Dynamics AX - Point of Service Not Point of Sale
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At Maginus, we’ve added new capabilities to the Dynamics AX POS solution to turn it into a Point of Service device. Come to this demonstration to see what we’ve implemented at Fortnum & Mason.
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This document discusses customer relationship management (CRM). It begins by outlining the purpose and history of CRM, including its evolution from earlier systems like customer information management systems. Key definitions of CRM are provided that emphasize optimizing profitability through understanding customer needs and developing strong customer relationships. The document then covers the underlying theory of CRM, provides examples of CRM applications and elements, and discusses potential benefits and costs. It outlines three phases of CRM - acquiring, enhancing, and retaining relationships. Steps to improve CRM are presented, along with what should be included in a CRM database and different types of customers. Advantages and disadvantages of CRM are summarized.
Ch 16.personal selling
This document provides an outline of key topics related to personal selling and sales promotion. It discusses personal selling, managing the sales force, the personal selling process, and sales promotion. For personal selling, it describes the nature of personal selling and the roles of salespeople. For managing the sales force, it outlines different sales force structures and issues related to recruiting, selecting, compensating, supervising, and evaluating salespeople. It then details the steps in the personal selling process. Finally, it defines sales promotion and describes various consumer, trade, and business promotion tools.
S Skills.ppt
This document discusses customer-centric selling. It defines selling as planting an idea in a customer's mind so they feel it was their own idea, in an ethical manner. The core processes of customer-centric selling are to retain current customers, sell more to current customers, and acquire new customers. Tracking the customer decision-making process and maintaining relationships are important. The document also discusses differentiating customers, designing offerings for different customer types, exploiting cross-selling potential, and maximizing lifetime customer value.
Chapter 11 crm
1. CRM involves collecting customer data, analyzing it to identify target customers, developing frequent shopper programs, and implementing CRM programs to build loyalty.
2. Data is collected through transactions, customer contacts, and descriptive information and stored in databases, while ensuring customer privacy.
3. Data is analyzed using methods like CLV, RFM, market basket analysis, and targeting to improve customer understanding and promotions.
4. Frequent shopper programs are developed to encourage repeat purchases through rewards tiers and VIP treatment, while unprofitable customers require different strategies.
Use of CRM for Business Industry
Customer relationship management (CRM) involves developing and managing relationships with customers to increase their loyalty and satisfaction. The history of CRM began in the late 1980s with systems for managing customer information and relationships. CRM strategies aim to optimize profitability, revenue, and customer satisfaction by organizing around customer segments, fostering satisfying customer behaviors, and implementing customer-centric processes. Potential benefits of CRM include increased customer retention, cross-selling opportunities, and up-selling existing customers to more profitable products or services. However, CRM also requires significant investments of time, money, and organizational change that can face resistance if not implemented appropriately.
Sustainable Competitive Advantage
This document discusses ways for retailers to build a sustainable competitive advantage. It identifies several elements that are less sustainable, such as location, human resource management, distribution systems, merchandise, vendor relations, and customer service. More sustainable advantages include developing strong brand image and emotional customer connections, exclusive private label brands, coordination with vendors, and knowledgeable employees providing excellent long-term customer service. Retailers need multiple approaches combined to build a high wall around their market position and sustain competitive advantage over time.
Direct Marketing & Personal Selling
When your product is high involvement, your marketing communications becomes high involvement and that is where direct marketing, relationship & personal selling comes into picture .
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みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
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みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
みなさんこんにちはこれ何文字まで入るの？40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの？えこ...
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- 1. Delivering a Point of Service in Store Providing customers with a consistent experience across all channels
- 2. Today’s session • Stephen Barker-Graham – Head of Practise Retail & CRM • Liam Kerrigan - Consultant • James Armstrong – Consultant Opportunity for questions at the end
- 4. Retail is changing • Migration away from traditional Bricks & Mortar • Perception that shops will be showrooms for remote ordering • High expectations over choice, supply and price
- 6. Supporting the future of Retail • Focus shift away from traditional sales • Enhanced knowledge of your customers • Offer value-add customer experiences • Support remote ordering and delivery • Explore new sales channels
- 7. The Demo… 1. Look & Feel Intro 2. Customer Visibility 3. Advanced Ordering 4. Flexible Payments 5. Product knowledge 6. Reporting on the till 7. Flexible Sales Channels
- 8. 1 - Introduction to AX POS Look and feel of the solution
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- 10. 3 - Enhanced Order Management It’s not just about taking goods off the shelf and taking them home in a bag
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- 12. 5 - Know your products Get access to additional product information Let the customer make it their product
- 13. 6- Till based reports Real-time reports in store Make decisions based on latest information
- 14. 7 - Flexible Sales Channels Design to support channels with specific requirements – Airports, Pop Ups, Food & Personal shopper
- 15. Thank You! That was how we adapted the POS solution to support the changing face of Retail Any questions…?