The document discusses challenges in managing mobile application portfolios in an increasingly competitive landscape. It highlights trends like smaller, flatter, smarter markets that require customized, global products with shorter lifecycles. The document advocates for agile product management approaches using IBM Rational solutions to help organizations understand customer needs, manage complex portfolios, and bring the right products to market at the right time.
Enterprise resource planning (ERP) software is the centerpiece to many enterprise
application setups and remains a battleground for vendors looking to improve operational
efficiency and enable growth through modern technologies. Transitions to cloud
deployments now command even higher prioritization as remote work and collaboration
capabilities have become essential for long-term success. To facilitate these migrations,
many vendors have consolidated their service offerings to a select few industry verticals,
allowing them to tailor capabilities such as artificial intelligence (AI) and the Internet of
Things (IoT) to specific use cases. Results for these vendors and their customers are
encouraging, as the focus yields increased implementation success rates and improved
customer satisfaction.
Die Anforderungen an den Kundenservice nehmen stetig zu. Wenn Sie den Ansprüchen Ihrer Kunden gerecht werden wollen, müssen Sie in vielen Fällen persönlichen Service bieten, der weit über den Standard hinausgeht.
Darüber hinaus nutzen Kunden heutzutage die traditionellen Kanäle wie Telefon oder E-Mail immer weniger. Stattdessen werden soziale Medien immer wichtiger, in denen Kunden ihre Meinung über Ihre Marke äußern. Ihr Support muß daher alle Kanäle übergreifend bedienen, um genau dort mit Ihren Kunden zu kommunizieren, wo diese sich auch wirklich aufhalten. Lernen Sie, wie Sie mit Salesforce einen Kundenservice schaffen, der mit Vertrieb und Marketing auf einer gemeinsamen Plattform vernetzt ist und mit Hilfe künstlicher Intelligenz Ihre Kunden begeistert.
Enterprise resource planning (ERP) software is the centerpiece to many enterprise
application setups and remains a battleground for vendors looking to improve operational
efficiency and enable growth through modern technologies. Transitions to cloud
deployments now command even higher prioritization as remote work and collaboration
capabilities have become essential for long-term success. To facilitate these migrations,
many vendors have consolidated their service offerings to a select few industry verticals,
allowing them to tailor capabilities such as artificial intelligence (AI) and the Internet of
Things (IoT) to specific use cases. Results for these vendors and their customers are
encouraging, as the focus yields increased implementation success rates and improved
customer satisfaction.
Die Anforderungen an den Kundenservice nehmen stetig zu. Wenn Sie den Ansprüchen Ihrer Kunden gerecht werden wollen, müssen Sie in vielen Fällen persönlichen Service bieten, der weit über den Standard hinausgeht.
Darüber hinaus nutzen Kunden heutzutage die traditionellen Kanäle wie Telefon oder E-Mail immer weniger. Stattdessen werden soziale Medien immer wichtiger, in denen Kunden ihre Meinung über Ihre Marke äußern. Ihr Support muß daher alle Kanäle übergreifend bedienen, um genau dort mit Ihren Kunden zu kommunizieren, wo diese sich auch wirklich aufhalten. Lernen Sie, wie Sie mit Salesforce einen Kundenservice schaffen, der mit Vertrieb und Marketing auf einer gemeinsamen Plattform vernetzt ist und mit Hilfe künstlicher Intelligenz Ihre Kunden begeistert.
The high-level product journey in the mind of PMs.
* Understanding the scope of the area and strategy pillars
* Approach to stakeholder management and governance
* Building the digital product roadmap
* Launching MVP
* Approach to optimize the product
* Measuring ROI
* Problem solved?
* What to build next
A Brief Introduction to a Digital Experience Platform (DXP)Pimcore
As the need for customer-oriented and context-optimized experiences come to the fore, web content management systems pave the way for integrated digital experience platform (DXP) solutions, for superior flexibility, agility, personalization, and cross-channel delivery. Here are 6 key steps that go into building a DXP: Read more http://bit.ly/2lS4bm3
It’s not that the companies are without mobile strategy; infact, they have several well received mobile applications. In order to remain competitive in the mobility market, companies need to create a mobile strategy based on the current industry practice.
Get ready to move from mobile failures to mobile first!
Bettertech mobile solutions product data sheetPaulo Fernandes
Bettertech is dedicated to the design and implementation of
projects and software solutions, developing the best solutions and platforms according to the specifc needs of each customer.
Necessity of unified communication is known to everyone. We take pride in introducing a truly omnichannel call center solution - icallify. Use the power of 360-degree communication to grab all business opportunities. iCallify supports voice calling, SMS, chat, email, help desk ticketing solution, WhatsApp, social media and all other major communication channels to let you enjoy competitive advantages.
Our CPQ Buyer's Guide gives you a deep dive into all the criteria and comparisons you need to be an expert with the next generation of Configure-Price-Quote applications.
During IATA 2016 World Passenger Symposium in Dubai Indra presented how Indra drive innovation with speed via agile, and innovative customer interaction measurements.
Competing with low cost carriers using legacy distributionSergio M. Fernández
As a part of Technology and Innovation in Airline Distribution and Merchandising 2015 conference I presented this sucess case of integration of low cost strategies using legacy distribution systems.
As key factors of sucessful implementation agile methodologies, cloud computing and business process simplification
Learn how you can automate business process integration between Sugar and third-party applications using the pre-built library of application and protocol adapters in the Magic xpi Integration Platform. Explore specific business process flows such as opportunity to order conversion between Sugar and third-party ERP systems. Discover the benefits of integration monitoring, synchronization, enterprise mobile mash-ups and more.
Engage your customer earlier and close deals more often with Oracle Sales Cloud. Equip your team with the proper processes, tools, resources, and intelligence to increase revenues.
The following paper aims to help business stakeholders identify market trends and effective ways to use technology for boosting productivity.
In order to take advantage of the digital chance, enterprises need to understand where digitization can help their processes
The high-level product journey in the mind of PMs.
* Understanding the scope of the area and strategy pillars
* Approach to stakeholder management and governance
* Building the digital product roadmap
* Launching MVP
* Approach to optimize the product
* Measuring ROI
* Problem solved?
* What to build next
A Brief Introduction to a Digital Experience Platform (DXP)Pimcore
As the need for customer-oriented and context-optimized experiences come to the fore, web content management systems pave the way for integrated digital experience platform (DXP) solutions, for superior flexibility, agility, personalization, and cross-channel delivery. Here are 6 key steps that go into building a DXP: Read more http://bit.ly/2lS4bm3
It’s not that the companies are without mobile strategy; infact, they have several well received mobile applications. In order to remain competitive in the mobility market, companies need to create a mobile strategy based on the current industry practice.
Get ready to move from mobile failures to mobile first!
Bettertech mobile solutions product data sheetPaulo Fernandes
Bettertech is dedicated to the design and implementation of
projects and software solutions, developing the best solutions and platforms according to the specifc needs of each customer.
Necessity of unified communication is known to everyone. We take pride in introducing a truly omnichannel call center solution - icallify. Use the power of 360-degree communication to grab all business opportunities. iCallify supports voice calling, SMS, chat, email, help desk ticketing solution, WhatsApp, social media and all other major communication channels to let you enjoy competitive advantages.
Our CPQ Buyer's Guide gives you a deep dive into all the criteria and comparisons you need to be an expert with the next generation of Configure-Price-Quote applications.
During IATA 2016 World Passenger Symposium in Dubai Indra presented how Indra drive innovation with speed via agile, and innovative customer interaction measurements.
Competing with low cost carriers using legacy distributionSergio M. Fernández
As a part of Technology and Innovation in Airline Distribution and Merchandising 2015 conference I presented this sucess case of integration of low cost strategies using legacy distribution systems.
As key factors of sucessful implementation agile methodologies, cloud computing and business process simplification
Learn how you can automate business process integration between Sugar and third-party applications using the pre-built library of application and protocol adapters in the Magic xpi Integration Platform. Explore specific business process flows such as opportunity to order conversion between Sugar and third-party ERP systems. Discover the benefits of integration monitoring, synchronization, enterprise mobile mash-ups and more.
Engage your customer earlier and close deals more often with Oracle Sales Cloud. Equip your team with the proper processes, tools, resources, and intelligence to increase revenues.
The following paper aims to help business stakeholders identify market trends and effective ways to use technology for boosting productivity.
In order to take advantage of the digital chance, enterprises need to understand where digitization can help their processes
The mobile effect : disrupting the competitive landscape in the digital trave...Romain Fonnier
COMMENT LE MOBILE IMPACTE LE MARCHÉ DIGITAL DU TOURISME SELON UNE ÉTUDE CRITEO ET PHOCUSWRIGHT
Le PC représente encore environ les deux tiers des transactions en ligne de tourisme (de 64% à 71% en fonction des 8 pays étudiés). Le mobile progresse et atteint 20% (smartphones + tablettes) d’utilisation en France par exemple. Cette proportion monte à 87% pour la Chine.
La réservation sur mobile est à un stade de développement dans la plupart des pays étudiés. En France, seuls 6% des vols sont réservés sur mobile, contre 31% pour la Chine.Si l’aérien reste le point fort du PC (94% des réservations en France), le parcours d’achat mobile bénéficie principalement aux intermédiaires de voyage en ligne. Ainsi, pour acheter un billet d'avion, les mobinautes français passent d’abord par des intermédiaires (14%) puis par le vendeur direct (9%). Pour un achat hôtelier, ils sont 5 fois plus nombreux à passer par des intermédiaires (10%) que par des vendeurs directs (2%).
Dogs and demons in mobile - what mobile operators don't tell about 3GBenjamin Joffe
Presentation on what operators don't tell and keep promoting services that look good on paper but don't deliver. Done in Kuala Lumpur at the Mobile Monday Global Summit.
Use SDN and NDV for Carrier-class orchestration. SDN and NFV will be used to build carrier services across the network, but orchestration must reflect additional requirements. It's not enough to think of it as the same as traditional orchestration focused on the data center.
Carrier Cloud Opportunity - TM Forum Management World Dublin 2011Randy Bias
Cloudscaling Co-Founder and CTO Randy Bias shows the world's largest telcos that carriers must embrace web-scale cloud to be successful in the apps that will drive mobile, web and emerging markets. Legacy "clouds" are essentially virtualized and automated IT, and they do not offer the cost performance or business agility these hyper-growth segments demand.
Learn how Cisco helps lower the architectural, cost, and deployment barriers to small cell deployments in enterprises of every size.
To learn more, please visit: www.cisco.com/go/smallcell and or Tweet us @CiscoSP360 for questions and comments.
Complex evaluation of Poland's Data Center market as it stands in 2015 with predictions for the future.
What will you find inside?
Predictions for the future of IT outsourcing & its usage in individual sectors, overall ICT market overview, important drives for the DC growth, friendly Data Center, ISP, first carrier neutral Data Center in Poland.
CHANGES, CHALLENGES AND TRENDS IN THE CARRIER SPACETelia Carrier
Connecting innovation and a vision toward innovating connectivity.
Mattias Fridström, VP and Head of Technology at TeliaSonera International Carrier held this presentation WDM & Next Generation Optical Networking
Yukio Ito
Senior VP
NTT Communications
NTT Communications overview
Expectation for SDN
Global Cloud Vision
What We Do
Expectation for OpenFlow/SDN as a telecom carrier
Summary
ONS2015: http://bit.ly/ons2015sd
ONS Inspire! Webinars: http://bit.ly/oiw-sd
Watch the talk (video) on ONS Content Archives: http://bit.ly/ons-archives-sd
This Intel Network Builders Webinar is on Carrier-class environments for NFV lifecycle management. Communications service providers see the strong business upside from deploying NFV-based services. NFV promises to lower costs, simplify network operations, and usher in a new era of rapid service innovation. However, there are still concerns about running mission-critical, revenue- generating network functions as software applications on general purpose compute platforms rather than purpose-built appliances.
Intel, Wind River and Overture explore what is required to create a carrier grade, high-performance environment for hosting virtual network functions (VNFs).
Learn how to:
• Create a high-performance, high reliability NFV infrastructure
• Identify essential attributes needed for carrier-class management and orchestration
• Optimize the placement of VNFs and the benefits of distributed and centralized models • Support the complete service life cycle in a VNF-agnostic service environment
Role of Operators in the Mobile App Delivery EcosystemRelayware
In this presentation we discuss the value proposition to enterprises for using mobile operators for a full set of managed mobility services, including application development and management. ANTENNA and IBM review how carriers can leverage existing best-in–class technology from enterprise software and mobility platform providers to quickly and easily offer mobility services to enterprises in need.
Highlights:
- The full promise and potential of managed mobility services for enterprises
- The various business models for operators looking to capitalize on enterprise mobility offerings
- How ANTENNA and IBM can enable carriers to rise to the top of the list for a preferred managed mobility provider
As economic conditions improve across Europe, micro, small, and medium enterprises (MSMEs) are starting to rebound. With consumers’ payment card use growing, accommodating their shifting payment preferences is increasingly valuable to merchants. As a result, the European merchant acquiring field has seen a surge in providers, old and new, offering mobile point-of-sale (m-POS) devices and attempting to differentiate themselves.
The diversity of acquirers providing m-POS devices stems from the devices’ potential to generate new revenue streams, bolster acquiring relationships, and enhance the electronic payment experience for both consumers and retailers. To date, the devices represent only a small portion of the installed POS terminal base, but signs point to their rapidly becoming the preferred checkout instrument of retailers of all sizes due to the cost and efficiency savings of these handheld terminals.
Measuring Performance in a Future Media WorldOrigami Logic
As brands expand their use of digital media and adtech to engage and build relationships with consumers, the ability to translate performance data into meaningful insights about what’s working and what’s not has become an essential part of marketing success. According to a new report published by Brand Innovators and Origami Logic, however, only 3 out of 10 marketers currently excel in their efforts to extract insights from their marketing performance data. We’ll dive into the survey findings and explore why 80% of marketers are putting more focus on measuring performance in 2017. You’ll walk away with practical tips about how your organization can improve its measurement effectiveness.
Growth Strategies Across the Product LifecyclePaul Morgan
Understanding strategies and tactics to create growth opportunities is critical to become a differentiator and enable your product to have a long and successful part in your overall company strategy. Paul Morgan & Kamal Tahir presented this deck at the Product Management, Innovation and User Experience Conference in June 2014, Chicago, IL.
Coca-Cola Hellenic, one of the largest Coca-Cola bottlers worldwide, has started a three year long project to substitute all legacy systems with a SAP implementation called Wave 2, in order to maximize efficiencies in use of resources and apply common best practices and polices accross the group.
[AI Webinar Series P1] - How Advanced Text Analytics Can Increase the Operati...JK Tech
Digitization is considered as the next step-change that will have a bigger impact on businesses than even the internet. To win in the digital journey, companies must act now, or be left behind wondering what happened!
In this webinar series, JKT Smart Analytics demonstrates how they empower their customers to create maximum business value out of this eminent Digital data explosion through digital business empowerment by leveraging the digitization to increase their top-line revenue – customer experience, optimize the bottom-line costs – operational efficiency, enhancing the safety factor and reinventing the business process in line with the changing world.
This webinar is focused on how our AI-based text analytics solutions – First, JKT Social Media Radar; a SaaS-based AI NLP Platform, helping organizations to gain insights on market and customer perceptions on their brands, products & services. Secondly, Sales Promotion Recommendation Engine helps customers to enhance their top-line growth and streamline the bottom-line costs.
KEY TAKEAWAYS:
1) How should a business plan their journey through the Digital data revolution?
2) How can a company make use of digital data to create effective data strategies for the increased outcome(s)?
3) How IT practitioners can catalyst the digital data mining journey and attract business adoption?
4) JKT Social Media Radar solution – What, Why, Supporting Business applications, and more.
5) How can companies reduce operational costs by automating human effort-intensive tasks using cognitive Analytics?
The Agile Product Manager/Owner Dilemma (ProdCampNYC)Rich Mironov
As product managers grapple with Agile and scrum's product owner, how do we define roles, decide waht needs to be done, think broadly about go-to-market instead of narrowly about software creation, and map out a job that mortals could succeeed at?
(This was presented at Product Camp NYC in July '09.)
Collaborative session on thinking like an product manager: after these prep slides, we created a backlog of issues, allocated time (resources) to the highest priority items, and talked through solutions to agile product mgmt issues. - Rich Mironov
Getting Started in Big Data-Fueled E-Commercejradisson
Presentation to Outdoor Industry at the European Outdoor Summit, 17 October 2013 in Stockholm.
Abstract from the event program:
"Everywhere you turn these days there is a story on the promise of Big Data. Fact is, there is a wave of innovation in Big Data technologies under way that will affect our business. But are we really having a clear idea on how to use it to create new business?
Here in Europe, we're selling against Amazon, Google and other algorithmic commpetitors using spreadsheets and other manual methods. Nobody is talking about concrete use-cases or generating any new business value from Big Data. Until now.... Listen to Jason Radisson, in charge of a complex and forward looking initiative from Sport Scheck to grasp the huge untapped potential of tomorrow's e-commerce consumers."
As Intellect transitions from a products to a platforms company, we take a giant leap into the future of FinTech with composable, contextual and cloud-native products. Deep dive into our NextGen solutions that solve the problems of the banking sector with ease, while accelerating their digital transformations.
Similar to Driving Customer Value in an increasingly competitive landscape for mobile applications (20)
DMT-2467 Like the Features in Rational DOORS 9? Come Check Them Out in DOORS...IBM Rational software
Interconnect 2015,
DMT-2467 Like the Features in Rational DOORS 9? Come Check Them Out in DOORS Next Generation!
By:
Paul Strachan (IBM)
Alex Ivanov (Raytheon)
Yianna Papadakis-Kantos (IBM)
Slides used during DAG-2848 workshop at InterConnect2017. The objective of this workshop is to demonstrate, through an interactive, hands-on experience, the power of IBM Rational Team Concert to support agile projects and facilitate the adoption of the IBM DevOps approach. By going through the exercises, you play different scrum roles to focus on activities that are helpful to agile teams (continuous planning and collaborative development). Whether you are involved in an agile project or you plan to start an agile initiative soon, attend this workshop to see how Rational Team Concert can help your team be more collaborative and more productive in your lean and agile initiatives. (No development skills are needed to complete this workshop.)
Essentials of UrbanCode Deploy 6.1 is an introductory course about the product. This slideset introduces the key aspects of the course such as objectives, agenda and also gives a solid product introduction.
IBM Innovate is now IBM InterConnect. Share your DevOps, agile, engineering or development expertise by submitting a speaker proposal: https://www-950.ibm.com/events/tools/interconnect/2015ems/
Factors to consider when starting a brand-new requirements management project...IBM Rational software
Some preparation work is required before starting a requirements management project. Ask the right questions, then capture decisions in a requirements plan. Implement the requirements plan in IBM Rational DOORS Next generation.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
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👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
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Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
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Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
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https://alandix.com/academic/papers/synergy2024-epistemic/
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GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
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Bob Boule
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Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...
Driving Customer Value in an increasingly competitive landscape for mobile applications
1. Driving Customer Value in an increasingly competitive landscape for mobile applications! September 14 th , 2011 Presented by: Roger LeBlanc & Thomas Lonnegren - IBM
2. Agenda Trends in Portfolio Management Where to go for more info 1 4 2 Product Management Going Agile 3 Capability Overview An increasingly challenging market place
3. The WOW Factor! of world’s population has a mobile phone 75% Processing Power > Apollo 11 Lunar Lander Source: NASA Today’s Smartphone HTC Hero shown
4. Markets are becoming……………. SMALLER. FLATTER. SMARTER. Markets are becoming GLOBAL Customers want specific product & feature variants CUSTOMIZED And product lifecycles are becoming shorter AGILITY …………… .and we need to deliver the right products to the right markets at the right time
5. Software is the “Invisible Thread” of Today’s Solution Innovation App Store Navigation and Geo-location Emergency Services System of Systems Systems Engineering Compliance and Auto-Provisioning Software-intensive Subsystems IP multi-media systems Voice-Data Integration Megapixel Cameras Radio and Power Mgmt Digital Voice & Audio Protocols GPS User Interface and application mgmt
6. What are some of the main challenges? Time Cash Flow + - Rapid Erosion Higher Peak Sales Quicker Product Uptake Faster Time to Market Product Lifecycle Old Lifecycle New Lifecycle Managing the Product Lifecycle Is your innovation based upon market trends ? does your market see the value in your portfolio of offerings? Has engineering translated market features into technical requiremetns? Are you constantly engaging your market to understand their satisfaction and gain their idea inputs? Bringing the right products to the right market & the right time Can you plan your portfolio roadmap so you don’t have any revenue delays? Are you in control of your portfolio on the market? 2 4 1 Managing the Portfolio Have you captured your market and clients needs?
7. Understanding your customer needs by using PPM Product & Portfolio Management concerns itself with prioritization of customer needs which is critical given the large amount of functionality requested and the need for coherent product lines. Evolving Device Product Lines Increasing Variation in Mobile Device Usage Product & Portfolio Management Communication & Collaboration Mobile Commerce Health & Wellness IP based Media & Entertainment Location based services Lifecasting Model-Driven Development Cross-device App Development Configuration & Change Management Product Line Management
8. Focal Point Enables Innovation Idea Synthesis / Concept Development Business Gate Launch Gate Market Gate Until Focal Point, innovation has not been technology-enabled: Innovation is the driver for mobile development e.g. new sensors applications can use - NYT article 5/19 - the sensors are coming Idea Gate Business and Technology Risk Resources and costs Business Feasibility Technical Feasibility Market Opportunity Market Intelligence Develop Launch Sustain / Retire Portfolio Assessment Product Planning Product Execution Product Launch Product Success
9. Product Portfolio Management Analyze and strategically balance capital and resource allocations across the enterprise portfolio Connect directly with customers and partners and engage them in setting direction and priorities Product Management Idea Management Portfolio Management Market Management Program Management Manage product plans, Tech roadmaps, offerings, editions, and scope of requirements Manage initiatives and programs that span multiple products and product lines Manage ideas – big or small - from inception to market execution Define, predict & manage financial business cases across the lifecycle of the product & portfolio $ Customer Segments Market Driven Offerings “ Understand” “ Govern” “ Control” Manage Market & Technical requirement across their lifecycles and capture the right features into variable product lines
10. Agenda Trends in Portfolio Management Where to go for more info 1 4 2 Product Management Going Agile 3 Capability Overview An increasingly challenging market place
11. The complex telco ecosystem Enterprises Communication Services Providers Content Providers Mobile Devices Network Equipment Providers OS Platform Providers Chipset Providers Consumers
12.
13.
14. Agenda Trends in Portfolio Management Where to go for more info 1 4 2 Product Management Going Agile 3 Capability Overview An increasingly challenging market place
15.
16. Role based Dashboards; Portfolio, Product and Release Managers Information and processes aligned to what I need!
17. Role based Dashboards; Workflow driven Dynamic Views Drill-downs into detailed supporting data.
22. Project Investments and Financial Contribution; Business Case Planning, Review and Approval Financial Risk; Sensitivity Analysis
23. Idea Assessment and Ranking Risk scorecard, Alignment with strategies Prioritization and Value Maximization
24. Release Planning and Sequencing Capacity Supply and Demand Drill down into Features and User Requests
25. Agenda An increasingly challenging market place Where to go for more info 1 4 2 Product Management Going Agile 3 Capability Overview
26. Additional Resources For additional information on the IBM Rational solutions please refer to the following websites: IBM Rational Product, Project and Portfolio Management: http://www-01.ibm.com/software/rational/offerings/ppm/ IBM Rational Portfolio Management: http://www-01.ibm.com/software/rational/offerings/ppm/portfolio.html IBM Rational Product Management: http://www-01.ibm.com/software/rational/offerings/ppm/product.html IBM Rational Project Management: http://www-01.ibm.com/software/rational/offerings/ppm/project.html IBM Rational Performance Measurement and Management http://www-01.ibm.com/software/rational/offerings/ppm/performance.html IBM Rational PPM library (datasheets, demos, whitepapers, etc) http://www-01.ibm.com/software/rational/offerings/ppm/library.html