The document introduces a Digital Experience Platform (DXP), emphasizing its advantages over standard web content management systems through customer context understanding and personalization. Key drivers for DXP success include an API-driven approach, interoperability among systems, and advanced content management with AI capabilities. It outlines six steps for building a DXP, focusing on customer relationships, effective technology integration, and the shift towards decoupled architectures for improved content delivery.

1. A Brief Introduction to a
Digital Experience Platform
(DXP)

2. Brands have started listening even
before the buyer contemplates
buying.
They want to understand their
customers’ context.
That’s where a DXP trumps over a
standard WCM
Brands have started listening even
before the buyer contemplates
buying.
They want to understand their
customers’ context.
That’s where a DXP trumps over a
standard web content management
(WCM).

3. Contextualization: Refers to
putting the message across to
the right person at the right
time on the right device for
optimal engagement.
API Driven ApproachContextualization Interoperability
Three Key Drivers For a Digital Experience Platform (DXP)
API Driven Approach: Since it’s
difficult to deliver content to a
growing number of channels
and touchpoints, an API-based
approach is must.
Interoperability: The
compatibility between systems,
technologies and processes is
pivotal for delivering consistent
experiences to the end user.

4. Here Are 6 Steps That Go
Into Building DXP:

5. In digital commerce, personalization must adapt its presentation according
to the recipient's view. It means creating relevant, individualized
interactions based on customer insights and behavioral data.
01: Personalization For Stronger Customer
Relationships

6. IT leaders need to bind different functions
that face customers separately by bringing
disparate systems together. These systems
may include website management,
marketing, digital commerce, customer
engagement centers, and retail stores to
attain a shared vision.
02: Interoperability For effective
coupling with Technologies, Services
and Information sources

7. In CaaS, content authoring takes
place independent of where the
content is delivered to, as it’s sent
via APIs. This way content can be
delivered to an array of applications
like mobiles, smart TVs, kiosks,
websites, connected devices, and
many newer touchpoints.
03: Taking the CaaS (Content-as-a-
Service) Route

8. Investments in marketing technology,
personalization, and innovation are
rising. Brands have started revamping
their commerce operations accordingly,
and technology is helping them in
creating requisite transformative
influences over their customers
through contextualization and analytics.
04: Move towards More Advanced
Content Management

9. Artificial Intelligence (AI) can automate the process of creating customer
personas based on different content journeys taken by your target audience.
It has a tremendous capability to enhance customer experience in view of
changing nature of digital interactions and content management.
05: Incorporating AI-driven Content Management
Capabilities

10. To meet the demands of growing channels, the application development and delivery
professionals are adopting an API led approach to support content management technology.
In other words, from a traditional/coupled architecture, they’re moving towards a
decoupled and headless architecture.
06: Architecture To Ensure Sound Content Delivery

11. https://www.pimcore.com/en/try
Try a Free Demo Now
If you’re looking to provide your customers a
seamless digital experience to boost loyalty and
grow sales, Pimcore’s open-source digital experience
(DXP) platform, built on an integrated, modular set
of technologies can help with targeted, personalized
digital experiences.

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