The document discusses how the font and text style used in Scott Pilgrim vs. The World advertising helps create a recognizable brand identity, even without images. It also analyzes how the main character's similar costume in the movie poster, magazine cover, and teaser trailer strengthens the film's identity. By using consistent fonts and costumes, strong and effective brand identities can be created.

2. A big part of the brand identity for Scott
Pilgrim vs. The World is to do with the comic
style font and the text used and this is
effective in that without images the text
makes advertising items recognisable as part
of this film. I feel that due to the our use of
the same font, our advertising pieces work
equally effective as part of a brand identity.

4. As can be seen with the poster and magazine cover for Scott Pilgrim
vs. The World the costume of the main character is not the
same, however it is very similar and therefore it helps create an
identity for the film. The costume warn in both is also warn within
the teaser trailer, further strengthening this identity and therefore
as by having the same costume this creates a strong identity I feel it
is very effective.