The online channel has grown and become an integral part of the vast majority of retail and wholesale
organisations, but what does the future hold? David Bowen will present his predictions for the
challenges and opportunites we will all face in the next few years.
It’s no secret marketing departments are under pressure to deliver more, quicker. Join this webinar to discover how tech-savvy marketers get 10 times the results
Digital Transformation 2016: The latest approaches to simplify digital customerEpiserver
In the face of digital transformation, marketing leaders must not blindly follow the hype and chase after new technologies. This webinar takes you back to the basics by providing practical tips and design examples (B2B and B2C) of how to identify your biggest marketing problems, map out a digital roadmap aligned with the customer journey, and deliver a consistent desktop and mobile experiences to win.
Aslam Mohammed, CIO of Qatar Duty Free (QDF) which has 90 boutiques in Doha airport as well as carts in their planes described how they can now deliver a personalised shopping experience for each flight and gate.
This document discusses how organizations can use data to drive better customer engagement and experiences. It notes that the amount of data being generated is exploding due to new users, devices, data types, and cloud usage. To understand customers fully, organizations need a 360-degree view by relating different types of customer data. The document argues that many customer experience initiatives are missing integrated people, processes, and technology. It then provides examples of how master data management can be used to cleanse, enrich, and relate customer and product data to create intelligent 360-degree views. This allows personalizing marketing and improving omni-channel experiences.
Mike Wilks, CIO of Joules Clothing kicked off the seminar with a witty, meerkat themed analysis of their implementation of a seamless customer journey using Microsoft Dynamics AX.
The online channel has grown and become an integral part of the vast majority of retail and wholesale
organisations, but what does the future hold? David Bowen will present his predictions for the
challenges and opportunites we will all face in the next few years.
It’s no secret marketing departments are under pressure to deliver more, quicker. Join this webinar to discover how tech-savvy marketers get 10 times the results
Digital Transformation 2016: The latest approaches to simplify digital customerEpiserver
In the face of digital transformation, marketing leaders must not blindly follow the hype and chase after new technologies. This webinar takes you back to the basics by providing practical tips and design examples (B2B and B2C) of how to identify your biggest marketing problems, map out a digital roadmap aligned with the customer journey, and deliver a consistent desktop and mobile experiences to win.
Aslam Mohammed, CIO of Qatar Duty Free (QDF) which has 90 boutiques in Doha airport as well as carts in their planes described how they can now deliver a personalised shopping experience for each flight and gate.
This document discusses how organizations can use data to drive better customer engagement and experiences. It notes that the amount of data being generated is exploding due to new users, devices, data types, and cloud usage. To understand customers fully, organizations need a 360-degree view by relating different types of customer data. The document argues that many customer experience initiatives are missing integrated people, processes, and technology. It then provides examples of how master data management can be used to cleanse, enrich, and relate customer and product data to create intelligent 360-degree views. This allows personalizing marketing and improving omni-channel experiences.
Mike Wilks, CIO of Joules Clothing kicked off the seminar with a witty, meerkat themed analysis of their implementation of a seamless customer journey using Microsoft Dynamics AX.
Tech Talk: How the most innovative ecommerce companies scale their business w...National Retail Federation
The document discusses how companies can streamline their data operations to focus on creating business value from data. It describes how most companies spend around half their time on tasks like data integration, building pipelines, and troubleshooting instead of analysis. This is due to dependencies on engineering and a lack of easy integration. The document recommends that companies arm themselves with self-service tools, outsource monitoring, and address integration challenges at the root cause. It provides an example of how Poshmark used Nexla to easily integrate customer support data from Desk.com, allowing automated data flows into their analytics tools without engineering effort.
Riversand's Enterprise PIM Solution manages the continuous flow of data throughout the entire Product Information Lifecycle, this product information management helps manage the information required to market and sell products through distribution channels. Know more on http://www.riversand.com/
Case study: CRM for Motor Distribution NetworkRodney Birch
Orby Technologies is the #1 motor distributor in Ireland and was migrating from legacy systems to cloud-based Salesforce and other solutions to improve marketing automation, dealership sales support, and customer support capabilities. The project involved cleansing 300,000 customer and 600,000 case records from legacy databases and implementing new systems for dynamic segmentation, campaign management, case management, and more using an agile process with onsite and offshore development teams.
Content + Commerce, Customer Partner Dag 2014Episerver
The document discusses strategies for using content marketing to drive ecommerce sales. It provides examples of how retailers create engaging editorial content to educate and inspire customers throughout the purchasing process. Retailers are focusing on generating unique content and prioritizing SEO to reach customers. Metrics like conversion rates, engagement, and offline impacts are used to measure the success of content marketing.
How to Build a Customer-Centric eCommerce StrategySiteworx LLC
The document discusses challenges with implementing new B2B ecommerce technologies and processes. It warns against building old processes around new technologies or assuming digital customers have the same purchase paths as offline buyers. It also recommends going beyond B2C best practices. The document provides poll results on ecommerce topics like important features and challenges. It outlines a strategy for ecommerce projects including defining goals, evaluating processes, working on data, building and releasing in stages, and testing and refining.
Tech talk digital trading the new way of digital compete analytics_minervas_m...National Retail Federation
The document discusses digital trading and how organizations can manage competition in the digital economy. It outlines two types of economies - physical and digital - and notes that an increasing portion of the US GDP is coming from digital industries. It then presents five dilemmas organizations face regarding things like friends vs foes, margins vs inventory, short-term vs long-term gains. Finally, it introduces the concept of digital trading platforms, which are AI-enabled solutions that can help organizations make smart, data-driven decisions to manage their competition in the digital world.
What are the benefits of a Product Information Management (PIM) system?Erwin Sigterman
A PIM (product information management) system is needed when product information is stored across different systems and is not centralized. It allows management of product data across all media types and channels in a centralized way. A PIM system provides benefits like speeding up and automating data maintenance workflows, repurposing product information for different channels, and establishing a single source of truth for product information.
AI-based video analytics can improve the customer experience for online retailers by gathering valuable customer data from video feeds. This includes information on how customers move through physical stores, what products they look at, and who is visiting. Retailers can use sensors and CCTV cameras to collect data points on traffic patterns, demographics, dwell times, and more. This data can provide actionable insights like optimizing product placement, targeting promotions, and improving queue management and staff scheduling to enhance the customer experience. Facial recognition can also identify returning customers and track customer journeys through a store.
This document discusses marketing technology and the changing role of marketers. It notes that acquiring, converting, and retaining digital customers has become marketing's responsibility, rather than sales or IT. Today's marketer has many channels to choose from and access to large amounts of customer data and insights. Marketing technology applies technology to achieve marketing goals through tools like analytics, software, models, and algorithms that reveal customer interests and values. The rise of marketing technology is driven by digital life, changes in marketing culture, pressure on marketing budgets, and increased investment in martech companies. The document provides advice for both marketers in understanding marketing technology vendors, and vendors in effectively pitching their solutions.
Webinar: 5 Trends in Wholesale Distribution 2018TradeGecko
2017 was an amazing year for wholesale, with Statista predicting the global B2B eCommerce market was worth "US$7.7 trillion and B2B business is now dwarfing that of the B2C business”. 2018 will bring a new set of challenges and market shifts, so wholesalers and distributors must find new and creative ways to stay on top of the curve. Watch our free webinar now!
The document provides an analysis of three major e-commerce platforms: SAP Hybris, Magento, and Demandware. It describes key features of each platform such as commerce, marketing, order management, and business intelligence capabilities. The benefits of each platform are also summarized, including faster go-to-market, increased customer rates and loyalty, scalability, and flexibility. Born's e-commerce propositions focusing on commerce, marketing, revenue, sales, service, and a hybrid approach are also outlined.
In this talk we will discuss what is a PIM and for which use cases a PIM can be your number 1 problem solver. Besides PIM Systems there are many other ways to centralize your Product Information. In some cases a PIM is over engineered and there are other solutions to get the job done. We will take a look at those Solutions starting with BI-Tools which help you to gather and consolidate Information from various sources to Magento Extensions that add missing functionality to your shop.
70% of marketers are not confident of their ability to deliver against their multichannel strategy. Are you one of them? Our latest research suggests that marketers are still struggling to react to new channels, devices and data with their current technology capability. View these slides to find out what are the top 5 challenges and how to beat them by integrating your website and marketing automation.
PFS provides integrated commerce solutions using Salesforce Marketing Cloud and Commerce Cloud. They have experience launching over 40 brands on this connected commerce platform. PFS is able to rapidly integrate the technologies to create tailored messaging for customers across the entire shopping experience. Their solution benefits retailers by facilitating real-time triggers and automations to enhance customer experiences.
10 Steps to create a sucessfull e-commerce strategy - 10 passi per creare un ...Federico Gasparotto
Quali sono i 10 passi per creare un e-commerce di successo? Value proposition, Business planning, Channels integration, organisation transformation, Direct marketing, Commercial strategy, assortment planning, Product datatsheet, User Experience
AI/ML: Breaking through the hype to deliver strong business outcomes_AWS_Peak...National Retail Federation
The document discusses how AI/ML can help deliver business outcomes by moving past hype. It provides examples of how Footasylum used AI to increase digital revenues by 28% and return on ad spend by 10x through personalized marketing, recommendations, and social media targeting. The document also outlines Peak's full-stack AI system and how it supports connected retail through optimizing demand planning, inventory, logistics and more to improve profitability and efficiency. Real customer stories demonstrate how AI can be applied across marketing, supply chain, and operations.
Executive Symposium: Achieving Hypergrowth Through B2B Digital StrategiesMirakl
Leading B2B organizations weigh in on the critical role of marketplaces and platforms in their hypergrowth and digital transformation strategy.
________________________________________________
Being a market leader means staying a step ahead of the rest. For industry giants Avnet and ABB, the future is digital. They’re owning the B2B digital transformation imperative, with innovative digital strategies that bring them closer to buyers and streamlines supply chains – all to offer the leading customer experience within their respective industries.
In this on-demand B2B Executive Symposium, hear MaryAnn Miller, Chief Administrative Officer at Avnet, Nishant Nishant, VP of Digital at Avnet, and Samer Shehadeh Global eCommerce & Innovation Director for ABB Electrification, in conversation with Joe Cicman, Sr. Analyst at Forrester, and discover how their businesses are transforming to stay at the head of the pack. You’ll learn:
- Why these industry giants are investing in a marketplace strategy now
- How to develop a leading digital transformation strategy of your own
- The secrets to effective change management in large organizations
LMA BD SIG - Hottest Marketing Trends Revolutionizing Law Firm BDMark Power
Gain insight into the hottest marketing technology trends and how these innovations impacting professional services business development. Learn how the wider B2B sectors are evolving their strategies and adopting new technologies for securing, nurturing and building client relationships.
Tech Talk: How the most innovative ecommerce companies scale their business w...National Retail Federation
The document discusses how companies can streamline their data operations to focus on creating business value from data. It describes how most companies spend around half their time on tasks like data integration, building pipelines, and troubleshooting instead of analysis. This is due to dependencies on engineering and a lack of easy integration. The document recommends that companies arm themselves with self-service tools, outsource monitoring, and address integration challenges at the root cause. It provides an example of how Poshmark used Nexla to easily integrate customer support data from Desk.com, allowing automated data flows into their analytics tools without engineering effort.
Riversand's Enterprise PIM Solution manages the continuous flow of data throughout the entire Product Information Lifecycle, this product information management helps manage the information required to market and sell products through distribution channels. Know more on http://www.riversand.com/
Case study: CRM for Motor Distribution NetworkRodney Birch
Orby Technologies is the #1 motor distributor in Ireland and was migrating from legacy systems to cloud-based Salesforce and other solutions to improve marketing automation, dealership sales support, and customer support capabilities. The project involved cleansing 300,000 customer and 600,000 case records from legacy databases and implementing new systems for dynamic segmentation, campaign management, case management, and more using an agile process with onsite and offshore development teams.
Content + Commerce, Customer Partner Dag 2014Episerver
The document discusses strategies for using content marketing to drive ecommerce sales. It provides examples of how retailers create engaging editorial content to educate and inspire customers throughout the purchasing process. Retailers are focusing on generating unique content and prioritizing SEO to reach customers. Metrics like conversion rates, engagement, and offline impacts are used to measure the success of content marketing.
How to Build a Customer-Centric eCommerce StrategySiteworx LLC
The document discusses challenges with implementing new B2B ecommerce technologies and processes. It warns against building old processes around new technologies or assuming digital customers have the same purchase paths as offline buyers. It also recommends going beyond B2C best practices. The document provides poll results on ecommerce topics like important features and challenges. It outlines a strategy for ecommerce projects including defining goals, evaluating processes, working on data, building and releasing in stages, and testing and refining.
Tech talk digital trading the new way of digital compete analytics_minervas_m...National Retail Federation
The document discusses digital trading and how organizations can manage competition in the digital economy. It outlines two types of economies - physical and digital - and notes that an increasing portion of the US GDP is coming from digital industries. It then presents five dilemmas organizations face regarding things like friends vs foes, margins vs inventory, short-term vs long-term gains. Finally, it introduces the concept of digital trading platforms, which are AI-enabled solutions that can help organizations make smart, data-driven decisions to manage their competition in the digital world.
What are the benefits of a Product Information Management (PIM) system?Erwin Sigterman
A PIM (product information management) system is needed when product information is stored across different systems and is not centralized. It allows management of product data across all media types and channels in a centralized way. A PIM system provides benefits like speeding up and automating data maintenance workflows, repurposing product information for different channels, and establishing a single source of truth for product information.
AI-based video analytics can improve the customer experience for online retailers by gathering valuable customer data from video feeds. This includes information on how customers move through physical stores, what products they look at, and who is visiting. Retailers can use sensors and CCTV cameras to collect data points on traffic patterns, demographics, dwell times, and more. This data can provide actionable insights like optimizing product placement, targeting promotions, and improving queue management and staff scheduling to enhance the customer experience. Facial recognition can also identify returning customers and track customer journeys through a store.
This document discusses marketing technology and the changing role of marketers. It notes that acquiring, converting, and retaining digital customers has become marketing's responsibility, rather than sales or IT. Today's marketer has many channels to choose from and access to large amounts of customer data and insights. Marketing technology applies technology to achieve marketing goals through tools like analytics, software, models, and algorithms that reveal customer interests and values. The rise of marketing technology is driven by digital life, changes in marketing culture, pressure on marketing budgets, and increased investment in martech companies. The document provides advice for both marketers in understanding marketing technology vendors, and vendors in effectively pitching their solutions.
Webinar: 5 Trends in Wholesale Distribution 2018TradeGecko
2017 was an amazing year for wholesale, with Statista predicting the global B2B eCommerce market was worth "US$7.7 trillion and B2B business is now dwarfing that of the B2C business”. 2018 will bring a new set of challenges and market shifts, so wholesalers and distributors must find new and creative ways to stay on top of the curve. Watch our free webinar now!
The document provides an analysis of three major e-commerce platforms: SAP Hybris, Magento, and Demandware. It describes key features of each platform such as commerce, marketing, order management, and business intelligence capabilities. The benefits of each platform are also summarized, including faster go-to-market, increased customer rates and loyalty, scalability, and flexibility. Born's e-commerce propositions focusing on commerce, marketing, revenue, sales, service, and a hybrid approach are also outlined.
In this talk we will discuss what is a PIM and for which use cases a PIM can be your number 1 problem solver. Besides PIM Systems there are many other ways to centralize your Product Information. In some cases a PIM is over engineered and there are other solutions to get the job done. We will take a look at those Solutions starting with BI-Tools which help you to gather and consolidate Information from various sources to Magento Extensions that add missing functionality to your shop.
70% of marketers are not confident of their ability to deliver against their multichannel strategy. Are you one of them? Our latest research suggests that marketers are still struggling to react to new channels, devices and data with their current technology capability. View these slides to find out what are the top 5 challenges and how to beat them by integrating your website and marketing automation.
PFS provides integrated commerce solutions using Salesforce Marketing Cloud and Commerce Cloud. They have experience launching over 40 brands on this connected commerce platform. PFS is able to rapidly integrate the technologies to create tailored messaging for customers across the entire shopping experience. Their solution benefits retailers by facilitating real-time triggers and automations to enhance customer experiences.
10 Steps to create a sucessfull e-commerce strategy - 10 passi per creare un ...Federico Gasparotto
Quali sono i 10 passi per creare un e-commerce di successo? Value proposition, Business planning, Channels integration, organisation transformation, Direct marketing, Commercial strategy, assortment planning, Product datatsheet, User Experience
AI/ML: Breaking through the hype to deliver strong business outcomes_AWS_Peak...National Retail Federation
The document discusses how AI/ML can help deliver business outcomes by moving past hype. It provides examples of how Footasylum used AI to increase digital revenues by 28% and return on ad spend by 10x through personalized marketing, recommendations, and social media targeting. The document also outlines Peak's full-stack AI system and how it supports connected retail through optimizing demand planning, inventory, logistics and more to improve profitability and efficiency. Real customer stories demonstrate how AI can be applied across marketing, supply chain, and operations.
Executive Symposium: Achieving Hypergrowth Through B2B Digital StrategiesMirakl
Leading B2B organizations weigh in on the critical role of marketplaces and platforms in their hypergrowth and digital transformation strategy.
________________________________________________
Being a market leader means staying a step ahead of the rest. For industry giants Avnet and ABB, the future is digital. They’re owning the B2B digital transformation imperative, with innovative digital strategies that bring them closer to buyers and streamlines supply chains – all to offer the leading customer experience within their respective industries.
In this on-demand B2B Executive Symposium, hear MaryAnn Miller, Chief Administrative Officer at Avnet, Nishant Nishant, VP of Digital at Avnet, and Samer Shehadeh Global eCommerce & Innovation Director for ABB Electrification, in conversation with Joe Cicman, Sr. Analyst at Forrester, and discover how their businesses are transforming to stay at the head of the pack. You’ll learn:
- Why these industry giants are investing in a marketplace strategy now
- How to develop a leading digital transformation strategy of your own
- The secrets to effective change management in large organizations
LMA BD SIG - Hottest Marketing Trends Revolutionizing Law Firm BDMark Power
Gain insight into the hottest marketing technology trends and how these innovations impacting professional services business development. Learn how the wider B2B sectors are evolving their strategies and adopting new technologies for securing, nurturing and building client relationships.
Mastering the Retail Omni Channel Experience with Aldo, Salesforce & Traction...Traction on Demand
This document discusses ALDO's implementation of Salesforce solutions to improve their omni-channel customer experience. Key challenges for ALDO included a lack of a single customer view and inconsistent experiences across channels. Their Salesforce implementation included building a customer 360 view, a Service Cloud for customer service, and custom apps like an internal event app. This resulted in streamlined processes, faster onboarding/training, and automated reporting. The document provides advice on ensuring implementation success such as identifying super users and bite-sized projects.
This document summarizes a webinar titled "Make your CRM Social!" presented by Mariano J. Doble, CEO of Doble Group, LLC, and Vennis Williamson, Sales Director of Doble Group, LLC. The webinar discusses how integrating social media into a company's CRM strategy can help businesses better understand customers, improve customer experiences across different touchpoints, and increase sales and marketing effectiveness. It provides examples of how social CRM impacts marketing, communication, sales, customer service, and outlines best practices for implementing a social CRM process.
The document provides a history of digital marketing from the 1980s to present day, outlining major technological developments and how they have shaped the evolution of digital marketing practices over time. It then discusses several important current digital marketing strategies and tactics like inbound marketing, lead generation, email marketing, social media, and analytics. Finally, it emphasizes the importance of taking a customer-centric, data-driven approach to digital marketing going forward.
[Webinar] The ABCs of ABM (Account-Based Marketing)Mintigo1
The document discusses account-based marketing (ABM). It begins with definitions of ABM as a strategic approach that coordinates personalized marketing and sales efforts to open doors and deepen engagement at specific accounts. It then covers a 3 step model for ABM - identifying target accounts (Who), creating customized content and messaging (What), and using various touchpoints and channels (Where). Finally it discusses metrics for measuring the success of ABM programs such as coverage, awareness, engagement, program impact, and influence on sales outcomes.
Leaders put the customer at the center of the business….
Simply put, they are delivering value at speed and scale while treating customers as individuals and driving loyalty and advocacy.
You must transform your business and your profession to deliver the best experience possible to win the hearts and minds of you customers – keep them loyal and coming back for more.
It takes an integrated approach from marketing and selling to your customers to the orchestration of the value chain to deliver upon the promises made.
It’s about delivering relevant experiences at the right time and place. Doing so requires an integrated approach, fueled by the power of cloud, mobile, social, big data and analytics to create value and profitable revenue. To meet these and other challenges, insurers will have to be more nimble, more innovative and better able to communicate with their customers, internally and within their industry. IBM Commerce can help insurers forge relationships with unbreakable bonds.
The document summarizes The Orange Lab, a digital marketing agency spun off from NativApps focused on business growth. It has over 100 staff with experience in UI/UX design, development, copywriting, and project management. Services include branding, content marketing, digital strategy, advertising, SEO, social media, and more. The agency uses an inbound marketing methodology of attracting traffic, converting leads, closing conversions, and optimizing for loyalty. It has successfully increased clicks and impressions for Hilton and helped Jumio recruit for a new Latin America office. Customers include Get Cider. The co-founders have experience in sales, marketing, and strategy.
Presentation from SalesFUSION Lunch and learn program. This presentation focuses on new b2b marketing techniques and technologies that help marketers improve their lead generation capabilities
Mobile-First Marketing Automation : Reach, Relevance and immediacyBenoît De Nayer
Mobile marketing automation aims to provide reach, relevance, and immediacy through mobile-first strategies. It allows companies to streamline marketing processes across multiple channels using tools like data management, email marketing, and analytics. To be effective, mobile marketing automation must adapt content to each user's device and preferences, react to users in real-time, and provide context-sensitive interactions. This improves user retention by meeting users' high expectations for relevant, personalized mobile experiences.
Chris and Carol are experienced digital marketers who have partnered to create an agency called Web Matters that provides digital marketing services exclusively to property professionals. They outline the SOSTAC framework for developing an effective digital marketing strategy, which involves analyzing the current situation, setting objectives, developing strategies and tactics, taking action, and controlling the results. They emphasize using emotional appeal throughout digital campaigns to expand markets, attract and qualify new business, improve communications, raise awareness, build reputation, enhance customer service, and increase sales.
Chris and Carol are experienced marketing professionals who have partnered to create an agency called Web Matters dedicated to digital marketing for property professionals. They outline their experience and credentials. They then provide an overview of digital marketing best practices using the SOSTAC framework - researching the situation, setting objectives, developing a strategy, implementing tactics, taking action, and controlling the process. They emphasize using emotional appeal throughout digital campaigns to expand markets, attract and qualify new business, improve communications, raise awareness, and enhance customer lifetime value.
Social has played an essential, introductory role in brands’ digital transformation. It has shown tangible results and allowed to track change and progress.
But how can you leverage any social media operation to transcend beyond its direct impact? This webinar explores the future and evolution of content studios, from social only to full-on digital.
Presentation on Digital Marketing services in Ludhiana featuring all aspects regarding the digital marketing services with full description. One can easily get an idea of what he would get to know about in this course through this presentation. The content used in the presentation is specifically subject to which the user can easily understand. Various techniques such as social media marketing, content marketing, affiliate marketing, mobile marketing, Google Analytics etc. are touched upon.
Digital experience and transformation 2016 - Web design examplesSmart Insights
This document discusses digital marketing priorities for 2016. It recommends that marketing leaders focus on identifying their biggest marketing problems, mapping out a digital roadmap aligned with the customer journey, and delivering a consistent customer experience. The webinar presented will provide practical tips in these areas and advise leaders not to blindly follow hype but rather take a back-to-basics approach focused on customer needs. It also discusses how digital transformation requires focusing on value for the business and customers.
i360 Group Services - Web Development, SEOBill Sterrett
i360 Group is A Digital Marketing Agency that helps businesses increase their revenue, market share and profits. Our Web Development, Search Engine Optimization, Internet Marketing and Mobile Friendly Website solutions help our clients achieve their business goals.
1. The document discusses LS Retail, a company that provides retail management software and has over 3,000 customers, 195 partners, and 100 employees across 10 countries.
2. LS Retail software is based on the Microsoft Dynamics ERP platform and LS Retail was the number 2 worldwide seller of Microsoft ERP licenses in 2014.
3. The document focuses on how LS Retail can help retailers improve their mobile customer experience through features like omni-channel shopping, loyalty programs, mobile payment options, and beacon technology.
Meagen Eisenburg - Marketing in times of crisisSaaStock
The true test of marketers. Are you a revenue driver or a cost center? You cannot afford to be the latter. Marketing leaders must focus their teams on the areas that will drive revenue while they cut costs - the biggest impact for the business. Join TripActions CMO Meagen Eisenberg as she highlights her approach to ensuring Marketing delivers on its mission-critical role even in times of uncertainty or crisis.
Similar to Using Marketing Automation to Identify the Serious Buyers - Simon Lye, Silverpop (20)
Welcome from Simon Weeks & Introduction to Will O'BrienAmandaMulquiney
In this session Simon Weeks will give an overview of some of the exciting things happening at Maginus - new customers, new products and company performance.
New Fast-Track eCommerce Solution - Elena Walsh, Sana CommerceAmandaMulquiney
This is an opportunity to see Sana – a new eCommerce Solution to the UK market. Offering fast implementation, Sana is integrated to both Dynamics AX and Maginus OMS.
Dream - The Latest Capabilities - Stephen Sidgewick, Unit 4 SoftwareAmandaMulquiney
Dream is the financial backbone for many of our Maginus OMS installations. Hear from Steven Sidgwick from Dream about the capabilities in the latest release 3.5 and what’s coming up in version 3.6 & 3.7.
Upgrade to the Latest Integration Technology - Mikel Boquist & Thomas Madsen,...AmandaMulquiney
The No.1 reason why enterprise implementations fail is Integration. iCore will explain the hidden costs of point-to-point solutions and how an integration strategy can improve stability and save costs.
Hear about the Web Services from an End-User Perspective - Dave TranterAmandaMulquiney
IDS have been a Maginus OMS customer for many years. Hear how they’re using the OMS mobile app capabilities to modernise their approach to warehouse management.
Use Your System to the mAX - Stephen Barker-Graham & Hanna HewitsonAmandaMulquiney
Dynamics AX is a complex system with some hidden gems! In this presentation we’ll show some of the great capabilities, available in the standard product, which often go un-noticed but will help to maximise your ROI.
Microsoft continues to invest heavily in the Dynamics AX product to deliver a mobile-first, cloud-based solution. In this session we’ll discuss the exciting developments that will be introduced over the next few years.
The document discusses the challenges of delivery for ecommerce retailers during Black Friday. Delivery has become the most disruptive aspect of ecommerce. The document questions whether current delivery strategies are sustainable and who owns the delivery proposition. It outlines several innovations in delivery from Amazon and Uber, including drone deliveries, mobile truck deliveries, and deliveries to car boots. The document also discusses the importance of returns policies and notes that delivery and returns options are crucial for many shoppers.
Welcome, Maginus Update and Introduction to Will O'BrienAmandaMulquiney
In this presentation Simon Weeks will give an overview of some of the exciting things happening at Maginus - new customers, new products and company performance. Will O’Brien, our new Sales Director will share his initial thoughts on the Maginus offering and explain his plans to grow the business.
Dynamics AX is a complex system with some hidden gems! In this presentation we’ll show some of the great capabilities, available in the standard product, which often go un-noticed but will help to maximise your ROI.
Dynamics AX - Point of Service Not Point of SaleAmandaMulquiney
At Maginus, we’ve added new capabilities to the Dynamics AX POS solution to turn it into a Point of Service device. Come to this demonstration to see what we’ve implemented at Fortnum & Mason.
7 Key Indicators You've Outgrown Your eCommerce PlatformAmandaMulquiney
It's a difficult decision choosing the "right" time to change eCommerce platform - that's why we commissioned our latest report to help eCommerce professionals judge whether their existing solution can support their business strategy. Or whether there are in fact some "quick-wins" that can be carried out, without needing to re-platform.
In this presentation we highlight 7 key indicators you've outgrown your eCommerce platform.
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
Full-RAG: A modern architecture for hyper-personalizationZilliz
Mike Del Balso, CEO & Co-Founder at Tecton, presents "Full RAG," a novel approach to AI recommendation systems, aiming to push beyond the limitations of traditional models through a deep integration of contextual insights and real-time data, leveraging the Retrieval-Augmented Generation architecture. This talk will outline Full RAG's potential to significantly enhance personalization, address engineering challenges such as data management and model training, and introduce data enrichment with reranking as a key solution. Attendees will gain crucial insights into the importance of hyperpersonalization in AI, the capabilities of Full RAG for advanced personalization, and strategies for managing complex data integrations for deploying cutting-edge AI solutions.
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AIVladimir Iglovikov, Ph.D.
Presented by Vladimir Iglovikov:
- https://www.linkedin.com/in/iglovikov/
- https://x.com/viglovikov
- https://www.instagram.com/ternaus/
This presentation delves into the journey of Albumentations.ai, a highly successful open-source library for data augmentation.
Created out of a necessity for superior performance in Kaggle competitions, Albumentations has grown to become a widely used tool among data scientists and machine learning practitioners.
This case study covers various aspects, including:
People: The contributors and community that have supported Albumentations.
Metrics: The success indicators such as downloads, daily active users, GitHub stars, and financial contributions.
Challenges: The hurdles in monetizing open-source projects and measuring user engagement.
Development Practices: Best practices for creating, maintaining, and scaling open-source libraries, including code hygiene, CI/CD, and fast iteration.
Community Building: Strategies for making adoption easy, iterating quickly, and fostering a vibrant, engaged community.
Marketing: Both online and offline marketing tactics, focusing on real, impactful interactions and collaborations.
Mental Health: Maintaining balance and not feeling pressured by user demands.
Key insights include the importance of automation, making the adoption process seamless, and leveraging offline interactions for marketing. The presentation also emphasizes the need for continuous small improvements and building a friendly, inclusive community that contributes to the project's growth.
Vladimir Iglovikov brings his extensive experience as a Kaggle Grandmaster, ex-Staff ML Engineer at Lyft, sharing valuable lessons and practical advice for anyone looking to enhance the adoption of their open-source projects.
Explore more about Albumentations and join the community at:
GitHub: https://github.com/albumentations-team/albumentations
Website: https://albumentations.ai/
LinkedIn: https://www.linkedin.com/company/100504475
Twitter: https://x.com/albumentations
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...
Using Marketing Automation to Identify the Serious Buyers - Simon Lye, Silverpop
1. Silverpop and EPiServer:
Leveraging Marketing Automation,
CRM and EPiServer to Dramatically
improve Customer Experience
Simon Lye – Partner Program Manager
2. • Marketing automation, email, mobile and social
• The stats:
– Maginus Partner
– 15+ years of market innovation
– An IBM Company
– 550 Silverpop employees worldwide
– Global presence
– 2,000+ clients and 5,000+ brands across a variety of industries
• Re-branding as IBM Marketing Cloud
Silverpop: Who we are
4. The future of marketing is personal
Inbox
The best content for
each customer, at the
predicted right time
Web
Unique and personal
content experience for
each website visitor
Mobile
Personal in store, in app,
and on the go brand
interactions
Systems & Apps
Connect data
and automate individual
interactions across
your marketing
technology stack
6. Data in
Silos
Fragmented
picture of
customers
Lack of
Control
Lack of
control over
data
Relevant
Content
Inability to
customise
content
Right
Channel
Get
customer’s
attention
RealTime
Execution
Inability to
execute in real
time
Lack of
Insight
How
individuals
interact
with your
brand
Challenges to overcome
7. A unified, behavioural-driven platform that lets marketers incorporate
every imaginable customer touch point, regardless of system or vendor,
into a single view that drives individualised, real-time content
through the most appropriate channel.
The Silverpop Marketing Platform
12. Caregiver of Infant PKU (0-1)
HCP
Teen (13-17) PKU
Non-PKU Other/Unknown
Caregiver of Child (5-12) PKUCaregiver of Young Child
(1-4) PKU
?
Persona‘s
- For those of you who don’t know who we are…
- We are digital marketing experts, providing a digital marketing platform which combines marketing automation, email, mobile and social - and we’re all about enabling marketers to deliver personalised customer experiences.
- Talk through points
Work across most industries, this is a snap shot of the brands we work with across a variety of different industries in B2B and B2C.
Similarly to EPiServer, we believe the future of marketing is personal
As technology advances, Marketers face challenges managing too many channels
Customers telling us what they want
Marketers have access to more behavioural data than ever before
“The future of marketing is personal. Think about the way that you interact with the brands you love. Where do you do it? When do you do it? On your phone before you get out of bed in the morning. On your computer during lunch. In an app while in line at the store. Technology has made it possible for each of us to have a personal relationship with the brands we love. Like every relationship, your relationship with your customers depends on communication - listening and responding.”
- The future of marketing is personal.
- We interact with the brands we love in a variety of ways.
- Technology has made it possible to have a personal relationship with the brands we love.
- Every relationship depends on communication.
- Like every relationship, your relationship with your customers depends on communication - listening and responding.”
- As a marketer, are you able to capture these behaviours and then use this data to drive to drive meaningful and relevant conversation at an individual level.
A few huge companies have set the bar for the personal customer experience, and that experience is what most of your customers have come to expect.
Most marketers we come across are fundamentally trying to do the same thing, they are all trying to use behaviours and personalisation to deliver a seamless customer experience and engage in a conversation with their customers
giving them the right message, at the right time, through the right channel, but that is extremely hard for them to do. The main challenges we see with doing this are things like:
- Silverpop is a platform which helps our customers to overcome these challenges and help marketers drive highly personalized engagement with their customers.
-
- We use automation to drive individual level personalised campaigns at scale
- Fundamentally, we do this simpler, cheaper and faster than our larger competitors
- We have been working together with EPiServer for the last couple of years to build a market leading integration between two best of breed platforms to deliver this highly personalized omni channel experience we have been talking about,
Last year my colleague Bobby stood up here and spoke about what BMA is and our exciting integration with EPiServer which allows us to extend the individual level personalisation across web and ensure the customer experience is consistent across all channels
We have since released our 2nd version of the integration with EPiServer which allows EPiServer to personalise the web experience based on Silverpop data and marketers can become more efficient by using the EPiServer CMS to build email templates and sync these with Silverpop.
- To give you an example of this integration in action, I am going to run through a customer case for Nutricia who are using to two platforms together in the US.
- Nutricia are providers of advanced medical nutrition for people that have a metabolic condition and cannot digest certain types of protein, so they need to eat a specific formula of food every day.
Whereoware are a Silverpop and EPiServer partner in the US and developed a brand new site for Nutricia, using marketing automation programs to integrate the website with the overall customer journey as a whole.
- To start with, when somebody would come to Nutricia’s website we wouldn’t know who they are and we would have no information on them.
But as they browse the website we progressively learn more about them – we do this through click behaviour for pages they are visiting and we start to build a profile for that individual.
We now know at a very high level who this person is, and we can start to share content with them on the website and through the email which is relevant based on the information we have.
This information is shared between EPiServer and Silverpop, letting each other know about the data they are collecting about the individual on a real time basis.
This allows us to send relevant, engaging content at a 1 to 1 level and progressively learn more about the individual from their behaviour in response to our messaging.
At the end of the day, Nutricia’s goal is to create a lifetime customer – it is very important to have customers come back to the website to continue the relationship.
Whereoware looked to create persona’s for visitor groups on their website, and each individual will fit into one of these persona’s based on the profile data we hold on them.
As we mentioned, Nutricia provide Metabolic nutrition for people who cannot digest certain types of protein
They found that a large percentage of the people with this condition have a condition called PKU – about 90% have it – so they split their database for those that have PKU into different age groups and categories:
Those caring for infants, young children or children
Teen agers who would be managing their own nutrition
Non-PKU for the smaller percentage (about 10%) who have slightly different conditions. These are grouped separately so they won’t be shown irrelevant content on the website specific for PKU.
There is also a persona for HCP – Health Care Provider, for professionals who are prescribing these formula’s and giving healthcare to these patients.
Finally we have the other or unknown, where we don’t know anything about them as a visitor, perhaps because this is their first visit or if they don’t have cookies enabled on their browser this is going to limit the information we can learn about them from their web behaviour – therefore we consider them as a default category showing generic content before we are able to start profiling their persona.
- When a visitor first come to the medicalblue.com website, they will see this pop-up window here which says “To optimize your experience on our website, please tell us which of the following best describes you”, and this directly ties back to the persona’s on the previous slide:
PKU here with the different age breakdowns
Other metabolic condition
HCP
And other. Under other we will also request age information to help us profile and understand the visitor, but also to make sure that the website doesn’t appear to be more focused on PKU. This information isn’t used at this time but could be in the future.
- Once we have this information, we are able to immediately start personalising the web experience to hopefully engage with that individually more personally.
- As you can see on this homepage.
- Therefore this image and links for more information are dynamically presented based on the persona for condition and age bracket of the individual
- Making the experience more relevant and the site easier to navigate.
So if the visitor or customer were a caregiver for an infant, they would be presented with this image instead.
What is happening behind the scenes in EPiServer, this image for ‘PKU Infant’ will be shown to individuals that fit the persona and visitor group for this.
If you are caregiver for an infant with another metabolic condition, your are going to see different content on the website.
For example, you’ll see these different metabolic conditions on the left hand side – all of these will not show up for under PKU.
Whereas with PKU, you would see specific content to that condition as it is unlikely that they would suffer from another condition as well
at the top here you can see that a user can edit their persona at any time, and this information would be immediately sent to and edited within the marketing automation platform as the main engagement database.
The content and advice is also specific to the condition and age bracket, and as the customer clicks on these pages and links we are learning more about them and their interests.
The content is also changed in the ‘little ads’ on the sidebar of the website, depending on the age group and condition, different products will be displayed to market towards the individual.
A new visitor to the site is anonymous, but we are tracking their preferences and browse behaviour to associate them with a persona
By engaging with the individual with relevant content on the site, the individual is more likely to sign up for the emails so that they can get advice about living with their condition, recipes etc –
we ask for their email and country, and using these hidden fields send this information to Silverpop about the visitor with all of the previous browse behaviour
If we don’t know the individual’s condition already, we ask for it here - but if we already know they have PKU and this field is populated in the Silverpop database then this question wouldn’t be presented.
- This is another form for people to receive a free low protein cook book.
The customer is asked for a lot of information but they are receiving a hard back cook book in return.
If the visitor has already filled out a similar form and we already know all of this information about them,
a feature in Silverpop called progressive forms is applied and the same information won’t be asked for again, instead separate questions are presented to learn more about the individual for delivering that optimised customer experience.
Cookbook confirmation page, shows personalization of address in iframe and the option to change your address is presented.
- Silverpop is used as a central database to store all of the visitor and customer profile data, which can we updated through browse behaviour and integrated forms and landing pages
- But also as the system of engagement for sending out emails with relevant content based on all the information we have learnt about them, using this information to automate and personalise the customer journey for the customer…
- As an example, Nutricia has a birthday club for customers to promote free samples of their products on their birthday.
In this email the main image is changed according to age group / persona,
and we change the product based on age and condition similarly to the little ads on the site,
Here are some examples of how this email might look for different contacts in the database.
with about 15-20 different images which could be shown depending on the individual’s persona.
One of the big things that Nutricia wants to do on their website is use automation to manage the customer journey, because their products are mostly prescription based, it is not purchased directly from the website so its not a standard routine for procuring their products.
Therefore customers need to request a sample from the website with a follow up process for a survey or subscription. Whereoware setup an automated program in Silverpop, whereas previously it would all have been done manually, so we will show you in detail how this works using several Silverpop features:
- Relational Tables to capture the sample request information
- Personalisation within the emails
- Lead routing to tell the sales reps that certain actions have been taken by the person requesting a sample
- Web forms using iframes to display survey content
- New customers need to complete a sample request form when somebody initially somebody will sign up for a sample request, there are a fair number of fields but as mentioned previously this is a prescription product so a lot of information is required.
Once a sample is requested, they will receive a confirmation email triggered by Silverpop, confirming that the request is received and that it needs to be approved by a HCP. We give additional info on how to contact Nutricia in the meantime and point them back to the website to receive additional content.
Once the sample has been approved, they are sent a survey about 10 days later so they have had a chance to try it.
This is how the survey looks, using personalisation to specify the sample that they requested, there are also buttons which take the customer to a different survey depending on their choice. Even if they do not fill out the survey, Nutricia will have a good understanding of the customer’s opinion from the button they selected and send information to the sales reps about what happened. For example, if they select ‘I switched’ the sales rep can mark in their database that they have converted to become a customer. Example of different surveys for different situations, all delivered through Silverpop iFrames and therefore the data is fed directly back into the marketing automation database and pass that information to EPiServer to personalise the website experience when they return. Removing silos!
Each of the surveys is different and personalized based on their initial response.
Different questions are presented, according to the initial survey button selected…
If the sample was not approved, an email is also automated to let them know that the sample request was denied and advising the customer can contact their HCP.
If there is no approval after a specified time period, this email is also automatically delivered so that the customer is not left waiting and can contact their HCP for advice
Previously these processed were all manual, so this has made the team at Nutricia much more efficient
- This is how it looks behind the scenes in Silverpop, with different tracks setup to manage the customer journey.
So far seen really good results:
- 49% increase in time on site, so visitors are staying longer and absorbing the content and viewing more pages
- 61% increase in page views, new site so expected but exceptionally high which is probably due to the relevancy
- 76% decrease in bounce rate, building relationship so stay and hopefully remain as a lifetime customer.
So far seen really good results:
- 49% increase in time on site, so visitors are staying longer and absorbing the content and viewing more pages
- 61% increase in page views, new site so expected but exceptionally high which is probably due to the relevancy
- 76% decrease in bounce rate, building relationship so stay and hopefully remain as a lifetime customer.