Networks and Online Communities
 Online Auctions
 E-Commerce Portals
 Case Study: eBay Evolves
17 Chapter 11 – B2B E-Commerce: Supply Chain
Management and Collaborative Commerce
 B2B E-Commerce and Supply Chain
Management
 Net Marketplaces
 Case Study: Elemica, Cooperation,
Collaboration, and Community
18 Final-term Exam Chapter 5 – Chapter 11