This document discusses building an effective global digital marketing platform. It covers four key areas: 1) local market optimization to tailor content and approach to different cultures and markets, 2) using a loose coupling innovation architecture rather than a monolithic CMS to allow for flexibility and scalability, 3) allowing distributed development through brand and market guidelines to balance flexibility and control, and 4) leveraging sophisticated tooling like recommendation engines and integrated CMS and marketing campaign management capabilities. The overall goal is to create an agile platform that can optimize locally while allowing sharing of innovations globally.
How to become successful with Digital Marketing PlatformsHippo
How to become successful with Digital Marketing Platforms
Like this presentations? Upcoming webinars and videos on brighttalk.com/channel/14093/hippo-cms
Tufts Health: Creating a World Class Future User Experience PlatformProlifics
Speakers:
William Pappalardo, Tufts Health Plan
Tim Reilly, Prolifics
Abstract: In this session, you will learn why Tufts Health Plan chose IBM's Customer Experience Suite and Employee Experience Suite to replace their existing portal portfolio. Tufts Health Plan wanted to ensure they had a world class future looking user experience platform in place before modernizing and investing in new capabilities for their users. The session will detail how they subsequently planned and delivered an effective online experience using portal, web content management, forms, social solutions and more. The team will discuss their business priorities, technology selection, lessons learned, and what's up next in their roadmap.
Create Engaging Digital Commerce Experiences with IBM and CoreMediaPerficient, Inc.
Learn how digital marketers and merchandisers – when enabled with an aligned team, supporting tools, and a comprehensive strategy – can meet buyers how and when they choose to connect, and exceed their demanding expectations.
In this webinar, our experts covered:
-Customer experience trends across both brand and commerce sites that are driving massive change in digital strategies
-Best practices marketers and merchandisers can follow to optimize content to create experiential commerce
-Deployment options and architectural approaches for delivering short-term results and building a foundation for meeting long-term goals
Perficient helps design, deliver, and manage IBM Commerce innovations that improve customer acquisition, loyalty, and profitability. These solutions, when combined with CoreMedia, a leading digital experience company and IBM’s 2016 Beacon Award Finalist for Outstanding Commerce Solution, enable digital marketers to optimize content and commerce for engaging digital experiences.
Leveraging Location Data to Build Consumer ProfilesPrecisely
Location can tell you much more than where somebody is. Analyzing a person’s location also delivers insights into who they are, what they like, and how they spend their time and money. Unlocking that level of detail requires accurate geographic data – and lots of it.
View this on-demand webinar as we discuss and demonstrate how points of interest (POIs) and mobile trace data can be combined to generate actionable insights for B2C marketers and ad agencies.
You will learn how to:
• Leverage location data and POIs to build consumer profiles, create audience segments, and inform ad deployment
• Use mobile trace data and POIs to measure how many consumers were exposed to a specific ad and then subsequently visited to the associated POI
• Analyze location history to build brand affinity and propensity profiles
How to become successful with Digital Marketing PlatformsHippo
How to become successful with Digital Marketing Platforms
Like this presentations? Upcoming webinars and videos on brighttalk.com/channel/14093/hippo-cms
Tufts Health: Creating a World Class Future User Experience PlatformProlifics
Speakers:
William Pappalardo, Tufts Health Plan
Tim Reilly, Prolifics
Abstract: In this session, you will learn why Tufts Health Plan chose IBM's Customer Experience Suite and Employee Experience Suite to replace their existing portal portfolio. Tufts Health Plan wanted to ensure they had a world class future looking user experience platform in place before modernizing and investing in new capabilities for their users. The session will detail how they subsequently planned and delivered an effective online experience using portal, web content management, forms, social solutions and more. The team will discuss their business priorities, technology selection, lessons learned, and what's up next in their roadmap.
Create Engaging Digital Commerce Experiences with IBM and CoreMediaPerficient, Inc.
Learn how digital marketers and merchandisers – when enabled with an aligned team, supporting tools, and a comprehensive strategy – can meet buyers how and when they choose to connect, and exceed their demanding expectations.
In this webinar, our experts covered:
-Customer experience trends across both brand and commerce sites that are driving massive change in digital strategies
-Best practices marketers and merchandisers can follow to optimize content to create experiential commerce
-Deployment options and architectural approaches for delivering short-term results and building a foundation for meeting long-term goals
Perficient helps design, deliver, and manage IBM Commerce innovations that improve customer acquisition, loyalty, and profitability. These solutions, when combined with CoreMedia, a leading digital experience company and IBM’s 2016 Beacon Award Finalist for Outstanding Commerce Solution, enable digital marketers to optimize content and commerce for engaging digital experiences.
Leveraging Location Data to Build Consumer ProfilesPrecisely
Location can tell you much more than where somebody is. Analyzing a person’s location also delivers insights into who they are, what they like, and how they spend their time and money. Unlocking that level of detail requires accurate geographic data – and lots of it.
View this on-demand webinar as we discuss and demonstrate how points of interest (POIs) and mobile trace data can be combined to generate actionable insights for B2C marketers and ad agencies.
You will learn how to:
• Leverage location data and POIs to build consumer profiles, create audience segments, and inform ad deployment
• Use mobile trace data and POIs to measure how many consumers were exposed to a specific ad and then subsequently visited to the associated POI
• Analyze location history to build brand affinity and propensity profiles
Contextual Commerce: Best Practices for Winning with Customer Experience with...edynamic
Commerce has evolved. To win customers, you need to win their hearts and minds with customer experience. Great commerce experiences start with understanding your customers, delivering relevant content based on who they are and where they are in the buying journey to allow shoppers to make better-informed decisions and bringing convenience to the buying process.
Digital Competivtie Advantage For Publisher24/7 Media
Real Media Group, a business unit of 24/7 Media provide comprehensive revenue management solutions. Efficiently identify, analyze, and package your audience for advertisers extracting the maximum value from your inventory; and run every facet of your digital operation effectively, profitably and competitively.
Why Marketing is Broken, and how Time to Value fixes it!edynamic
Time to Value is a methodology to increase measurable business revenue using Sitecore in under 30 days. Business demands positive results, Marketers who don’t shift the needle, and who are not data driven simply won’t survive the customer experience revolution.
Using APIs to Create an Omni-Channel Retail ExperienceCA API Management
Today, tech-savvy consumers are always connected, using their mobile devices to compare prices, read user-generated reviews and pay for products - and many leading e-tailers already connect their customers to this information. The any time, any place connectivity enabled by mobile devices empowers all retailers to offer the kinds of enhanced shopping experiences modern consumers are becoming accustomed to.
To truly satisfy the needs of these well-informed, mobile consumers, retail organizations will need ways to create unified shopping experiences across all channels – from brick-and-mortar stores to the Web to mobile. Increasingly, offering a compelling mobile experience will become the cornerstone upon which these omni-channel shopping experiences are built.
In this webinar, you will learn how APIs can:
• Help deliver a consistent retail experience across multiple channels
• Connect retailers with social data
• Extend legacy systems to mobile apps
• Enable organizations to make real-time use of contextual data and buying patterns
Programmatic Elementes Guide: 85 elements of programmatic successHeadway
On the year of the periodic table of elements, we launched our Programmatic Elements, a tool for digital marketers to explore all the opportunities programmatic advertising has for brands.
Learn more at programmaticelements.com
Blockchain was 2017’s technology buzzword of the year, and for good reason. Blockchain technology has the potential to radically alter enterprise business models through cost reduction and increased operational efficiency. But many organizations are finding blockchain to be as confusing as it is promising.
We cut through the hype of blockchain and share a practical way to get started, including how to determine where it fits within your organization. We answer these questions and more:
-Why adopt blockchain?
-What makes a good blockchain use case?
-What are some specific industry applications?
-What are the best practices for getting started?
Total Economic Impact of Acquia: Featuring Research from Forrester ConsultingAcquia
If you’re like many businesses, you want to get websites and digital experiences up and running faster. You also want to unlock greater productivity in your team. And, of course, you want to show you’ve made wise investments. But proving ROI can be tough. Let us help.
Join our webinar on September 12, 2019 @ 10:00AM ET/ 3:00PM BST to hear a guest speaker from Forrester as they discuss findings from the Total Economic Impact™ (TEI) of Acquia Cloud Site Factory and Acquia Liftٰ¹. This in-depth analysis explores how companies are using Acquia’s technology to deliver impactful business results. Acquia will discuss how the intersection of people, process and technology involves shining a light on legacy mindsets and rollout approaches associated with getting the best engagement from your digital channels.
In this webinar, we will cover:
- How companies are using Acquia’s technology to deliver impactful business results
- How businesses can see their ROI increase to 316%
- What is DXP and how do you manage digital chaos?
- How to solve the innovation gap from ‘Websites’ to DXP
- Agility leading to competitive advantage
- A detailed analysis of the TEI study conducted by Forrester Consulting on behalf of Acquia
Visit www.acquia.com/acquiaROI to learn more about the study & how Acquia can help you drive more ROI.
_______________________________________
ٰ¹The Total Economic Impact™ Of Acquia Cloud Site Factory And Acquia Lift, a June 2019 commissioned study conducted by Forrester Consulting on behalf of Acquia.
There are many marketing platforms in internet world. But what is the best for SMEs? That's why the workshop DIGITAL MARKETING PLATFORM FOR SMES will be organized in the end of this year.
Brands as platforms - marketing in a digital ageGuy Kedar
Building a platform/ecosystem, enables brands to provide consumers with a value exchange greater than what the specific product/service was able to , and to create a true differentiator for the brand. This deck looks at the ways brands need to approach digital to revolutionize their marketing.
Contextual Commerce: Best Practices for Winning with Customer Experience with...edynamic
Commerce has evolved. To win customers, you need to win their hearts and minds with customer experience. Great commerce experiences start with understanding your customers, delivering relevant content based on who they are and where they are in the buying journey to allow shoppers to make better-informed decisions and bringing convenience to the buying process.
Digital Competivtie Advantage For Publisher24/7 Media
Real Media Group, a business unit of 24/7 Media provide comprehensive revenue management solutions. Efficiently identify, analyze, and package your audience for advertisers extracting the maximum value from your inventory; and run every facet of your digital operation effectively, profitably and competitively.
Why Marketing is Broken, and how Time to Value fixes it!edynamic
Time to Value is a methodology to increase measurable business revenue using Sitecore in under 30 days. Business demands positive results, Marketers who don’t shift the needle, and who are not data driven simply won’t survive the customer experience revolution.
Using APIs to Create an Omni-Channel Retail ExperienceCA API Management
Today, tech-savvy consumers are always connected, using their mobile devices to compare prices, read user-generated reviews and pay for products - and many leading e-tailers already connect their customers to this information. The any time, any place connectivity enabled by mobile devices empowers all retailers to offer the kinds of enhanced shopping experiences modern consumers are becoming accustomed to.
To truly satisfy the needs of these well-informed, mobile consumers, retail organizations will need ways to create unified shopping experiences across all channels – from brick-and-mortar stores to the Web to mobile. Increasingly, offering a compelling mobile experience will become the cornerstone upon which these omni-channel shopping experiences are built.
In this webinar, you will learn how APIs can:
• Help deliver a consistent retail experience across multiple channels
• Connect retailers with social data
• Extend legacy systems to mobile apps
• Enable organizations to make real-time use of contextual data and buying patterns
Programmatic Elementes Guide: 85 elements of programmatic successHeadway
On the year of the periodic table of elements, we launched our Programmatic Elements, a tool for digital marketers to explore all the opportunities programmatic advertising has for brands.
Learn more at programmaticelements.com
Blockchain was 2017’s technology buzzword of the year, and for good reason. Blockchain technology has the potential to radically alter enterprise business models through cost reduction and increased operational efficiency. But many organizations are finding blockchain to be as confusing as it is promising.
We cut through the hype of blockchain and share a practical way to get started, including how to determine where it fits within your organization. We answer these questions and more:
-Why adopt blockchain?
-What makes a good blockchain use case?
-What are some specific industry applications?
-What are the best practices for getting started?
Total Economic Impact of Acquia: Featuring Research from Forrester ConsultingAcquia
If you’re like many businesses, you want to get websites and digital experiences up and running faster. You also want to unlock greater productivity in your team. And, of course, you want to show you’ve made wise investments. But proving ROI can be tough. Let us help.
Join our webinar on September 12, 2019 @ 10:00AM ET/ 3:00PM BST to hear a guest speaker from Forrester as they discuss findings from the Total Economic Impact™ (TEI) of Acquia Cloud Site Factory and Acquia Liftٰ¹. This in-depth analysis explores how companies are using Acquia’s technology to deliver impactful business results. Acquia will discuss how the intersection of people, process and technology involves shining a light on legacy mindsets and rollout approaches associated with getting the best engagement from your digital channels.
In this webinar, we will cover:
- How companies are using Acquia’s technology to deliver impactful business results
- How businesses can see their ROI increase to 316%
- What is DXP and how do you manage digital chaos?
- How to solve the innovation gap from ‘Websites’ to DXP
- Agility leading to competitive advantage
- A detailed analysis of the TEI study conducted by Forrester Consulting on behalf of Acquia
Visit www.acquia.com/acquiaROI to learn more about the study & how Acquia can help you drive more ROI.
_______________________________________
ٰ¹The Total Economic Impact™ Of Acquia Cloud Site Factory And Acquia Lift, a June 2019 commissioned study conducted by Forrester Consulting on behalf of Acquia.
There are many marketing platforms in internet world. But what is the best for SMEs? That's why the workshop DIGITAL MARKETING PLATFORM FOR SMES will be organized in the end of this year.
Brands as platforms - marketing in a digital ageGuy Kedar
Building a platform/ecosystem, enables brands to provide consumers with a value exchange greater than what the specific product/service was able to , and to create a true differentiator for the brand. This deck looks at the ways brands need to approach digital to revolutionize their marketing.
4Ps of Digital Transformation (Platform, People, Project, Process), by Jasbir...Jasbir Sandhu
Digital Transformation strategy is driven by PEOPLE responsible for implementing successful PROJECTs to optimize and streamline PROCESS. The core foundation of Digital Transformation is the choice of PLATFORM, a Platform that can fit within the existing IT infrastructure or that can integrate with the greater IT ecosystem... by, Jasbir Sandhu
The State of Digital Transformation in Marketing and CommunicationSocial Embassy
Extensive study amongst CEO's, CMO's and top brands on digital transformation. What is digital transformation and the impact? How do brands organise? How much are they investing? And what skills do marketeers need to develop? This report basically describes the future of Marketing and Communication.
Every enterprise has a multitude of existing systems - including on-premise as well as cloud solutions - that perform critical functions. Integrating data and services across these systems is critical for an enterprise to successfully implement its digital transformation efforts. Therefore, most often than not, enterprise integration is at the heart of any organization’s digital transformation strategy.
We are living in an age where physical and digital worlds collide and blend into a new ground of unique experience, where information is readily accessible anywhere and anytime. In this age, enterprises the world over are touting large-scale digital
transformation as the foundation for business transformation, to make enterprises scalable, agile and
future-ready
Digital Marketing for Startup & EntrepreneursAmit Panchal
I Created this PowerPoint For Entrepreneurs to Explain Them How to Leverage Digital Marketing Platforms for Startup Effectively. How to Create Good & Custom Content for Blogging? How to Increase Engagement & Followers? How to Measure Success of Digital Marketing Campaign? How to Identify Target Audience on Digital Platforms?
7 Expert Tips for Success with Digital Marketing PlatformsPerficient, Inc.
94% of marketers say improving content creation and delivery processes are instrumental to providing a great customer experience. Follow these seven expert tips to optimize your digital marketing platforms
[WSO2Con EU 2017] Integration Platform Strategy for Digital TransformationWSO2
Enterprise integration has been evolving for several decades and has been going through drastic changes. In this slide deck, we focus on the future trends in enterprise integration and how WSO2 integration addresses these needs.
Digital Marketing Measurement Framework - Martin WalshMartin Walsh
A Digital Marketing Measurement Framework to assist your organisation to understand, develop, introduce and operationalise digital marketing measurement.
The Global Marketing Center: A Crafter CMS and Alfresco Case StudyCrafter Software
This case study will present how the Global B2B Digital Marketing team in a large financial services organization replaced dozens of fragmented regional websites with a strategic, centralized global platform built with Alfresco and Crafter CMS. The solution benefits from Alfresco's content services for managing both Web content and documents, implementing workflows, and facilitating search. The solution is supplemented by Crafter CMS for content authoring and delivery. We will review lessons learned and summarize the primary benefits and outcomes of this major Alfresco implementation.
Marketers are learning that today's more advanced content management systems (CMS) provide flexible, full-featured and easy-to-use tools to make frequent and rapid content edits without IT involvement. Modern content management systems make it easier to improve search engine visibility and provide powerful ways to engage website visitors.
This presentation explains how Perficient's Sitecore CMS implementation optimized Perficient.com and enabled the delivery of fresh, engaging content to our visitors. Within a year of the site re-launch, Perficient experienced a 142% increase in traffic to the site, while blog visits have increased 95% and white paper downloads have increased 113%.
Content Management System is a software application used for creating and managing digital content.
It allows multiple users in a synergetic environment with multiple features.
It is used for enterprise or web content management, including formatting, version control, indexing, searching etc.
There are different types of CMS such as SharePoint, Umbraco, Sitefinity, Sitecore etc.
Overcoming Obstacles to Success with MicroservicesPerficient, Inc.
Microservices are the next evolution in the enterprise integration landscape, allowing organizations to continually adapt to the new demands of the digital marketplace. But where do you start? How do you evolve legacy architecture and IT processes in areas like Agile and DevOps to support microservices?
Our webinar covered the benefits and challenges of microservices and the steps to build a practical, successful microservices strategy and roadmap.
Manisha Datye, VP of the Integration Center of Excellence at Perficient client TCF Bank, discussed TCF’s experience with microservices including the business drivers and benefits.
Discussion centered on:
-An understanding of the microservices evolution
-Insight into the constraints and benefits of microservices architecture
-Steps to building a microservices migration strategy and roadmap
-A look at how to jump start microservices with Perficient’s Innovation Lab
IntelliGrape has in-depth experience in Big Data analytics, and help empowers customers with agile, scalable and cost-effective solutions. Our Big Data expertise includes Consulting, Implementation and Managed services.
Hybris is a popular eCommerce platform.
An SAP company, it is rated among the top enterprise suites for eCommerce solutions by Gartner and Forrester.
Hybris is being used by GE, P&G, 3M, Nikon, Levi's among others.
Established Hybris Center of Excellence in Bangalore.
Neev has been working on eCommerce projects since its inception and has worked with clients such as KEH, GPPGolf, Provogue and PopMarket on eCommerce projects.
Neev has a team of Hybris-Certified expert developers.
Experience in handling complex Hybris commerce implementations for multi-national clients.
Razorfish, our parent brand, is a Multi-regional Hybris Gold Partner with a team of certified Hybris experts.
Multi-Source Inventory. Imagine. Las Vegas. 2018Igor Miniailo
Presentation made by
Mark Brinton - Product Owner of MSI
Igor Miniailo - Architect of MSI
who described the story, product backlog, architecture and community contribution on the Multi-Source Inventory project
Atlas Ad-Serving Server - Advertising at scale at FacebookTrieu Nguyen
Facebook's Atlas is an ad server that also allows ad buyers to measure, target, and optimize digital and mobile ads across digital (i.e., not just on Facebook). Atlas operates separately from Facebook, does not access personal information from the social network or share marketing data with Facebook.
HighQ Publisher overview - October 2017Ben Wightwick
HighQ Publisher provides a single platform which enables organisations to build powerful online content experiences. Whether that is inspiring your audiences with strategic email marketing or transforming the delivery of your expertise and know-how.
This is an updated slide deck outlining the trends we see affecting organisations and how HighQ Publisher can address them including use cases, features, benefits.
To learn more get in touch at ben.wightwick@highq.com, or @benwightwick
Changing the Game with Cloud, Microservices, and DevOps Brian Chambers
This deck, presented at DevNexus 2017 in Atlanta, describes Chick-fil-A's approach to changing the way we deliver software to our enterprise by shifting to Cloud Native architectures, DevOps delivery models, and microservices.
Contact Brian Chambers on LinkedIn at https://www.linkedin.com/in/brian-chambers-65960168/ if there are questions
IWMW 2003: b8 implementation of a commercial content management systemIWMW
Slides used in workshop session B8 on "Implementation of a Commercial Content Management System" at the IWMW 2003 event held at the University of Kent on 11-13 June 2003.
See http://www.ukoln.ac.uk/web-focus/events/workshops/webmaster-2003/sessions/#workshops-b
Case Manager for Content Management - A Customer's PerspectiveThe Dayhuff Group
Motorists Mutual Insurance and Dayhuff Group share best practices and lessons learned from the Case Manager implementation at Motorists that is finally allowing the customer to realize the promise of Content Management.
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