This document discusses potential policies and measures to increase adoption of electric vehicles (EVs) in Ireland based on behavioral economics principles. Transport currently accounts for 42% of Ireland's energy consumption and 41% of energy-related emissions. While EV grants and tax incentives already exist, adoption rates need to increase significantly to meet climate targets of 1 million EVs by 2030. The document identifies several behavioral barriers like status quo bias and outlines evidence-based policies like congestion charging, total cost of ownership labeling, dealership training, and workplace charging incentives that could help boost EV purchases in Ireland. It concludes by noting some initial implementation steps for 2021.