The Mobile Maturity Model (MMM) is a strategic framework that helps organizations define their mobile strategies and align them with business needs to stay competitive. Many companies possess mobile applications but struggle with creating a cohesive roadmap, emphasizing the need for adaptation to rapidly evolving mobile technology. Effective evaluation of an organization's mobile maturity is crucial for continuous optimization and innovation, requiring significant investment and a systematic approach.

2. WHAT IS MMM (MOBILE MATURITY MODEL)
Mobile maturity model is a comprehensive mobile strategy that allows
an organisation to focus on its business needs and define the roadmap.

3. WHY MMM?
In order to remain competitive in the mobility market, companies
need to create a mobile strategy based on the current industry
practices.

4. DO ALL THE COMPANIES HAVE THE RIGHT MOBILITY MATURITY
MODEL?
It’s not that the companies
are without mobile strategy;
infact, they have several well
received mobile applications.

5. The problem that prevails with the
companies is, that they are still
experimenting to create a strategic
planning process.

6. And catch lies in the building an effective road-map to realise where
the company is and derive the point where they want to reach in a
stipulated time period and budget.

7. So, they must adapt faster with
the mobile revolution or run the
risk of being left behind by
flexible competitors.

8. UNDERSTANDING MMM AND HOW TO TRANSLATE IT INTO A
ROADMAP

9. IMPORTANT FACTORS TO KEEP IN MIND WHILE MMM EVALUATION
MOBILE MATURITY MODEL
Research
Compliance
User
experience
Requirements
MMM
Governance
Considerations
Device
Technology
Security
Data

10. • Mobile Analytics
• Identify and measure results from successful
initiatives
• Use of social media to create campaigns
Continuous
Optimization and
Innovation
• The Implementation of core business
capabilities starts
• Continuous evaluation of strategy.
• Significant investment
• Development of technologies
Established and
management starts
• Mobile is recognised as a core channel
for the business
• Planning, process and measurements
are defined and made systematic
• Mobile technology is stabilised
• Investments are moderated and
platforms are expanded
Moderation and Improvement
• Realisation of requirement for
strategy
• Planning, process and measurement
stats, but not consistent
• Investment begins, but limited.
• Usage and development on limited
platform
Acknowledgement and
engagement starts , but
experimental
• Not considered core to
business
• No mobile strategy
• No investment
• Limited platform
Unorganised and limited
mobile presence

11. Translating MMM to actionable plan
What’s
your
starting
point?
Connect the dots:
checkpoints
milestones
What’s
your Goal?
You need to identify
which level of mobile
maturity you are at.
Once you are able to
identify, it’ll be easier
to create the right
plan.

12. So, are you ready to move from Mobile Failure to Mobile
First?

13. AdeptPros creates mobile applications for
enterprises across a broad range of industries.
Connect with us:
info@adeptpros.com
www.adeptpros.com

14. THANK YOU