Social Media for Nonprofits: MS NGO Connection Days in Bacolod & Cebu 2011


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Slide deck for my MS NGO Connection Days in Bacolod & Cebu, November 2011. This covers some specific research on web and social media uptake in the Philippines.

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  • Australian Medical Association Good: 1) Twitter stream available 2) use of media - audio & video (YouTube) 3) President's blog & Twitter - updated, branded with role, not individual Needs Improvement: 1) Better way to integrate socmed 2) Engagement on Twitter 3) Not related - better URLs
  • Planning Institute Australia Good: 1) Variety of platforms - Twitter, Facebook, LinkedIn 2) Shared on website 3) Good, active community on LinkedIn 4) Posted socmed guidelines for community (not necessarily agree on everything ;-)) Needs Improvement 1) Improve engagement - need to follow more on Twitter, Reply, lists, etc 2) Go to info on Facebook - need better splash page or wall (if active), Wall is nt engaging, no different info
  • AFL Players Association Good: 1) Using a variety of socmed platforms - Twitter, Facebook, YouTube, blog --- well integrated in website 2) Engaging accounts, updated regularly --- different platforms seem to offer something different 3) Splash page on Facebook 4) Made it easy to follow, share Needs Improvement: Hard to find any! :-) 1) Engagement on blog 2) List of AFL Players who may have Twitter account that audience wants to follow
  • Social Media for Nonprofits: MS NGO Connection Days in Bacolod & Cebu 2011

    1. 1. Social Media for Nonprofits <ul><li>Engaging content for communities </li></ul><ul><li>in the digital age </li></ul>Shai Coggins {Manager, Content & Community, Connecting Up, Inc} Follow: @shaicoggins + @ConnectingUp NGO Connection Days Bacolod - Cebu November 2011
    2. 5. Social Media Growth Stages Which stage is your organisation at?
    3. 6. Social Media Strategy
    4. 7. PLAN <ul><li>Ideas on how to plan your social media use </li></ul>
    5. 8. Top Tip: ASK AWAY! <ul><li>What and who are you using it for? </li></ul><ul><li>How will you manage it? </li></ul><ul><li>What does success look like? </li></ul>
    6. 10. PLATFORM + PURPOSE Listening • Follow searches, trends, people, and topics of interest (#npau #socent #sm4np...) • What are others saying about you? Sharing • Tell others about you • News and relevant information Engaging & Connecting • Communicate with stakeholders • Rich media experience
    7. 11. YOUR AUDIENCE = Who? Where?
    8. 12. Web & Mobile Use Source: Burson-Marsteller, Aug 2011 Over 1,300% growth In Internet use 30% Web Access 80+% Mobile Use
    9. 13. Filipinos in Social Media <ul><li>Philippine users love social networks, micro blogs, and professional networks </li></ul><ul><li>Preferred social network: Facebook </li></ul>
    10. 14. Web & Social Media Use in the Philippines
    11. 15. TALKING POINTS: What do they want to know? <ul><li>TOPICS - How do you know what they want to know? </li></ul><ul><li>SOURCES - How do you find the right places to source information? </li></ul>
    12. 16. EXECUTE <ul><li>Tools you need to make the most out of social media </li></ul>
    13. 17. Content Calendar Posting Client Outlook Calendar Tools for Learning HootSuite, TweetDeck, TwinBox (Twitter in Outlook) Blogs, books, workshops, webinars
    14. 18. MEASURE & ANALYSE <ul><li>How to measure success in social media </li></ul>
    15. 19. TARGETS: What does success look like? <ul><li>Analytics - Measurement : Quantitative and Qualitative </li></ul><ul><li>More / Better = Is it serving your needs? </li></ul>
    16. 20. Social media dashboard: Excel spreadsheet + Word report Analytics Twenty Feet Hoot Suite Post Rank Tweet Reach
    17. 21. Philippine Nonprofits in Social Media <ul><li>Best practice case studies </li></ul>
    18. 22. Social Media Score Give your organisation points in the score sheet...
    19. 23. League of Corporate Foundation
    20. 24. Tuloy Foundation, Inc
    21. 25. Philippine Red Cross
    22. 26. Top Takeaways <ul><li>How do you make things happen? </li></ul>
    23. 27. Have a plan, then execute and measure! Listen, share, engage, and connect. Integrate social media with overall comms. Create talking points. Own your space!
    24. 28. Questions? <ul><li>@shaicoggins | [email_address] </li></ul><ul><li>#sm4np - #npau - #nptech </li></ul>