The document discusses the top integration targets for businesses using SugarCRM and ERP systems, highlighting the benefits of integration for improving customer experiences and operational efficiency. It examines various integration points, including accounts receivable, inventory management, and e-commerce functionalities, emphasizing the significance of a flexible and scalable integration platform. A case study of Sennheiser showcases the implementation of the Magic XPI integration platform to streamline processes between SugarCRM and Oracle JD Edwards, demonstrating the platform's effectiveness in enhancing productivity and maintaining data integrity.

1. TOP TEN INTEGRATION TARGETS FOR
SUGAR
Glenn Johnson
Senior Vice President
Magic Software Americas
@glenn4pr @MagicSoftware#SugarCon

2. CRM Profit Cycle
2
360 View
Cost
reduction
Better
Customer
Service
Enhanced
Customer
Experience
Increased
Customer
Satisfaction
Better
Customer
Retention
Loyal
customers
More repeat
business
More new
business
More Profit!

3. Integration Enhances CRM Profit Cycle
3
Integrated
CRM
Benefits
360 View
Data
Integration
NetworkedCustom
Business
Process
Orchestration

4. 6 of top 10 Integration Touchpoints are
to ERP Systems
4
Financial
Management
• General Accounting
• Accounts Payable
• 1-Accounts
Receivable
• Fixed Assets
• 2-Address Book /
Communications
Distribution
Management
• Procurement
Management
• 3-Sales Order
Management
• 4-Inventory /
Warehouse
Management
Human Capital
Management
• Human Resources
• Benefits
Administration
• 5-Payroll
Manufacturing
Management
• Manufacturing
Accounting
• Plant and
Equipment
Maintenance
Management
• 6-Product Data
Management
• Shop Floor
Management

5. #1 Opportunity to Order Conversion
5
Lead
Opportunity
Account
Contact
ERP Sales Order

6. #2 Address Book Integration
6
CRM
ERP
address book integration

7. #3 Accounts Receivables Integration
7
CRM
ERP
credit status integration

8. #4 Inventory/Warehouse Integration
8
CRM
ERP
inventory status check
WMS

9. #5 Payroll Integration
9
CRMERP
sales commission calculation

10. #6 eCommerce Integration
• abandoned cart-to-
opportunity sync
• closed order sync
• activity sync
• address book sync
• Master Item Data
sync
10
Web
Commerce
Mobile
Commerce
Local
Commerce
Social
Commerce
Daily
Commerce

11. #7 Work Order Integration
11
Lead
Opportunity
Account
Contact
ERP Sales Order
Work Order System

12. #8 Supply Chain Integration
12
Lead
Opportunity
Account
Contact
ERP Sales Order
SCM System

13. #9 Product Lifecycle Management
Integration
13
CRM
ERP
eCommerce
PLM
master data synchronization

14. #10 Mobile Integration & Apps
• Composite CRM, ERP and other
systems
– data mash-ups
– process orchestration
• Online and Offline apps
• Location and Context Sensitive
– process specific
– industry and business specific
– location aware
– device enhanced features
• barcode
• photo attachments
• etc.
14

15. Databases,
Frameworks
Enterprise
Applications
Grid deployment, Cloud and On-Premise, Shared-
Nothing architecture, In-Memory Messaging,
Async/Sync., Context, Scalability, Security
Enterprise
Adapters
Comprehensive Enterprise Architecture
Orchestration, Transformation, Routing,
Transactions, Monitoring, Management
Protocol
Adapters

16. Smarter Technology
Magic xpi Studio
Flow Editor
Data
Mapper
Checker Debugger
Topology
Editor
Business
Process
Editor
Magic xpi
Monitor
Dashboard Log
Magic
xpi
Server
with
In-
Memory
Data Grid
Technology

17. Magic xpi Flow Editor
Visual: Drag, Drop and Configure

18. Magic xpi Data Mapper
Visual: Drag and Map Data Connectivity

19. CASE STUDY
Sennheiser Electronic GmbH & Co. KG
– Integration of SugarCRM and JD
Edwards

20. About Sennheiser:
Turnover: € 584.4 million (2012)
Number of employees: 2,329 people worldwide (2012 average), 1,226 (53 %) in
Germany and 1,103 (47 %) abroad
Manufacturing plants:
Germany (microphones, headphones, wireless microphone and monitoring systems,
conference and information systems, aviation headsets)
Ireland (headphones, audiology products, monitor loudspeakers, integrated systems
products)
USA (wireless microphone and monitoring systems)
Sales subsidiaries
France, Great Britain, Belgium, the Netherlands, Switzerland and Liechtenstein,
Germany, Denmark (Nordic), Russia, Hong Kong, India, Singapore, Japan, China,
Canada, Mexico and the USA

21. 21
Sennheiser Selects Magic for Central Integration Plattform
Sennheiser automatesbusinessprocessesacrossSugarCRMand Oracle JD
Edwards; The firstofmanyintegrationprojectsplannedwithawardwinning Magic xpi
Integration Platform.
The Challenge
• Central Integration Platformtointegrate ERP from Oracle JD Edwards with CRM
fromSugarCRMandothersystemsof a heterogenous IT landscape (IBM Content Manager
ECM, ProductLabeling System PLM (CIM Database), Lotus Notes, Microstrategy etc.
• Platformneededtobe flexible, scalable, easy touseandmaintain
The Solution
• Magic xpi`s standard adapter for JD Edwards and SugarCRM made lengthy
programming of interfaces unnecessary
• Flexible andstable Central Integration Platform in a hub-and-spokearchitecture
• Process Automation with synchronization of account data, sales information, vendor and
invoice data

22. 22
Sennheiser Selects Magic for Central Integration Plattform
The Benefits
• Standard adaptermadeintegration quick and easy toimplement
• Future integration projects, changes or reacting to business requirements can also be
performed quickly and easily
• Integration Platform provides a clear architecture for efficient maintenance and prevents
Spaghetti Code
• Nodatasilosbyintegratingthewhole IT landscape
• Automation ofbusinessprocessesincreasesproductivity
• In-Memory Computing Architecturefor high availability, elasticscalabilityand 24/7
businesscontinuity

23. Application Landscape
(7) Tesa
(1)
SugarCRM
(2) IBM
Content
Manager
(3) PLM CIM
database
(4) Guardus
CRQ
(5) LVR -
Warehouse
(6) Product
Labeling(8)
Microstrate
gy (BI)
(9) Lotus
Notes
(10) WUP
(11) EDI
Magic xpi
(12)
(13)
(14)
JD Edwards
EnterpriseOne
ERP
Sennheiser Selects Magic for Central
Integration Plattform

24. Magic xpi Architecture at Sennheiser
Magic xpi Process Engine (Server)
SugarCRM
Opportunities
Accounts
Contacts
Leads
Campaigns
Targets
Target Lists
Cases
Calender
Calls
Meetings
…
…
…
JD Edwards
IBM Content Manager
Micro Strategy (BI)
Lotus Notes
WUP
ProductLabeling
LVR Warehouse
Guardus CRQ
PLM CIM Database
TESA
etc.
Scalability
Transaction
Security
Error-Handling
Monitoring via Magic xpi Monitor
Integration Process
Regelbasierte
Implementierung der
logischen Flow‘s
Business-
Rules
GraphicalMod
elling
Rulebased
Implementation
oflogicalflows
AdapterComponent

25. Magic Software Enterprises empowers customers
around the globe with smarter technology that
delivers a multichannel user experience for
enterprise processes and business logic and data

26. A global provider of application
development and business integration
platforms
Focused on
business
needs
Innovative
technology
Proven
experience
Who We Are

27. Corporate Overview
Established
In 1983
NASDAQ(MGI
C)
15 offices
Worldwide
>50 Countries
>1000
Employees
>2,500
Global Partners
Thousands
Of Customers
Millions
Of End-users

28. Global Presence
R&D Labs
Regional Headquarters
Support Centers

29. THANK YOU
gjohnson@magicsoftware.com (949) 250-1718
@glenn4pr #SugarCon