In this presentation we discuss the value proposition to enterprises for using mobile operators for a full set of managed mobility services, including application development and management. ANTENNA and IBM review how carriers can leverage existing best-in–class technology from enterprise software and mobility platform providers to quickly and easily offer mobility services to enterprises in need.
Highlights:
- The full promise and potential of managed mobility services for enterprises
- The various business models for operators looking to capitalize on enterprise mobility offerings
- How ANTENNA and IBM can enable carriers to rise to the top of the list for a preferred managed mobility provider
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On the positive side of the ledger, the enterprise mobility market matured (or exploded) in 2012. It came out of infancy and entered adolescence in certain respects. IT got much more involved – or was forced to get involved – which is great for Antenna as our core value has always resonated with the more technology-minded professionalsNative became sexy again, and enthusiasm for mobile web/HTML5/etc. became much more realistic as a result of a few tech juggernauts (e.g., Facebook) falling short of user expectations with their mobile web appsBut most importantly – what REALLY ignited this market – was the BYOD phenomenon. Unfortunately, Antenna and others of our MADP ilk were the immediate benefactors of this market tipping point. Instead, MDM players like A/W, Mobile Iron, Good, and others started printing money as IT groups began buying licenses en masse in a very knee-jerk manner for fear they would lose control (or possibly their jobs) if they didn’t get in front of this trend that had a life of its own.One the negative side of the ledger, while it’s hard to prove … anecdotally … the global economic crisis has certainly had in impact of buying patterns and investments in transformative technologies.But, what really affected us and caught us somewhat flat-footed was the wide use, adoption, implementation of free/open development toolsets. It put a spotlight on the fact that developers hold the keys in many respects and prefer to use the likes of Sencha, Jquery Mobile, PhoneGap to get to market quickly and inexpensively.
Is this too B2E focused? MDM doesn’t mean a whole lot if you’re deploying apps to customers, right? But APP MANAGEMENT is important, right?
Is this too B2E focused? MDM doesn’t mean a whole lot if you’re deploying apps to customers, right? But APP MANAGEMENT is important, right?
An updated version of the “Secret Sauce” slide.Scalability & Performance – the proof is in the pudding. Antenna has almost 300 enterprise clients running mission-critical apps on the AMP platform. By adding a middleware layer between mobile devices and enterprise systems, companies protect their backend from being overwhelmed while providing users with the responsiveness they expect.Enterprise Integration – a unified integration layer means companies need integrate only ONE mobile framework. And Antenna has integrated with almost every known backend system already. So while we may not have “out of the box prepackaged” integrations, the benefit is the same.Mobile Optimization – we’ve pioneered the mobility space and developed many technologies uniquely suited to mobile apps, like figuring out the most efficient path for data transmission, or building apps that work the same regardless of connection state or connection quality (store and forward).Carrier Grade Security – most important points to emphasize [1] it’s built in, no special configuration/integration/development required [2] it’s proven, certified (FIPS, SAS-70, PCI) and [3] it’s flexible so that developers can use whatever level of security is appropriate for the app being built, not one-size-fits-allCentralized Management – it’s why you need an enterprise mobility platformFuture Proof – no need to worry about new OS releases, new devices, new anything. Antenna will always need to keep the platform and client tools updated to support the widest array of devices.