The document discusses strategies for viral and social marketing. It provides examples of platforms for discovering new products like Kickstarter, Reddit, and forums. Reddit is highlighted for its content-based and deal-focused subreddits. Case studies show successful marketing campaigns on Reddit. Twitter strategies discussed include understanding the algorithm, hyper-local marketing, and keyword marketing. The document also discusses coupon code attribution across different social channels and a case study example from Global Golf. It concludes with tips for maximizing social promotions and reasons not to overlook viral and social marketing.

1. Viral &
Social Marketing
January 16th, 2017
Jan 15th-17th
2017

2. Discovering New Products & Services
1. Kickstarter / Other Crowdfunding Sites
2. Twitter
3. Reddit
4. Pinterest
5. Deal Forums: FatWallet, Slickdeals, etc.
6. Personal Text / Email / Facebook Post
7. Digital Marketing Forums (For B2B Services, etc.)
What does everything here have in common?
No dependence on Google!
Show of hands: Have you ever heard about a new product
or service from …
Today’s Focus
#ASW17 @LinkConnector #ReviTrage

3. Reddit - Several content-based sub-reddits are great
channels for discovery
/r/SkincareAddiction: 237K Subscribers /r/PersonalFinance: 8.6M Subscribers
/r/WebHosting: 12K Subscribers /r/Fashion: 73K Subcribers
#ASW17 @LinkConnector #ReviTrage

4. Reddit – Deal focused sub-reddits are also extremely
active
/r/BlackFriday: 237K Subscribers /r/Deals: 12K Subscribers
/r/Coupons: 12K Subscribers /r/DealsReddit: 46K Subscribers
#ASW17 @LinkConnector #ReviTrage

5. Reddit – Case Studies
MyProtein.com
Deal: 33% Off All Protein Powders
Run-Time: 7 Days
Total Revenue: $25K
Lenovo.com
Black Friday Deal: 40% Of Most ThinkPad Laptops
Run-Time: 1 Day
Total Revenue: $4.3M
#ASW17 @LinkConnector #ReviTrage

6. Twitter – Understanding the Algorithm
What the algorithm
DOES NOT like:
What the algorithm DOES
like:
• Affiliate Links
• Redirects & Shortened Urls
• Tweeting at a high frequency
“spammy” rate
• Low follower count
• Low tweet count
• Direct links
• A normalized frequency of
Tweeting
• High (active) follower count
• High tweet count – with
matching engagement metrics
#ASW17 @LinkConnector #ReviTrage

7. Twitter – “Hyper”-local Marketing
Case Study:
• Charlotte Russe launched a
brand extension in October
2015
• Lemonpop Stores were located
in only 5 cities
• City-specific hashtags were
used to target potential
customers for a “brick &
mortar only” sale as well as
build customer awareness
#ASW17 @LinkConnector #ReviTrage

8. Twitter – Keyword Marketing
1. Build up a following
2. Stay active
3. Understand the
algorithm
4. Keywords will begin to
rank high for long
periods of time
(sometimes even days)
#backtoschool - #2 Spot#lifting - #2 Spot
#protein - #1 Spot
#ASW17 @LinkConnector #ReviTrage

9. Coupon Code Attribution
• Empowers performance for not only
Coupon affiliates
• No click, no cookie required
• Enables customer acquisition in ways
never before possible for affiliates
• Reddit, Twitter, Billboards, Seminars, TV
• Transparent exposure of brands in
relevant social moments
• Attribute conversions to specific social
channels
• Automated reporting for Retailers &
Affiliates
#ASW17 @LinkConnector #ReviTrage

10. Global Golf Case Study
June–August 2015
June–August 2016
“In 2016, over 5,000 sales resulted in more
than $600,000 in additional revenue through
Naked Coupon use with ReviTrage alone.”
-Global Golf

11. Cross Platform Tracking
#ASW17 @LinkConnector #ReviTrage

12. Tips For Maximizing Any Social/Viral Promotion
• Have patience: It takes time to build up credibility and gain a high Karma score. Keep at it and the payback
will be substantial
• Don’t be too promotional: Like any other method of promotion (email, blog entries, etc), there should be a
good mix of promotional vs. non-promotional posts with a cadence that doesn’t overwhelm the audience
• Timing is everything: Try to avoid “crowded” or competitive times, and make sure you allow enough run-
time for promotions to pick up steam (typically 30 days)
• Keep it simple: Promo codes for social promotions should be something like SAVE10, not 4M9K2&Q9Z
• Expiration dates: Without such, you risk that Google will index the code long after it expires resulting in
customer service issues.
• Multiple codes: This is an easy way to track different social channels (e.g., TWITTER10, REDDIT10)
• Deal consistency: Any deal promoted in social / viral channels must be as good as such that are publically
available.
• Boundaries: Don’t overstep boundaries of other departments (social may have their own calendar)
• Empowerment: Provide your affiliates with tools that facilitate customer acquisition and ultimately greater
revenue through their social outlets
#ASW17 @LinkConnector #ReviTrage

13. Why You Shouldn’t Overlook Viral & Social As Part
Of Your Marketing Mix
• It’s an alternative to Google!
• It can be very cost effective channel – even free in many cases
• With a fraction of what you pay for SEM, you can have a
massive impact
• You have the opportunity to directly engage with new &
existing customers
• You can execute a promotion very quickly
• It’s on your own terms - You control the copy and content
without relying on partners to “get it right”
#ASW17 @LinkConnector #ReviTrage

14. THANK YOU!
Nick Andrews
CEO & Founder
ReviTrage, LLC
nick@revitrage.com
Tara McCommons
VP Sales & Marketing
LinkConnector Corporation
tara.mccommons@linkconnector.com
#ASW17 @LinkConnector #ReviTrage