Learns how to use Social Media to grow your business as a hair stylists. Learn why you should use Social Media and how to get started. Plus, tips on how to do-it-yourself. Information applies to YouTube, Facebook, Pinterest, Instagram, Twitter & Flickr

1. Social Media for Stylists
How to Grow Your Business
http://www.slideshare.net/ranimonson
@RainMakingMkt

2. You Can’t Afford to Ignore Social Media
• It is one of the best ways to
grow your business
• How do new clients find
you?
– Referrals
– Searching online
• Great way to keep current
clients
– And get them to refer their
friends
• Emerson Salon
– 75% of business comes
from Social
@RainMakingMkt

3. So What Are We Really Talking About?
• Facebook • Anywhere you can
post
• Yelp • Places people can
write reviews
• Pinterest • Where you can be
• You Tube talked about
• And show off your
• Tumblr awesome work
• Flickr
• Twitter
@RainMakingMkt

4. Don’t Let it Be Outside Your Comfort Zone
• Just like the
conversations you have
in the chair
• Your business is visual
– So is Social Media:
Photos | Videos
• An extension of who
you are
– Reflects you & what you
specialize in
• Establishes expertise |
credibility
• Builds your brand
@RainMakingMkt

5. Get Started
• Decide what platform(s) you
want to use
– Focus on what you like |
what fits your brand
• Keep it easy – use what
you’ve got: phone | iPad
– If it’s hard – skip it!
• Don’t feel you need to be on
every platform
– You’ll drive yourself insane
• Don’t worry
– It’s digital – you can always
use the delete button
• Pick a platform
– Just start already!
@RainMakingMkt

6. I’m There: Now What?
• Connect – find those you already know
– Don’t forget to include existing clients
– Add Dear Clark
• Share!
– Share on your personal pages
– Post on Dear Clark,
– Share Dear Clark, content | others
• What you do is visual – show your masterpieces
– Photos
– Videos
• Take client photos | videos consistently
– Before | After
• Tag your clients and brag about how amazing they
look. Flatter them!
– They will share it
– Their friends will see it
– These are all potential clients
@RainMakingMkt

7. Other Ideas
• Share Hair tips & tricks
• Talk about beauty trends
– Have an opinion
• Share online articles – Oscar best
hair
• What’s Working? Talk to Each
Other
– You each have your own unique
niche and focus, so don’t think of
yourselves as competitors
– Share what your colleagues are
doing – brag about their specialty
• Don’t forget you’re human – talk
about what you like
– New restaurants, music, movies –
just talk! @RainMakingMkt

8. Avoid Icky
• Don’t think of this as sell, sell, sell…
– This is no different than the conversations
you have in your chair
– You don’t want to chase people away
• Share information
• Promote others
• Karma – it’s a bitch
@RainMakingMkt

9. Find Additional Inspiration
• YouTube
• Social Media
• Google
@RainMakingMkt

10. Questions | Discussion
http://www.slideshare.net/ranimonson
@RainMakingMkt