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Sascon keynote talk - Drew Benvie Battenhall - state of the PR nation

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Sascon keynote talk - Drew Benvie Battenhall - state of the PR nation

  1. 1. B BATTENHALL LONDON
  2. 2. B BATTENHALL LONDON State of the Digital PR Nation SAScon, January 2014 Drew Benvie, Battenhall - @drewb @battenhall
  3. 3. The  changing  face  of  PR  &  comms  
  4. 4. Mainstreaming  of  social  media  has   impacted  every  part  of  communica:ons  
  5. 5. State  of  na:on  
  6. 6. Rapid  growth  of  new  niches  
  7. 7. Media  today  and  digital  ubiquity  
  8. 8. Social  driving  digital  consump:on   Source:  Experian  Hitwise  
  9. 9. Mainstream  media  reinven:ng  itself  
  10. 10. Hacker  culture  
  11. 11. The  real  social  business  agenda  
  12. 12. The  distracted  consumer  
  13. 13. The  future  of  PR  –  depth  in  digital   The  story  of  BaBenhall  
  14. 14. The  future  agency  –  depth  in  digital  
  15. 15. The  future  of  talent  
  16. 16. The  globalisa:on  of  your  brand  
  17. 17. The  emergence  of  discipline  
  18. 18. The  clash  of  cultures  
  19. 19. The  clash  of  cultures  
  20. 20. Data:  new  toolkits  and  power  tools  
  21. 21. Four  emerging  forces:  what’s  next   Image sharing Messaging Wearable tech Data
  22. 22. 1.  Wearable  tech:  a  perfect  storm   Health tech & sensors Mainstreaming of social Mobile & life logging
  23. 23. 1.  Wearable  tech:  a  perfect  storm  
  24. 24. 2.  The  rise  and  rise  of  photo  sharing  
  25. 25. Photos  the  atomic  unit  of  the  social  web  
  26. 26. 3.  Messaging  reinven:ng  social  
  27. 27. 4.  Social  data  driving  smarter  business  
  28. 28. 4.  Social  data  driving  smarter  business   •  88%  of  the  FTSE  100  tweet   •  27  have  verified  accounts   •  5  have  over  100,000  followers     •  Top  5  uses  of  social  media  by  FTSE  100   companies:       1.  Community  management   2.  Customer  service   3.  Corporate  comms   4.  Investor  rela:ons   5.  Recruitment   BaBenhall.net/Zse100  
  29. 29. 4.  Social  data  driving  smarter  business   •  12%  of  the  FTSE  100  aren’t  on  TwiBer   •  8  of  the  live  accounts  have  never   tweeted   •  6  have  under  100  followers   •  19  have  not  tweeted  for  over  a  month   •  61  are  not  verified   BaBenhall.net/Zse100  
  30. 30. THANK YOU @drewb battenhall.net
  31. 31. B BATTENHALL LONDON

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