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E-Business transformation-Sears Case Study

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Danny D. Kosasih
Danny D. Kosasih

Group assignment MMUGM

BusinessTechnology
1 of 16
E-BUSINESS TRANSFORMATION AT THE CROSSROADS : DILEMMA Kelompok 2: Danny D. Kosasih – Diah Saragih – Gede Arya – Hari Tarigan System Information Technology Case Study & Discussion MM UGM AP 6B
CONTENT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sears History ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Issues & Challenge ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
3 IT Strategic Challenges ,[object Object],[object Object],[object Object],Sears’s Tower
US Retail Industry Review
Trends In Online Sale
Key Business Initiative @ Sears
Acquisition’s Of Land’s End’s
Recommended Actions ,[object Object],[object Object],[object Object]
Industrial Competition (e-Retailers) Sears.com JCPenney.com BestBuy.com Modifikasi model dikutip dari Harvard Business Review, Maret 2001 SUPPLIER BUYER / End User POTENTIAL ENTRANTS SUBSTITUTIONS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Environmental Scanning (e.g.) - Wall Street Opinion - New Technology - Market Shifting - - Life Style, etc. Internet & E-Commerce Business Situation and Further Trend Click & Mortar’s - Present Market - Future Market E-Retailers Industry & Competitive Analysis
The E-Market System Competition COMPANY Competitors End-User Market The Core Market System The Macro Environment Economics Politics Legislation Technology Finance Culture INTERMEDIARIES Distribution End-User Outlets
The E-Commerce Competence Clear e-market opportunity Appropriate e-market positioning Formal plan to exploit e-market opportunities A qualitative model of competences to support & deliver an e-commerce marketing strategy Strategic e-market competencies Financial resources to support e-market operation Financial resources competencies Innovative e-market product & services Workforce with appropriate e-market skills Quality to meet expectations of e-market customers Productivity supportive of e-market operations Information System Capable of providing real time of e-market support
Individual Customer Contact Database The E-Management System An integrated e-commerce management system Marketing Pre-Sales Sales Post-Sales Support Billing Quality Control Field Service Delivery Individual Customer Contact Database Production, Procurement, Logistics and Operations Accounting Other supporting activities and services like mentioned in Porter’s Value Chain Internet Interface Suppliers Consolidated Customer Database Transaction engine and database
The E-Strategy Options Adopted from “ e-commerce B2C” model of University of Pelita Harapan Low Mid Hi Being The Pioneer Watch It & Follow It Buck The Trend % of target consumers who are determined as e-shoppers Information Only Subsume into existing business Export Treat as another channel Setup as separate business Pursue on all fronts Mixed System Switch Fully Best of Both Risk & Return Level Barnes & Noble Barnes & Noble.Com Amazon.Com
The E-Strategy Options

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E-Business transformation-Sears Case Study

  • 1. E-BUSINESS TRANSFORMATION AT THE CROSSROADS : DILEMMA Kelompok 2: Danny D. Kosasih – Diah Saragih – Gede Arya – Hari Tarigan System Information Technology Case Study & Discussion MM UGM AP 6B
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  • 12. The E-Market System Competition COMPANY Competitors End-User Market The Core Market System The Macro Environment Economics Politics Legislation Technology Finance Culture INTERMEDIARIES Distribution End-User Outlets
  • 13. The E-Commerce Competence Clear e-market opportunity Appropriate e-market positioning Formal plan to exploit e-market opportunities A qualitative model of competences to support & deliver an e-commerce marketing strategy Strategic e-market competencies Financial resources to support e-market operation Financial resources competencies Innovative e-market product & services Workforce with appropriate e-market skills Quality to meet expectations of e-market customers Productivity supportive of e-market operations Information System Capable of providing real time of e-market support
  • 14. Individual Customer Contact Database The E-Management System An integrated e-commerce management system Marketing Pre-Sales Sales Post-Sales Support Billing Quality Control Field Service Delivery Individual Customer Contact Database Production, Procurement, Logistics and Operations Accounting Other supporting activities and services like mentioned in Porter’s Value Chain Internet Interface Suppliers Consolidated Customer Database Transaction engine and database
  • 15. The E-Strategy Options Adopted from “ e-commerce B2C” model of University of Pelita Harapan Low Mid Hi Being The Pioneer Watch It & Follow It Buck The Trend % of target consumers who are determined as e-shoppers Information Only Subsume into existing business Export Treat as another channel Setup as separate business Pursue on all fronts Mixed System Switch Fully Best of Both Risk & Return Level Barnes & Noble Barnes & Noble.Com Amazon.Com