B	
BATTENHALL



LONDON
B	
BATTENHALL



LONDON

State of the Digital PR Nation	
SAScon, January 2014	

Drew Benvie, Battenhall - @drewb @battenha...
The	
  changing	
  face	
  of	
  PR	
  &	
  comms	
  
Mainstreaming	
  of	
  social	
  media	
  has	
  
impacted	
  every	
  part	
  of	
  communica:ons	
  
State	
  of	
  na:on	
  
Rapid	
  growth	
  of	
  new	
  niches	
  
Media	
  today	
  and	
  digital	
  ubiquity	
  
Social	
  driving	
  digital	
  consump:on	
  

Source:	
  Experian	
  Hitwise	
  
Mainstream	
  media	
  reinven:ng	
  itself	
  
Hacker	
  culture	
  
The	
  real	
  social	
  business	
  agenda	
  
The	
  distracted	
  consumer	
  
The	
  future	
  of	
  PR	
  –	
  depth	
  in	
  digital	
  

The	
  story	
  of	
  BaBenhall	
  
The	
  future	
  agency	
  –	
  depth	
  in	
  digital	
  
The	
  future	
  of	
  talent	
  
The	
  globalisa:on	
  of	
  your	
  brand	
  
The	
  emergence	
  of	
  discipline	
  
The	
  clash	
  of	
  cultures	
  
The	
  clash	
  of	
  cultures	
  
Data:	
  new	
  toolkits	
  and	
  power	
  tools	
  
Four	
  emerging	
  forces:	
  what’s	
  next	
  

Image
sharing

Messaging

Wearable
tech

Data
1.	
  Wearable	
  tech:	
  a	
  perfect	
  storm	
  

Health tech
& sensors 

Mainstreaming
of social

Mobile &
life loggi...
1.	
  Wearable	
  tech:	
  a	
  perfect	
  storm	
  
2.	
  The	
  rise	
  and	
  rise	
  of	
  photo	
  sharing	
  
Photos	
  the	
  atomic	
  unit	
  of	
  the	
  social	
  web	
  
3.	
  Messaging	
  reinven:ng	
  social	
  
4.	
  Social	
  data	
  driving	
  smarter	
  business	
  
4.	
  Social	
  data	
  driving	
  smarter	
  business	
  
•  88%	
  of	
  the	
  FTSE	
  100	
  tweet	
  
•  27	
  have	
...
4.	
  Social	
  data	
  driving	
  smarter	
  business	
  
•  12%	
  of	
  the	
  FTSE	
  100	
  aren’t	
  on	
  TwiBer	
 ...
THANK YOU	
	
@drewb	
battenhall.net
B	
BATTENHALL



LONDON
Sascon keynote talk - Drew Benvie Battenhall - state of the PR nation
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Drew Benvie's keynote talk at SAScon January 2014

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Sascon keynote talk - Drew Benvie Battenhall - state of the PR nation

  1. 1. B BATTENHALL LONDON
  2. 2. B BATTENHALL LONDON State of the Digital PR Nation SAScon, January 2014 Drew Benvie, Battenhall - @drewb @battenhall
  3. 3. The  changing  face  of  PR  &  comms  
  4. 4. Mainstreaming  of  social  media  has   impacted  every  part  of  communica:ons  
  5. 5. State  of  na:on  
  6. 6. Rapid  growth  of  new  niches  
  7. 7. Media  today  and  digital  ubiquity  
  8. 8. Social  driving  digital  consump:on   Source:  Experian  Hitwise  
  9. 9. Mainstream  media  reinven:ng  itself  
  10. 10. Hacker  culture  
  11. 11. The  real  social  business  agenda  
  12. 12. The  distracted  consumer  
  13. 13. The  future  of  PR  –  depth  in  digital   The  story  of  BaBenhall  
  14. 14. The  future  agency  –  depth  in  digital  
  15. 15. The  future  of  talent  
  16. 16. The  globalisa:on  of  your  brand  
  17. 17. The  emergence  of  discipline  
  18. 18. The  clash  of  cultures  
  19. 19. The  clash  of  cultures  
  20. 20. Data:  new  toolkits  and  power  tools  
  21. 21. Four  emerging  forces:  what’s  next   Image sharing Messaging Wearable tech Data
  22. 22. 1.  Wearable  tech:  a  perfect  storm   Health tech & sensors Mainstreaming of social Mobile & life logging
  23. 23. 1.  Wearable  tech:  a  perfect  storm  
  24. 24. 2.  The  rise  and  rise  of  photo  sharing  
  25. 25. Photos  the  atomic  unit  of  the  social  web  
  26. 26. 3.  Messaging  reinven:ng  social  
  27. 27. 4.  Social  data  driving  smarter  business  
  28. 28. 4.  Social  data  driving  smarter  business   •  88%  of  the  FTSE  100  tweet   •  27  have  verified  accounts   •  5  have  over  100,000  followers     •  Top  5  uses  of  social  media  by  FTSE  100   companies:       1.  Community  management   2.  Customer  service   3.  Corporate  comms   4.  Investor  rela:ons   5.  Recruitment   BaBenhall.net/Zse100  
  29. 29. 4.  Social  data  driving  smarter  business   •  12%  of  the  FTSE  100  aren’t  on  TwiBer   •  8  of  the  live  accounts  have  never   tweeted   •  6  have  under  100  followers   •  19  have  not  tweeted  for  over  a  month   •  61  are  not  verified   BaBenhall.net/Zse100  
  30. 30. THANK YOU @drewb battenhall.net
  31. 31. B BATTENHALL LONDON

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